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What is a entrepreneur? and how does it connect with social media

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What is a entrepreneur? and how does it connect with social media

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Entrepreneur is a  person who starts a business and is willing to risk loss in order to make money.” It's about recognizing opportunities and generating innovative, creative ideas and in social media any individual who has an opportunity to launch a business does not need too much infrastructure, investment, or to take risk because you can share your ideas online

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How social media entrepreneur affects the media  

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How social media entrepreneur affects the media  

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Social media has multiple positive impacts on business in terms of brand recognition, customer engagement, revenue, and customer service. It also is a great tool to evaluate your competitors and how they are using social media for their growth,billions of people actively use social media every day, creating many opportunities for entrepreneurs to promote their products or services. Moreover, social media marketing is cost-effective and efficient, which reaps in tons of profit for entrepreneurs.

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how social media entrepreneur get their audience 

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how social media entrepreneur get their audience 

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there's many ways for a social media entrepreneur to get their audience here's a list of 10 things entrepreneurs use to grown their audience
1. Be a follow-worthy brand.

2. Use automation.
3. Focus on customer service.
4. Promote your social media accounts.

5. Actively engage.

6. Watch the competition.

7. Know what's being said on social media.

8. Establish your social media voice and tone.

9. Select the best channels to be on.

10 Quality over quantity.

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Why is it important to become a social media  entrepreneur 

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Why is it important to become a social media  entrepreneur 

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attract customers, get customer feedback and build customer loyalty. increase your market reach, including international markets. do market research and reduce marketing costs. increase revenue by building customer networks and advertising so it could help your business grow and spread world wide.

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why the internet needs social media entrepreneurs 

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why the internet needs social media entrepreneurs 

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The internet needs social media entrepreneurs because the internet always want to invest their money into a company and support it through its development to see it's growth and see how big and it wide it gets thank to use of social media

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the  cons of being a social media entrepreneur 

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the  cons of being a social media entrepreneur 

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There's alot of pros of beings a social media entreprenuer but they also come with the cons and they are
1.

the risk of having false or misleading claims made on your social media (by your business or a customer). These claims can be subject to consumer law. For example, if a customer or fan posts misleading or deceptive information, particularly about competitor products or services, you might receive a fine.

2.the risk of getting negative feedback, information leaks or hacking

3.you may get unwanted or inappropriate behaviour on your social media site

4.social media is immediate and needs active daily monitoring

5.needing additional resources to manage your online presence

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In 2010, after losing his job, Brandon Stanton began to take candid photographs of people on the streets of New York and post them to Facebook.

Self-taught, Brandon took photos that reflected his passion, and these photos quickly began to gain traction on Facebook.

Humans of New York now has over 12 million Facebook likes, and it has launched a speaking, photography, philanthropic and media career for Brandon.The revenue generated by HONY prints sold goes directly to charity, and Brandon makes a living from the royalties of books sales and new freelancing opportunities.

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You could never imagine Twitter as a platform to build a career, right? Well, Justin Halpern did just that. He took his comedy writing career to the next level by starting the popular Twitter account Sh!t My Dad Says, where he began to Tweet snippets of conversations with his father. The Twitter account quickly gained traction and morphed into a television series and book.

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Shaun McBride learned how to draw by looking at other artists’ drawings and trying his hand out at the craft. After Snapchatting his drawing/photo mashups, he was featured on some popular websites, which boosted his career. He now can make tens of thousands of dollars from one advertising deal with a brand through his Snapchat account.

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https://buffer.com/resources/earn-income-social-media/

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https://business.gov.au/online/social-media-for-business#:~:text=Benefits%20of%20social%20media%20for%20business,-Social%20media%20can&text=attract%20customers%2C%20get%20customer%20feedback,building%20customer%20networks%20and%20advertising

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https://www.revechat.com/blog/top-9-ways-social-media-impacts-businesses/#:~:text=Social%20media%20has%20multiple%20positive,social%20media%20for%20their%20growth.

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Do you agree? 90% of businesses agree with this.

Whether you are a startup or a small business, whether you are an online store or an enterprise, social media is vital for your business marketing strategy.

Ambassador says 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

It shows the importance of social media in businesses. In order to maintain a competitive pace, businesses are bound to leverage popular social media platforms.

Social platforms help you connect with your customers, boost brand awareness, and increase your leads and sales. With close to five billion people across the globe using social media, it's no passing trend.

Why Social Media is Important for Business?

Social media has greatly transformed the business landscape. It is one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide.

If you are a CEO or a small business owner, it is very important to know why you need to be on social media and how it is going to affect your business.

There are several questions you must ask yourself before you plan your social media strategy

So it is evident that how social media can have an immense impact on your business and can be one of the most powerful marketing channels to reach out to your audience.

In a nutshell, social media helps businesses in three key areas;

- Social media is one of the most profitable digital marketing platforms that boosts your brand visibility among potential customers, allowing you to reach a bigger audience. By applying a Brand building social media customer service strategy, you significantly increase your brand recognition.

Omni channel engagement - Research shows, 60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. Social media strategies boost user engagement across channels in order to engage customers and deliver a better omnichannel customer experience.

Business growth - Social interaction between businesses & customers is a growing trend that increases sales and improves brand loyalty. says, more than 65% of businesses are on social media to increase leads.

So, let's look into the positive effects of social media on businesses.

Positive Effects of Social Media on Business

Social media impact businesses positively and offers an opportunity for your audience to find you on social media. It helps to reach your targeted audience, stay engaged with them, and respond to their queries instantly. It is a great way to evaluate your competition by monitoring their social media pages.

Social media has multiple positive impacts on business in terms of brand recognition, customer engagement, revenue, and customer service. It also is a great tool to evaluate your competitors and how they are using social media for their growth.

Here are 9 positive ways of which social media impacts businesses.

#1. Social Media Adds a New Dimension to Your Omnichannel Customer Service

Social media is a powerful channel to engage customers who reach out to you through different social media channels such as , Twitter, LinkedIn, Instagram, and Whatsapp to deliver a seamless omni-channel messaging experience.

Providing omnichannel customer service is an important aspect of a business. However, it is even more important to use the right tools, and system which can help your business to deliver an omnichannel experience across the customer lifecycle.

Sign up with REVE Chat today! Engage your customers across their preferred social channels and respond to their messages and comments instantly.

Social media customer service example - Nike

Nike followed an excellent customer service strategy. It has one of the strongest customer service accounts on Twitter. They feature a dedicated Twitter account, , which provides support seven days a week and in seven languages.

When a customer mentions Nike's main Twitter handle, @teamnike responds instantly. This shows how dedicated the brand is to solving its customers' problems.

Best practices:

#2. Social Media Helps to Reach Out to a Bigger Audience

Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they've increased traffic. It is an ideal way to create brand awareness and stay in contact with your customers.

Social media platforms are becoming the main source for people to learn more about businesses - the latest information about new products, services, advertisements, deals, or promotions.

Here are some tips to expose your brand to a broader audience.

The social channels allow sharing of business news and even posting related photos or links to stories/studies in their industry. It also builds trust with its customers and showcases itself to a new demographic of potential clients. You can also use them to add value to your guerrilla marketing examples in a subtle way.

Best Practices:

#3. Social Media Creates Word of Mouth

Great word-of-mouth marketing example - Threadless

Threadless is an online community of T-shirt designers and a platform where they assembled to submit and vote on T-shirt designs. The designers were paid 20% in royalties, and either Threadless gift cards or cash.

The members were happy to promote their designs and bring more people to the site by good word of mouth.

Best Practice:

Offer an incentive such as a discount, a free product, an extended service to your customers so that they take their quality time to promote your business.

#4. Social Media Marketing (SMM) is Economical

Social media marketing is perceived as a more targeted type of advertising and therefore it is very effective in creating brand awareness. Social media engagement campaigns produce a lot of shares, generate more views and publicity for your business - all for a one-time cost.

Social media marketing campaigns usually center around:

A single person sharing or re-tweeting a message from your company could reach hundreds or even thousands of people for virtually Businesses that miss out on this with social media strategies that don't generate engagement are losing a major opportunity.

Best practice:

If you are a startup or small business social media marketing to promote your business and save the business money.

#5. Social Media Allows Collecting First-Hand Customer Feedback

Social media platforms allow collecting first-hand feedback from customers to improve brand image, reputation, and relationship with the customer. The customer must feel like they are heard, valued and this makes them happy.
Social media is a potent ingredient of customer feedback cocktail.
So, respond to every post, comment, suggestion and make the best use of it for your brand development. Businesses that engage with customer service requests via social media earn 20% - 40% more revenue per customer.

This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer feedback goes unnoticed. And by monitoring social media for customer feedback and offering a response, you can drive real business results.

Best practices:

Respond even if the user has not directly tweeted at you or asked for help. When you answer brand mentions or comments it shows you are paying attention.

Promote your customers by retweeting a happily resolved support interaction. It is like giving your customers a big thank you.

Give your customer service team a public face. Use a team photo or an agent spotlight. It's nice to connect the face of the brand with the names behind it.

Try to follow-up a resolved interaction with, "How is everything?"

#6. Social Media Improves User Engagement

Setting up a social media presence, building and engaging them effectively with quality content is a big effort. But the biggest benefit you can glean from your investment in social media is to reach out to your potential customers wherever they can be found across the globe.

Social media engagement is positive as the reputation it generates for your brand but on the other hand, a single negative tweet can bring bad publicity overnight, which is difficult to reverse. Below are a few best practices for engaging users.

Best practices:

#7. Social Customer Service is the New Marketing

Providing stellar customer service is likely already a top priority for every business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience.

WhatsApp Business app , launched by Whatsapp enables business users to "interact with customers easily by using tools to automate, sort, and quickly respond to the messages".

Hellmen is one of the best examples to show the impact of social media on business

Hellman wanted more Brazilians to cook using their mayonnaise and they thought of an interesting campaign using WhatsApp.

The campaign had the option to connect with a chef through WhatsApp. Once connected with the chef, they only had to click a picture of their fridge and share. Now the chef would plan a recipe out of it and cooked the meal together, staying connected through WhatsApp.

Social media best practices:

You should be prompt in responding to online reviews. Customers share their positive as well as negative feedback over social media. Respond to your social media comments quickly. You need to respond to them as priority else it will affect your brand image.

#8. Social Media Can Be a Driving Force of Growth Tools

Social media offers opportunities for brands to increase conversions due to the interaction that they have with customers. When a brand chooses a proactive social media marketing approach, it will strengthen its marketing strategy.

research social media marketing has a 100% higher lead-to-close rate than outbound marketing. This data proves social media marketing critical for all brands, big or small, and especially those who are trying to increase sales revenue.

Twitter is a good example of this. According to MediaBistro , 67% of Twitter users are more likely to buy from brands that they follow. Besides, 42% of consumers learn about the products and services they are interested in through Twitter. This type of outreach cannot be ignored.

Best practices:

Use targeted social media listening to understand what is happening in your industry.

Get engaged in social selling (social selling combines the elements of social listening, social media lead generation, and sales practices).

#9. Social Media Boosts Your Brand Loyalty

Building and maintaining brand loyalty is one of the central themes of every business. Social media helps you to build relationships with your customers through social media, which increases loyalty and advocacy.

Brand loyalty matters due to the below reasons:

Best practices:

Final Thoughts
"A brand is nothing but an expression of the customer's loyalty and trust."
The use of social media platforms to reach more customers, engage with your audience, and build brand awareness are some of the positive impact of social media on business. However, to avoid its negative aspects of social media on your business you can follow the suggested tips and be careful when sharing content over social media.

REVE Chat's omnichannel customer engagement platform helps to streamline all conversations across all business social channels and deliver consistent real time service. Sign up Now and increase satisfaction of your social customers.

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negative effects of social media on business

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disadvantages of social media on business

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Top 9 Ways How Social Media Impacts Your Business

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Do you agree? 90% of businesses agree with this. Whether you are a startup or a small business, whether you are an online store or an enterprise, social media is vital for your business marketing strategy. Ambassador says 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

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https://www.youtube.com/watch?v=-Erh_iVOuO4