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The marketing concept is a customer-centric philosophy that prioritizes understanding and fulfilling consumer needs to achieve organizational goals, emphasizing customer orientation, integrated marketing efforts, and long-term profitability. By aligning all business activities towards customer satisfaction, companies can foster loyalty and gain a competitive advantage in the marketplace.

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Adidas is a Germany brand which they are famous for selling athletic shoes and wardrobes which satisfied customers’ needs. Their target audiences include different groups and genders such as athletes or even ordinary people who like to exercise occasionally.

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Justification：

1. Adidas fits the marketing concept because it continuously researches and adapts to consumer needs through innovative product designs, sustainability efforts, and digital marketing.

2. ⁠The brand engages customers with personalized experiences, influencer collaborations, and targeted campaigns to enhance customer satisfaction and loyalty.

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https://thestrategystory.com/blog/adidas-marketing-mix-4ps/

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The Strategy Story - Simplifying Business Strategies

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Adidas Marketing Mix (4Ps) - The Strategy Story

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A marketing mix, also known as the 4Ps of marketing, is framework marketers use to develop and implement effective marketing strategies. In this article, we will understand the marketing mix (4Ps) of Adidas.

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1. samrat kumar 0368609

2. Choong Zi En 0363388

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