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Justify and optimize TV advertising investments with fast, accurate, actionable cross-screen measurement and attribution you can trust.

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Step #7 Complete a Works Cited entry for your advertisement

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Step #7 Complete a Works Cited entry for your advertisement

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List your works, even audio-visual, in proper MLA format. Do not just copy web addresses. You can use https://www.easybib.com/mla/source to format them.

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EasyBib®: Free MLA Citation & Bibliography Generator

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Generate accurate MLA citations with EasyBib. Automatically create your works cited page and format your bibliography.

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Discuss your process in creating this Padlet and the significance of what you discovered along the way. Focus on both the challenges and the victories. This needs to be at least two minutes long.

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I believe the KitKat commercial "Santa needs a break" is effective in boosting sales because the ad showcases Santa as a hard-working figure who, just like anyone else, needs a break. This recognition of a well-known character connects with audiences. The serving purpose of catching Santa, an iconic, busy figure, taking a break with a KitKat creates a lighthearted, memorable moment that people associate with the product, in particular when timed perfectly for the holiday season. Since people are already in a festive, gift-buying mood. KitKat capitalizes on this by making the ad feel timely and relevant, increasing the chance that consumers will pick up the product while doing their holiday shopping.

The catchy phrase "Have a break, have a KitKat" ties into the idea of a moment of relaxation, which resonates deeply with holiday stress. And because of the use of a beloved character like Santa, it can appeal to both adults and children. Parents watching may relate to the stress of the holiday season, while kids may simply love the fun of seeing Santa enjoy a KitKat. Overall, the "Santa needs a break" commercial creates a fun, relatable, and memorable narrative that ties in well with KitKat’s brand message of taking a break, and it does so in a way that makes people feel positive about the product, boosting the likelihood of sales.

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Kitkat is one out of many favorite American consumable products and is especially known for its famous line “Have a break, have a KitKat’. One of KitKat’s well known commercials is “Santa needs a break”  which humorously portrays Santa Claus taking a much-needed break from his Christmas duties, highlighting that even the busiest people deserve to relax and enjoy a KitKat.

The intended target audience this commercial is reaching for may include families, adults/working individuals, and holiday shoppers. The reasons for that may be that KitKat is marketed as a quick, convenient snack for people who need a break from their busy schedules, as well as the commercial ties into the festive season when KitKat is often enjoyed as a snack by all ages.

One element to consider is the representation of rhetorical appeal inside the commercial. The use of Santa Claus, a trusted and universally recognized figure, lends credibility and adds a fun, nostalgic element to the ad all while the ad creates humor and warmth by showing Santa in a relatable situation, feeling tired and needing a break. Lastly this all can be tied together when the commercial appeals to logic by presenting the idea that everyone, even Santa needs a break. Just this simple and relatable message emphasizes that KitKat is the perfect snack to take during those breaks.

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Step #4 - Write a detailed, one paragraph analysis in which you examine the purpose, audience, and rhetorical appeals (ethos, logos, pathos).

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Step #4 - Write a detailed, one paragraph analysis in which you examine the purpose, audience, and rhetorical appeals (ethos, logos, pathos).

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Include the product name and include specific examples from the advertisement to support your analysis of the purpose, audience, and the rhetorical appeals. This needs to be in your own writing with no evidence of AI generated writing. Try not to rely on 1st person in this paragraph. This needs to be the more formal of the two paragraphs. This needs to be at least 6-8 detailed sentences.

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Step #3 -  Upload a copy of the internet, magazine, social media post, or the video advertisement here. 

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Step #3 -  Upload a copy of the internet, magazine, social media post, or the video advertisement here. 

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KitKat Commercial 2024 Santa's Earned a Break Ad Review

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Write a detailed, grammatically correct, reflective paragraph in which you describe why you personally think the advertisement is effective. Be specific as to why you think this and use examples from your own life to help explain why you feel this way. This is your opinion so you are encouraged to use 1st person. This paragraph needs to be 4-6 sentences.

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Step #2 - Choose  a well-known American consumable brand/product that you use to analyze. List the name of the product in a complete sentence below. 

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Step #2 - Choose  a well-known American consumable brand/product that you use to analyze. List the name of the product in a complete sentence below. 

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A well known example of a American consumable product would be Kitkat.

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Step #1 - Review the Alternative Assignment Directions/Rubric

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Step #1 - Review the Alternative Assignment Directions/Rubric