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“There’s no better time than Diwali for Indian fashion to take centre stage”

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As South Asians globally celebrate the festival of light, a writer reflects on the evolution of Indian fashion and festivities

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current market trend on customization and personalisation 

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current market trend on customization and personalisation 

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India’s GDP surpassed that of the U.K. last year for the first time and has captured the attention of the world for its growing middle class.

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THE STATE OF FASHION REPORT 2025: KEY TRENDS SHAPING THE FUTURE OF FASHION IN THE YEAR AHEAD — TEXINTEL

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“KEY TAKEAWAYS: The fashion industry is set to diversify sourcing, with a renewed interest in nearshoring. AI-powered curation will redefine product discovery and search, leading to hyper-personalised shopping experiences. Value-driven consumer behaviour will fuel growth in segments like resale and

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The State of Fashion 2025: Navigating Volatility Towards a Resilient and Sustainable Future

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The State of Fashion 2025: Navigating Volatility Towards a Resilient and Sustainable Future

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The State of Fashion 2025: Navigating Volatility Towards a Resilient and Sustainable Future

According to "The State of Fashion" 2025 report, the fashion industry is projected to navigate an uncertain and tumultuous future, influenced by factors including cyclical slowdowns, consumer price sensitivity, environmental changes, and global trade reshuffles.

As noted in the report: "Fashion brands are expected to focus on diversifying their sourcing footprint in Asia and nearshoring to create more resilient supply chains." Emerging Asian markets like India, Vietnam, and Bangladesh are predicted to serve as crucial sourcing hubs, reshaping the global fashion supply chain network. This diversification will be key to enabling the industry's survival and prosperity.

However, 2025 will not be all doom and gloom. According to the report, executives anticipate volume, rather than price, to drive modest growth. While sustainability remains essential, differentiation and localised go-to-market models have taken priority as brands strive to maintain market share amid overwhelming choice.

Simultaneously, artificial intelligence (AI) is redefining the fashion landscape. As noted in the report, "Customers are increasingly demanding AI-powered shopping experiences, with 79% wanting AI to understand their specific needs and recommend products, and 82% wanting AI to reduce their time spent researching what to buy." Companies like Lily AI, Bloomreach, and Constructor are already leading the way, changing how we approach product search and discovery.

On the retail front, the report outlines the importance of exceptional customer service. The case of Aritzia is highlighted, showing how their focus on personalised interactions, staff training, and empowerment has driven success. In the face of low consumer confidence, this approach may be a saving grace for many retailers, providing an avenue for differentiation and customer loyalty.

Simultaneously, consumer behaviour is shifting towards value-driven shopping. The report predicts a growth in segments like resale and off-price retailers, with brands like Sandro and Shein developing their own resale platforms. As the resale market is anticipated to contribute up to 10 percent of the global apparel market by 2025, it's clear that delivering value will be a key aspect of staying competitive.

Sustainability also remains a cornerstone of the industry. The report notes the struggles many brands face in meeting their sustainability commitments, highlighting the need for long-term supplier partnerships and transparent data practices. The report reveals that 63 percent of brands are falling behind their decarbonisation commitments, despite the increasing urgency of climate action.

To address this, brands are encouraged to focus on cost-effective decarbonisation, collaborate with sustainable-material innovators, and develop long-term supplier contracts. Successful initiatives, like H&M Group's partnership with Syre and Inditex's partnership with Ambercycle, lead the way in this aspect.

As we move towards 2025, the fashion industry's focus on sustainability is expected to intensify, driven by consumer demand and market adaptations.

As the report notes, "The gap between top and bottom-performing brands is narrowing, with a more even distribution of value creation." As we move towards the future, the rise of challenger brands, particularly in the sportswear segment, signals a shift in market dynamics. Brands need to continuously innovate, diversify their offerings, and maintain cultural relevance to stay competitive.

In conclusion, the 2025 fashion landscape as illustrated in "The State of Fashion" report, will be shaped by resilience, AI-powered innovation, exceptional customer service, and sustainable practices. Fashion brands will need to adapt to these changing conditions to create a prosperous and resilient future.

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India’s luxury market 2024: The right GTM strategy for luxury brands

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Explore the growing luxury market in India and discover the best go-to-market strategy for luxury brands to succeed in this lucrative market by 2025.

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Sephora Virtual Artist | Sephora Singapore

The future of beauty is here. With the Sephora Virtual Artist, you can get a virtual makeover, star in your own tutorials, and share your obsessions with friends more easily. Experiment with an infinite library of eyeshadows, lip colours, and even false lashes to find your perfect shade and perfect your lip-all without stepping foot in a store.

Bringing virtual reality technology to the beauty industry, Sephora's makeup app uses facial recognition to empower customers to try on products anywhere. The app scans your face, detects your eyes, lips, and cheeks for product placement, and let's you try on makeup virtually to see just what this eyeliner or that lipstick looks like on you. Undecided between a KVD Vegan Beauty liquid lipstick or Anastasia liquid lipstick? No problem-try them both, see how they look, and compare before you buy. Who doesn't want a virtual lipstick tester to filter through colours, textures, and finishes?

Not only can you try on products from all your favourite brands, but you can also see how full looks would look on you, get virtual step-by-step tutorials customised to your own face, colour match your makeup to your outfit, and compare hundreds of colour swatches instantly. Star in your own tutorial and take the guesswork out of contouring, lip lining, and even rendering a smoky eye. See how the latest trends work on your face and learn to recreate them with instructions that actually map out where to place the product on your face, how to blend them, and which products you need to achieve the look. Compare colour swatches from a range of brands side-by-side on your virtual arm.

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The future of beauty is here. With the Sephora Virtual Artist, you can get a virtual makeover, star in your own tutorials, and share your obsessions with friends more easily. Experiment with an infinite library of eyeshadows, lip colours, and even false lashes to find your perfect shade and perfect your lip-all without stepping foot in a store.

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Magnanimous | Gucci Ancora & Diwali | Luxury Event Agency India | Mumbai | Delhi

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Gucci celebrated the launch of Sabato De Sarno’s debut collection #GucciAncora.The event was honoured by the brands Indian ambassador, Alia Bhatt. Magnanimous designed an exquisite Diwali dinner for Gucci, featuring a candle-lit table adorned with florals. Luxury Event Agency