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The Chinese meet with the courtesy of a handshake.

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The French usually kiss faces when they meet their friends. The elders are kissing the forehead to the young.

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In England, if a friend invites you to his home for dinner, it is impolite to arrive early. But in China, it's polite to be early.

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Japanese like to make noises when they eat. Especially when eating noodles. The louder their chewing sounds, the more they enjoy the taste of food, which is a kind of affirmation to the chef.

In China, we think it is very impolite to make a loud noise when we are eating.

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All images - HSBC bank advertising campaign 2007

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All images - HSBC bank advertising campaign 2007