# data[].attributes.body
Go back over other weeks and think about what youve done to develop your skills for your chosen careers

# data[].attributes.body
Go over canvas to make padlet notes

Make a more detailed pie chart

# data[].attributes.body
Get more specific with career portfolio

# data[].attributes.body
This week I started my research into the various areas of work I want to talk about in this project

I have chosen songwriting, video game composer, marketing (events & artists) & management (tour & artist)

I've spent this week focussing on understanding how each job fits into the music industry & what responsibilities come with them

My mission is to blend creativity with business and hopefully to find a balance between fun and financial stability

I've also started to map out my time and income breakdowns - giving a slight estimate for the money as I haven't researched into salary estimates yet

Video game production could lead to some passive income for me but would require more creative focus

On the other hand marketing feels like a demanding role but with a higher income potential

Management in general is something I feel I could excell at which is why I'd like to spend the most time on it

# data[].attributes.body
Designing Your Career

For this module we need to take a realistic & informed view of the music & wider creative industries, research, investigate & critically analyse the sector

# data[].attributes.body
This week I focused more on understanding the financial sides of these roles

Particularly salary ranges

I found that most of them have high ranges depending on experience

The income for video game composer & songwriters can fluctuate but with the right work can be great passive income

Whereas marketing & management offer a steadier income with more room for progression

This week I also watched the documentary " Supermensch: The Legend of Shep Gordon"

Which while isn't purely focussed on the music industry does go over the story of how Shep Gordon became the manager and accidental business guru behind musicians like Alice Cooper, Teddy Pendergrass

# data[].attributes.body
Introduction To Business Structures & Models

Lesson Objectives

Gain an insight into company structures & how they can effect your income

Have a clear understanding of the difference between a limited company & a sole trader

Have an insight into which structures may appeal to your desired career oath & lifestyle

Self-Employed vs Employed

Self-Employment

Independence - Can choose what work you want to take on, how you deliver it & who you want to work with. Gives you flexibility.

Choose your own destiny - Being self-employed means the hard work you put in & the success you generate is on you. Being 'self-made' is appealing to most budding entrepreneurs.

Office politics - Working alone/being your own boss eliminates 'office drama' making your work space less stressful.

Financial success - Although theres a financial rsik involved in setting up your own business but being your own boss increases your financial potential as you're not restricted by a salary.

Employment

Safety net - One of the main benefits of being employed is greater job security. Signing a contract with an employer outlines the conditions of your employment as well as your rights, responsibilities & duties.

Benefits - Working for someone else means you have access to certain benefits such as a pension scheme, paid annual leave & paid sick leave.

Regular income - Consistent wage & you're given a period of notice if for whatever reason you are asked to leave the job - makes planning easier

Taxes - Being paid by your employer also means that you don't have to worry about how much tax you need to pay as this is already sorted for you.

Switching off - Work to life balance can vary from industry but being employed by someone else can generally means you can go home at night & not continue work.

Sociable - whether the comapny is big or small you're likely to be working with others which is a great opportunity to make new friends & network.

What is a sole trader?

A sole trader is being a business on your own - if you don't set up a limited company to run your business then you're a sole trader (Coltman, 2018).

# data[].attributes.headline
Week Two: Group Research - Sound Engineer

# data[].attributes.subject
Week Two: Group Research - Sound Engineer

# data[].attributes.body
More money for audio & visual - portfolio career

Required skills

Technical proficiency & audio technology

Acoustic knowledge

Sound theory

Creative audio production & design

Attention to detail

Critical listening

Collaboration

Communication

Problem-solving & adaptability

Audio Signal Processing

Sound Mixing and Mastering Techniques

Microphone Placement and Techniques

DAW Proficiency (e.g., Pro Tools, Logic Pro, Ableton Live)

Acoustic Theory and Room Treatment

Live Sound Reinforcement

Audio Editing and Post-Production

Sound Design and Synthesis

Knowledge of Audio Hardware (e.g., Mixing Consoles, Preamps, Converters)

Understanding of Digital Audio Networking and Transmission Protocols (e.g., Dante, AES67)

Estimated salary

£25k - £39k/Yr (Glassdoor, 2025)

Average is £31,317 per year with an estimated additional pay of £1209 (Glassdoor, 2025)

What resources do you need to build for that career? (ie - Videos? CV? Showreel? Playlist? Repertoire? Equipment?)

Education

Getting experience - Interships/work experience

Building the skills - Not only for sound engineering but also employability skills

Developing a resume/relationships

# data[].attributes.body
The Musical Universe

In this weeks lesson we are;

Gaining an understanding of the different areas & specialisms within the music industry & how they interact

Gaining an insight into the potential income streams & average wages within sectors of the music industry

For this lesson we've been speaking about what we want to go over/support we need in the lectures.

# data[].attributes.body
Look up Jessie Canon

Book 1-1 in business

In assignment talk about transferable skills

Interview/primary source - referenced

Start some of the writing and go over it in 1-1

Contact Will if you can't figure out 1-1s

# data[].attributes.body
This week I reflected on the role of collaboration within the music industry

In relation to my chosen career - Songwriters have to collaborate with artists

It's clear that important skills within all my chosen roles ate communication & teamwork (discuss in Summative)

I am interested in learning how to effectively collaborate with others

Especially with people who have different skills and perspectives

This week I have been trying to spend some time identifying transferable skills for my chosen areas - like organisation & problem solving

These skills are essential for management & marketing roles as they require handling logistics & clear communication under pressure

# data[].attributes.body
The Musical Universe

For this week we are;

Gaining an understanding of the different areas & specialisms within the music industry & how they interact

Gaining an insight into the potential income streams & average wages within sectors of the music industry

look into gap in artist management - looking into maybe helping building numbers - find people before and build them up - new but risky

Traits commonly desired by employers

Calm under pressure

Good Numerical and Literacy Skills

Knowledge of Email, Excel and Word

How to register works with PRS

Familiarity with music publishing agreements and associated terminology

Well-organised with good attention to detail

A team player but with the ability to use initiative when required

Effective communication skills

Able to work to deadlines and remain calm under pressure

An aptitude for logical thinking and problem solving

Cavas good for free promotion

# data[].attributes.body
Start putting together formative work in preparation for submission next week

# data[].attributes.body
Update missed lessons on padlet

Check out the financial diet on Youtube

# data[].attributes.body
look into reference some artists and business

# data[].attributes.body
Chase up answers for case study part of assignment

# data[].attributes.body
Set up and organised my padlet

I've added a To-Do list for each week to keep track of things I need to do for my assignment/work

I've also colour coded each week to make it easy to distinguish

I've added a Bibliography at the end to put my Harvard referencing in aswell

# data[].attributes.body
This week I have been working on researching a professional who's ahead of me

I decided to look into the music manager, Tim Byrne, who's been working in the industry for over a decade

I've chosen Tim as I've already interviewed him in 2023 and can contact him if I need any extra information

I used the audio from the interview and got it transcribed using Whisper Transcribe

Through the interview I learned about how Tim balances his time between managing clients, booking shows & handling logistics

We also talked about how he diversified his income streams by taking on multiple clients, participating in commissions & creating strategic partnerships

Theses insights are very valuable for me for my Summative

I can see myself wanting a similar path but adjusting to have avenues of passive income like songwriting while taking on less clients to avoid pilling on stress

# data[].attributes.attachment_link.title
WhisperTranscribe - Turn your audio into content

# data[].attributes.attachment_link.description
Join 9k+ creators who transcribe their audio in minutes and grow their brand by creating content with WhisperTranscribe. Try it for free now.

# data[].attributes.body
This week I focussed on exploring innovation in the music business

Specifically looking at how traditional business models have been disrupted (Yellowbrick, 2023)

I explored the development of newer streams like streaming, music sync & NFT based music sales (Anderson, 2021)

One thing I found quite interesting was the populaization of video game composers charger per minute of work (Sweet, 2019)

I love exploring the more innovating approaches to music work like offering exclusive content for fans

# data[].attributes.body
Average salaries in the uk for chosen careers

Songwriter/Lyricist -

# data[].attributes.body
Your Finances

In this chapter we will:

Gain an understanding of the importance of project & personal finances

Gain an insight into tools & techniques for tackling your finances

Demystify the cost of borrowing, tac & potential deductibles form our businesses

Demystify - make (a difficult subject) clearer and easier to understand

Creating a budget

List all expenses

Calculate income

Set money aside

Track your spending

Tweak if necessary

Who must send a tax return?

You were self employed as a 'sole trader' & earned more than £1000 (before taking off anything you can claim relief on)

You were a partner in a business partnership

You had a total taxable income of more than 150,000

You had to pay capital gains tax when you sold or disposed of something that increases in value

You had to pay the high income child benefit charge

Help with impulsive spending - put taxes away (in savings or something) so you can't spend it

3 Positives

Sole trader - Autonomy

Partnerships - Autonomy -not totally self reliant

Limited companies - Tax efficient, Personal financial liability is protected, Don't go bankrupt the responsibility isn't purely on you, Expense options

3 negatives

Sole trader - Fully liable

Partnerships - Working with people (May be unreliable)

Limited companies - Extra fees, Complex admin, Filling & finance is public, Director responsibility - public & lawful, reporting & admin

HMRC & GOV.UK - google to find out whats allowed with taxes

# data[].attributes.body
This week I spent my time exploring how I can be sustainable in my music career

Examples I found ranged from eco-friendly event planning to creating a business model that allows me to make a stable income while minimising environmental impact

For example using a digital platform for marketing reduces paper waste

For my own sustainability I plan to expand my portfolio to avoid risks of relying too heavily on one income stream

# data[].attributes.body
What makes an artist sustainable?

Branding

Team

Craft/Skill

Continual Growth

Goals

Diversified Income/Passive Income

Collaboration

Key sustainability

Environmental - Carbon footprint reduction, eco-friendly production, sustainable touring, digital alternatives

Eco friendly merch, ethical companies, locally sourced, DIY

Economic - Diverse revenue streams, financial planning, recession-proofing, investment in skills

Getting money in other areas like song writing, Investing in high quality merch, Investing in only merch that will sell

Social - community engagements, ethical practices, inclusivity, mental health, professional networks

Build up local communities, supporting marginalised communities

Cultural - Preserving traditions, cultural development, ethical exchange, supporting emerging artist, supporting marginalised communities

Supporting local artist for merch or openers

Personal - Work-life balance, burnout prevention, continuous learning, health management, adaptability

Invest in your own happiness, clear on your foundries, contracting, schedule rest, surround yourself with supportive people

# data[].attributes.body
Stage manager - good for being bossy (have been told I'm bossy)

# data[].attributes.body
This week I work on my expenses table and reworking my income percentages to more accurate

I also revisited my case study work from Week 4 & updated it with the knowledge I've been working on these past couple weeks

I also researched more about commission structures in artist management & how to negotiate better deals with clients

# data[].attributes.body
This week I worked on adapting my formative work into my summative.finishing up a lot of my written work

I also spent this week reflecting on my progress & making small adjustments for everything to fit better together

I also revisited my mission statement and refine it

# data[].attributes.body
For development week while I did take a step back to recoup

Hopefully to avoid burnout

I did spend a small amount of time this week reorganising my work into slides so it's easier to look at the included pictures & diagrams

I also looked into the emerging trends of AI in music production and marketing

This website I read went pretty in-depth on AI promotion strategies and the ethicalness behind in

https://www.symphonyos.co/blogs/the-role-of-ai-in-modern-music-marketing

# data[].attributes.attachment_link.readable_text
The integration of Artificial Intelligence (AI) into the music industry is reshaping music marketing strategies profoundly. AI's capability to analyze vast amounts of data and predict consumer behavior is transforming how music is marketed and consumed. This blog delves deeper into the multifaceted impact of AI on the music marketing landscape.

Table of Contents

1. AI-Driven Personalization in Music Marketing

2. Enhancing Discovery and User Engagement

3. AI in Music Promotion Strategies

4. AI-Powered Analytics for Market Prediction

5. Real-time Marketing Adaptations with AI

6. Ethical Considerations in AI-Driven Marketing

7. The Future of Music Marketing with AI

8. Conclusion

AI-Driven Personalization in Music Marketing

AI enables an unprecedented level of personalization in music marketing. By analyzing listener data, AI algorithms can recommend music tailored to the tastes and preferences of individual listeners. This hyper-personalization not only enhances the listener's experience but also increases engagement rates, fostering a deeper connection between artists and their audiences. For instance, AI can identify specific patterns in music preference which can be used to fine-tune marketing messages and promotional materials to appeal directly to certain listener segments.

‍Enhancing Discovery and User Engagement

Music streaming platforms, such as Spotify and Apple Music, use AI to curate personalized playlists and radio stations. These platforms analyze listening habits, search history, and even contextual information like time of day or activity to suggest music that listeners are more likely to enjoy. This level of personalization improves user satisfaction and retention, making AI a critical tool in music discovery and ongoing engagement. Furthermore, AI enables dynamic content curation which can adapt to real-time feedback from listeners, constantly improving the accuracy and relevance of music recommendations.

AI in Music Promotion Strategies

AI's role extends beyond just recommendations. It is also revolutionizing promotion strategies. By predicting which songs are likely to become hits, AI helps record labels and marketers invest more wisely in promotional efforts. Additionally, AI-driven tools enable targeted advertising, ensuring that marketing campaigns reach the most receptive audiences, thus optimizing marketing budgets and campaign effectiveness. AI can also automate and optimize the timing and placement of advertisements across multiple channels, increasing the likelihood of reaching consumers at the optimal moment.

AI-Powered Analytics for Market Prediction

AI analytics can forecast market trends by analyzing streaming data, social media sentiment, and other digital footprints. These insights allow marketers to anticipate shifts in musical tastes and emerging genres. This predictive power is invaluable for planning releases, tours, and marketing campaigns, ensuring that these efforts align with evolving consumer preferences. Moreover, AI can analyze global data to identify regional differences in music preferences, enabling marketers to tailor their strategies geographically.

Real-time Marketing Adaptations with AI

AI's ability to process and analyze data in real-time allows marketers to adapt their strategies based on immediate feedback and changing conditions. This agility is crucial in the fast-paced music industry where trends can shift rapidly. Real-time data analysis can help marketers optimize ongoing campaigns by adjusting messaging, targeting, and spending in response to engagement metrics and audience reactions. This proactive approach minimizes wasted expenditure and maximizes the impact of marketing efforts.

The Future of Music Marketing with AI

As AI technology advances, its impact on music marketing is expected to increase, leading to more sophisticated consumer insights and even more personalized marketing interactions. The future of music marketing lies in leveraging AI not only to predict trends but also to create richer, more engaging consumer experiences. Innovations such as AI-generated music content, virtual reality concerts, and enhanced interactive listening experiences could further redefine the boundaries between artists and audiences.

Conclusion

AI's influence on music marketing is transformative, offering tools for personalization, predictive analytics, and targeted promotions that were unimaginable a decade ago. As the technology continues to develop, the potential for innovative marketing strategies in the music industry will only expand, promising exciting possibilities for the future of music consumption. For industry professionals, staying updated with AI developments and adopting a forward-thinking approach to marketing will be key to navigating the future landscape of music.

‍

# data[].attributes.attachment_link.title
AI in Music Marketing: Transformative Strategies

# data[].attributes.attachment_link.description
Discover AI’s impact on music marketing with insights into personalization, analytics, and promotion strategies. Learn about AI technology in the music industry.

# data[].attributes.body
As this project develops I've seen the importance on balancing different roles in your portfolio

I went through my pie charts and worked out the income vs the time I want to spend of it

Through this week I've learnt that the key to effective time management is setting boundaries especially between creative work & business tasks

# data[].attributes.body
Remake spider map to have all areas of pie chart included

Talk to Will about changing to the business course

Put Bibliography in alphabetical order

# data[].attributes.body
This week I spent time making the final revisions to my work and getting feedback from teachers and peers

# data[].attributes.body
Anderson, C. (2021). Music NFTs: The Ultimate Guide for Musicians and Fans. [online] NFT Evening. Available at: https://nftevening.com/nft-music/ [Accessed 28 Feb. 2025].

Coltman, E. (2018). What Is a Sole trader? a Small Business Guide to Business Structure. [online] Small Business. Available at: https://smallbusiness.co.uk/what-is-a-sole-trader-small-business-2534818/ [Accessed 31 Jan. 2025].

Glassdoor. (2025). Sound Engineer salaries in United Kingdom. [online] Available at: https://www.glassdoor.co.uk/Salaries/sound-engineer-salary-SRCH_KO0,14.htm [Accessed 31 Jan. 2025].

Sweet, M. (2019). Gaming Music: How to Price Your Composition Work. [online] Berklee Online Take Note. Available at: https://online.berklee.edu/takenote/gaming-music-how-to-price-composition-work/ [Accessed 28 Feb. 2025].

Yellowbrick (2023). The Evolution of the Music Industry: A Comprehensive Analysis. [online] Yellowbrick. Available at: https://www.yellowbrick.co/blog/music/the-evolution-of-the-music-industry-a-comprehensive-analysis [Accessed 27 Feb. 2025].