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If you have a mainland UK address, we've got a great range of delivery options available for you to choose from. You can have your parcel delivered straight to your home for as little as £5.99 using our standard delivery service, or completely FREE if you spend over £40!

All of our parcels are now sent using a tracked service. This means you can rest easy knowing your favourite items are traceable in safe hands until they reach your door.

We've outlined more details about our great UK delivery services in the table below, however first please read a few important points about orders and delivery:

* Delivery is available to most postal areas in the UK and Northern Ireland, but unfortunately, location, Product size or carrier availability can restrict our service. Occasionally we cannot deliver certain products to outlying regions of the UK, Northern Ireland, Isle of Man, Isle of Scilly and the Channel Islands.

* Delivery To Northern Ireland has been impacted by Brexit regulations and increased carrier costs. Some products we sell are of a size that we are unable to ship them to Northern Ireland cost-effectively and we apologise for this.

* There are also a few postcode areas, mainly remote, rural areas, where we cannot guarantee delivery within our usual delivery times. For these areas please allow an additional day for delivery.

* Please note that we only dispatch orders Monday - Friday. Any orders made after 2 pm on a Friday won't leave our warehouse until Monday. If you require your item for a Saturday delivery you must select the Saturday delivery option. If you select Next Day it will arrive on Monday.

* We can only deliver to the registered PayPal or Credit Card address. Please ensure your address is up to date before placing your order.

* No claim for loss can be made until 15 days after your order has been shipped.

Delivery Services We Offer

Within 3 working days after dispatch

2pm for same-day shipping

Orders placed after 2pm will be shipped the next working day (Monday-Friday)

Tracked service. Signature required. If no one is home to sign for your items they'll be sent to your local depot for collection.

NB DOES NOT INCLUDE GARDEN FURNITURE SETS

Occasionally we cannot deliver certain products to outlying regions of the UK, Northern Ireland, Isle of Man, Isle of Scilly and the Channel Islands.

XS offer Delivery to a number of Countries. This is only for items up to 30kgs in weight.

Please note that additional charges will apply on top of the price shown at checkout, should the item you have ordered be heavier than 30kgs or require pallet delivery.

You'll see everything - from the moment you click buy now, to the moment your new product is delivered.

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If you have a mainland UK address, we've got a great range of delivery options available for you to choose from. You can have your parcel delivered straight to your home for as little as £5.99 using our standard delivery service, or completely FREE if you spend over £40!

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Traditional rubber stamp with maximum impression size 100 x 12mm, can be customised with a maximum of 3 lines of text.

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Skip to content RS4 Rubber Stamp - 100 x 12mm Traditional rubber stamp with maximum impression size 100 x 12mm, can be customised with a maximum of 3 lines of text. Need help designing your stamp - check out our blog - Creating your customised stamp.

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SKU: 0100/JMP1010A Jump Shoe Brush Set. Includes 2 shoe brushes Only. This is a Jump Branded Product a quality Brand of Shoecare. If you care about looking after your feet then choose Jump.

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SKU: 0100/JMP1007 Jump Gel Heel Liners. This is a Jump Branded Product a quality Brand of Shoecare. If you care about looking after your feet then choose Jump.

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With the heavy-weight 280gsm construction and the larger 40 x 40cm size, the Micro-Pro brand is miles ahead of its competitors.

We have a variety of bright colours available for easy colour coded cleaning.

Use them for almost every cleaning job, probably the best cloths you will ever buy.

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All prices include VAT.
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JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Using laser cutting technology our die cut stickers are available in almost any size or shape and are perfect for promoting your brand at events, handing out to customers or including in packages.

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JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser. Using laser cutting technology our die cut stickers are available in almost any size or shape and are perfect for promoting your brand at events, handing out to customers or including in packages.

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Piece by Peace

Business proposition:

Peace by Piece is an online subscription event, allowing consumers to purchase unique repair kits and tutorials which provides them with the tools they need to restore their garments and make a positive change. Within research we found a gap between intention and ability, with many Gen-z explaining they were unsure how to restore their belongings and as a result opting to buy a replacement. Peace by Piece enables consumers with any ability to learn new life skills with in-depth instructions and tutorials, by showing consumers how to carry out repairs. We can make a big difference to both planet and peoples pockets, reducing the amount of items we send to landfill.

Why have you chosen this product/service , reasoning behind your decision:

Many young people have stated they would rather repair their items than buy new, but don’t know how to. We want to educate young people and give them the ability to repair their clothes and lower consumption, creating a more sustainable community.

Target audience:

Generation z

Age between 18-26

Why is the project important (what problem is it solving?)

At Peace by Piece we aim to reduce consumption and encourage the slow fashion movement, by making it as easy as possible for people to learn how to look after and mend their garments. Learning how to sew could help the planet if we repair our clothes instead of discarding them; waste, pollution, carbon and water footprints could all be reduced drastically.

Project your purpose/ hope/ goals

Peace by Pice hopes to inspire young people to mend and maintain their garments and eliminate the stigma that comes with repairing clothes, we aim to do this by equipping them with the knowledge and skills to do so. Our goal is to create a community where people and immerse themselves into an experience which they can practice in their everyday life.

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https://www.businessinsider.com/10-best-selling-sneakers-of-the-year-npd-analyst-2020-7?r=US&IR=T#2-nike-air-max-270-9

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Athletic footwear sales declined in in the first half of 2020 in the low teens compared to 2019, according a report from NPD analyst Matt Powell.

The report included a list of the top selling sneaker styles of the years so far, which was overwhelmingly dominated by Nike.

From the Adidas NMD R1 to the Nike Air Max 97, here are the top-selling sneakers of 2019 so far, according to Powell.

Visit Business Insider's homepage for more stories.

Like many retail-focused industries, the footwear market had a turbulent start to 2020.

Across men's, women's, and children's markets, athletic footwear sales declined in the first half of 2020 in the low teens compared to 2019, according a new report from NPD analyst Matt Powell.

Overall, sales for the Nike brand declined while the Jordan brand grew slightly in the first half of the year, thanks to more releases. Adidas, New Balance, Skechers, Under Armour, Saucony, and Vans also saw declines.

The report also included a list of the top selling sneaker styles of the years so far. Nike Inc. earned top sports on the list with its Jordan and Nike brands and Adidas earned one spot for its NMD R1.

From the Nike Air Max 90 to the Air Force 1 Low, here are the top-selling sneakers of 2019 so far, according to Powell.

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Here are the 10 top-selling sneakers of the year so far, according to an NPD analyst

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Athletic footwear sales declined in in the first half of 2020 in the low teens compared to 2019, according a report from NPD analyst Matt Powell. The report included a list of the top selling sneaker styles of the years so far, which was overwhelmingly dominated by Nike.

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https://www.gq-magazine.co.uk/fashion/article/nike-air-force-1-high-vintage-special-edition

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About Us

//// THE WORLD'S ULTIMATE SNEAKER CARE BRAND

From London to the world.

Since humble beginnings and inception in 2012, Crep Protect has become the world's fastest growing sneakers care brand, constantly bringing the most innovative products and collections to the market. Our visionary team, who continue to embrace and understand consumers on a personal level. #WEARESNEAKERS and know absolutely how to protect and care for them.

/// 01

Back to the Future Sneakers vs. Ketchup

Marty McFly travelling back to the future and discovered Crep Protect

/// 01

YEEZY 350s in space?

We have the evidence to prove it!

/// 01

AJ1 DIOR vs Hersheys. Who wins?

NIKE AJ1 DIOR get dunked into hersheys syrup. See how our CURE Cleaning Kit saved the day!

////COLLAB

DJ Khaled

The Miami-based Music Mogol takes centre stage with us. Delivering eight of our most coveted sneaker care products. The collaboration featured the "We The Best" colourway and co-branded stamp on our products packed into a premium box.

////collab

Atmos

Renowned tatto artist, Mutsuo Nakabayashi brings his art to our infamous protection spray. The collaboration featured a classic ATMOS Blue and the brilliant work on Nakabayashi on two cans in a pack with a screen to tell the story behind this launch.

////collab

24 KILATES

2016 marks 24 Kilates's 10th anniversary. To commemorate a decade in the game; the sneaker boutique has teamed up with Crep Protect on a lavish colab. 24 Kilates, whose name translates to '24 karats' in English, will drop a limited edition gold bar case containing a gold can of the acclaimed sneaker-protection spray.

We are proud to announce that on the 13th of November 2022 at Wembley Boxpark, Crep Protect set the Guinness World Record™ title for the most number of trainers/ shoes cleaned simultaneously at any...

Our new Crep Protect Crates 2.0 have officially launched! Our latest addition to the family is a MUST for all sneakerheads. If you are like us and value your sneakers as a piece of art, then our pr...

In celebration of Back to the Future Day, we recreate the cinematic blockbuster scene with the ultra rare £100k limited edition Nike Mag, a 3D Printed Jet Suit worth an astounding £340k and a price...

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THE WORLD'S ULTIMATE SNEAKER CARE BRAND From London to the world. Since humble beginnings and inception in 2012, Crep Protect has become the world's fastest growing sneakers care brand, constantly bringing the most innovative products and collections to the market. Our visionary team, who continue to embrace and understand consumers on a personal level.

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ABOUT THIS KIT… In this kit you have all the tools you need to learn the below techniques to repair and revive any of your much loved damaged clothing. Techniques kit includes: Japanese Mending - SASHIKO Japanese Mending - BORO Visible Mending - DARNING Hand Sewing - SEWING You will also be sent PD…

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Shop online for Jason Markk Travel Kit from our Jason Markk range with size? ✓ Black Friday Deals Now Live! ✓ 20% Student Discount On Full Price Product ✓ Free UK Delivery On UK Orders Over £80

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Timpson is a name you can trust. Choose from our huge range of products and services, then either pop into your local store or place an order online.

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Protect your sneakers with our ultimate NBA Crep Protect spray. Repel liquids and prevent stains. The only waterproofing technology you'll ever need. Give yourself the confidence and your sneakers the protection they deserve.Protect your sneakers with our ultimate Crep Protect spray. Repel liquids and prevent stains. The only waterproofing technology you'll ever need.

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Welcome to our online store

Sneaker Pharm Gift Vouchers

19.5.22 - Nike am97 unlocked

Introducing the Nike airmax 97 unlocked by vinnie, releasing as part of Nikes 50th anniversary.Inspired by zen gardens and @sneakerpharm extending ...

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Welcome to our online store Sneaker Pharm Gift Vouchers Introducing the Nike airmax 97 unlocked by vinnie, releasing as part of Nikes 50th anniversary.Inspired by zen gardens and @sneakerpharm extending ... nike x sneaker pharm 50th anniversary celebrations A word that has been in the fabric of sneaker pharm from the beginning till today.

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https://www.gov.uk/government/publications/trade-mark-forms-and-fees/trade-mark-forms-and-fees

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We use some essential cookies to make this website work.

We'd like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.

We also use cookies set by other sites to help us deliver content from their services.

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https://castos.com/podcast-equipment/

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Recently, I saw a podcasting Facebook group debate the main reasons aspiring hosts never take the leap. One of the main fears? Feeling uneducated about podcast equipment and which podcast setup is best.

Starting a new project with little knowledge about the necessary tools and software is daunting. There's new jargon, high prices, and a nagging feeling that there might be something better out there if you just keep researching.

Well, we're here to save you hours of guesswork. This is a no B.S. guide to the best podcasting equipment for any budget. It's broken out into starter kits with the nine essential tools every beginner needs. Then we we put together equipment packages that range from $20-$500 from our top recommendations.

While you can technically get started by recording an episode with your iPhone, we don't recommend it. Instead, publish more professional sounding episodes with a few more tools. So let's jump into the best podcast equipment for any budget.

A Complete List Of Podcast Equipment For Beginners

Calling all beginners, start here. Below, find the nine essential things you need to create the perfect podcast setup. The best part? You likely already have a few things on the list.
Editor's Note: This article does NOT include affiliate links. Castos doesn't earn a commission if you purchase any of these equipment recommendations. The products included are based on our own podcasting experience and research.
A computer

A computer is essential to podcasting because you'll want to use a digital audio workstation (DAW) to produce your show. That means using a recording and editing software to make the final episode sound cleaner and more professional.

Computer wise, Mac or PC work just fine. Same for desktop or a laptop. If you prefer one to the other, we suggest using the equipment you already know how to use. One factor to be aware of is DAW software like Logic Pro and GarageBand only work on Apple products. But there are many options covered below that work on both operating systems.

If you want to purchase a new machine for your podcast setup, consider its memory space, processor, and type of USB ports. For beginner podcasters, computers with 8GB of Random Access Memory (RAM),some built in Solid State Device (SSD) storage, and a triple-core processor will do the trick.

Here are our top recommendations for the best computers for podcasting:

An XLR or USB microphone

A podcasting microphone is probably the most critical piece of equipment. It affects your sound quality and can save you time in post-production. Unsurprisingly, there's a lot of discussion around which mic is the best.

There are differences around how the equipment connects to your computer, XLR or USB. And the difference between how sensitive and crisp sounding it is, dynamic versus condenser. Here's how they stack up:

XLR podcasting microphones: has a 3 prong connection and is connected to a mixer and the computer. Typically used in professional setups.

USB podcasting microphones: connects directly to the computer via a USB port. Typically used by beginners who prefer an easier setup and less equipment.

Dynamic podcasting microphones: less sensitive to ambient noise but can have less a crisp and layered sound. Typically used by beginner podcasters who record in DIY studio spaces.

Condenser podcasting microphones: more sensitive to high frequencies and environmental noise. Typically used in recording studios with robust acoustic treatments.

For a more in-depth look at your options, check out our longer list of XLR or USB podcast microphones to help make your decision.
Based on these combinations, these are our three top podcast microphone recommendations:

Mixer

Mixers are used to improve audio quality and offer multi-channel recordings for those with co-hosts or guests. It's also a required piece for anyone using an XLR microphone. Adding a mixer to your podcast setup creates a new opportunity to record live episodes with AUX features. These recording sessions act similarly to Joe Rogan's setup where he records everything in one go and adds music and sound effects during an interview. There's minimal to no post-production for the final cut.

There are a lot of truly advanced mixers on the market but there are two key features to look out for. They include the number of channels and an AUX out feature.

Our three top podcast mixers have varying combinations of these options:

Pop filter or windscreen

Pop filters or windscreens both reduce the plosive sounds we make when saying words with hard P or T sounds like "please". A pop filter is typically a foam or mesh screen fixed in front of the microphone while a windscreen fits over the top of the mic.

If your podcast microphone doesn't come with either built-in, this piece of equipment doesn't break the bank and results in a much smoother sound. There aren't too many differences between the top contenders so pick based on your microphone preference.

Here are our top three pop filter recommendations for your podcast setup:

Podcasting headphones

When it comes to headphones, almost anything will do in the beginning. While we think they're a non-negotiable part of a podcast setup, you don't need to spend hundreds of dollars right away. The standard Apple headphones or anything that you use to listen to music, are fine to start. One important note is everyone who is recording should wear their own set.

If you decide to buy something, pick up over-the-ear headphones. They offer better sound quality to more accurately hear what your audio sounds like.

Here are our favorite options to add to your podcast starter kit:

Microphone stand

A mic stand or boom mount is a great solution for getting the mic up off the desk, and closer to mouth level. This is an important consideration because the vertical alignment (above or below) the mouth impacts the sound of your voice.

Using a stand also reduces the chances of knocking into the mic or having it rub against something while recording. Similar to the pop filters, most options are comparable and will get the job done.

Here are a few of our favorite microphone stands to improve your podcast setup:

Acoustic treatments

Recording in a space purposefully set up to capture crisper audio is a life saver during post-production. That means creating a DIY studio that eliminates the " sound of the room" and reduces reverberations.

A few types of acoustic treatments are likely already around your house. Heavy comforters, full bookcases, rugs, or a closet are all adequate ways to remove ambient noise.

For beginners, we suggest starting with a DIY option. Find a closet with a few clothes hanging up then shut the door and record. Or go to a quiet room, toss a heavy blanket over yourself, then get going.

If you have a spare space to build a dedicated studio then acoustic panels are a worthy investment. Use Auralex's Room Layout Express tool to figure out where to place the pieces.

Once you decide on the right room for your podcast setup, try these treatment options to get the most out of your equipment:

Recording and editing software

The recording space is set up and the podcasting equipment purchased, now it's time to hit record. But first you'll need a digital audio workspace (DAW) to capture the audio and edit it to perfection. Whether you're using a Mac or PC, there are multiple options for recording and editing software to choose from.

Our top picks are all beginner-friendly, can record and edit audio files, and won't break the bank. Which one you go with depends on how many bells and whistles you want, plus which operating system you use.

Here are our top six podcast recording and editing software recommendations to add to your podcasting kit:

Podcast hosting provider

It's a common misconception that podcasters upload their shows directly to listening apps like Apple Podcasts or Spotify. In reality, podcast content is distributed via RSS feeds. A podcast hosting provider helps create your feed and automatically publishes new episodes to every listening platform as you upload content.

When researching podcast hosts, it's important to consider the tool's storage and bandwidth capabilities, analytics features, content promotion integrations, and website creation options.

While we're biased on the best podcast hosting provider, here are a few of our other favorites:

3 Podcast Equipment Packages For Multiple Budgets

Each podcaster starts a show with a varying degree of money set aside to invest in new equipment and software. Nerves can set in looking at the amount of tools needed for the best podcast setup but you don't need to spend an arm and a leg.

Based on our recommendations above, we put together podcast starter kits based on 3 different budgets. Each piece has a brief explanation around why it's necessary for your setup and assumes you already have a computer in your arsenal.

From spending $20 to $500, here are our suggestions on the best podcast equipment packages.

Podcast starter kit for $20

For a $20 podcast setup, we're suggesting the most DIY versions of our recommendations and saving your budget for a podcast hosting provider. You may not sound exactly like This American Life but you'll get started quickly at a low investment.

1. Headphones with built-in microphone: at a $20 investment, there isn't a podcasting microphone out there to fit the bill. Instead, use your standard earbuds that have a microphone built in. Try the Apple headphones that come with every iPhone, they'll do the trick at this level.

2. A closet: for the best DIY acoustic treatment, grab your laptop and head to a closet, hang a few clothes up, and shut the door. This is a podcast setup used by the pros in a pinch and couldn't be more budget friendly.

3. Audacity: the best free choice to record and edit a podcast is Audacity. Invest some time watching their many tutorials to feel confident going into your first recording.

4. Podcast hosting provider: Castos and Transistor's Starter plans begin at $19/month. Both offer the essential features every podcaster needs to produce a successful show. The one perk of Castos is the unlimited upload and bandwidth feature which gives you more freedom to experiment without worrying about storage space. The least expensive option from our list is Libsyn's Classic 50 plan at $5/month. You'll only have 50MB of storage or the equivalent of two 1-hour long episodes per month.

Podcast starter kit for $250

Spending $250 on software and podcast equipment will help you achieve an advanced setup and polished sound. At this budget, there's a combination of DIY and new equipment for the optimal setup.

1. Audio Technica ART2100: a great dynamic mic for around $100 and no mixer needed when you use the USB hookup.

2. On-Stage Windscreen: at under $5, this windscreen will help reduce plosive sounds for less cleanup in post-production.

3. Sony MDR 7506 headphones: at this level of investment, we recommend quality over-the-ear headphones for a better recording experience. For around $100, the set is a piece of equipment you'll hold on to for a while.

4. A closet: with a podcasting microphone, windscreen, and set of headphones, a full closet is the last piece to capturing crisp sound.

5. Audacity: to focus your money on equipment, Audacity is the best free choice to record and edit a podcast on a budget.

6. Podcast hosting provider: with $50 left to spare, consider upgrading to Castos or Transistor's Growth plans. With both, you'll unlock private podcasting features. Using Castos, you'll also have access our Headliner integration for custom audiograms to promote your podcast with style.

Podcast starter kit for $500

Committing $500 to create the ultimate podcast setup is the sweet spot. You'll start with quality equipment and work with tools with a few more bells and whistles. We've found podcasters with some past experience in the industry get the most out of this setup.

1. MXL 990 XLR Condenser: It comes with a shock mount and mic stand adaptor so you can spend a little more on the mic.

2. Yamaha MG10 or MG06: with an XLR mic, you'll need a mixer. Yamaha's MG series offer a great sound at an affordable price.

3. PEMOTech Pop Filter: with a condenser mic, you'll also want a pop filter. PEMOTech's option fits with almost every standard mic.

4. Sennheiser HD280 Pro headphones: this set is perfect for a lifetime investment with the ability to affordably replace the pads and cords later on.

5. sE Electronics Portable Vocal Booth: to achieve high quality sounding audio, give this vocal booth a try in room organized for better acoustics (added rugs, couches, or bookcases).

6. Hindenburg Journalist: with more podcasting experience comes more advanced DAWs. Hindenburg was built for spoken audio and will help you get the most out of your mic and mixer.

7. Podcast hosting provider: to make your investment worth it, use a podcast hosting provider with additional promotion and storage features. On Castos' Pro plan, you'll unlock our most advanced analytics and have the ability to host video files. Promote episodes with custom audiograms and republish them to YouTube help new people discover your show.

Podcast Equipment Summary

Purchasing podcast equipment for the perfect setup is the first big hurdle aspiring podcasters face. Some people may opt to spend more on a microphone while others want a premium DAW in post-production.

Luckily there's no right answer. Your podcast starter kit should be custom to your preferences and what you're looking to gain from podcasting.

No matter your budget, from $20-500, there's the right podcast equipment out there for you. Now use this list to start placing a few orders.

No Credit Card Required

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A Podcast Equipment Checklist For Any Setup Or Budget

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Recently, I saw a podcasting Facebook group debate the main reasons aspiring hosts never take the leap. One of the main fears? Feeling uneducated about podcast equipment and which podcast setup is best. Starting a new project with little knowledge about the necessary tools and software is daunting.

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n Z renters are swarming large urban hubs that promise job opportunities, bringing new life into cities that were once considered doomed due to the pandemic. (Neculae, A,2022)

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Get Zs spend their money on clothes, beauty products, car expenses, groceries, experiences, and eating out.(NA,2019)
Generation Z are a very diverse and are are more aware of modern day challenges such as climate change and terrorism and demand to see change. They expect brands and retailers to have similar beliefs to themselves and won’t spend money with those that do not. (NA,2019)

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qr code link to pixelated logo

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based on a survey of more than 1000 Londoners this month, research shows a gap between intention and ability, with many Londoners unsure of how to fix their possessions and opting for a new replacement as a result.

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- collaboration
- mindfulness
- sustainability
- longevity

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to convert people’s outlook on repairing goods; reducing consumption; and encouraging the slow fashion movement. we want to inspire Gen Z to repair their items ‘peace by piece’

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to equip and encourage young people to repair their goods instead of replacing them, creating  a more sustainable economy. we plan to create a community, where people can immerse themselves into an experience which they can practise in their everyday lives.

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Business Model Canvas Explained with Examples

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- to repair, create and educate to construct a positive impact on our generation, future generations and the environment.

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The concept of "make do and mend", which was popularised during wartime Britain, has gradually dissipated over the years, with many fashion fans finding it more convenient (and often more affordable) to cough up and buy new than to sew a few stitches or take an item to be refurbished.

But, with a recession on the horizon and rising concern about fashion's damaging impact on the environment, the mentality is beginning to gain traction once more.

Collectively, we send £140m worth of clothing to landfill each year, while every second one garbage truck of textiles is burned. Whatsmore, by 2050 it is anticipated the fashion industry will use up 25 per cent of the world's carbon budget, making it one of the most polluting industries second only to oil.

Such statistics are alarming and evidently weighing heavy on consumer's minds as more of us are starting to reject fast fashion and throwaway culture by making a conscious effort to buy less and buy better.

Since the beginning of 2020, global fashion search platform Lyst has seen a 37 per cent increase in searches for sustainability-related keywords, with the average monthly searches increasing from 27,000 in 2019 to over 32,000 year to date. Similarly, over the past three months searches for "upcycled fashion" have grown 42 per cent and demand for "second-hand" and "pre-owned" fashion pieces has increased by 45 per cent since November 2019.

There has also been a surge in the number of fashion brands offering sustainable clothing, from Carhartt WIP, which designed a capsule collection for Selfridges' Project Earth programme, to Veja, Meghan Markle's favourite trainer brand, which makes environmentally friendly sneakers using raw materials sourced from organic farming.

According to The Waste and Resources Action Programme (WRAP), keeping hold of a garment and extending its active life by just nine months can reduce its carbon footprint by 30 per cent. But, after months and years of consistent use, even the most luxury of items can begin to show signs of wear and tear. So, what then should we do?

Luckily, there are now a number of companies who offer to help customers repair, re-work and reconstruct their well-loved fashion items in a bid to prevent them from ending up in the bin and you from picking the shopping basket back up.

So, before you hit the "buy" button on a pair of throwaway socks or give up all hope and go for the ubiquitous gift voucher this festive season, consider slipping the gift of sustainability under the Christmas tree instead. Discerning fashion fans can be notoriously tough to buy for, so if they already own the latest "it" handbag and an enviable line-up of lockdown-worthy loungewear, gift consciously this year by lovingly restoring one of their most-worn garments.

From deep cleaning and patching up rips to mould removal and colour restoration, here are the specialist services that will help breathe new life into your loved one's favourite fashion pieces.

A luxury restoration service for handbags and shoes, The Restory should be your go-to destination for bringing beaten-up fashion accessories back to life.

The company, which launched in 2017, offers a "book, restore and return" approach which involves booking a slot online for your item to be collected and assessed for quotation at the London atelier, before being repaired and restored in house and finally returned. Items can be collected anywhere in the world or dropped off in Selfridges or Harvey Nichols.

The Restory focuses on wear and tear, including special cleaning (£95), mould removal (£130), colour restoration (£105), zip replacement (£210), weatherproofing (£20) and heel recovery (£105). The ultimate goal? "To have you fall in love with your favourite pieces all over again."

The length of time depends on the work required but cleaning and standard repair take between 10 and 15 business days, while bespoke services such as stitching, colour and leather restoration can take up to six weeks.

As part of its commitment to closing the loop on waste, British heritage brand Barbour is encouraging its customers to take care of their iconic jackets with a unique re-waxing and repair service.

Earlier this year, the fashion label set up the Barbour Factory at Selfridges London, which is home to its bespoke embroidery, re-waxing and repair services. Customers can bring their older, pre-worn jackets which have become damaged into the Selfridges store, or send them directly to Barbour, for re-proofing, costing £35. Barbour also offers the same re-waxing service on smaller items, such as dog coats or detachable hoods, for £12, as well as repairs and alterations. For example, they can fit a new corduroy collar for £25, for a new sleeve for £45 or patch a hole in a pocket for £15.

Alternatively, you can buy a tin of Barbour's Thornproof Dressing Garment Proof Wax (£10.95) to use at home. The wax is made to the same original formula that's used in making Barbour fabrics and helps preserve both the material and its waterproof qualities. Simply wipe your jacket down, use an old cloth to work the wax into your jacket, wipe off any excess and hang to dry overnight in a warm place. Barbour recommends re-waxing your jacket annually, if you wear it regularly.

The factory at Selfridges is also home to Barbour's Re-Loved collectables collection, where customers can trade a jacket they no longer want in return for a contribution to a brand-new one. The company then sorts through the donated jackets and divides them into classic and contemporary styles, before cleaning, re-waxing and repairing them if needed to be sold once more.

If your favourite pair of jeans are looking a little tired, fear not, because the Denim Doctor is here to help.

Based in Manchester, the service, which operates nationwide, does everything from zip repair (£4.95) and alterations (£9.95) to full remodelling (£29.95), which involves replacing entire legs or tapering bootleg cuts. Customers simply send in photos of their damaged jeans via email or social media before posting them to get fixed. After the repair work has been carried out, the jeans will be returned to you, looking as good as new.

Alternatively, if you own a pair of Levi's you can go directly to the brand itself. The brand is encouraging its customers to keep their jeans for as long as possible and to think twice before throwing out damaged jeans by offering to patch up rips, mend hems and replace buttons via its Tailor Shops. "We recognise that the apparel industry is very resource-intensive. Way too many garments end up in landfills," says Una Murphy, Levi's senior innovation designer. "One thing that's really beautiful about our jeans is that they stay around for generations. They become vintage treasures."

Every pair of Swedish brand Nudie Jeans' denim also comes with the promise of free repairs, no matter when or where you bought them. As well as selling you the jeans, the brand also promises to take care of them when they're torn. Simply wash and hand them in to your nearest Nudie Jeans Repair Shop. When they're done, you will have a revamped version of your favourite jeans.

If you don't have a repair shop nearby, Nudie Jeans also has "repair partners" which are fully equipped to handle your repairs and, of course they do it for free as well.

A fabric synonymous with luxury, good quality knitwear can last a lifetime but if you have delved into your winter wardrobe only to find your favourite jumper has become damaged, look to family-run knitwear company, Love Cashmere.

With over 25 years experience in the manufacture of cashmere knitwear, the brand launched its redressing service seven years ago, offering cleaning and repairs for all kinds of knitwear woes, from de-pilling to moth holes and stains. Customers can send their knits from anywhere in the world and the team will assess each piece to ensure it is repairable, before folding it in tissue and returning it looking like new. Prices available on request.

Scottish knitwear brand Belinda Robertson also offers a "revive and repair" service, with prices starting at £40. The service includes washing, defuzzing, repairing and the return of your garment wrapped with a complimentary protective sweater bag.

Clothes Doctor is a one-stop shop for everything you might need to take care of your clothes, from in-house alterations, repair and restoration, eco-washing, plastic-free care products and tutorials for mending at home.

The company has ateliers in London and Cornwall, where clothes can be dropped off and pinned for alteration. Alternatively, garments can be pinned at home following an online guide, before being posted, with free shipping on orders over £80.

The website also breaks down prices for each service or you can contact the team for a tailored quote. Prices for repairing a hole in knitwear start at £11.50, while leather repairs cost £8.50 and coats can be re-lined for £179.

The Clothing Doctor aims to return your revamped garments back to you within 10 days but this depends on the order size and work required. The company can also provide an express service on request, at an additional cost.

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Breathe new life into old clothes this Christmas with a luxury fashion refurb

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The concept of "make do and mend", which was popularised during wartime Britain, has gradually dissipated over the years, with many fashion fans finding it more convenient (and often more affordable) to cough up and buy new than to sew a few stitches or take an item to be refurbished.

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Fashion is often all about what's new, but an emerging group of start-ups and investors is betting on a market for reviving what's old.

The unglamorous business of repairs and alterations is attracting fresh interest, fuelled by mounting consumer engagement in sustainability, regulatory moves aimed at curbing the rise of throwaway fashion and the growth of retail models like rental and resale that encourage clothes to be kept in good condition for longer.

Tech platforms aimed at helping brands and consumers rejuvenate old clothes and battered handbags have attracted millions of dollars in investment over the last year.

Depop-backed app Sojo, which connects users with local tailors, raised $2.4 million in pre-seed funding in April. Clothing care app Save Your Wardrobe closed a $3 million seed round in June. And high-end repair platform The Restory has raised £4.2 million (about $5.1 million) to date, most recently closing a funding round in September.

Though luxury labels have quietly offered repairs as part of their service for years, a growing number of brands are stepping into the space. Mass-market retailer Uniqlo launched repairs and alterations at stores in London and New York earlier this year, part of a wider sustainability push. Handbag-maker Coach introduced a one-year training programme focused on leather repair and restoration in January, promoting it as part of a broader effort to keep its products out of landfills.

"Repair is a really fantastic and untapped opportunity," said Sojo founder and chief executive Josephine Philips. "Building a repair programme is not only great in terms of longevity of the items that you create, but it's actually incredible when it comes to building brand value as well."

More Than Just Repairs

Start-ups operating in the space are aiming to solve a simple challenge: consumers want convenient ways to revive well-loved garments, but most don't know where to go to find those services.

London-based repairs and tailoring platform The Seam has built a network of some 2,500 garment-makers across the UK with a range of specialisms, such as leather goods or suiting.

The company has facilitated some 10,000 repairs and alterations and reported a 20 percent month-on-month increase in customers since it launched in 2020. The average customer on the platform, which also offers custom projects like embroidery and bespoke tailoring, spends £55 per booking and uses it four times a year, founder and chief executive Layla Sargent said.

Companies like Save Your Wardrobe and Sojo, which offer similar services, are also looking to offer brands and retailers plug-and-play white label repair and alteration services.

With customer returns an enduring - and increasingly expensive - logistical headache for fashion companies, services that improve fit and give shoppers a reason to keep their clothes are a compelling business proposition, said Janneke Niessen, co-founder of venture capital firm CapitalT, a lead investor in Sojo's latest funding round.

"I think a lot of the brands will start paying for that, because returns are extremely costly for them," she said.

And repair-focused start-ups are betting they can add more value by tapping into the data they collect.

"We've been able to advise some of our key brands on significant changes that they should be making to the manufacturing process of certain garments," said The Seam's Sargent. Recent examples include an outerwear brand that had used a zipper unsuited to the weight of fabric for a particular jacket, and an athleisure company whose leggings frequently ripped along the inseam.

"Previously, the brand would never have known that," Sargent said. "Once the leggings go out there into the ecosystem, nobody knows really what happens."

Scaling to Match Demand

While the space is attracting investment, companies face significant challenges to scale. Repair services involve tricky logistics, complicated infrastructure and requireaccess to a skilled workforce that is at best fragmented and at worst nonexistent.

Ultimately, no amount of digitisation and software can change that, said Peter Whitcomb, president of Tersus Solutions, a Colorado-based one-stop-shop for cleaning, refurbishing, repairing, reselling and recycling clothes that counts Patagonia and The North Face among its clients.

"The reality is, it's just a really physical business," he said. "Anything that's circular, you're talking about touching a physical garment, and moving it through a process."

Lucrative partnerships with brands and retailers are one way repair services are seeking to turbocharge growth and market penetration. Save Your Wardrobe, for instance, has signed a multi-year contract with German online retailer Zalando, which aims to extend 50 million garments' lives by 2023. But emerging platforms also need to develop the operational muscle to support such expansion - a challenge in many consumer markets that have long outsourced clothing manufacturing to far-flung corners of the world.

"I actually think the biggest challenge in this space is realising that there is a finite number of individuals who have the skill set," said Sojo's Philips. For platforms and marketplace-style businesses like Sojo, The Seam and Save Your Wardrobe, successfully scouting out and onboarding new tailors will be crucial to scaling and entering new geographies.

Then there is the issue of consumer expectations, where the rise of fast fashion has helped normalise easy access at low prices. In many cases, shoppers simply won't have paid enough money to invest in repairing their old clothes.

"Are we going to be servicing Shein? Probably not," said Vanessa Jacobs, co-founder and chief executive of The Restory.

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Why Repair Services Are a Growing Business

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Brands are stepping up in-store offerings and investors have bet millions on start-ups in the space as interest in sustainability and resale boosts demand to keep clothes in good condition for longer.

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From knitting to crocheting, the coronavirus has seen many of us getting crafty while stuck at home - just look at the popularity of Harry Styles' patchwork cardigan, which became a TikTok sensation when fans began recreating the JW Anderson knit (the designer later released the pattern in tribute to the response). On the catwalk, we've also seen the return of the 'make-do-and-mend' spirit, whether that's upcycled coats at Marni or Maison Margiela's Recicla designs, refashioned from hand-picked vintage pieces.

Orsola de Castro, co-founder of Fashion Revolution and author of Loved Clothes Last: How The Joy Of Rewearing And Repairing Your Clothes Can Be A Revolutionary Act (Penguin, 2021), hopes this new mood means we'll all start taking time to repair the clothes we already have in our wardrobes, too. "There is a poetry in mending that we've forgotten after 30 years of hyper-availability, " she tells Vogue over the phone from her south London home. "It's about slowing down the system."

Practically speaking, mending your clothes - instead of Marie Kondo-ing them when the hem of a skirt comes undone or a small hole appears in your sweater - means you're also preventing them from ending up in landfill (less than one per cent of textiles is currently recycled into new clothing, according to the Ellen MacArthur Foundation). You're also reducing your environmental impact, with a report from waste charity WRAP finding that extending a garment's life by just nine months can reduce its carbon, waste and water footprints by between 20 to 30 per cent.

Beyond that, taking time to repair our clothes is also about learning to value and fall in love with them again. "For me, my clothes are like photograph albums - each repair reminds me of a story," de Castro says. "The relentless speed [at which we consume clothes] has eradicated the concept of human hands making products. It's about reinstating this culture of understanding our clothes, how to care for them and how to keep them."

Visible mending - whether that's sewing patches on to your jeans or darning holes in your jumper using different colours (see textile artist Celia Pym) - can be an important political statement, particularly at a time when the struggles of the garment workers who make our clothes have been exacerbated by Covid-19. De Castro says it's arguably even more important to repair garments from fast-fashion brands than luxury items so we can fix the current system of "mindless excess".

"Repairing our clothes is a very strong message to be sending these brands: we don't want more, we want better - both better quality of clothes and better for the lives of the people making the clothes," she explains. "If we paid our workers a dignified wage and asked them to produce fewer products, that would be a step in the right direction."

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Repairing Your Clothes Can Be A Revolutionary Act

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Vogue speaks to Orsola De Castro, author of 'Loved Clothes Last: How The Joy Of Rewearing And Repairing Your Clothes Can Be A Revolutionary Act', about how to fix clothes without sacrificing style.

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Very few competitors. (None well known)

Sustainable.

Giving consumers more than just a product but also a skill for     life.

Converting peoples outlooks on repairing goods.

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One time buy product.

Start up company.

Limited resources, knowledge, finances.

Lack of experience

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Host in person  events, workshops and podcasts.

Sell our repair kits in-store at well known retailers.

Expand our product range.

Collaboration with well known influencers to speak on podcasts.

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"INTERLACED was instrumental in helping us make our fashion show a success. Without Kristina, we would have had a much harder time sourcing mind-blowing fashion-tech artists and great models."

Trevor Goodman Event Director (BDYHAX)

"Words are not enough to express my gratitude, but I would like extend sincere thanks to INTERLACED for making the Bangladesh Fashionology Summit such a success. You have been an inseparable part of this success. I am looking forward to working with you to advance our shared goals and aspirations."

Mostafiz Uddin Founder & CEO (Bangladesh Apparel Exchange)

"Kristina is one part futurist, one part fashion insider, one part visionary. As the Founder of INTERLACED, Kristina graced the Superhuman Summit stage and blew the audience away with her inspiring narrative on the future of fashion. The confluence of technology and our clothing is coming more quickly than we think, and INTERLACED is a pioneer at the nexus of these human creations."

Jordan Kallman Partner (The Social Concierge)

"INTERLACED was the official media partner of our Digital Showcase at LFW in February 2018. The SABINNA Digital Showcase was unique as it has never been done in this format before. It was great to have INTERLACED on our side to promote innovation in FashTech and engage people in the conversation about the future of retail. We really enjoyed working with them, the INTERLACED team was very professional and inspiring to work with."

Sabinna Rachimova Founder & Creative Director (Sabinna)

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THE VALUE OF PODCASTS FOR FASHION AND LUXURY BRANDS | Interlaced

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We recently reported on the launch of Harrods’ True Tales of Luxury podcast - a move by the department store aiming to connect with audiences beyond the check out. Harrods is not alone in this endeavour.

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Bigger company’s replicating our idea for a cheaper price.

Highly competitive environment

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Christoph Trappe

Gen Z is ready to buy from brands that align with their needs and values. Of course, that means market researchers, marketers, and product teams need to understand this generation and what their needs and values are. Even when Millennials still sometimes hog the headlines. Understanding different generations at the right time for a business can be a challenge. But certainly it's a challenge that can be overcome. When done well, it can be a dealmaker.

Hana Ben-Shabat, author of " Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce" told us she saw many clients over the years struggle with understanding Millennials and wanted to help them get ahead of understanding this new generation. Gen Z are people born between 1998 and 2016

"In 2018, when Millennials were 38 years old I still encountered clients who were telling me they needed to understand Millennials better," she said, sharing why she is focusing on explaining Gen Z to businesses now. "I realized this has been going on for 20 years and we are still struggling. There must be an opportunity to do something very differently with Gen Z and not make all the mistakes that were made with Millennials. Mistakes that were pretty costly."
Brands that understand consumers - of any generation - can build stronger products, services and relationships with those consumers.
With that in mind, this article covers:

What is a generation and why this is important to understand for researchers?

In broad terms, a generation is a group of people, born in specific years. For example, Gen Z was born between 1998 and 2016. Millennials were born between 1981 and 1996. The next generation up - after Gen Z - is called Gen Alpha.

But generations are defined by much more than that, Hana explained. That includes:

cultural events

the political landscape

social influences

and more that happens during their formative years - the first few years of their lives.

"That context has significant influence on the beliefs and then behaviors of a generation," Hana explained. "What happens during your formative years that shapes your view of the world. In the past it was very easy to define a generation by a few landmark events."

For example, the Baby Boomers were defined by the Vietnam War and the Civil Rights Movement. Gen Xers were influenced by the fall of the Berlin Wall, the Stock Market crash of 1987 and the AIDS epidemic. Millennials grew up in the shadows of the Sept. 11, attacks and everything that came after.

The life experiences of a generation also influence their buying decisions.

"It has to do with brand loyalty," said Jamin Brazil, host of the "Happy Market Research Podcast" and co-founder and chairman of HubUX, on an episode of "Reel Talk." "There are major milestones that happen in a person's life at which time your brand loyalty can be disrupted."

How is Gen Z different from previous generations?

"Gen Z is a very different story," Hana said. "Think about all that has happened since 1996. They have witnessed so many events that you would consider landmark events."

Those include:

The 2008 recession

Barack Obama becoming the first Black president of the United States.

Gun violence and school shootings in the United States

The election of Donald Trump as president

Black Lives Matter movement

The COVID-19 pandemic

"This is the thing that makes this generation different," she said. "They grew up in a period of constant change. And that has a huge effect on their psyche, their values and their behaviors."

Millennials in general are risk-averse. They save more in cash. They delayed home ownership, children and other such life experiences that other generations dealt differently with.

Gen Z on the other hand is active in investing, buying homes and some are already saving for retirement, Hana said.

"That's astonishing if you think how young they are," Hana said. They save and put their money into things that can secure their future.

Their spending is often very pragmatic.

"It's not about not spending money," added Jenn Vogel, CRO at Voxpopme and host of "Reel Talk." It's about being smart."

Gen Z also has more access to activities to monetize their time - especially through side hustles that can be done on their time, Jamin said.

"That is completely different from how previous generations have thought about things," she said.

Surrounded by brands

Access to brands has been very different for Gen Z as well when compared to previous generations.

Previous generations didn't have that. They were exposed to brands when they watched TV, read the newspaper or flipped through a magazine.

"It's imperative that brands have that conversation with Gen Z right now," Jamin said. "And that connection needs to happen on the platforms where they are and in the context of that platform."

What can we learn from mistakes made understanding Millennials?

"When Millennials arrived they presented a shift in thinking and aspirations to the previous generation," said Hana on an episode of "Reel Talk: The Customer Insights Show."

Millennials started talking about work-life balance, for example, something the Baby Boomers didn't talk about at all.

"There was just that misunderstanding of who they are and what they really want," Hana said. "That kind of shift created a lot of confusion. They simply did not fit what the previous generation expected from them."

Who is the Gen Z consumer?

They started early, Hana said. They didn't wait until age 18 or 20 to start consuming.

"This is a generation that grew up with technology," Hana said. "And they started making purchasing decisions at a very young age. Downloading apps. Downloading games. Paying for small purchases on the internet. They are already from a very young age making purchasing decisions."

Gen Zers don't know a world without mobile phones, search engines or social media. They can access information at their fingertips and do.

"Eighty-seven percent of Gen Z had access to a cell phone by the time they were 18," Hana said. "As a result, Gen Z - at a very early age, started to question things. They want to take action, which makes them more activist than generations before."

With their knowledge to find information, products and even organize online, Gen Z could become one of the most disruptive generations, Hana said.

That access to information is very different from how their Gen X parents grew up.

"My knowledge was limited to the public library and think about the access in a public library in a smaller municipality - it's very isolated from larger cities," said Jamin. "I was probably dealing with content that was years - if not decades - old. And then I would only get a chance to access that content when I would go to the library - which was maybe once a month."

Diversity and struggles

Hana explained the way Gen Z consumes is a direct result of their upbringing and the context of their childhood.

"First and foremost, this is the most diverse generation to live in this country," she said. "Forty-eight percent are minorities. And this is something that has had a huge influence on how they view the world and also what they expect from companies and brands."

Read next: How to integrate multicultural research into your insights strategy

Many Gen Zers saw their parents struggle during the 2008 recession and that affected them.

"How do I secure my financial future and how am I making sure not to end up in that scary place?" Hana said.

Why brands struggle understanding Gen Z

"To many marketers, what Gen Z wants seems contradicting, which is not always the case," Hana said. "It's really important to understand the main characteristics. The attributes sometimes require drastic changes from how business was done traditionally."

The four characteristics to understand include:

Authenticity

Individuality

Value and values

Navigating seamlessly the online and offline experience

Authenticity

"This gets thrown around so often that it has become kind of meaningless," Hana said. "But it's important to remember that this is an important concept for Gen Z."

Gen Z believes that you have to be true to yourself, which is a reaction to the world around you, including social media influencers and connections.

"They basically reject the overly polished and overly idolized images," Hana said.

Gen Zers question the portrayed success and realness of how people portray themselves on social media.

"The Gen Z mantra is 'be yourself,'" said Hana. "If you are true to yourself and trustworthy it means that I can trust you. And I think they bring the same expectations for brands."

Individuality

Members of the generation want to stand out rather than fit in.

"That's also a reaction," Hana said.

Life is competitive, and there's so much going on. Standing out can be a competitive advantage in being successful.

"To some extent, they see themselves as brands," Hana said. "Which now brings another question: Are brands marketing to people or to mini-brands? That requires completely different thinking on how we do marketing."

But it's not just about themselves either, Hana quickly added.

"The 'we' is just as important as the 'me,'" she said. "They believe that everyone should be individualistic and everyone should be celebrated. And then we recognize the 'we.'"

Value and values

Gen Z is cost-conscious and is looking for affordable products, Hana said.

"To provide good value for money is key to attracting these consumers," Hana said. "But I also think Gen Z will pay and support brands that align with their values. Brands that are doing good in the world. And take a stand on issues that matter."

Read next: Is brand activism right for your brand?

Gen Z might even ask brands what their stand is and expect an answer. For some brands, that can be a difficult conversation as they traditionally didn't take stands on certain happenings in the world.

"I think that's going to be challenging for marketers who want to stay away from that sphere," Hana said. "But I think this is something that Gen Z will continue to demand."

Also, remember not to take a stand on anything, especially if you don't believe in that stand. You have to believe in the publicly stated opinion.

"Unless it's aligned with your brand values, it's better not to do it," Hana said.

Navigating seamlessly

That includes offline and online. Previous generations lived without the internet and then the internet came around. Hana explained that for Gen Z, it's much more seamless. Online and offline all go together.

"That separation just does not exist for them," she said. "There is one brand and they access that brand through all these different touchpoints."

"If it's more fun to scroll and shop in an Instagram feed why would anyone go to a store?" Hana said. "You have to make sure your store can deliver that kind of discoverability and excitement that you get when you are on social media. That also includes personalization. And that's easier said than done."

How can researchers understand Gen Z better?

Hana said that one of the biggest things might be to mirror how they currently engage in their daily lives. That includes reaching them on their cell phones. That includes making it easy.

"You'll get their responses and a good level of engagement," she said. "Surveys that are designed in short bursts work."

Keep in mind that Generation Z likes to share. They are, after all, a generation of creators. But you do have to dip into that in the way they want to participate.

Jamin said it's also about understanding their disruptable moments. When do they make decisions, and how can brands influence those decision points before they get there?

Talking to Gen Z

Voxpopme's Brian Monschein talked to his daughter, Leah, a member of Generation Z, to get some details. That's also a strategy I would recommend for brands: Just talk to your specific Gen Z customers to find out what's going on, how your brand is helping them, and more. (Conversation edited for conciseness).

Q: How do you pick a brand?

Leah: Mainly, I use my friends. My whole friend group dresses the same. We have the same style, use the same clothing store. If I want to find some new food brands, I use Pinterest. I find myself scrolling on Pinterest just looking at new recipes. Something else on clothing, the new trend right now on TikTok is Fit Check. Basically, you are telling everyone where each item you are wearing is from. It's super helpful in trying to find new clothes.

Q: What is a brand that you are loyal to?

Leah: Netflix. I watch Netflix every time right before I go to bed; just put on a show - a random show that helps me fall asleep. If Netflix would go away, I don't know what I'd do. It would mess up my whole schedule. I could go to Prime Video, but Netflix has every movie or show that I want to watch.

Q: You mentioned clothing. Are there any clothing brands you can't live without?

Leah: Athleta, Nike, and American Eagle are my main go-to's.

Gen Z expectations from brands

Q: What do you expect from brands?

Leah: I definitely want them to be asking for more feedback. I've never gotten anything from Netflix or any brands I mentioned asking how I like their brands. For example, Netflix needs to stop getting rid of some of the movies and shoes. It's frustrating to see that your favorite show is not on there anymore.

Read next: [Consumer study] Would consumers watch Netflix with ads?

Q: What's the best way for brands to get in touch with you?

Leah: An easy text or email. Maybe a quick, quick survey. I definitely wouldn't want to do it if it's a long survey. Just something easy.

Q: What are the top social media platforms for you and why are they important?

Leah: TikTok, Snapchat, Instagram, and Pinterest. They are all entertaining, and I can talk to my friends. They are easygoing.

Read next: [Consumer study] Social media ads effectiveness explained by people

Communication styles and preferences

Ultimately, to understand Gen Z, we must reach them in their preferred way. And the way people want to communicate with brands changed.

Researchers used random digital dialing strategies back in the day: Get out the phonebook and start calling numbers. Many people today aren't even listed in the phonebook. Or even if we have their numbers and call, they won't answer.

I, for one, as a Gen Xer, have silenced all unknown numbers that ring on my cell.

"Researchers hate when I say this but you just can't expect a Gen Zer to participate in a standard brand tracker," Jamin added. "You are not going to get them to sit down and give you thoughtful answers over a 20-minute period of time."

Previous generations grew up typing things on a keyboard. Today, we have selfie videos and even voice-dictated responses. Keep preferences in mind of the people we are trying to reach. How do they want to communicate with you?

At the end of the day, if your brand is trying to reach this generation, they have to understand them. Hopefully, this article shines the light on some of the issues affecting Gen Z and how market researchers can reach them in a better way. One final thing to remember is that Gen Z might influence other generations. Understanding them helps us understand the context of the entire consumer base.
Like this article? Read more like it here.

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What are the interests of Gen Z? | Voxpopme

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Christoph Trappe Gen Z is ready to buy from brands that align with their needs and values. Of course, that means market researchers, marketers, and product teams need to understand this generation and what their needs and values are. Even when Millennials still sometimes hog the headlines.

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Being able to repair our possessions allows us to extend the lifespan of our possessions, something especially important for electrical goods.

The right to repair movement seeks to ensure that all consumers are able to repair their belongings.

Why is the right to repair movement so important for the environment?

Reducing waste is one of the most important things we can do to protect the environment.

Single-use plastics and landfill waste are far from the only contributors to waste. Electronics are hard to recycle or repair, so much of them end up in landfills.

This means a lot of reusable components or materials can't be reused.

Electronic waste, also known as e-waste, is made up of electrical or electronic items, such as appliances, computers, smartphones, televisions, cameras, toasters, and more. If you can plug it into an electrical outlet or it has circuit boards then it's e-waste.

Right to repair seeks to cut down on e-waste by allowing people to repair their devices, which extends their lifespan and reduces how often we need to replace electronics.

What is the right to repair movement?

The right to repair movement is a global campaign seeking to ensure that everyone has the right to fix their devices.

Launched in 2019, Europe's right to repair campaign is made up of environmental activists, self-repair advocates, community repair groups, and any citizens who want the right to repair. They want to remove barriers stopping consumers from repairing their products.

Over the years, e-waste has grown thanks to phone and laptop manufacturers making their products more difficult to repair. For some, repairing your own gadgets can void its warranty, especially when it comes to phones and tablets.

Apple's one-year limited warranty for Mac products does not apply to "damage caused by service ... performed by anyone who is not a representative of Apple or an Apple Authorized Service Provider ... [or] to an Apple Product that has been modified to alter functionality or capability without the written permission of Apple".

Essentially, even if you take your broken Mac to a local repair shop, your warranty will be voided.

This isn't a problem if your issue is covered by the warranty, which also excludes "defects caused by normal wear and tear or otherwise due to the normal aging of the Apple Product" and "cosmetic damage, including but not limited to scratches, dents and broken plastic on ports unless failure has occurred due to a defect in materials or workmanship".

It is a problem if you've dropped your Mac and cracked the screen, which can cost upwards of £79.

A local repair shop might cost cheaper, but if you have any other issues with your Mac you might not be covered by your warranty even if it's a manufacturing problem.

This is what right to repair seeks to change.

Why do we need the right to repair?

Electronic gadgets are getting harder to repair.

In an interview with CBS News, Gay Gordon-Byrne, the executive director of the Repair Association, said: "It's getting harder for people to buy things that are repairable. The problem is getting worse, much worse ... Anything with a battery is hard to repair unless the manufacturer makes it easy."

Right to repair advocates for owners of products to own their devices fully, so people can use, modify, and repair gadgets whenever, wherever, and however they want.

Being able to repair products helps cut down on e-waste and lengthens the lifespan of your devices, which can also cut down on emissions.

Local repair shops also support the local economy and provide more affordable and accessible options to consumers.

The Federal Trade Commission's 2021 report to Congress on Repair Restrictions concludes that self-regulation "can significantly increase consumers' repair options", based on the automotive industry.

The FTC also found that manufacturers use methods like limiting the availability of parts and tools, making diagnostic software unavailable, and using adhesives to make parts difficult to replace in order to make products harder to maintain and repair.

Companies that do this try to monopolize their industry in an effort to drive sales up. Microsoft is suspected of offering to pay more in taxes to fund STEM education in order to block a right to repair bill in Washington state in 2019.

Right to repair supports small businesses like local repair shops and gives more ownership and flexibility to consumers. Limiting the availability of parts ensures that people have to turn to the company for repairs, who can then decide their prices without competition.

Other companies known to lobby against right to repair include Amazon, Apple, and Google. All benefit from selling more products to consumers or monopolizing repair services.

With the power to decide who can and can't access repair components, these companies can continue to capitalize on consumers buying new products year after year.

Why is repairing good for the environment?

The Global E-waste Monitor 2020 report, published by the United Nations University, found that 53.6 million metric tons of e-waste were generated in 2019.

The amount of e-waste generated globally has grown by 9.2 million metric tons since 2014, and is expected to exceed 70 million metric tons by 2030.

An average of 2.5 million metric tons of electrical and electronic equipment is consumed every year. By 2030, the amount of e-waste will have doubled in only 16 years.

The report found the growth of e-waste is "mainly fueled" by high consumption rates of electrical and electronic equipment, short life cycles, and few repair options.

Short life cycles and few repair options are linked.

By repairing our devices, we can extend their life cycles and slow the rate of e-waste mounting up. Instead of replacing our devices every couple of years, we can make them last longer and reduce waste.

Repaired devices can also be sold secondhand, such as refurbished laptops.

This is a better alternative to throwing them away when used up, and the need for more products will subsequently be minimized. Thus, emissions can be reduced from production, and landfills will only take truly broken unrepairable e-waste.

How does repairing help the environment?

Repairing helps the environment by cutting down on waste.

If your toaster works for 2 years and then breaks, but after being repaired it works for another 2 years, you've helped cut down on e-waste by not buying new.

Similarly, by darning your socks you can cut down on how much wearable, easily repairable clothing is sent to landfill each year.

According to the Restart Project, also part of the right to repair movement, around 79% of the average smartphone's CO2e impact happens before even being used by the consumer.

If the average person replaces their phone every 2 years, most will have upwards of 30 phones during their lifetime.

Compare and Recycle estimates the average lifetime carbon footprint of an iPhone to be around 77.64 kg of CO2e, equivalent to 8.7 gallons of petrol.

Their data is based on Apple's own environmental reports, which show that an iPhone 13 model contributes over 70 kg of CO2e, with the iPhone 13 Pro Max amounting to over 90 kg of CO2e.

Apple has sold over 210 million iPhones per year since 2015. Owning 30 iPhones would amount to an average of 2329.2 kg of CO2e.

Repairing smartphones alone could cut down a lot of CO2e emissions, reducing the number of phones you use in a lifetime. Extending this to other electronic devices will make an even bigger impact.

The environmental cost of repairing your old laptop doesn't compare to the greenhouse gases released during the manufacturing of a new laptop.

An average of 316 kg of CO2 emissions is generated during the mining, manufacture, and production of a single laptop.

These figures demonstrate just how unsustainable it is to buy new gadgets year after year.

What does repair mean for sustainability?

You may have heard of the six Rs of sustainability.

The three basic R's known across the world are: reduce, reuse, recycle. The goal with reduce, reuse, recycle is to prevent waste and conserve natural resources, but there are other lesser-known Rs that complement and help these goals.

(I've also seen up to 14 Rs of sustainability, but these six are both easier to remember and can be used for most items, especially e-waste.)

The six Rs of sustainability are principles we should keep in mind when trying to reduce our environmental impact. They are:

Rethink: do you need to buy this? Should you get it secondhand instead?

Refuse: don't buy what you don't need

Reduce: use less, waste less

Repair: is it really broken, or can you fix it?

Reuse: reuse or repurpose before throwing away

Recycle: make sure to recycle everything you can

Repair is an important principle and step in sustainability because it extends how long you use an item, preventing you from having to buy new, and helps you reduce your waste.

How to support the right to repair movement

There are many ways you can support your local or national movement for right to repair.

You can search right to repair movements in your country and check their pages to find out more.

Some ways of supporting the right to repair movement include:

Signing petitions

Raising awareness about the movement

Donating to right to repair non-profit organizations

Contacting your government representatives

Getting involved by volunteering your time

Staying informed about the movement

Some organizations arrange repair events to help fix gadgets and teach others how to fix their own devices.

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Why Is Right to Repair Good for the Environment? | SustainabilityNook

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Being able to repair our possessions allows us to extend the lifespan of our possessions, something especially important for electrical goods. The right to repair movement seeks to ensure that all consumers are able to repair their belongings. Reducing waste is one of the most important things we can do to protect the environment.

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1.     Facts

2.     Values

3.     Vision

4.     Change

5.     Commitment

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Quantifying the success of a podcast that's not in the top 100 of a platform like iTunes or Stitcher is a difficult thing to do. "There would be no public record" of the number of downloads, says Georgia Meyer, an analyst at MIDiA Research. "Apple and Spotify give barely anything away, they give aggregates on things but the data is so generalised."

The available data suggests that fashion brands have some way to go. Some of them have uploaded their podcasts as audio files to YouTube, where the reception has been relatively flat. The Hermès podcast interview with its flagship store decorator has just over 800 views on the video-first platform, while Coach's inaugural episode has been listened to by about 50,000 people in its first week.

One way of measuring success is via how much money a podcast could make if it were self-sustaining. Ad Results Media, a major audio advertising agency, says that an ad-supported podcast with an average audience of 50,000 downloads per episode could pull in $170,000 in revenue annually. Podcast owners are aware that they're hitting a highly engaged and potentially very lucrative demographic. "They are super valuable to advertisers in ways that other media groups just can't compete with," says Meyer.

For fashion brands though, podcasting is a relatively inexpensive extension of their marketing budgets. The interview subjects are often staff or, in the case of Coach, celebrities like Michael B. Jordan and Selena Gomez who are already ambassadors for the brand. The cost of a recording studio or equipment is relatively minimal, with most of the investment being dedicated to research, planning, booking and scheduling costs.

One big advantage over print or Instagram ads is that podcasts can resonate with their fans even when the subjects aren't particularly notable. "It's celebrities within the fashion business, not necessarily people that outside the business would necessarily know," says "American Fashion Podcast"'s Beckwith, whose guests have included industry professionals like American GQ creative director-at-large Jim Moore. "I was initially surprised that episodes with stylists, editors, and executives have outperformed interviews with major designers. But beyond that, many of the lesser-known people in the most popular episodes are just fascinating characters who tell it to you straight."
To receive the Vogue Business newsletter, sign up here. Comments, questions or feedback? Email us at feedback@voguebusiness.com.

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What's driving fashion's love affair with podcasts

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Quantifying the success of a podcast that's not in the top 100 of a platform like iTunes or Stitcher is a difficult thing to do. "There would be no public record" of the number of downloads, says Georgia Meyer, an analyst at MIDiA Research.

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STARTING AND GROWING a successful fashion business is tough! The UK is the centre of creativity but designers/fashion businesses face a high failure rate, often due to a lack of business and entrepreneurial skills, and struggle to access finance. THAT'S WHERE WE COME IN... We're passionate about

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END. Talks is an ongoing series, which sees prominent cultural figures invited to our flagship stores to discuss thoughts and ideas, providing the community with up-close access to key individuals from the fashion industry and beyond. To mark the debut in our END. Talks series, END.

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(Image: Lauren Baker)

Recycling, reinventing and refashioning are key as The Trafford Centre focuses on sustainability with a two day fashion extravaganza.

The Trafford Centre will be transformed across Friday September 30 to Saturday October 1, with a core focus to inspire shoppers on ways in which to reinvent their wardrobe while championing brands that are taking steps to become more environmentally conscious.

Pre-loved clothes saw a huge surge in popularity after this year's Love Island contestants embraced the trend in the popular ITV show. The event follows on from Oxfam's Second Hand September - a sustainable style challenge to encourage people to buy only second-hand items for 30 days in the month of September. A pop up store selling recycled cashmere is already in place at The Trafford Centre until October 2.

Read more:

Driver covered in blood and baby showered with glass after bricks hurled at trains in year of violence

To encourage and educate consumers in the Northwest and beyond on the sustainable fashion movement, during the two days, The Trafford Centre will come alive with spectacular fashion shows and dance fusion performances while showcasing key Autumn and winter trends from the centre's vast array of fashion retailers.

The public can also expect pre-loved fashion sales from we are second life while ticketed live expert talks will be hosted in-store by Selfridges and styling session hosted by John Lewis, with support from charity partner, Smart Works, championing sustainable initiatives.

We are second life fashion organise vintage pop-up shops across the UK, encouraging consumers to shop sustainably and rethink the future of fashion. They will take over The Orient space offering consumers the opportunity to purchase pre-loved, vintage fashion selling its clothes by weight.

Rob Lorrimer, Event Manager at we are second life fashion said: "What could be better than great fashion at small prices, all in the effort to help save our planet. We are delighted to partner with Trafford Centre on its refashioned event."

Selfridges' Project Earth - its evergreen sustainability strategy - aims to change the way we shop and the way it does business. Built on three themes; transitioning to more sustainable materials, exploring new business models and challenging the mindsets of its partners, customers and teams, Project Earth is underpinned by Selfridges' commitment to a net-zero future.

As part of the wider 'refashioned' event, Selfridges will host three 'in conversation with' live talks focused on its Materials, Models and Mindsets pillars. This interactive event will be open to the public to purchase tickets.

Zoe Inman, Centre Director at Trafford Centre, said: "We're delighted to be hosting a two day fashion extravaganza at Trafford Centre; an opportunity to showcase the incredible range of fashion brands on offer, whilst highlighting brands that are championing sustainable initiatives.

"The centre will come alive with fantastic entertainment, inspiring shows, and informative talks, whilst also giving the public the opportunity to purchase pre-loved items - we are looking forward to delivering another huge-scale event that continues to escape the ordinary."
READ NEXT:

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Sustainable fashion movement to hit Trafford Centre in two day extravaganza

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Recycling, reinventing and refashioning are key as The Trafford Centre focuses on sustainability with a two day fashion extravaganza. The Trafford Centre will be transformed across Friday September 30 to Saturday October 1, with a core focus to inspire shoppers on ways in which to reinvent their wardrobe while championing brands that are taking steps to become more environmentally conscious.

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Gen Z ‘more likely to repair and re-use belongings than their parents’

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Young Londoners are more likely to repair and re-use their possessions than their parents, new data suggests.

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https://socialgoodconnect.org/corporate-social-responsibility-sustainable-development-goals/

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Corporate Social Responsibility (CSR) and the Sustainable Development Goals (SDGs) are well-known concepts in the business world. Effective implementation of CSR can bring a wealth of benefits to an organisation in regards to reputation and employee satisfaction, while contributing to the SDGs.

What is Corporate Social Responsibility (CSR)?

Corporate Social Responsibility relates to the social and environmental initiatives that an organisation incorporates into its ' business operations and interactions with its stakeholders ' to build a sustainable future.

It's a business management concept where organisations pay substantial consideration to their business morals and ethics, and examine how they can contribute value to the local community and environment through their business practices while achieving sustainable growth.

Many businesses action CSR on a basic level by donating money to charities or by choosing a 'charity of the year' to support. While this has short-term benefits, we must acknowledge the distinction between charitable giving and strategic CSR, which has a long-term impact on social and environmental prosperity.

An effective CSR strategy is much more in-depth. Complying to compulsory measures is no longer enough. Businesses must strive to support the sustainability of their community and the environment. You only need to spend a short amount of time on social media (LinkedIn - we're looking at you) to see how many businesses are incorporating CSR into their strategy. It's increasingly becoming an expectation for businesses from both customers and employees, so staying ahead of the curve may not be a bad idea.

Now more than ever, competition is fierce and innovation is fast. Organisations need to evaluate the bigger picture, not just their bottom line. This is where CSR plays its part, and it's encouraging profit-driven businesses to transform into purpose-led organisations.

Are there different types of Corporate Social Responsibility?

CSR is such a broad concept and is interpreted differently by every organisation to align with their own goals and values.

There are three main categories of CSR:

1. Environmental initiatives aim to reduce a business's impact on the environment. For example, organisations may implement strategies to reduce their carbon footprint, use less plastic or decrease their energy consumption.

2. Philanthropic responsibility relates to the actions that organisations take to make a positive impact on society, such as donating to charities, fundraising, or supporting local community projects through employee volunteering.

3. Ethical CSR is a business's focus on the fair treatment and equality of all its stakeholders. This includes customers, employees, and external companies in the supply chain. Ethical strategies include participating in fairtrade, equal wages, diverse recruitment and offering opportunities to those who may be struggling to find work.

Implementing any of these activities can have a positive effect on an organisation and its reputation. It demonstrates that businesses are considering more than the money in their pockets and their desire to make a difference.

Why is CSR important?

CSR assists organisations in building trust and loyalty with its stakeholders by making a promise to sustainably generate profits. It's important because it impacts the organisation's reputation and is a concept that is shaping the opinions of consumers and employees.

Customers are becoming more aware of environmental issues. Reports show that 59% of consumers expect businesses to consider the climate and environment within their business practices.

Meanwhile, the number of employees who value CSR is also increasing. One study demonstrates that 64% of millennials wouldn't accept a job at a company that doesn't have a robust CSR strategy.

So, implementing a CSR programme is critical for businesses to attract skilled, talented employees, boost their reputation, and improve customer satisfaction.

With Brexit and COVID-19 causing a major strain on the UK's businesses, you may be worried that now isn't the right time to consider CSR, but we believe it's more important than ever before. Read our blog about Brexit, Covid-19, and what it all means for CSR to learn more!

What are the Sustainable Development Goals (SDGs)?

The objective of the SDGs outlined by the United Nations is 'to achieve a better and more sustainable future for all. They address the global challenges we face, including poverty, inequality, climate change, environmental degradation, peace and justice.'

There are 17 goals in total, each with their own set of targets. We must consider all of the goals in unity to achieve sustainable development.

The SDGs were created in 2015 for all member states of the United Nations. The 2030 Agenda for Sustainable Development includes a plan to achieve the goals by 2030.

Although these goals seem ambitious, if every organisation implements effective CSR, we could be on our way to a sustainable future that promotes equality, human rights, environmental longevity and economic growth.

Are CSR and the SDGs connected and why should organisations consider both in their business strategy?

Together, CSR and the SDGs can provide a powerful model for sustainable growth.

SDGs provide a framework that can be leveraged by government bodies, corporations, civil society and individuals. Although the participation of each sector is critical for achieving these goals, there is more pressure on large corporations to drive change through their CSR strategies.

A report by PwC explains that '78% of consumers would be more likely to interact with a business that incorporates the SDGs into their business strategy'. With consumers prioritising sustainability in their decision-making, it's imperative that organisations sign-up to the SDGs in order to expand and find new opportunities.

Another perspective to consider is that ' business is dependent on society for employees, customers and its reputation and licence to operate'. So aligning business objectives with the opinions of the public can encourage trust and loyalty between consumers and companies, which in turn leads to sustainable business growth.

Which SDGs do your consumers prioritise and what CSR initiatives can you implement to enforce a positive change?

How can you integrate CSR with SDGs?

From SMEs to large corporate organisations, businesses of all sizes can develop CSR initiatives that align with the SDGs.

For example, implementing an employee volunteering programme where your team spends time working with charities can support:

Good health and wellbeing (goal 3): There is a strong correlation between volunteering and mental wellbeing.

Quality education (goal 3): Volunteering allows your employees to learn new skills.

Alternatively, innovating your business operations can support environment-related SDGs. Maybe your organisation will run purely on renewable energy or reduce its production of single-use plastic.

Will you develop a CSR strategy?

Now you know the basics of CSR and its close relationship with the SDGs, hopefully you see the value in considering the impact your business has on society and the environment.

If there's one trend we don't see dying out anytime soon, it's businesses with philanthropic intent. The value of volunteering extends far beyond the SDGs alone, social impact activities are a way to help future-proof your company. Read our blog below to find out how.

If you want to know more about how Social Good Connect can help you with your CSR activities and contribute to a sustainable future why not give us a call or join our mailing list to stay up to date with all things social impact!

Written by Holly Moore

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CSR and Sustainable Development Goals: what does it all mean?

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Corporate Social Responsibility (CSR) and the Sustainable Development Goals (SDGs) are well-known concepts in the business world. Effective implementation of CSR can bring a wealth of benefits to an organisation in regards to reputation and employee satisfaction, while contributing to the SDGs.

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