# data[].attributes.headline
How Color Psychology Works in Marketing and Advertising

# data[].attributes.subject
How Color Psychology Works in Marketing and Advertising

# data[].attributes.body
Businesses use color psychology in marketing and advertising for: Brand identity, Customer targeting and Conversion rates.

# data[].attributes.body
The color violet denotes royalty and luxury and is used by many brands who wish to make their products seem exclusive, but is also associated with wisdom, creativity and magic.

# data[].attributes.body
The ‘happy’ colour, yellow is associated with optimism, sun and warmth. Paradoxically yellow has been shown to irritate the eyes which could explain why it makes some people feel uneasy.

# data[].attributes.body
Green Associated with the environment and nature, as well as money and good luck, green has a similar calming effect to blue hues.

# data[].attributes.body
Different tints or shades of the color blue have different color associations. Light blue is typically associated with peace and gentleness while dark blue represents power, strength, and dependability.

# data[].attributes.body
Orange is considered an energetic colour. It is also attention grabbing and used for important content like traffic signs.

# data[].attributes.body
The color red can increase a viewer’s heart rate and blood pressure. This primary color is associated with passion and energy. Companies sometimes use the color red to express a sense of urgency

# data[].attributes.body
One of the first essays on colour theory was published in 1810 by Johann Wolfgang von Goethe. The essay "The Theory of Colour" remains one of the leading explorations of the effects colours have on mood and emotion, but was dismissed by many in the scientific community at the time.

# data[].attributes.body
Color psychology is the study of how certain colors impact human behavior. Different colors have different meanings, connotations, and psychological effects that vary across different cultures. The physiological  effect of colors is way more complicated than simply matching a single color to a single emotion.

# data[].attributes.body
Every thought and feeling we have towards a product is  dominated by a subconscious attraction of how we perceive a product or a brand’s color. Colors have an extremely powerful influence on this buying process. So let's learn more about how color psychology came to be a scientific study and how industries use color meanings to inform business decisions.

# data[].attributes.body
The advance of modern psychology developed the theory further, with Swiss psychiatrist Carl Jung. He stated that “colours are the mother tongue of the subconscious” and his findings led him to develop art therapies to help people overcome trauma.

# data[].attributes.body
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand

# data[].attributes.body
Customer targeting is the process of focusing on customers who share similar characteristics, are likely to buy products or services, and can help drive sales and revenue

# data[].attributes.body
Conversion rates measure the percentage of customers who finish a task set forward by a company. The task may be pressing a call to action (CTA) button or signing up for an email newsletter. Research shows that merely changing the color of CTA buttons can increase conversion rates.
These customers can be either new or current customers. In both situations, the marketing and advertising efforts aim to engage customers to purchase more products or services.