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Students went on a field trip to The Southerner as an entry event. The learned about both the front and back of "house" and jobs involved. After many questions for two managers, they were introduced to the driving question, "How might The Southerner attract more customers M-Th. during the offseason?"

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Stakeholder map: Who will be affected by the driving question/solution?

-Southerner owners

-Southerner employees

-Southerner customers

-People who don’t already eat at the Southerner

-Other local restaurant owners

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-KWL chart: What makes people want to go out to dinner during the week?

- What research might we need to do?

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Students decided to interview parents with a question. We sent a Google survey to all of Saugatuck Public Schools' staff and a member of Saugatuck's Fire Deptartment also sent out the survey. Teams analyzed results. What new questions did they have for The Southerner? We sent an email to the manager with our new questions.

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-Idea quota: 100 ideas in 10 minutes...see how long they can go, any idea is a good idea

-If students are stuck with ideas.  Stop and ask these questions.

-How would _______ solve this?  Amazon, book character (Mia Tang?), Elon Musk, Mr. Cochran, Lionel Messi

-Subtract Something What if we couldn’t...?

-Added limitations

-Saturate and Group: students organize ideas into categories and name the categories combine like ideas
NUF test as they work

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Teams narrowed ideas down to 2-4, some combining ideas. Each team member did simple sketch of their choice/idea from the 2-4 team's.
Gallery walk of your team’s posters

-Dot voting: assign meaning to each dot

Yellow - meets Southerner hopes

Pink- meets customer’s hopes

Green- overall favorite

Focus on one color sticker at a time

-hallway voting for privacy

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Each teams' narrowed results

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-What did we learn from dot voting? What parts of the “winners” do we want to make sure stays in our final plan? Is it feasible? Make list of what will make it to final plan for your team. Kids had to work on how to compromise!

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Analyzing dot votes

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NUF test with tentative ideas. FOCUS ON NEW AND USEFUL NOW!!! Will their idea actually attract customers midweek or is it simply a nice addition to the restaurant?

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Students used Flipgrid to send videos to Mr. Mark, the manager of The Southerner. He was able to respond with questions for the kids as critique and revision.

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Teams were able to decide which format to use for presentations. Two chose Google Slides and two chose posters. All teams were required to develop a clear pitch including introduction, overview of problem, overview of solution, and a conclusion.

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Presenting for Mr. Mark from The Southerner! 

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Presenting for Mr. Mark from The Southerner!

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Presenting for Mr. Mark from The Southerner! 

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Presenting for Mr. Mark from The Southerner!

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After presentations, students discussed their feelings about the process. Some were concerned that their ideas might not be utilized. We talked about how this is all part of the process and that even if their idea was not used by the business, the thinking and effort that was put forth was fabulous!