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product description:
An easy-to-love sparkling with bright fresh pears, apples and musky sweet floral fragrance - the palate's supple and smooth with bright crunchy texture and lemon citrus to close on the finish.

A Black on Black aesthetic with some of the fruits around the bottle to give the product shot some colour. Using smoke also to create some depth in an infinite backdrop

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This is a men's fragrance with a brand focusing around extravagance and higher class.
I feel like leaning into the gold aesthetic, and having a set composed with different gold bars and maybe even make the scene out to look like a gold mine. I think we the shininess and gold nature of everything, there is ample opportunity for a nice colour grade and slick looking shots.

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This is a skincare serum. The brand The Ordinary focuses on a clean & natural aesthetic and minimal look. The packaging of the glass is frosted and the serum is a gooey consistency.

Idea 1: The setting is bright and white. The product bottle is revealed against the white background creating a contrast of shadow. It falls into water creating a splash. Mirror reflections are used as the bottle spins. The dripper pours the serum onto grapes (symbolises plump skin). Ending on the hero shot of the product sitting on small box on white and black tiles (think 20s bathroom), in a puddle of water with mist in the air and the dripper hanging off the edge, leaking the product.

Idea 2: Think science lab. The dripper drips a drop of the serum onto a test dish. The dish spins and we see the product through a microscope. The product slides into test tubes/ beakers from the test tubes into the packaging. The hero shot ending with the product held by a test tube holder dripping as they gooey consistency creates a puddle.

This product is vegan and  we want to emphasize that. I recommend you check out their instagram to get a better idea of the brand @theordinary.

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We all know and love skittles taste the rainbow ads.
Idea 1: Open on a scruffy man, very close to his face. More of his body is revealed showing him bathing in a bathtub full of skittles, he immerses his head and body under the skittle filled tub until all that is seen is the movement of the tiny candy. He rises looking completely different... Young & clean. A title card appears 'Bathe In The Rainbow, Taste the Rainbow.

Idea 2: An Australian Tradie goes into his bathroom after a long dirty day, he turns his tap on to wash his face and skittles pour out. He walks over to his shower and turns it on, Skittles pour out. The man enjoys his shower, he sings, he scrubs. He walks out a changed man, literally a completely different person. He wraps the towel around his waist. The bathroom left foggy but left on the shower screen reads 'Clean The Rainbow, Taste The Rainbow.