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Using this method, society can feel guilty about a certain news because of its inaction or non-interference in some events. And when a person feels guilty, he tries to justify himself, thereby fulfilling certain necessary functions.

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Gradual presentation of painful information.

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Gradual presentation of painful information.

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Such a technique will not cause panic among the people, but will gradually prepare them for the shocking news. This presentation of information allows humanity to more easily respond to harsh and unpleasant news that can cause panic if such information is presented at once.

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This technique includes a number of tricks that simulate reality, they are used in "reports from the scene of the battle" and in crime chronicles, fabricating in retrospect the filming of a "real" arrest of bandits or a car accident. The illusion of a "combat situation" is created, for example, by sudden camera movements and a violation of its focus. At the same time, everything looks as if the cameraman is in terrible excitement, filming reality under fire. The illusion of authenticity has a strong emotional impact and creates a feeling of authenticity of events, no one suspects that it is just a cheap trick.

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Distortion of information, presenting it incompletely, in parts (this does not allow a person to make a complete picture). Due to which people are misled by the media.

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The name "sandwich" means layering of materials of different nature on top of each other. This manipulative effect consists in contrasting positive and negative images. A negative fact or event, unfavorable for the subject of influence, is framed by specially selected previous and subsequent positive material and, thus, the negative effect of the fact or event is leveled.

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Disinformation is a method of psychological influence, which consists in intentionally providing opponents or audiences with information that misleads them about the real state of affairs. Disinformation includes the use of deliberately false data and messages. In this case, they become a deception. The line between misinformation and deception is quite thin.

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This method of misleading refers to the so-called "gray propaganda". The authority addressed can be a religious or important political figure, a scientist, etc. The name of the authority is not disclosed. At the same time, for greater persuasiveness, documents, expert assessments can be cited , witness reports and other materials. Examples: "Scientists have established...", "Doctors recommend...", "A source from the presidential entourage reports...", etc. References to a non-existent authority give information solidity and weight in the eyes of ordinary citizens. At the same time, the source is not identified and journalists are not responsible for erroneous reporting.

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If people need to be "accustomed" to violence, blood, murder, etc., the worst of them are reported in the mass media every day. After a few weeks of such treatment, the population ceases to react to the most terrible crimes and mass murders occurring in society, because the psychological effect of habituation occurs. This technique allows the mass media to preserve the illusion of objective coverage of events, but at the same time devalues the significance of what happened, creates in the mass audience an idea of this event as something insignificant that does not require special attention and, even more so, public evaluations

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The desire to appear in the eyes of people better than you really are.

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The desire to appear in the eyes of people better than you really are.

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Mass media is one of the means of forming the necessary image of a politician, but the most extensive, large-scale and effective means.

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This manipulation in the mass media consists in the fact that, using the values, needs, stereotypes, and habits already present in people's minds, the manipulator forces them to perceive this or that social information in a way that is beneficial to him, and directs their socially significant actions to the thing he needs. . The broad masses of people act as the manipulator has planned: vote or not vote, rally, create chaos or, on the contrary, keep order and show great organization.