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I plan on creating a TV ad that promotes an anti-smoking message. Many people are not overly concerned about their own health, but I'm going to use the ad to show them the sad reality, of how they'll hurt the people they leave behind if they die of smoking related illness.

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The target audience for my ad is parents between the ages of 30-50. The reason being, that this is an age bracket where people tend to start looking after their health more than they did when they were young. Smokers between these ages have also often been smoking everyday since they were much younger.

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This Australian anti-smoking encapsulates a very similar tone and message to what I want to portray. Firstly, it has the same target audience as I do, parents. To nail it's message home, it utilises a parents biggest soft-spot, their kids. I plan on using a similar empathy / reality check in my ad, for the reason of persuasion.

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This is an anti-speeding from New Zealand in 2014. Its horrific tone and tragic nature evoked quite a strong reaction from audiances in New Zealand and Australia. I would like to elicit a similar feeling in viewers of my ad.

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Best commercial 2014   Car Crash Commercial New Zealand

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The jarring and disturbing nature of this ad is a tone I plan on replicating, it simply shows you the consequences, and doesn't hold back.

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80 Possibilities For A Promotional Video

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80 Possibilities For A Promotional Video

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1. Movie trailer
2. Anti smoking advert
3. A casino for recovering gambling addicts (they don't use real money)
4. TV ad promoting a for-hire hitman
5. Advertise a silent disco
6. Ad for a portal gun
7. Time travel device
8. Ad for a used-car yard
9. Western based streaming service playing only foreign films
10. Wrestling league
11. Healthy fast-food place
12. Advert for chat-GPT
13. Cinema that only projects celluloid film prints, no digital
14. Healthy alcoholic drink
15. Anti drug ad
16. Vinyl record nightclub
17. Ad for Lego
18. Ad for a waterbed
19. Dog for-hire service
20. Pet hotel
21. A hangover cure product
22. Wedding service for criminals on the run
23. Advertise a private detective
24. Crime scene photography business
25. Crime scene clean-up service
26. Advertisement telling people that the chances of getting cancer can be substantially reduced by maintaining a healthy diet
27. A government provided, free 6 month basic math & science course for adults who didn't finish school
28. Advert for a rage room
29. Promotional video for South Australia
30. Advertising a bakery
31. Ice cream shop
32. Make your own pie machine
33. Ad for a coffee shop
34. Ad for a paid jail time experience
35. Advertise a a cemetery
36.  Babysitting business
37. A school with no teachers
38. The new kind of apple watch, no where near as expensive as Apple
39. Parking lot cleaning business
40. Virtual dating assistant
41. A ghostwriting service
42. Crash repair business
43. Mechanic shop where they show the customers how to fix their car, and the customer learns to do it
44. Advert for an Australian communist party
45. Advert for surgery that makes you fly
46. Flying car
47. Real life hover board from Back To The Future
48. A carnival where the money goes to a charity, consisting of dunk tanks with politicians on them
49. Cinema screens specifically designed for gaming
50. Re-open a retro VHS store
51. Legal burnout pads to reduce deaths on roads
52. Portable hologram TV
53. An implant to project videos out of your hand
54. Flying busses
55. A stick of metal that morphs into any piece of cutlery you want
56. A robot that goes around all day picking up cigarette butts
57. Robot that picks up rubbish
58. Self serve restaurants, no staff needed
59. Vending machines for hot food, with in built microwaves
60. An electric skateboard for hire service
61. An AI robot sparring partner, for boxing practice
62. An advert for the the quickest pizza delivery service In Adelaide
63. Advertise video tombstones
64. TV ad for reserving a spot in heaven
65.  A tight cafe, trained tigers to play with
66. Rage room
67. Anti drunk driving ad
68. Anti drug driving ad
69. Anti speeding ad
70. Anti animal abuse advert
71. A plant hotel for when u travel
72. Treehouse installation service
73. Mobile laundry service
74. Anti movie piracy ad
75. A James Bond coach, a coach that teaches you how to be like James Bond
76. Grocery delivery service
77. Life coach service
78. Coffee shop where you're forced to order in a foreign language of your choosing, so you can learn another lanuage
79. A website where you order shirts that have whatever you want written on them
80. A service that replicates any prop from any movie of your choosing

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The first section of my video will consist of a little boy growing up constantly watching his dad smoke. In addition to this, we'll see him watch characters in movies use tobacco as well. Throughout the middle of the video, he'll be depicted as a young adult, and we see that he smokes a pack a day. Then near the end of the video, we'll learn that he died of lung cancer at a young age, while his dad was still alive

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How my promotional video will stand out?

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How my promotional video will stand out?

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The way my promotional video will stand out from others, is that it simply won't hold back. The narrative of it will tug at the heart strings and hit you where it hurts. All for the purpose of depicting the subject matter authentically, which means showing the grim reality of smoking's consequences.

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This is the colour palette I plan on keeping consistent throughout my video, it's a darker more desaturated variety of colours, to match the dark tone of my ad.

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Cancer Council (2020). Smoking and tobacco control position statement. [online] Cancer Council. Available at: https://www.cancer.org.au/about-us/policy-and-advocacy/position-statements/smoking-and-tobacco-control.

This informative peice from the cancer council, tells us that "smoking leads to a wide range of diseases including many types of cancer". It provides the information that around 24,000 Australian die every year from smoking related cancers.

HealthyChildren.org. (n.d.). Glamorizing Addiction: The Problem with Smoking in Movies. [online] Available at: https://www.healthychildren.org/English/family-life/Media/Pages/Smoking-in-the-Movies.aspx.

This article by healthychildren.org delves into the glamorisation of smoking in movies, it tells us that smoking in the movies accounts for 37% of all smoking initiation.

Lung Foundation Australia (n.d.). Overview. [online] Lung Foundation Australia. Available at: https://lungfoundation.com.au/patients-carers/conditions/lung-cancer/overview/.

This source from the Lung Foundation Australia, provides numbers that really do show the severity of lung cancer, and that is that in 2019, 12800 Australian were diagnosed with lung cancer, that's 35 Australians a day.

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Overview - Lung Cancer - Lung Foundation Australia

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Being told that you or someone you love has lung cancer can be a very overwhelming and frightening experience. Lung cancer is a very complex disease and the medical information you receive may be confusing and difficult to understand at times. There are also many decisions to be made including treat…