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Mabuhay! I'm Mikha, and I'm fascinated by the ever-changing landscape of Philippine pop culture. I find it a vibrant mirror reflecting our society's dynamic shifts. My interests span a wide range, including the explosive growth of Filipino content creators on TikTok, the flourishing of online gaming communities, the evolution of Filipino street food into viral trends, the impact of K-Pop dance covers and challenges, and the resurgence of local artisan crafts promoted through social media.

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I'm especially interested in how digital platforms are reshaping how we consume and create culture. I am amazed by the creativity displayed by Filipinos in the digital world. I also enjoy seeing how quickly trends can start, and spread throughout the country. I enjoy seeing the ways that social media has allowed for the creation of new small businesses.

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2019: ‘Dalagang Pilipina’ Trend Goes Viral

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2019: ‘Dalagang Pilipina’ Trend Goes Viral

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One contemporary Philippine pop culture phenomenon that's captured my attention is the meteoric rise of Filipino content creators on TikTok. This platform has become a breeding ground for creativity, humor, and social commentary. From dance challenges and comedic skits to educational content and advocacy campaigns, Filipino creators are using TikTok to connect with audiences both locally and globally.

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2020: Rise of TikTok as a Platform During the Pandemic

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2020: Rise of TikTok as a Platform During the Pandemic

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The platform has democratized content creation, allowing anyone with a smartphone and an idea to reach a wide audience. Many of these content creators have also become online celebrities, and have been able to create a full time career from their work. This has also allowed for many small businesses to advertise their products.

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2020: Filipino Educators and Advocates Join TikTok

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2020: Filipino Educators and Advocates Join TikTok

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The influence of Filipino content creators on TikTok can be effectively analyzed through the lens of Agenda Setting Theory. This theory posits that the media doesn't tell us what to think, but it tells us what to think about. TikTok, as a powerful media platform, plays a significant role in shaping the public agenda in the Philippines.

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Filipino creators often use their platforms to highlight social issues, raise awareness about important causes, and promote cultural values. By creating engaging and shareable content, they can bring attention to topics that might otherwise be overlooked by traditional media. For example, during times of natural disasters or social unrest, Filipino TikTok creators have used their platforms to disseminate information, mobilize support, and provide emotional comfort. They are able to set the agenda of what is important to talk about.

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Filipino creators often use their platforms to highlight social issues, raise awareness about important causes, and promote cultural values. By creating engaging and shareable content, they can bring attention to topics that might otherwise be overlooked by traditional media. For example, during times of natural disasters or social unrest, Filipino TikTok creators have used their platforms to disseminate information, mobilize support, and provide emotional comfort. They are able to set the agenda of what is important to talk about.

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2023: Global Recognition of Filipino Creators

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2023: Global Recognition of Filipino Creators

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Furthermore, Filipino TikTok creators are influencing cultural trends and shaping consumer behavior. Their ability to create viral content has led to the rapid spread of new fashion trends, food crazes, and lifestyle choices. Brands are increasingly collaborating with Filipino TikTok creators to reach younger audiences and promote their products. The rapid nature of the platform allows for information to spread extremely quickly.

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This allows for public opinions to be formed very quickly. The platform has also allowed for many different kinds of people to have a voice, and be heard. This has helped to create a more diverse and inclusive online space. The use of hashtags also allows for very specific demographics to be targeted, and for very specific information to be spread.