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BINI X BILLBOARD 100 (SOURCE: GOOGLE CHROME)

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Hi! I'm Veronica M. Del Norte, a 2nd-year BS Psychology student at Mapúa MCM with a deep love for Philippine pop culture. I’m captivated by Filipino films like Himala and Heneral Luna, and I enjoy OPM, from Eraserheads to IV of Spades. I also appreciate Filipino television, from Ang Probinsyano to Bubble Gang, as well as the stunning fashion of Francis Libiran and Michael Cinco. Literature fascinates me too, with writers like Nick Joaquin and F. Sionil Jose offering profound insights into Filipino identity. For me, Philippine pop culture is a powerful blend of creativity, resilience, and storytelling that continues to inspire.

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BINI X TEEN VOGUE (SOURCE: GOOGLE CHROME)

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The rise of BINI, a P-pop girl group, marks an exciting shift in Philippine pop culture. Since their 2021 debut under ABS-CBN’s Star Music, they’ve gained local and global recognition with their catchy songs, synchronized choreography, and messages of self-love. Their success highlights P-pop’s growing influence, proving Filipino artists can compete internationally. In a landscape often dominated by foreign music, BINI fosters national pride and inspires young Filipinos to embrace their identity. More than a trend, they are shaping the future of Philippine pop culture.

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The Influence of P-Pop on Filipino Media and Culture

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The Influence of P-Pop on Filipino Media and Culture

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Using the Uses and Gratifications Theory, BINI’s rise in Philippine pop culture reflects how Filipinos engage with music to fulfill personal and social needs. They provide a sense of belonging and identity, especially for young Filipinos seeking representation in the global music scene. Their empowering lyrics promote self-love and confidence, resonating with fans who find positivity in their music. Social media platforms like TikTok and Twitter amplify this engagement, fostering a strong fan community and deep emotional connections.

Beyond personal fulfillment, BINI is shaping social behaviors and media consumption in the Philippines. Their success has boosted P-pop’s mainstream appeal, shifting preferences from foreign music to greater support for local talent. This fuels economic growth through streaming, merchandise, and concerts. Moreover, BINI’s confident and modern image challenges traditional gender norms, inspiring young Filipinos to embrace empowerment and self-expression. More than just entertainers, BINI’s influence strengthens national pride and reshapes Philippine pop culture.