# data[].attributes.headline
"Always do the opposite of what people advise you to do." - Dyson

# data[].attributes.subject
"Always do the opposite of what people advise you to do." - Dyson

# data[].attributes.body
James Dyson studied at the Royal College of Art Product- and Interiordesign

# data[].attributes.headline
James Dyson was so frustrated with bagged vacuum cleaners that he spent over 15 years working on a bagless vacuum cleaner.

# data[].attributes.subject
James Dyson was so frustrated with bagged vacuum cleaners that he spent over 15 years working on a bagless vacuum cleaner.

# data[].attributes.headline
Dyson has incredible testing labs where they spend years developing revolutionary products.

# data[].attributes.subject
Dyson has incredible testing labs where they spend years developing revolutionary products.

# data[].attributes.headline
The Hoover vacuum cleaner that caused Dyson's frustration.

# data[].attributes.subject
The Hoover vacuum cleaner that caused Dyson's frustration.

# data[].attributes.headline
It is easy for blaming the user to destroy a usability study. After all, participants will often blame themselves for errors they made. Maybe the participant IS an idiot, but if our goal isn’t to make products idiot-proof then what is it?

# data[].attributes.subject
It is easy for blaming the user to destroy a usability study. After all, participants will often blame themselves for errors they made. Maybe the participant IS an idiot, but if our goal isn’t to make products idiot-proof then what is it?

# data[].attributes.headline
One of Dyson's flop products: a washing machine with two drums, has twice the washing power but also costs twice as much.

# data[].attributes.subject
One of Dyson's flop products: a washing machine with two drums, has twice the washing power but also costs twice as much.

# data[].attributes.headline
Have you ever tried to brush or clean your pet's fur with a Dyson vacuum cleaner? 

# data[].attributes.subject
Have you ever tried to brush or clean your pet's fur with a Dyson vacuum cleaner? 

# data[].attributes.body
Pets are typically greatly frightened by the noise of a vacuum cleaner. Another failed product but its part of the process.