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Group 1 - Aurelia, Shannon, Sephine, Kelly, Vanessa

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Group 1 - Aurelia, Shannon, Sephine, Kelly, Vanessa

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Tesco is the UK’s largest retailer and operates over 7,000 stores globally. The company has fluctuated between different pricing strategies throughout its more than 100-year history but decided to switch to EDLP in 2016 (and with remarkable success).

While maintaining a low price for its products and services, the company does not compromise quality. As a result of economies of scale, Tesco benefits from price reductions by continuously improving supply chain efficiency with its suppliers.

Because of this, the brand enjoys a highly competitive position in the grocery market and has a loyal customer base.

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Nike apply a high-low pricing strategy, which involves offering products at both premium and discounted prices. This strategy allows Nike to target different market segments effectively. The premium pricing is used for their top-tier products, often associated with innovation, high-quality materials, and exclusive designs. These premium products are marketed towards consumers who are willing to pay a premium for superior quality and status symbol.

On the other hand, Nike also offers discounted or lower-priced products through sales, promotions, and clearance events. This allows them to attract price-sensitive customers and those looking for good value for their money. By implementing a high-low pricing strategy, Nike can maintain a strong brand image while also catering to a wider range of consumers with varying budget and preferences.

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Alex, Raffael, Laras, Jana, George, Clayton, Zico. 

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Alex, Raffael, Laras, Jana, George, Clayton, Zico. 

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Everyday Low Pricing.

A pricing strategy centered around being low prices as a unique selling point or central value proposition where the business in questions marks a majority of their business portfolio at a low price at all times.

Example: Woolworths. A popular Australian grocery supermarket brand that prides itself on selling products at an incredibly low prices.

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Value added pricing is defined by the price based strategy that sets prices on the customers and how they would react or see the value of the product being presented.

Tesla proclaims its cars as environmentally friendly, technologically advanced, whilst providing superior performance compared to traditional combustion-engine vehicles. Despite their higher price tags, Tesla vehicles are priced based on the value they deliver, including features that would make long distance travelling much more simpler

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One company that uses the High-Low pricing method is Xbox.

The video game sector frequently adopts the high-low pricing method. New releases, often priced at a premium, gradually see their prices lowered, especially during sales seasons.