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In case of branded products, descriptive or elaborate labels provided complete information about the use, performance and features of the product.

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In case of local products like sugar, wheat, pulses, etc., a simple tag is attached to the product to provide some information about the quality and price.

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It refers to further packaging components necessary for storage & transportation.

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It refers to additional layers of protection that are kept till the product is ready for use.

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It refers to the product’s immediate container. The package remains till the consumer is ready to use the product.

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It refers to that part of a brand, which cannot be spoken, but can be recognized in the form of sign, symbol or design.

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It refers to that part of a brand, which can be spoken.

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When a brand or part of a brand is given legal protection, i.e. registered under The Trade Mark Act, 1999, it is called trade mark.

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It is a name, sign, design or some combinations of them, which is used to identify a product.

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It is a part of the product or a tag attached directly to the product, which carries information about the product or the seller.

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It refers to the act of designing & producing the container or wrapper of a product.

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A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed.

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Anything of value, which is offered to the market to satisfy a want or need.