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Asadullah, M. N., & Wahhaj, Z. (2019). Early Marriage, Social Networks and the Transmission of Norms. Economica, 86(344), 801-831. https://doi.org/10.1111/ecca.12291

The article "Early Marriage, Social Networks and the Transmission of Norms" by M. Niaz Asadullah and Zaki Wahhaj explores how early marriage affects the idea of gender norms in developing countries, focusing specifically on Bangladesh. The study finds that early marriage increases women's agreement with traditional gender norms, reinforcing gender inequalities within households. It also shows that early marriage negatively affects the quality of women's social networks, limiting their exposure to progressive role models and life choices.

The authors conclude that conventional household standards and conservative gender roles are perpetuated by early marriage, which affects social attitudes and future economic engagement.

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Sprecher, S., & Felmlee, D. (2021). Social network pressure on women and men to enter a romantic relationship and fear of being single. Interpersona: An International Journal on Personal Relationships, 15(2), 246-261.

https://interpersona.psychopen.eu/index.php/interpersona/article/view/6139

The article titled "Social Network Pressure on Women and Men to Enter a Romantic Relationship and Fear of Being Single" by Susan Sprecher and Diane Felmlee explores how social circles persuade and pressure single individuals, particularly young adults, to get into romantic relationships. The research article investigates gender differences in the pressure to have a partner and its association with the fear of being single. The study finds that both men and women experience some pressure from their social circle, but women, specifically from both families and friends are facing more pressure. Another idea that is being highlighted is the role of societal and familial expectations in shaping relationship decisions and suggests that such pressures can lead to anxiety and possibly less selective or satisfying romantic choices.

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We have taken the decision to start with a social media campaign to raise awareness about the side effects of societal pressure on young adults to get married.

We have 2 different target audiences through these campaigns:

Young Adults (who face the social pressure)

Families (who give the pressure)

We will use two different platforms:

Instagram (group)

Facebook (group)