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everything with a black or blue box is just a template that i'm working on

i need to replace most of the default images

the world pages need more work and visuals

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We are going to create a multimedia advertising campaign for a virtual reality game which allows you to live your fantasy. The game allows you to create your own avatar and choose a world to live in. The aim behind this is to interrogate peoples use of personas online to hide their real self and use virtual reality as a form of escapism and fantasy. Additionally, we want to show how people get so invested in the online world that it becomes their reality.

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Callum - video adverts

Daisy - Website

Emily - Social media and logo

Zak - Posters

Alex - prototype of virtual reality

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Hikikomori

VR chat​

Metaverse​

Ready player one​

Second life​

IMVU​

Moshi monsters​

Club penguin​

Moviestar planet​

Roblox​

Bin weevils

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When trying to decide on a name for our virtual reality we knew we wanted something which played on the idea of creating your dream reality and escaping from the world we live in. We decided on 'MyUtopia' . Utopia explores the idea of an imaginary place that is ideal perfection.

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Ive been using canva to create a logo and I have experimented with various styles. I have sent these to our group chat so we can collectively decide which we like best.

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I made a draft idea for the world map in the game. I took the suggestions from Friday for a city world, a space/sci-fi world and a nature world and added an extra two because 5 felt like a good amount of locations. The extra two I decided on were a fantasy world (elves, dragons, wizards, etc), and a beach/sea location (beaches, mermaids, pirates, etc). I gave them all placeholder names for now. I will work on more detailed maps of the individual locations as well that can also be used as promotional materials.

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second life (ignore the big red x, it's the only version i could find)

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a more interesting, better looking version of yourself. kind of suggesting that you can be someone completely different without technically saying that? because if you knew everyone on the game was uninteresting and ugly irl, ig that kills the illusion..?

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The similarity I noticed when researching various games was that each one not only sells the game but the 'dream'. They promote a space where you can truly be yourself and belong.

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Key image​

Map (worlds: city, nature, space)​

Avatars​

Money (icon – diamonds, coins, etc?)​

Contact lenses (images? Physical?)

Website​

Social media​

Billboards​

Posters​

Advert

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rec room is a cross-platform game that allows you to create your own avatar and customise your characters 'dorm' where your character will spawn. The game has a menu that allows you access to hundreds of different 'rooms' which are essentially servers and can vary from player vs player maps rp worlds and even music studios and so much more. the game is a VR layout but can be played on controller and mobile. I think this game is a great example of a base of the concept are creating. I'm going to explore this further by looking into the creation of your own server.

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Over 80% of Players Report In-Game Persona Differs From Reality | GAM3S.GG

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Fandom’s Inside Gaming Report 2024 delves into gaming’s evolution, revealing its impact on self-expression and brand interaction. Explore key findings and marketer opportunities.

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DALL·E 2025-03-08 11.18.23 - A futuristic advertisement for 'MyUtopia,' a revolutionary virtual reality experience. The image features a person wearing a sleek VR headset, surroun

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this week i started work on the website for Myutopia

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i made a transparent background version of the logo for use on the website

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I watched the film 'Ready Player One' which is set in 2045 and as the world goes to chaos people find 'OASIS' a virtual reality game an escape from the real world. Similarly to our concept the 'OASIS' allows users to create their own worlds, homes and avatars. It has a range of diverse worlds for users to choose from. It also allow you to form real life relationships which is a feature we want to incorporate to explain the idea of people using personas online. ​

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i converted the logo to a vector

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i drew some avatars for a promotional video to go on the website

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i drew some avatars for a promotional video to go on the website

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i drew some avatars for a promotional video to go on the website

this one was targeted towards the space world

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i created a promotional video about avatar creation

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for character creator video

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i finished the updates page, the events page, the play page, the highlights page

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more images for gameplay section (around 3)

socials link

first image on about page (discover myutopia)

team page

update feature image

starter kit image

game trailer

~2-3 images of mytopis for its page

~2-3 images of myland for its page

~2-3 images of myshore for its page

~2-3 images of mytropolis for its page

~2-3 images of the myu realms for its page

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I created an online survey to interrogate society's use of personas online to hide their real self and use of virtual reality and the online world as a form of escapism and fantasy.

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I distributed the survey and we received 16 responses in total. After reviewing the submissions, I selected a range of quotes and relevant statistics that reflect recurring themes, including identity masking, emotional detachment from the real world, and immersion in virtual environments. I forwarded these highlights to Daisy for possible inclusion on the project website to support the narrative.

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I created the Instagram account for My Utopia. It’s exciting to share the creative process and immerse potential players in the world we’re building. Using Instagram’s visual platform, we can give sneak peeks and engage with our growing community, creating anticipation for the game. I know it will take time to build a strong following, but it's exciting to share the journey.

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I created this billboard mockup in Canva by placing our My Utopia poster design onto a realistic billboard template. This helped visualize how the project could be advertised in the real world and gave context to our themes of digital escape and virtual identity.