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Streaming Internet Entertainment

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CBS, Disney+, Apple TV, Amazon Prime Video, Hulu, NBC, ABC

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Targeted at mobile device streaming

Cheaper cost of $2.85 Per Month

"Next 100 Million Customers"

Foriegn Language Streaming

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Open Information so providers knew exactly how well Netflix was doing

Few Large TV Providers, Very Critical for Consumers

Fair Amount of suitable substitutes

Very High Costs to buy TV rights

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Majority of Indian consumers reside in smaller cities

Prefer content in their own language

Large consumer market (1.3 billion people)

Switching costs between other streaming platforms/apps

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Movie Theaters

Cable Networks: Verizon, Fios, Comcast, Xfinity, Direct TV

Moderate Switching costs

Moderate Threat, alternatives available if consumers deem necessary

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Netflix traditionally rivaled established enterntainment firms and cable networks

In 2019, Disney+ launched and within 5 months had 8 million subscribers in India

More intense rivalry, less attractive industry

Netflix entered India in 2016, 2 million subscribers

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High Capital
Rights and Licenses
Barriers of Entry

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2.8M Subscribors in India in 2020, up 800,000 since 2019

$4 Less per month per Subscriber

Largest Population Market Available

Just Streaming isn't highly profitable

Attractive Indian Market