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Hyper personalising the customer experience, using data, analytics and AI 

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Hyper personalising the customer experience, using data, analytics and AI 

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Key takeaways:

Hyper-personalized offers the chance to more effectively engage with consumers, strengthen current connections and build new ones, and enhance the customer experience as digital marketing grows more competitive

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Supply Chain

By 2025, many supply chains may shift from global flows of goods and services to national, regional, and local networks of buyers and suppliers.

Over the next five years, McCleary predicts supply chain evolution will include the growing adoption of cutting-edge technologies—like artificial intelligence (AI) and machine learning (ML)

Technology

Brands will use 3D printing to quickly produce prototypes, custom clothing. This will reduce lead times, lower production costs, and enable more sustainable manufacturing practices by minimizing waste.

Smart fabrics will be integrated with embedded sensors will be able to monitor body temperature, heart rate, or movement, providing both functional and health-related benefits.

Some brands may even use AI to generate completely new designs based on historical fashion data and customer feedback.

Gen AI’s Creative Crossroad.

After generative AI’s breakout year in 2023, use cases are emerging across creative industries, including fashion. Capturing the value of this transformative technology in 2024 will require fashion players to look beyond automation and explore its potential to augment the work of human creatives.

Marketing

By 2025, consumers will increasingly demand transparency and accountability from fashion brands, expecting them to uphold fair labour practices, sustainable sourcing, slow fashion and cruelty-free production methods.

Industry Challenges

Fast-fashion competition will likely become even fiercer in the year ahead. Challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to evolving consumer preferences, while navigating regulations that may impact the industry.

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The market is expected to grow annually by 4.04% according to (CAGR 2024-2029).

A 2024 report by Bain & Company found that Gen Z consumers, or those born between 1997 and 2012, will account for nearly a third of luxury purchases by 2030, while millennials, born from 1981 to 1996, will make over half of luxury purchases.

Despite economic challenges, the global luxury market is forecast to grow at an annual rate of around 6% to 8% over the next few years. This growth is driven by the expansion of affluent middle classes in emerging markets, digital innovation, and the ongoing focus on luxury experiences.

The market's largest segment is the segment Luxury Watches & Jewelry with a market volume of US$157.60bn in 2024.

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During the visit to the Design Museum in Kensington, London, I picked up some of these key themes throughout the exhibition that we attended:

Upcycling

Sustainable fashion - portrayed through the special piece of Stella McCartney's Fallabella bag donation to the museum. To showcase how luxurious fashion/ accessories can be sustainable

The usage of yarn and fabrics - in the early stages from being collected to different forms that the material holds to final forms in regards to fashion pieces and furniture items

The evolution in technology - portrayed through a collection of older and newer technology models

A money count piece - illustrated on an LED light device to demonstrate how much has been invested in sustainability

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1. Continued Emphasis On Natural And Organic Ingredients

2. Hyper-Personalization With AI And AR

3. Biotech Innovations With A Focus On Sustainability

4. Sales And Brand Engagement On TikTok And Instagram

5. Demand For Men

6. Calls For More Diversity And Inclusion

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6 Top Beauty Industry Trends (2025 & 2026)

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6 key trends impacting the beauty industry, including personalization and at-home treatments.

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Key takeaways:

Efforts to democratise skin tech started with sonic facial brushes in the early 2000s

It’s no wonder the global beauty-device market is expected to reach around $236bn by 2030

Nasa developed LED technology in the 1990s to enhance plant growth and decrease wound-healing time in space. It was adopted by the skincare industry in the early 2000s.

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Our expert tracks down autumn’s best tools

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AI technology adoption in the cosmetic industry - a review

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AI technology adoption in the cosmetic industry - a review

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Key takeaways:

Implementing AI can facilitate minimising errors, making data-backed informed decisions, accelerating operations, and improving scalability

The global artificial intelligence (AI) in beauty and cosmetics market is expected to reach US$ 13.34 billion by 2030, with a promising compound annual growth rate (CAGR) of 19.7% from 2021 to 2030

According to a survey, customers were three times more inclined to buy cosmetic goods if they were digitally tried on

Sampo Parkkinen, CEO and Founder of Revieve, says: “AI-powered platforms provide engaging experiences and actual value in helping consumers find what they are looking for, providing education and guiding them throughout the shopping journey.

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AI technology adoption in the cosmetic industry - a review

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Artificial intelligence (AI) has become an integral part of processes in various industries and its adoption is growing across various sectors. Implementing AI can facilitate minimising errors, making data-backed informed decisions, accelerating operations, and improving scalability.

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The global beauty market expansion in 2018 

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The global beauty market expansion in 2018 

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https://www.jpmorgan.com/insights/global-research/retail/beauty-industry

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How AI technology is reshaping skincare consumer experience

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How AI technology is reshaping skincare consumer experience

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Key takeaways:

The beauty industry was one of the first to adopt artificial intelligence (AI) and augmented reality (AR) solutions as a way to solve consumer pain points, like hygiene and waste that come from community testers and samples

This hyper-engaged virtual skin diagnostic not only boosts confidence for skincare purchase decisions, but it enhances a brand’s ability to introduce personalization along the skincare journey, delivering more impactful shopping experiences that drive sales

Introduced a unique opportunity across dermatology and medical spa field

AI Skin Tech as a Gateway to Skincare Personalization

AI Skin Tech to Understand Skin Health

AI Skin Tech for MedSpas and Skincare Professionals

AI Skin Tech to Educate and Entertain

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Technology innovation is a critical pillar in any brand strategy. It helps create a more impactful consumer experience that boosts sales.

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https://www.jpmorgan.com/insights/global-research/retail/beauty-industry

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Big Beauty Brands Embrace AI Skin Analysis

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Big Beauty Brands Embrace AI Skin Analysis

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Skin analysis AI is different from social-media filters

The data used for the AI algorithm is based on real before-and-after results photos provided by brands and research organisations from clinical trials

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This website is using a security service to protect itself from online attacks. The action you just performed triggered the security solution. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.

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Evolving beauty: The rise of sustainable and natural ingredients for cosmetics

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Evolving beauty: The rise of sustainable and natural ingredients for cosmetics

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Key takeaways:

The shift toward sustainability in the cosmetics industry is illustrated by the burgeoning market for natural ingredients, projected to expand from USD $642 million in 2022 to USD $1,095 million by 2030.

Over 40% of shoppers prioritizing natural components in their beauty and personal care products

Substituting ingredients such as petrolatum, dimethicone, and phenoxyethanol with sustainable counterparts can significantly influence the supply chain of raw materials, ingredient interactions, cosmetic formulations, and the quality of the final product

Natural emollients

Natural emollients account for the largest share in value and volume for the natural cosmetics ingredient market, with the skin care segment holding the largest revenue share (38.7%)

Natural solutions for enhanced safety and lifetime value

The industry has relied on synthetic preservatives like paraben esters, formaldehyde donors, and phenol derivatives

These compounds have raised health concerns, including endocrine disruption and potential carcinogenic effects, prompting regulatory actions and a reevaluation of preservative systems

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Evolving beauty: The rise of sustainable cosmetics

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Learn about the shift towards sustainable and natural ingredients in cosmetics, supported by data from the CAS Content Collection™.

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Natural and Organic Cosmetics Market Size, Share and Trends 2024 to 2034

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Natural and Organic Cosmetics Market Size, Share and Trends 2024 to 2034

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https://www.precedenceresearch.com/natural-and-organic-cosmetics-market

Key takeaways:

The global natural and organic cosmetics market size is projected to be worth around USD 103.23 billion by 2034 from USD 41.65 billion in 2024, at a CAGR of 9.40% from 2024 to 2034.

The natural and organic cosmetics market is growing due to increasing buyer’s awareness of natural and organic products, seeking products that are safe, eco-friendly, and sustainable.

Asia Pacific is expected to attain the fastest rate of growth in the market during the forecast period

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Natural and Organic Cosmetics Market Size: Share & Trends 2024 to 2034

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Natural and Organic Cosmetics Market Size: Share & Trends 2024 to 2034

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https://www.precedenceresearch.com/natural-and-organic-cosmetics-market

Key takeaways:

Asia Pacific is expected to attain the fastest rate of growth in the natural and organic cosmetics market during the forecast period

An organic cosmetic is a natural cosmetic, as defined, that contains a minimum percentage of ingredients produced from organic agriculture, which organic production is feasible and must be organic to at least the tune of 95%.

Natural and organic cosmetics market growth factors

Increase in spending on the purchase of health and hygiene goods

Increase in the frequency of skin issues caused by synthetic components in beauty products and cosmetics

Increase in the income of the population.

Chemical-free personal care products enhance awareness

Increasing sales through e-commerce will support the conception of market revenue during the forecast period

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Consumers prioritising value

BoF & McKinsey

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Key takeaways:

Consumers started influencing the skin care market in the 1980s when they began choosing natural skin care products over others, and began asking more pointed questions about how products were made and what they contained.

Consumers have taken it upon themselves to demand ethical, sustainable sourcing and ingredients; they may prefer pure, natural oils and artisan soaps over the complex, chemically-dense ingredients lists on many products.

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The prestige beauty market is booming; in 2018, the industry generated over $18 billion in sales. Within this industry, skincare has seen considerable growth over the makeup, fragrance, and hair sectors.

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New research shows consumers more interested in brands’ values than ever

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New research shows consumers more interested in brands’ values than ever

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More than 65% of consumers are looking for environmentally friendly brands

55% are willing to pay more for sustainable products

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Key takeaways:

71% of today’s consumers expect to receive a personalized experience when they shop

Companies that excel at personalization generate 40 percent more revenue from those activities than average players

80% of consumers are more likely to make repeat purchases from a company and recommend that company to a friend or family member if the company provides a personalized experience

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The value of getting personalization right—or wrong—is multiplying

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This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.

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Non personalized communications pose a business risk in a low-loyalty environment

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Non personalized communications pose a business risk in a low-loyalty environment

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(McKinsey & Co, 2021)

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Personalisation directly influences buying across the customer life cycle 

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Personalisation directly influences buying across the customer life cycle 

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(McKinsey & Co, 2021)

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The Future of Beauty and Skincare Ecommerce

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The Future of Beauty and Skincare Ecommerce

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Key takeaways:

58% of shoppers say they are more likely to buy from a business that offers an online quiz to recommend specific beauty products for them

45% of respondents say they are more likely to purchase from a business that offers a virtual reality or AI experience that allows them to try out a product online

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In 2023, global beauty market retail sales grew to $446 billion, up 10 percent from 2022. In the year since the release of our inaugural state of beauty report, published in collaboration with The Business of Fashion in May 2023, the industry-comprising fragrance, makeup, skin care, and hair care-beat expectations and outperformed other consumer sectors, such as apparel.

But these headline growth figures only tell part of the story. While beauty managed to post double-digit growth last year, much of that was attributable to price increases rather than volume gains.

Today, inflation is cooling in major markets such as the United States, giving beauty players an opportunity to reset and focus on pursuing sustainable growth strategies over the next several years. Where and how do we expect the global beauty market to grow? Based on our analysis, expert interviews, and proprietary consumer research, we outline the beauty sector's performance in 2023, our forecasts through 2028, and what these forecasts mean for beauty executives.

A closer look at regional growth

The beauty market's 10 percent growth in 2023 exceeded industry forecasts across nearly all regions (Exhibit 1).

The Asia-Pacific region, excluding China and Australia, remained the largest region by retail sales in 2023, growing at a 10 percent rate over the previous year. India, which also grew at a 10 percent rate year over year, was a bright spot in the region (with 4 percent volume growth and 6 percent price growth). As reflected in our regional survey data, India was home to the highest number of consumers who indicated a willingness to spend more on beauty products in 2023 and 2024. This was true across all income groups; in fact, low-income consumers in India were the only low-income consumers in our survey to say they intended to spend more on beauty products through the second quarter of 2024.

In North America, which today accounts for 20 percent of the overall beauty market, retail sales grew by 9 percent year over year. Europe, another mature beauty market, grew 10 percent from 2022 to 2023. Growth in the Middle East and Africa region and Latin America reached 18 percent and 17 percent, respectively, year over year, both exceeding industry expectations.

These strong headline figures do not tell the whole story, though. In 2023, price increases drove year-over-year growth in the sector, while global volume across geographies only grew 2 percent over the same period. Given that prices rose across segments, some consumers in the United States, for example, made trade-offs between discretionary purchases and prioritized price and value in their personal-care purchases. These consumers traded down-opted for smaller quantities or lower-priced goods or retailers-or delayed purchases altogether, which contributed to low volume growth (1 percent). We expect price increases to stabilize now that inflation is cooling across major markets, such as the United States.

China's growth in 2023 was different from that of other regions globally. China's beauty market grew only 3 percent-driven entirely by price growth. This growth rate was in line with the country's broader economic performance but weaker than industry expectations. A range of macroeconomic factors, low consumer confidence, and widespread discounting and promotions (which encouraged consumers, in search of lower prices, to delay purchases) all contributed to the performance of China's beauty sector. Looking ahead, while middle- and high-income consumers in the country said they intend to spend more on beauty products through 2024, low-income consumers said they intend to spend less on beauty compared with survey responses from earlier in the year. This reduced spending could impact the sector's performance through the end of the year.

By 2028, we expect the beauty sector to reach $590 billion, with an annual growth rate of 6 percent (Exhibit 2). In mature markets, such as the United States and Europe, we estimate that both price and volume growth will be in the low single digits.

Elsewhere, price and volume growth rates will likely be more divergent. We expect the Asia-Pacific region, excluding China and Australia, to grow 6 percent annually, representing nearly one-quarter of the total market, which is consistent with its share today. Here, we anticipate that volume growth will outpace price growth (we estimate 4 percent volume growth and 2 percent price growth).

Despite the wider economic challenges facing China in the near term, we expect to see 6 percent CAGR from 2024 to 2028. Gen Z and millennials are likely to drive this growth, as are higher-income consumers. The "lipstick effect"-when consumers continue to spend on modest luxuries, such as lipstick, when the economy weakens-has contributed to some growth in China in 2024. Beauty spend through 2028, therefore, will be somewhat dependent on how its economy evolves. We will likely see lower volume growth, given the challenges in the region, while price growth will be in line with expected inflation.

Finally, we anticipate seeing the highest annual growth rate in the Middle East and Africa (10 percent) over the next four years. Price mix increases will most likely outpace volume growth here more than anywhere else in the world, as consumers continue to demand premium products.

Which categories will grow the most?

Skin care-the sector's largest category, accounting for 44 percent of the market-grew 6 percent in 2023, in line with projections (Exhibit 3). Once again, price increases in the Middle East and Africa, Latin America, and to a lesser extent, in Europe and North America, drove much of this growth. (It's worth noting that shifts in large, mature markets such as Europe and North America can have a larger impact on the global industry compared with shifts in places like the Middle East and Africa and Latin America, despite high relative price growth in these areas.) In China, growth in the skin care category was mostly flat.

Over the next four years, we expect the skin care category to grow at an annual rate of 6 percent, with a greater equilibrium between volume and price growth. This will likely be the case as more consumers across age groups (Gen Z and Gen Alpha among them) continue buying into the category. (To a lesser extent, men may also drive volume growth in skin care). We also anticipate that new, buzzy ingredients-neuropeptides, for example-will continue to fuel growth in skin care over the next few years. Meanwhile, the "skinification" of hair-the introduction of elaborate routines and specialized products to the hair category, as has been the case in skin care-helped propel growth in hair care in 2023 and is expected to do so over the next five years. As for price-related growth, we anticipate price increases to be mostly tied to the development of more sophisticated, and therefore more expensive, products.

Despite being the smallest category in beauty, representing just 17 percent of the market, fragrance posted the highest growth (14 percent) in 2023. The category is likely to continue exhibiting strong growth, especially in the Asia-Pacific region, where it currently represents around 5 percent of the total market (compared with 17 percent in North America and 27 percent in Europe). Globally, we expect price growth to outpace volume growth in fragrance, which the expansion of the luxury price tier will help drive.

The Asia-Pacific region offers beauty players the greatest opportunity to expand volume growth over the next few years. In more mature markets, such as Europe, volume growth is also projected to remain healthy.

Niche fragrances-those that appeal to "in the know" consumers without relying on celebrity endorsements-are expected to be among the biggest drivers of growth within this category. Here, craftsmanship and ingredients play an important role in brands' positioning and storytelling. As the niche fragrance category thrives, larger beauty players will continue to invest in or acquire these emerging brands. In doing so, they must carefully scale a niche brand without alienating the consumers who helped propel its early growth. As one global beauty executive said recently, "Barriers to entry may be coming down, but barriers to scale are only going up."

Finally, makeup has recovered from its pandemic-era contraction. Retail sales in 2023 surpassed 2019 levels for the first time. We expect the Asia-Pacific region, as well as the Middle East and Africa, to propel growth in this category through 2028 as consumer purchasing power increases and specialty beauty retailers improve their penetration in these markets. Although we anticipate seeing some volume growth in makeup, this category is becoming more competitive than ever, requiring players to consistently innovate and clearly define their value proposition to consumers. Beauty players can innovate in cosmetics by offering more skin care-infused products, products that are created more sustainably, and more functional packaging.

Price tiers: A story of both trade-down and trade-up

In 2023, price increases across tiers drove much of the growth in beauty, although some consumers-particularly those in emerging markets such as the Middle East-also indicated a desire to spend on higher-priced categories. One challenge beauty players will face includes understanding why consumers may be trading down and where their appetite for luxury products is growing, given that we see a mix of both trade-down and trade-up behaviors in the market.

For example, in 2024, consumers who traded down did so most frequently by switching to lower-priced retailers. (This was particularly apparent in markets such as Brazil; in Europe and Japan, fewer consumers reported trading down). As for splurging: Gen Zers in China, millennials in the United Arab Emirates, and consumers across age groups in Europe and the United States have indicated a willingness to splurge on beauty products in 2024.

Mass beauty, the least expensive segment, represented 48 percent of the beauty industry's value in 2023. The value of the mass tier grew 10 percent during this period, in part because a share of consumers (up to 20 percent) in mature markets such as the United States and Europe said they had switched to cheaper brands. Masstige, the next pricing tier up, grew 8 percent in 2023. We expect the mass segment to grow by 5 percent annually through 2028 and the masstige segment to grow by 6 percent over the same period (Exhibit 4).

Meanwhile, entry prestige and prestige grew at 10 percent and 11 percent, respectively. Luxury beauty, the smallest segment, at 4 percent of the industry, grew 13 percent. We expect the price increases that propelled much of the growth in these tiers to level out.

Despite the proliferation of luxury beauty offerings in 2023 and 2024, such as those from luxury brands that do not specialize in beauty, this segment is not yet saturated.

Growth in stores and online

Online sales channels accounted for much of the beauty industry's growth at the height of the COVID-19 pandemic. While online sales growth was still strong in 2023, growth in physical channels accelerated during this period (Exhibit 5).

Global sales at specialty beauty retailers-those that cater specifically to beauty consumers-grew 14 percent last year. (North American and European specialty beauty retailers in particular propelled this growth.) In 2023, these retailers became a destination for discovery and in-store beauty services. An important distinction between specialty beauty retailers and department stores continues to be the "open sell" concept, favored by younger consumers, in which shoppers are able to test and compare products themselves without relying on a store associate who may be behind a beauty counter. To appeal to younger shoppers, these retailers prominently display products that are trending online to help bridge the gap between the online and in-store experience. To that end, best-in-class specialty retailers also continue to cultivate engaged social media communities.

Despite growing the least among the physical channels, department stores still achieved 7 percent growth globally, buoyed by growth in Europe and the Middle East. Drugstores and pharmacy beauty sales also grew in 2023 (9 percent), albeit at a lower rate than specialty retail sales (14 percent).

While e-commerce firmly represents the largest single channel for beauty globally, the channel grew only 8 percent. The Middle East and Latin America saw stronger e-commerce growth than other regions. In these markets, investments in digital infrastructure, logistics, and payments, as well as growing consumer internet penetration and mobile-device usage, led to higher e-commerce penetration.

As most beauty players know by now, the decision about whether to focus efforts on in-store retail or e-commerce is really a matter of "and." When consumers in our survey conducted their research prior to purchasing a product, they said they did so across both in-store and online channels. Fewer than a third of respondents from any of the countries we surveyed said that they use only online channels to research their personal-care products; meanwhile, up to half of consumers said they researched products only in-store. These findings translate across the consumer journey, from the research phase to the purchase phase: in Brazil, Europe, Japan, and the United States, about 55 percent of shoppers said they purchased products only in-store.

We see that the investments retailers have made in improving their in-store shopping experience-creating visually appealing spaces with an added focus on Gen Z consumers, for example-have encouraged shoppers to return to physical stores. However, the in-store experience must seamlessly extend to the online realm. Successful retailers cultivate communities across social media and their own websites to ensure shoppers remain in the retailer's ecosystem, even after they've left the store. Consumers will continue to conduct price comparisons both online and in-store to look for the greatest savings, making a sophisticated yet clear pricing strategy pivotal for success.

The beauty industry has proven resilient in the face of economic turbulence, but the era of de facto price-fuelled growth is over. To build sustainable momentum, best-in-class beauty brands will need to create real value from product differentiation, supported by greater productivity. Executives should focus on becoming more attuned to shifting consumer preferences while doubling down on their brands' and products' unique value propositions. Agility and speed to market-which the use of new technologies such as AI and generative AI can enable-will distinguish the best from the rest, as will the ability to cultivate strong communities of loyal customers. With new standards in the beauty sector, how will your brand measure up?

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The beauty boom and beyond: Can the industry maintain its growth?

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The global beauty industry continued to grow in 2023, but the dynamics driving sector growth are shifting. A new analysis shows some emerging bright spots.

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Beauty & Personal Care - Global | Statista Market Forecast

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The Beauty & Personal Care market worldwide is projected to grow by 3.32% (2023-2028) resulting in a market volume of US$736.80bn in 2028.

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Global: cosmetics market revenue 2013-2026 | Statista

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In 2021, the revenue of the global cosmetics markets increased by over eight billion dollars to 80.74 billion U.S.

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Highlights

In 2024, the Skin Care market is projected to generate a revenue of US$186.60bn worldwide.

It is anticipated to experience an annual growth rate of 3.08% (CAGR 2024-2028).

When compared globally, in the United States leads the market, generating a revenue of US$24,350m in 2024.

Looking at the per capita figures, in 2024, each person contributes US$24.09 to the total revenue in the Skin Care market.

Furthermore, by 2024, luxury goods will account for [max[maxNon-LuxuryRevenueShare]RevenueShareValue] of the sales in the Skin Care market.

In the worldwide skin care market, South Korea leads the way with their innovative and effective beauty products.

Key regions: Indonesia, Worldwide, South Korea, Malaysia, United States

Market definition

Definition:
Skin Care includes cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are not used for decorative purposes. Excluded are skin treatment products with a health focus, e.g. acne treatments, which are shown in the Consumer Market Outlook as part of OTC Pharmaceuticals.
Structure:
Skin Care consists of 5 different markets:

The Face Skin Care covers cosmetic products designed for care and protection of the face covering face and eye creams, face scrubs, masks and lip balms.

The Body segment includes cosmetic products designed for care and protection of the skin. These incorporate all types of creams and lotions for the body, massage oil, hand and foot care.

The Sun Protection market includes cosmetic products used for sun protection of the skin. These incorporates all types of adult sunscreens, sun sprays and after sun lotions.

The Baby & Child cover products designed for the young and for the protection of their skin. These incorporate baby lotion, baby oil, baby powder and sunscreen for babies and children.

The Natural Skin Care covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.

Additional Information:
The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

in-scope / out-of-scope

in-scope

Creams & lotions

Sunscreen

Eye & hand cream

Baby & child skin care

out-of-scope

Decorative cosmetics

Professional products & services

Skin treatment products (e.g. acne treatment)

Market structure

Reports

Methodology

Overview

Revenue

Key Players

Sales Channels

Global Comparison

Methodology

Key Market Indicators

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Skin Care - Worldwide | Statista Market Forecast

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The Skin Care market worldwide is projected to grow by 3.08% (2024-2028) resulting in a market volume of US$210.70bn in 2028.

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Key takeaways:

The global LED skincare market is projected to surpass $30 billion by 2027

Driven by an 80% year-over-year increase in searches for light therapy masks on Google and TikTok

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Heirloom Beauty Launches At-Home LED Light Therapy Mask

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Heirloom Beauty says it’s setting a new standard for at-home skincare with the launch of its seven-Wavelength LED Light Therapy Mask.

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Kay takeaways:

Innovation in injectables and at-home aesthetic devices is on the rise, speaking to a growing demand for more fuss-free aesthetic solutions.

Beauty technology is evolving to offer improved at-home tech as well as safer alternatives to invasive treatments.

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Key takeaways:

Consumer’ attention on their appearance has increased

An increasing number of dermatologists, celebrities and social media influencers demonstrating the benefits of these products online --> driving demand

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Led Mask Market Share , Size , Trends , Growth 2023-2032

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Led Mask Market is estimated to reach $702.9 million by 2032 , LED sub-segment emerged as the global leader , North America registered the highest market share

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Top Devices and Tools in 2025: The Future of Skincare

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Top Devices and Tools in 2025: The Future of Skincare

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Key takeaways:

AI-driven skin analysers, smart mirrors and custom skin scanners are cutting-edge devices probe deeply into the skin’s distinct characteristics to customise skincare regimens with unmatched precision

Smart skincare devices, powered by AI, machine learning, and thorough biometric analysis, are at the forefront of this revolution in the face of changing beauty and wellness trend

The frontier of skincare is being reimagined and reshaped by an array of top devices and tools, marking a new era where technology meets personal care in the most intimate way

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As we navigate into 2025, the frontier of skincare is being reimagined and reshaped by an array of top devices and tools, marking a new era where technology meets personal care in the most intimate way. This year, the beauty industry leaps forward, introducing an innovative lineup of gadgets and advanced skincare devices that promise to transform our skincare routines with unparalleled precision, efficiency, and personalization. Also, we at Clinikally, offer these advanced skincare devices 2025 futuristic tools that harness cutting-edge advancements from LED light therapy to ultrasonic waves, smart diagnostics, and beyond, offering tailored treatments that were once the exclusive domain of dermatologists and high-end spas. As these high-tech beauty tools make their way into our homes, these smart beauty gadgets and devices not only redefine our daily beauty rituals but also empower us to take control of our skin health with the touch of a button. In 2025, the future of skincare is not just about the products we apply; it's about the groundbreaking tools that analyse, treat, and nurture our skin, paving the way for a revolution in personal wellness and beauty. While we strongly advocate tha t consulting a dermatologist is the best way to attain flawless skin, we also encourage the usage of skincare innovations after prior consultation with the dermatologist.

Leading the Charge: Innovative Skincare Devices of 2025

The direction of innovation in skincare technology has been toward more personalised, effective, and convenient solutions such as innovative facial tools and skin rejuvenation devices. Here are some trends and types of innovative skincare devices that have been emerging and are likely to continue evolving into 2025:

1.Smart Skincare Devices : Personalised skincare equipment and devices that connect to smartphones or tablets to provide personalised skincare advice based on real-time skin analysis. These might include features like moisture level detection, wrinkle analysis, and recommendations for skincare routines.

2. LED Light Therapy : ToolsThese devices such as LED light therapy masks use specific wavelengths of light to treat various skin concerns. Innovations may focus on more customizable options, allowing users to tailor their treatment to specific issues like acne, ageing, or hyperpigmentation.

3. Ultrasonic Skin Devices: Ultrasonic devices like Ultrasonic Skin Scrubbers that cleanse the skin deeply, exfoliate, and help with product absorption. Future versions may offer more adjustable settings for different skin types and concerns, along with features that enhance usability and comfort.

4. Microcurrent Facial : Toning Devices Devices that use microcurrent technology to stimulate the facial muscles, promoting firmness and lifting the skin. Innovations could include more personalised settings and integration with other skincare therapies for enhanced results. It is a perfect example of Anti-aging skincare machines that may develop more in future.

5.Personalized Skin Analysis: Tools Handheld devices or attachments for smartphones that analyse the skin's condition, providing personalised data on hydration, sebum levels, pore size, and more. Advances in AI and machine learning could make these tools even more accurate and helpful in customising skincare routines.

6.At-home Skincare: Technology Compact laser devices for home use that target wrinkles, fine lines, and blemishes. Future innovations may focus on making these devices safer, more effective, and suitable for a wider range of skin types and conditions.
7.Wearable Skincare Technology : Wearable devices that deliver skincare benefits as you go about your day. These could include patches that release active ingredients over time or wearable LED light therapy solutions.
8. 3D Printed Skin Care : Devices that utilise 3D printing technology to create personalised skincare products or masks tailored to the specific contours and needs of the individual's skin.

As the skincare industry continues to embrace technology, these devices are likely to become more sophisticated, offering users unprecedented levels of customization and effectiveness in their skincare routines. Always keep an eye on emerging brands and technologies for the latest innovations in Skincare routine enhancers.

Breaking Down the Latest High-Tech Beauty Tools

The beauty industry is constantly evolving, with high-tech tools and gadgets emerging to revolutionise personal care routines. Here's a breakdown of the latest high-tech beauty tools, each designed to enhance efficacy, convenience, and the overall experience of skincare and beauty regimens:

Applications: Exfoliation, deep cleansing, product absorption.

Benefits: Utilising ultrasonic waves, these scrubbers help to loosen and remove dead skin, debris, and oil from pores. They can also improve the absorption of skincare products by ensuring a cleaner skin surface.

5. Personalized Skin Analysis Tools

Applications: Collagen induction therapy, product absorption.

Benefits: Dermarollers create micro-punctures in the skin, which can stimulate collagen production and make the skin more receptive to topical treatments. They can improve skin texture, reduce scarring, and enhance the efficacy of skincare products.

These latest high-tech beauty tools not only aim to enhance the appearance but also focus on promoting long-term health and well-being. With ongoing advancements, the future of beauty and skincare looks promising, offering personalised, efficient, and accessible solutions to meet the needs of individuals seeking to optimise their beauty routines.

The Rise of Smart Skincare Gadgets

Smart skincare gadgets have revolutionised the beauty industry, blending technology with personalised skincare to deliver tailored solutions. These devices not only address specific skin concerns but also offer the convenience of at-home treatments, often with professional-level results. By incorporating these smart skincare gadgets into your regimen, you can address a wide range of skin concerns more effectively, enjoying professional-grade treatments from the comfort of your home. It's important to select devices that align with your skincare goals and to use them as directed for the best results. As consumers increasingly seek personalised and proactive approaches to skin health, the popularity of

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Top Devices and Tools in 2025: The Future of Skincare

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As we navigate into 2025, the frontier of skincare is being reimagined and reshaped by an array of top devices and tools, marking a new era where technology meets personal care in the most intimate way.

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Key takeaways:

The rise of biobased cosmetic ingredients is largely driven by a growing consumer demand for natural and eco-friendly beauty products.

Consumers are becoming more aware of the potentially harmful effects of synthetic ingredients in cosmetics on their health and the environment.

Biobased cosmetic ingredients are derived from natural sources such as plants, minerals, and microorganisms

Are an alternative to synthetic or fossil-based ingredients, which are often petroleum-based that have been linked to negative environmental and health impacts

There are also increasing regulatory pressures on the cosmetic industry to reduce the environmental impact of their products

This has resulted in a bigger demand for biobased ingredients to meet these requirements without sacrificing market shares

Small brands that have been the first adopters of the clean beauty movement

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The rise of biobased cosmetic ingredients – Lignopure – Naturally Functional

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Written by: Gabriela Meza Armenta – Marketing and Business Development Manager at Lignopure

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Consumer attitudes toward aging skin during the COVID-19 pandemic

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Consumer attitudes toward aging skin during the COVID-19 pandemic

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Key takeaways:

Benefits of the natural ingredients in skincare products drove a significant increase in biobased skincare products, as consumers are paying more attention to their apperance, following the COVID-19 pandemic in 2020

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Abstract

Background:

The impact of the novel coronavirus disease (COVID-19) pandemic on consumer attitudes toward their skin has not been well characterized.

Objective:

This study investigated how consumers' attitudes toward their skin changed during the COVID-19 pandemic.

Methods:

A cross-sectional survey was conducted using REDCap. A total of 1,434 participants were recruited and consented to participate online through ResearchMatch. The survey gathered demographic information and assessed participants' attitudes toward their skin using a Likert scale. An ordered logistic regression analysis was performed.

Results:

Nearly one-third of participants felt unhappy with their skin. Forty four percent feel less happy about their skin compared with 5 years earlier. The top skin concerns were eye puffiness (86.5%), loose skin (85.1%), uneven tone (84.9%), uneven texture (83.5%), and dry skin (81.4%). Video conferencing (31%), wearing masks (23%), and increased stress (21%) during the COVID-19 pandemic affected how participants felt about their skin. Compared with men, women were 1.6 to 1.8 times ( P < .01) more likely to "strongly agree" that all 3 pandemic-related factors-video conferencing, wearing masks, and increased stress-affected how they felt about their skin. Younger age groups were 1.5 to 2.8 times ( P < .01) more likely to answer in the top category for all 3 pandemic-related factors compared with the oldest age group.

Limitations:

Recruitment of participants was limited to English-speaking adults aged 18 years or older who were registered on ResearchMatch, which underrepresents minority populations. Further studies should be conducted to elucidate how the pandemic affected perceptions of skin.

Conclusion:

Skin aging is a significant concern among adults of all ages. The COVID-19 pandemic has exacerbated skin concerns. Women and young adults are more likely to be affected by the COVID-19 pandemic in their attitudes toward their skin.

Keywords: aging, body image, cosmetic dermatology, pandemic, video conferencing

What is known about this subject in regard to women and their families?

Many women and their families are consumers of antiaging skin care, a rapidly growing market.

Video conferencing during the coronavirus disease (COVID-19) pandemic has resulted in an increase in the number of patients seeking dermatologist consultations for skin concerns directly related to use of video conferencing platforms.

There is concern for a new phenomenon called "Zoom dysmorphia," in which the increased use of video conferencing platforms could be contributing to body dysmorphic disorder.

However, consumers' attitudes toward aging skin, and how the COVID-19 pandemic has affected these attitudes, have not been well characterized.

What is new from this article as messages for women and their families?

Aging skin is a significant and growing concern for many consumers.

The top age-related facial skin concerns include eye puffiness, loose skin, uneven tone, uneven texture, and dry skin.

Video conferencing, mask wearing, and increased stress during the COVID-19 pandemic have exacerbated skin concerns for many consumers.

Women and younger adults are particularly vulnerable to the effects of the COVID-19 pandemic.

Introduction

Antiaging skin care is a major industry. The global market for antiaging products was worth $62.6 billion in 2021 and is projected to reach around $92 billion by 2027,1 suggesting that aging skin is a growing priority for consumers. Although studies have sought to characterize age-related skin changes, there is little understanding of consumers' knowledge, attitudes, and behavior toward aging skin.

Furthermore, the effects of the global pandemic on consumers' attitudes toward their skin have not been well characterized. One study found that dermatologists across the country have noticed an increase in the number of patients seeking consultations specifically because they feel dissatisfied with how their skin looks on video conferencing platforms.2 Other studies have reported that video conferencing platforms can distort the image of one's face, which may contribute to consumers' dissatisfaction with their physical appearance.3 Studies have termed this "Zoom dysmorphia," reminiscent of the "Snapchat dysmorphia," which raised concerns for body dysmorphic disorder (BDD).4 Given these recent findings, a deeper investigation into how the coronavirus disease (COVID-19) pandemic has affected consumers' attitudes toward their skin was conducted.

Methods

This study was exempt by the Northwestern University IRB (STU00215051). A cross-sectional, online survey was administered through REDCap between July 5, 2021 and August 31, 2021. Eligible participants (English-speaking participants aged 18 years or older) were recruited and consented online through ResearchMatch, a national free and secure online tool with over 150,000 volunteers in its registry. The survey queried participants about their attitudes toward their skin using a Likert scale ( Supplementary Figure S1, http://links.lww.com/IJWD/A20). An ordered logistic regression analysis was performed using STATA to calculate the odds ratio of a certain demographic group answering in the top category ("strongly agree") relative to all other categories.

Results

In total, 1,434 participants responded to the survey. Demographic information is summarized in Table 1.

Table 1.

Variable

n (%)

Age, y

18-30

216 (15.1)

31-50

408 (28.5)

51+

810 (56.5)

Gender

Women

1125 (78.5)

Men

272 (19.0)

Nonbinary

37 (2.6)

Race/ethnicity

Asian

83 (5.8)

Black or African American

166 (11.6)

Hispanic or Latinx

70 (4.9)

Native American or indigenous

27 (1.9)

White

1014 (70.7)

Other

70 (4.9)

Marital status

Single

420 (29.3)

Married or engaged

708 (49.4)

Divorced

210 (14.6)

Widowed

68 (4.7)

Other

28 (2.0)

Annual household income

$0-24,999

145 (10.1)

$25,000-49,999

253 (17.6)

$50,000-74,999

294 (20.5)

$75,000-99,999

259 (18.1)

$100,000-199,999

363 (25.3)

$200,000+

120 (8.4)

In the survey, 31% (447/1,434) of the participants reported feeling unhappy, dissatisfied, or unconfident about their skin. Forty-four percent (635/1,434) felt more unhappy, dissatisfied, or unconfident about their skin now compared with 5 years ago. Participants with specific age-related skin features were queried regarding whether they were bothered by or wished to remove these skin features. The top 5 facial skin concerns cited by the participants were eye puffiness (86.5%; 833/963), loose skin (85.1%; 728/857), uneven tone (84.9%; 959/1,129), uneven texture (83.5%; 795/952), and dry skin (81.4%; 796/978) (Fig. 1). However, even lower concerns, including loss of lip fullness, crow's feet, smile lines, and forehead wrinkles, were bothersome for over 60% of the participants.

Fig. 1.

(A) Attitudes toward age-related facial features. Participants were asked whether they were bothered by these age-related skin features. The top 5 facial skin concerns in order were eye puffiness, loose skin, uneven tone, uneven texture, and dry skin. (B) Attitudes toward age-related facial features by age group. The percentages of participants who responded that they were bothered by each age-related skin feature are shown by age group (18-30, 31-50, and 50+ years). (C) Attitudes toward age-related facial features by gender. The percentages of participants who responded that they were bothered by each age-related skin feature are shown by gender.

Participants were then asked whether their feelings toward their skin were affected by the pandemic, specifically: (1) the increased use of video conferencing platforms such as Zoom; (2) wearing masks; and (3) the stress, anxiety, or self-isolation induced by the pandemic.

Of the participants who spent more time video conferencing during the COVID-19 pandemic, 31% (401/1,281) responded that video conferencing affected how they felt about their skin. And 23% (300/1,281) felt that they cared more about their skin, while 5% (64/1,281) cared less because of video conferencing (Fig. 2).

Fig. 2.

Effect of coronavirus disease (COVID-19) pandemic-related factors on attitudes toward skin. Participants were asked whether the video conferencing, wearing masks, or increased stress during the COVID-19 pandemic affected their attitudes toward their skin. Of the 31% who responded that video conferencing affected how they felt about their skin, 23% felt that it caused them to care more about their skin. Of the 21% who responded that increased stress during the COVID-19 pandemic affected their attitudes toward their skin, 15% cared more about their skin. Of the 23% who felt that wearing masks affected their attitudes toward their skin, 11% cared more, whereas 9% cared less about their skin.

Of the participants who wore masks during the pandemic, 23% (317/1,402) reported that wearing masks affected their attitudes toward their skin and 11% (151/1,402) cared more about their skin, whereas 9% (130/1,402) cared less (Fig. 2).

Of the participants who experienced increased stress, anxiety, or self-isolation due to the COVID-19 pandemic, 21% (277/1,334) felt that stress affected their attitudes toward their skin. Fifteen percent (196/1,334) of the participants cared more about their skin, whereas 3% (44/1,334) cared less (Fig. 2).

An ordered logistic regression analysis was performed to analyze differences among demographic groups in how they rated the statement, "Video conferencing platforms/wearing masks/stress, anxiety, or self-isolation caused by the pandemic affected how I feel about my skin." Compared with men, women were 1.6 to 1.8 times ( P < .01) more likely to answer that they "strongly agree" that all 3 pandemic factors-stress, wearing masks, and use of video conferencing platforms-affected how they felt about their skin. The youngest age group (age, 18-30 years) were more likely to "strongly agree" that all 3 pandemic-related factors compared with the oldest age group (age, 51 years and older): 1.6 times ( P < .01) more likely for video conferencing, 2.1 times ( P < .01) for pandemic-induced stress, and 2.8 times ( P < .01) for wearing masks. The middle age group (age, 31-50 years) were also 1.5 to 1.9 times ( P < .01) more likely to answer in the top category for all pandemic-related factors compared with the oldest age group (age, 51 years and older).

Discussion

Aging skin is a significant concern for adults of all ages, as evidenced by nearly one-third of the participants responding that they felt unhappy, dissatisfied, or unconfident about their skin. Furthermore, concerns about aging skin have increased over time, as nearly half of the participants felt less happy, satisfied, or confident about their skin now compared with 5 years ago. The COVID-19 pandemic has likely played a role in exacerbating skin concerns. These findings are consistent with those of a recent study in which dermatologists reported that their patients seemed more displeased with their current appearance than in the past and are now seeking consultations for skin concerns caused by the COVID-19 pandemic.2 Women and young adults were particularly vulnerable to the effects of the COVID-19 pandemic and were more likely to report that the pandemic affected their attitudes toward their skin.

Top concerns

The top 5 age-related facial features of concern identified in descending order were eye puffiness, loose skin, uneven tone, uneven texture, and dry skin. Most participants were also bothered by other age-related skin features, including loss of lip fullness, crow's feet, smile lines, and forehead wrinkles. Consistent with these results, eye puffiness and uneven tone were cited as the top concerns for patients in a study surveying dermatologists.2 However, these dermatologists also reported upper face wrinkles as a top concern for patients,2 while this study found that upper face wrinkles (forehead wrinkles and crow's feet) were a lower priority than other age-related skin concerns such as loose skin, uneven texture, and dry skin.

Effects of mask wearing during the COVID-19 pandemic on attitudes toward skin

Wearing masks during the pandemic has had a mixed effect on consumers' attitudes toward their skin. Almost as many participants reported caring less about their skin because of masks, as did those who reported caring more. Some participants who cared less about their skin because of mask wearing reported that this was because the masks covered areas of their skin. Others reported caring more about their skin because wearing masks led to increased acne outbreaks. Indeed, several studies have found that long-term mask use is associated with exacerbation of acne, termed "maskne," and other skin conditions such as rosacea, which negatively impact the quality of life.5 A study analyzing Tweets about maskne found that many Twitter users expressed frustration about their maskne,6 highlighting the impact of mask-related acne on consumers. Despite the prevalence of mask-induced acne, there is a lack of education and guidance regarding its prevention and management.5,6

Effects of the stress, anxiety, or self-isolation of the COVID-19 pandemic on attitudes toward skin

Nearly a quarter of the participants who experienced increased stress, anxiety, or self-isolation during the COVID-19 pandemic reported that these feelings caused them to care more about their skin. Several factors may contribute to why COVID-related stress causes participants to care more about their skin. First, heightened stress levels during the pandemic may have aggravated stress-related skin and hair conditions. A recent study reported an increased incidence of telogen effluvium, alopecia areata, and seborrheic dermatitis among medical students during the pandemic.7 Previous studies have suggested that stress can exacerbate acne.8 Second, the stress and anxiety of the pandemic may have manifested in lower self-esteem, causing increased skin concerns. A recent study found that pandemic-related stress is associated with a negative body image.9 Another study found that negative self-perceptions of aging were correlated with loneliness and psychological distress.10 Finally, some participants may have been performing less skincare during the pandemic, which could have exacerbated skin concerns. One study reported that many participants performed less skincare during the pandemic than they did before the pandemic and that most of these participants felt negatively about this change.11

Effects of video conferencing during the COVID-19 pandemic on attitudes toward skin

The use of video conferencing has significantly increased during the COVID-19 pandemic, with 62% of Americans working from home by 2020.12 Approximately a quarter of the participants who used video conferencing platforms reported that video conferencing caused them to care more about their skin. This is consistent with the newly elucidated phenomenon, "Zoom dysmorphia," in which consumers feel unhappy or self-conscious about their appearance during video conferences.4 Studies have reported a recent increase in those seeking facial cosmetic procedures, citing the use of video-conferencing platforms as the primary reason.13 Many cosmetic procedures that are rising in popularity during the COVID-19 pandemic specifically target facial features of concern, including botulinum toxin for wrinkles, fillers for loose skin, and chemical peels for uneven tone and texture.13

Several underlying factors lead video-conferencing users to care more about their skin. First, video conference users find their face constantly visible on the screen, unlike during in-person meetings where participants normally cannot see their own face,14 causing video conferencing users to fixate on facial features they otherwise would not focus on. Second, video conferences also provide a platform for users to directly compare their own appearance side-by-side with others in the meeting.14 Third, the camera technology of laptops and other digital devices used for video conferences can distort the appearance, leading to greater dissatisfaction. For example, studies have noted that front-facing cameras cause noses to appear broader and eyes to appear farther apart.15 Finally, video conferencing platforms can enhance the user's appearance. For example, Zoom has feature to "touch up my appearance," which applies a filter to the image to make the skin appear smoother. One study found that video conference users who engaged in appearance comparisons were more likely to use the touch-up feature, spend more time looking at their face on the screen, and report lower appearance satisfaction,16 suggesting that these behaviors may be interrelated and harmful to one's self-image.

Zoom dysmorphia must be recognized because of its potential association with BDD, which is defined by the DSM-5 criteria as having a "preoccupation with one or more perceived defects or flaws in physical appearance that are not observable or appear slight to others.17" Although the exact relationship between Zoom dysmorphia and BDD is unclear, studies have compared video conferencing-related dysmorphia with dysmorphia caused by other social media platforms, such as Snapchat.4 These social media platforms have filters that alter facial features, such as smoothening skin, narrowing noses, and enlarging eyes, causing users to feel less satisfied with their natural, unfiltered faces.4 Studies have linked the use of social media platforms to lower self-esteem and appearance satisfaction. For example, one study found that Facebook use resulted in a more negative mood and a greater desire to change appearance in participants who engaged in appearance comparisons.18 Another study found that selfie-viewing behavior on social media was correlated with greater facial dissatisfaction.19 This raises the concern that video conferencing-related dysmorphia could similarly precipitate or exacerbate BDD and other mental health issues. One study found that new appearance-related concerns were correlated with an increase in the Dysmorphia Concern Questionnaire score, a validated tool for the assessment of BDD,20 suggesting that video conference users with increasing skin concerns may be at risk of developing BDD. This highlights the need for further research on how video conferencing affects users' self-perceptions and mental health, especially because the use of video conferences is likely to continue beyond the pandemic.

Women and young adults' attitudes toward their skin were more likely to be affected by the COVID-19 pandemic

Compared with men, women were more likely to respond that mask wearing, stress, and video conferencing during the COVID-19 pandemic affected their attitudes toward their skin. A 2008 population-based study of BDD estimated the point prevalence of BDD to be slightly higher in women: 2.5% in women and 2.2% in men.21 Furthermore, a recent study examining gender differences in adults diagnosed with BDD found that women had higher distress associated with BDD symptoms and poorer illness insight than men.22 This suggests that women are not only more likely to develop BDD but may also be at risk of developing more severe symptoms.

Younger adults were also more likely to agree that their attitudes toward their skin were affected by the COVID-19 pandemic than older adults. One study found that the prevalence of BDD is increasing among adolescents, particularly in female adolescents.23 Furthermore, one study found that adolescents with BDD had poorer insight and higher suicide rates than adults with BDD.24 Taken together, these findings warrant further studies on the effects of the COVID-19 pandemic on mental health, particularly among women and younger age groups.

Limitations

One of the major limitations of this study was the recruitment of participants. The inclusion criterion was English-speaking adults aged 18 years or older. This excludes non-English-speaking participants and thus does not fully capture minority populations living in the United States. This also excludes children under 18 years of age, including adolescents who are especially vulnerable to BDD. Furthermore, eligible patients were randomly selected and recruited through ResearchMatch. The volunteer population of the ResearchMatch registry is skewed toward White females, resulting in a greater proportion of participants in this study identifying as White and female.

Further studies should be conducted to elucidate how the pandemic has affected perceptions of skin. While this study found that video conferencing impacted attitudes toward skin, the survey did not ask participants to distinguish the purpose of video conferencing. For example, video conferencing for work or school purposes may have a different effect on appearance perception compared with video conferencing for personal or social reasons. Another area for further exploration is how the pandemic affected consumers' behavior toward aging skin treatment, and how this change in behavior might affect their attitudes toward their skin. For example, delays in skin treatments, such as facials, injectables, or lasers, during the pandemic may partially explain the heightened skin concerns during the pandemic.

Conclusions

Aging skin is a significant and growing concern among adults of all ages. This study highlights the numerous ways in which the COVID-19 pandemic has exacerbated concerns regarding skin aging. Women and younger age groups are particularly vulnerable to the effects of the COVID-19 pandemic on their attitudes toward their skin. Further studies are needed to better characterize how mask wearing, stress, and video conferencing during the pandemic have affected consumers' attitudes and behavior toward aging skin to inform recommendations and outreach to consumers.

Conflicts of interest

None.

Funding

None.

Study approval

N/A.

Author contributions

LJY: Conceived, designed, and administered the survey study; recruited patients online; analyzed and interpreted the data; and drafted the article. JK: Performed statistical analysis and revised the article. RVK: Assisted with study design, data analysis and interpretation, and critical revision of the article. All authors have read and approved the final article.

Supplementary data

Supplementary material associated with this article can be found at http://links.lww.com/IJWD/A20.

Supplementary Material

Footnotes

Published online 14 July 2023

References

Associated Data
This section collects any data citations, data availability statements, or supplementary materials included in this article.
Supplementary Materials

Articles from International Journal of Women's Dermatology are provided here courtesy of Wolters Kluwer Health

# data[].attributes.attachment_link.title
Consumer attitudes toward aging skin during the COVID-19 pandemic

# data[].attributes.attachment_link.description
The impact of the novel coronavirus disease (COVID-19) pandemic on consumer attitudes toward their skin has not been well characterized. This study investigated how consumers' attitudes toward their skin changed during the COVID-19 pandemic. A ...

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Key takeaways:

People from 50 to 70 years old are responsible for 27% of spending, around $7 trillion each year in the nine product categories we researched

Use Exhibit 3 graph - distribution of spending by category of mature consumers --> relevant for anti-aging paragraph

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Biocosmetics: technological advances and future outlook

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Biocosmetics: technological advances and future outlook

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Key takeaways:

Safer and cheaper to produce, source, and ship compared to their chemical alternatives

Their low cost is due to the abundance of raw materials in Southeast Asia with modern biorefinery technologies and safety owing to the bio-based processes such as fermentation that are not only safe but also less energy-intensive

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Biocosmetics: technological advances and future outlook

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The paper provides an overview of biocosmetics, which has tremendous potential for growth and is attracting huge business opportunities. It emphasizes the immediate need to replace conventional fossil-based ingredients in cosmetics with natural,…

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Key takeaways:

Globally, 25% of women over 55 say they didn’t think about using anti-ageing products until they were in their 40s

50% of today’s 18- to 24-year-olds already considered an anti-ageing product in their teens

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Key takeaways:

Hyper-personalization refers to the practice of using data and advanced technologies, like AI, machine learning, and analytics, to deliver highly tailored and individualized experiences to customers.

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Navigating The Future: The Dynamics Of Hyper-Personalization And AI In Customer Experience

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Navigating The Future: The Dynamics Of Hyper-Personalization And AI In Customer Experience

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Key takeaways:

The era of "one size fits all" was quick to be replaced by the paradigm of personalization, which emerged with the rise of marketing technology back in the early 2010s

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Council Post: Navigating The Future: The Dynamics Of Hyper-Personalization And AI In Customer Experience

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Being committed to delivering effective personalized customer experiences should be the compass in driving businesses forward.

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Skincare Market Size, Share & Industry Analysis

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Skincare Market Size, Share & Industry Analysis

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Key takeaways:

The Asia Pacific region is leading the natural skincare market geographically due to:

1. A rising millennial population

2. A growimg awareness of natural products

3. An increasing spending on branding and advertising campaigns

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The global skincare market size was USD 133.90 billion in 2018 and is projected to reach USD 200.25 billion by 2026, exhibiting a CAGR of 5.24% during the forecast period (2015-2026).

Request Sample

The skincare products include creams, lotions, and powders, which improve the quality and health of the skin and provide nourishment. These products are used daily by a number of women as well as men for various purposes such as moisturizing, hydrating, and cleansing, among others. Nowadays, consumers are increasingly demanding organic and natural skin care products owing to raising awareness about the adverse effects of synthetic chemicals on the skin. Ingredients that are derived from natural products such as leaf extracts and root extracts are safe for use on the skin as they do not show any side effects. Therefore, demand for products having organic labeling such as 'Avon Naturals' and 'Garnier Organic' is increasing at a rapid rate and is consequently expected to propel the growth of the skincare products. For instance, according to the Soil Association Certification report, in 2018, about 14% of the Y-O-Y growth rate was witnessed in the U.K. for certified organic and natural beauty products.

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MARKET TRENDS
Technological Advancements in the Skin Care Industry are Expected to Boost Product Demand
Skincare products offer advantages such as softening the skin as well as revitalizing cells, which helps to provide a fresh look. Innovations and advancements in technology in beauty & personal care industry such as the development of artificial intelligence (AI) and IoT based devices which offer personalized skincare solution to individuals are gaining significant traction which in turn is expected to boost the product demand.

For instance, in July 2019, Shiseido Company Limited launched its new IoT based skincare service called "Optune," which will tell about the skincare requirements according to an individual's skin condition. Similarly, Kao corporation and L'Oréal also introduced AI-based skincare solutions to attract consumer base. For instance, in January 2020, L'Oréal launched a new 3-in-1 device 'Perso' which will use AI for analyzing the user's skin pattern and will dispense the customized amount of lotion, serum or cream accordingly from the device. Therefore, techno-savvy individuals are expected to explore new devices, which in turn will foster skincare market growth.

MARKET DRIVERS
Increasing Awareness Regarding Personal Grooming among All Age Groups is Expected to Drive Skincare Product Demand
Rising concerns regarding skin nourishment owing to a number of factors such as the increasing occurrence of acne, black spots, scars, dullness, and tanning have increased the demand for skincare products. Skin brightening products, toners, and scrubs are witnessing higher demand from the younger population, whereas products that provide the solution to wrinkles or cracked heels are gaining major traction owing to its increasing demand from the aged population. Changing lifestyle and spending patterns of consumers on premium beauty care products is projected to support the overall growth of the skincare products market.

Moreover, the demand for sunscreen lotions and creams is at an increasing pace owing to the rising awareness of adverse effects shown due to continuous exposure to the sun. For instance, according to, '2018 Sun Behaviour Survey' carried out by the Canadian Dermatology Association, 77% of the surveyed Canadian population said that the use of sunscreen is essential in their life and 87% said that they use an SPF (Sun Protection Factor) of 30 or higher.

Furthermore, increasing awareness regarding grooming products for men and strong advertising initiatives by manufacturers along with the digitalization trend has enhanced consumer awareness about the skincare products and the same creating an increased demand for products, such as fairness creams and aftershave creams from male end users. For instance, according to 'Prima & Prep's Men Grooming survey 2019', about 89.5% of the men are concerned about skin issues, of which 35.8% of men use skincare and anti-aging products on a daily basis.
Increasing Demand for Sustainable Products is Expected to Fuel the Market Growth
Consumer is now focusing not only on their healthcare with the use of skin care products but are also inclined towards using environmentally friendly products. For instance, exfoliating skincare products contain plastic beads, which are a major concern for plastic pollution; therefore, consumers are inclined towards using products that do not contain plastic beads. Companies such as BioPowder are taking initiatives for developing biodegradable microbeads intended to be used in exfoliating products, which will not lead to any waste generation. Moreover, manufacturers are focusing on reducing the carbon footprint by adopting improved manufacturing technologies where low energy and resources are required.

Moreover, innovative and eco-friendly product packaging, which is recyclable or refillable, is also on high demand in the market. Furthermore, owing to rising awareness regarding animal rights, consumer preference has shifted towards vegan ingredients, which are entirely derived from only plant-based products. Therefore, players operating in the market are focusing on developing vegan products to attract more customers and increase their revenue. For instance, Unilever's 'Love, Beauty, and Planet' brand launched in December 2017 offers a range of skincare products which are certified vegan and are packed using 100% recycled material.

MARKET RESTRAINT
Excessive Use and Misuse Can Cause Cell Damage.
Regular use of skin care products for an extended time can damage the skin, which can result in skin irritation, redness, burning sensation, discoloration, and rapid aging of skin cells. Some of the skincare products are only meant to be used for particular skin types such as dry skin or oily skin. However, consumers tend to purchase products by focusing on brand name and ignore other product details, which tend to damage their skin. Moreover, few products can also show allergic reactions and the development of pimples due to certain ingredients used, which are not suitable for the particular individual. Furthermore, excessive use can also lead to severe issues, including skin cancer such as melanoma. Therefore, these are some of the major restraining factors responsible for hampering the market growth.

SEGMENTATION

By Product Analysis

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Creams Segment is Dominating in Global Marketplace Owing to its Wide Applicability
Skincare products can be segmented on the basis of product types such as creams, lotions, powders, sprays, and others. Most of the consumers prefer creams as a number of cream types are available for different skin related problems as compared to other products. Creams are expected to hold a major share as they are used for a wide range of applications such as moisturizing, brightening, tan removal, acne removal, oil reduction, dark circle removal, night cream, and sun protection among others. For instance, according to study, 'Knowledge and Behavior Regarding Cosmetics in Koreans Visiting Dermatology Clinics' published by Journal of Annals of Dermatology in 2017, moisturizing cream was used by more than 50% of the surveyed population, whereas 50.4% of women and 15.5% of men which were surveyed said that the use of eye cream is necessary.

By Packaging Type Analysis
Tube Segment is Dominating in Global Marketplace as it Offers Convenience in Handling the Product.
Tubes are convenient to handle and use as they are compact and therefore expected to hold major market share. They can be quickly taken along on-the-go as they are lightweight, occupy less space than bottles, and allow easy application of a product compared to jar and bottle. For jars, contents of the jar can get exposed to air and light frequently when the lid of the jar is opened, which may lead to contamination or degradation of active ingredients used in the product, which is not the case for the tube. Bottles are suitable mostly for liquid products such as toner, oils, and serum. Whereas, the tube can be used for the majority of the products, and using the tube for skincare products is more hygienic and safe.

By Gender Analysis
Women is Dominating in Global Marketplace as Women are More Conscious about Their Appearance
For women, appearance is one of the critical and highly important factors in their life as it enhances their personality. Therefore, women are more inclined towards beauty and personal care and tend to purchase more products as compared to men. Additionally, as the female population is more conscious about their looks, they are more aware of available products in the market for various applications, which is, in turn, is boosting the product demand. For instance, according to 'Consumer Insights 2017' published by cosmetics Europe - The Personal Care Association in 2017, 33% of females surveyed strongly agreed that personal care and cosmetic products which they use improve their quality of life whereas only 24% of males interviewed strongly agreed to this statement.

However, factors such as changing consumer trends and rising awareness regarding grooming, skin maintenance, and willingness to look better among men population have led to the development and launch of new products.

By Distribution Channel Analysis
Cosmetic Stores is the Leading Segment Across the Globe due to Wide Range of Products Availability at One Place
Cosmetic stores are specialty stores where all the cosmetic products are made available and facilitate customers to physically check the product details. These stores offer customized kits containing a number of cosmetic products packed together for consumers, and the kit is being provided at a discounted price to attract the customer. Newly launched and latest products are readily made available in cosmetic stores as compared to hypermarkets and supermarkets. Additionally, attendants in cosmetic stores are trained where they can guide the customer to buy specific products as per their requirements. Therefore, these factors are expected to boost the growth of the cosmetic stores' segment.

REGIONAL ANALYSIS
Asia Pacific Skincare Market is expected to hold the Largest Market Share, owing to Increased Awareness Regarding Appearance and Increased Access to Wide Range of Brands.
The Asia Pacific is expected to hold significant share owing to the rising standard of living, increasing the working-class population coupled with the increasing spending power of the populace in the region. For instance, according to India Brand, Equity Foundation report on FMCG published in May 2018, in India, total consumption expenditure was US$ 1,595 bn in 2016, which is projected to reach about US$ 3,600 bn by 2020.

North America Market Size (by Value), 2018

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Changing lifestyle and increasing disposable income of the populace in countries such as China, India, Japan, and others has resulted in increased spending on well-being and thereby on personal care products, which will foster the product demand. For instance, according to Australian Hygiene, Personal Care, and Specialty Products Industry association (ACCORD), the turnover of hygiene, personal care, and specialty products industry was USD 26.3 bn in 2018 in Australia, which increased by 0.9% than 2017.

Moreover, increasing awareness regarding skincare products owing to increased access to a wide range of brands is expected to propel the market growth in the Asia Pacific. For instance, according to the Japan Cosmetics Industry Association, skincare products held highest market share accounting to 50.1% in 2018 among total shipments reported in cosmetics in Japan, whereas as per the same source, the shipment of lotions increased from about US$ 1,519.29 million in 2016 to about US$ 1,876.77 million in 2018.

Europe is expected to hold significant market share in the global market. European males, as well as females, are more concerned about their looks and therefore pay more attention to improving the overall quality of their skin. Additionally, the greater spending power of the populace in the region, coupled with the strong presence of key players operating in the market, is also boosting the market growth. For instance, according to 'Socio-Economic Contribution of the European Cosmetics Industry' published by Cosmetics Europe-The Personal Care Association in May 2018, the cosmetics industry in Europe adds about US$ 31.39 billion to the European economy annually.

North America is the second-largest market for skincare products and the market valued at USD 25.82 billion in 2018.

KEY INDUSTRY PLAYERS
Fragmented Industry Structure in Global Skincare Market
The global skincare market is highly fragmented, owing to the presence of the number of local as well as international players in the global market place. Manufacturers are focusing on introducing sustainable products in terms of ingredients used, such as organic and vegan products, and also eco-friendly packaging solutions to reduce carbon footprint. To meet increasing consumer demand for safe and less toxic products, manufacturers are focusing on using various botanical extracts as raw materials and thereby attracting consumer base.

LIST OF KEY COMPANIES PROFILED:

KEY INDUSTRY DEVELOPMENTS:

In December 2019, e'quipe, LTD., a subsidiary of Kao Corporation, announced to launch its new brand named 'athletia' on 19th February 2020. The brand will offer skincare products, including 'tune & charge,' the 'active & go' the 'breathe & sleep' range.

In January 2020, Procter & Gamble announced to acquire a women's body care company, Billie Inc. This acquisition is expected to strengthen Procter & Gamble's skincare product range as Billie is primarily involved in supplying female beauty as well as grooming products.

REPORT COVERAGE

The beauty & personal care industry has witnessed significant growth in the skincare segment. Increasing inclination towards well-being has increased the use of skincare products among all the age groups and genders, which is driving the product demand. Furthermore, the development of natural products, as well as product innovations, including personalized skincare devices, will support the growth of the market in the forecast period.

An Infographic Representation of Skin Care Market

To get information on various segments, share your queries with us

The report provides qualitative and quantitative insights into the skincare market. It also offers a detailed analysis of types of products, distribution channel their market size, and growth rate for all possible segments in the market.

To gain extensive insights into the market, Request for Customization

Along with this, the report provides an elaborative skincare market analysis for the dynamics and competitive landscape. Various key insights presented in the report are an overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key trends in the skin care industry.

Report Scope & Segmentation

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Skincare Market Size, Analysis | Skin Care Industry Trends, 2026

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The global skincare market size was USD 133.90 billion in 2018 and is projected to reach USD 200.25 billion by 2026, exhibiting a CAGR of 5.24% during the forecast period (2015-2026). Request Sample The skincare products include creams, lotions, and powders, which improve the quality and health of the skin and provide nourishment.

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Evolution of artificial intelligence research in Technological Forecasting and Social Change

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Evolution of artificial intelligence research in Technological Forecasting and Social Change

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Key takeaways:

AI can analyse a person's skin type, tone, and other characteristics to suggest the best products for them.

The technology can also enable virtual try-ons of various items, allowing customers to see how they look before purchasin

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SkinConsult AI, the 1st skin aging algorithm developed with dermatologists.

With one selfie, you can measure skin aging, followed a dermatologist reference scale to deliver a personalized skincare prescription.

How does it work?

Available at vichy.co.uk:

Start with a clean face (no make up, glasses, no hair on your face)

Find good natural light

Take a selfie

Give your age and Skin Type

Get an estimate of your skin age and a personalized skin analysis

Receive a tailor made product prescription.

Discover Vichy Laboratoires SkinConsult AI

Measure skin aging, and get a personalized skincare prescription

Award

Winner of E.G.B price 2019

Privacy and data

The pictures collected through this service is used only to perform skin analysis and it is deleted automatically post analysis.

Back on Top

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Language Switcher search SkinConsult AI, the 1st skin aging algorithm developed with dermatologists. With one selfie, you can measure skin aging, followed a dermatologist reference scale to deliver a personalized skincare prescription. How does it work?

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Share your videos with friends, family, and the world

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Personalised Skin Care Products Market by region illustration 

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Personalised Skin Care Products Market by region illustration 

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Grand View Resaerch, 2023

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Key takeaways:

The global personalized/customized skin care market was estimated at USD 25.1 Billion in 2024

The market is expected to grow from USD 26.6 Billion in 2025 to USD 47.4 Billion in 2034 at a CAGR of 8.3%.

Personalized/customized skin care market is the fastest-growing market in the Asia-Pacific region.

The trend is fed by economic growth and the rise of a middle class in countries such as China, India, and South Korea

the demand for skincare solutions addressing problems such as acne, pigmentation and aging is expected to lead the region's middle-class population to rise to 3.5 billion by 2030

Japan and South Korea are on the forefront of beauty technology, with digital platforms that provide customized recommendations for skincare products.

Consumer behaviors are influenced by the popularity of k-beauty trends, increasing demand for customizable skincare products.

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Key takeaways:

76% of consumers desire customized options

Only 23% of brands currently offer them.

The primary hurdles include the financial investment required and achieving economies of scale

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Customers want personalised beauty. Why can’t brands deliver?

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Tailored formulas and customised packaging are a big draw for customers, but for brands, scale and financial investment pose problems.

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Hyper-personalization in the Beauty Industry

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Hyper-personalization in the Beauty Industry

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Key takeaways:

42% of customers expressed interest in customizing cosmetics, a rise from 30% in 2016

72% of buyers are willing to pay extra for cosmetics that are tailored, demonstrating the significance of customisation

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Hyper-personalization: A paradigm shift for the cosmetics industry

The beauty industry has long been known for its one-size-fits-all approach to skincare and makeup products. However, with the rise of hyper-personalization, that is quickly changing. Hyper-personalization refers to the creation of customized products that are tailored to an individual's unique needs and preferences.

This trend is revolutionizing the cosmetics industry. According to one study, 72% of consumers are willing to pay more for customized cosmetic products. An IFOP study found that 42% of consumers are interested in personalizing cosmetics, up from 30% in 2016. In an ultra-competitive world, personalization has become a right rather than a privilege for consumers.

At Sia Partners, our team of cosmetics industry experts have decoded this trend for you.

Hyper-personalization: A growth opportunity for the global cosmetics market

As an emerging trend in the beauty industry, hyper-personalization is a driver of customer relationships, based on 3 pillars: efficiency, speed and quality service. For 9 companies out of 10, this concept is considered to be strategic, and it is essential to capitalize on its added value. Indeed, it is about establishing an efficient and sustainable strategy to ensure customer satisfaction and loyalty, to increase the volume of sales and strengthen brand image.

Driving sales growth: With a personalized product offering, companies can increase their conversion rate and sales, as consumers appreciate being able to feel unique and have access to products that meet their specific needs. In addition, hyper-personalization can help target potential consumers more accurately and encourage them to buy. According to Forrester, 77% of consumers chose, or were willing to pay more for, a brand that offered a personalized customer experience.

Enhancing satisfaction and customer loyalty: The hyper-personalization of cosmetics offers a unique and personalized shopping experience to consumers. As a result, it appears that 36% of customers are more satisfied with this new approach, and 47% are more likely to remain "loyal" to the company.

Gaining a competitive advantage: Hyper-personalization helps companies stand out from their competition by offering exclusive products that meet the specific needs of each customer. This gives these cosmetic giants a strong position in an increasingly competitive market.

Improving brand image: This can encourage consumers to consider the brand as a reference in personalized cosmetics and to recommend it to their friends and family, thus becoming true ambassadors. According to Mintel research, three out of five French consumers want brands to help them find products that suit them.

Tech-driven personalization: Revolutionizing cosmetics industry

With the explosion of Big Data and the massive use of Artificial Intelligence, cosmetics leaders are investing in Beauty Tech to meet the new consumers' needs. Thanks to these technological innovations, cosmetic brands are offering increasingly personalized experiences to their customers.

Virtual-Try-On: Transforming online cosmetics shopping

Today, more and more consumers are willing to buy personalized cosmetic products online. This new technology allows users to digitally preview and test products through an augmented reality system, helping them make informed buying decisions. According to a study by The NPD Group, consumers are 6 times more likely to buy personalized cosmetics online than in physical stores. Virtual-Try-On removes the final barriers to purchase, and allows customers to benefit from an experience like the one in store. For instance, thanks to its "Lipscanner" application, Chanel allows consumers to virtually test lipstick shades or to find the color closest to their preference from the entire catalog. As for Nyx Cosmetics, consumers can test their favorite products, but also, new product combinations that will seduce them.

A new dimension: Personalized beauty routines thanks to technology

Cosmetic brands can meet an emerging need: a personalized routine. They use cutting-edge technologies to analyze each customer's skin in detail and develop customized formulations. For example, L'Oreal offers a device called "Perso" that instantly produces personalized skincare formulas and cosmetic products using artificial intelligence. Other brands such as "Function of Beauty" offer personalized shampoos and conditioners based on consumers' specific needs. Finally, Allergan's "Custom D.O.S.E" brand also uses AI to create personalized serums for consumers based on their skin care needs, adjustable to their lifestyle.

Hyper-personalization: What are the limits and challenges of this growing trend?

Despite the benefits of hyper-personalized cosmetic products, this approach has challenges for companies. This new business model requires profound changes in organization and production for companies, which must rethink their marketing mix.

High production costs

The production of personalized cosmetic products can be quite expensive due to the need to use high quality ingredients and advanced technologies. As a result, companies may limit their custom product line or raise prices to cover the additional costs. For smaller players in the industry, the task is more difficult: they need to grow fast, without slowing down delivery times to avoid frustrating customers.

Another obstacle is the regulation on cosmetics, which is particularly demanding in Europe, as toxic ingredient combinations are banned. In addition, Hyper-personalization requires the collection of sensitive customer data, such as product preferences and usage history. Companies need to be transparent about how this data is used and ensure customer privacy to avoid confidentiality issues.

Technical and technological complexity

The production of personalized cosmetic products can be complex and requires specific technologies and processes. Therefore, companies must be prepared to invest in the right technologies and processes to deliver a quality personalization experience. According to one report, few French companies are using AI in data collection and analytics tools.

The internal organization of the company is strongly impacted. To successfully implement it, the development of personalization must be considered throughout the customer journey and constructed with the customer. It is a subject that must also be supported and monitored by general management. Thus, 65% of managers consider "the management, quality and availability of data a major difficulty". The strategic vision is lacking, as is the support of the hierarchy.

The future of hyper-personalization

Hyper-personalization is a trend that is reshaping the beauty industry by offering consumers a high level of customization and personalization. By using advanced technology to analyze customer data, companies can create products that are uniquely tailored to an individual's needs and preferences. This trend is leading to increasing customer satisfaction, loyalty, and sales, while also enhancing brand image and reputation. As technology continues to advance, it is likely that hyper-personalization will become even more prevalent, so it's important for companies to be supported by experts.

Hyper-personalization: A growth opportunity for the global cosmetics market

As an emerging trend in the beauty industry, hyper-personalization is a driver of customer relationships, based on 3 pillars: efficiency, speed and quality service. For 9 companies out of 10, this concept is considered to be strategic, and it is essential to capitalize on its added value. Indeed, it is about establishing an efficient and sustainable strategy to ensure customer satisfaction and loyalty, to increase the volume of sales and strengthen brand image.

Driving sales growth: With a personalized product offering, companies can increase their conversion rate and sales, as consumers appreciate being able to feel unique and have access to products that meet their specific needs. In addition, hyper-personalization can help target potential consumers more accurately and encourage them to buy. According to Forrester, 77% of consumers chose, or were willing to pay more for, a brand that offered a personalized customer experience.

Enhancing satisfaction and customer loyalty: The hyper-personalization of cosmetics offers a unique and personalized shopping experience to consumers. As a result, it appears that 36% of customers are more satisfied with this new approach, and 47% are more likely to remain "loyal" to the company.

Gaining a competitive advantage: Hyper-personalization helps companies stand out from their competition by offering exclusive products that meet the specific needs of each customer. This gives these cosmetic giants a strong position in an increasingly competitive market.

Improving brand image: This can encourage consumers to consider the brand as a reference in personalized cosmetics and to recommend it to their friends and family, thus becoming true ambassadors. According to Mintel research, three out of five French consumers want brands to help them find products that suit them.

Tech-driven personalization: Revolutionizing cosmetics industry

With the explosion of Big Data and the massive use of Artificial Intelligence, cosmetics leaders are investing in Beauty Tech to meet the new consumers' needs. Thanks to these technological innovations, cosmetic brands are offering increasingly personalized experiences to their customers.

Virtual-Try-On: Transforming online cosmetics shopping

Today, more and more consumers are willing to buy personalized cosmetic products online. This new technology allows users to digitally preview and test products through an augmented reality system, helping them make informed buying decisions. According to a study by The NPD Group, consumers are 6 times more likely to buy personalized cosmetics online than in physical stores. Virtual-Try-On removes the final barriers to purchase, and allows customers to benefit from an experience like the one in store. For instance, thanks to its "Lipscanner" application, Chanel allows consumers to virtually test lipstick shades or to find the color closest to their preference from the entire catalog. As for Nyx Cosmetics, consumers can test their favorite products, but also, new product combinations that will seduce them.

A new dimension: Personalized beauty routines thanks to technology

Cosmetic brands can meet an emerging need: a personalized routine. They use cutting-edge technologies to analyze each customer's skin in detail and develop customized formulations. For example, L'Oreal offers a device called "Perso" that instantly produces personalized skincare formulas and cosmetic products using artificial intelligence. Other brands such as "Function of Beauty" offer personalized shampoos and conditioners based on consumers' specific needs. Finally, Allergan's "Custom D.O.S.E" brand also uses AI to create personalized serums for consumers based on their skin care needs, adjustable to their lifestyle.

Hyper-personalization: What are the limits and challenges of this growing trend?

Despite the benefits of hyper-personalized cosmetic products, this approach has challenges for companies. This new business model requires profound changes in organization and production for companies, which must rethink their marketing mix.

High production costs

The production of personalized cosmetic products can be quite expensive due to the need to use high quality ingredients and advanced technologies. As a result, companies may limit their custom product line or raise prices to cover the additional costs. For smaller players in the industry, the task is more difficult: they need to grow fast, without slowing down delivery times to avoid frustrating customers.

Another obstacle is the regulation on cosmetics, which is particularly demanding in Europe, as toxic ingredient combinations are banned. In addition, Hyper-personalization requires the collection of sensitive customer data, such as product preferences and usage history. Companies need to be transparent about how this data is used and ensure customer privacy to avoid confidentiality issues.

Technical and technological complexity

The production of personalized cosmetic products can be complex and requires specific technologies and processes. Therefore, companies must be prepared to invest in the right technologies and processes to deliver a quality personalization experience. According to one report, few French companies are using AI in data collection and analytics tools.

The internal organization of the company is strongly impacted. To successfully implement it, the development of personalization must be considered throughout the customer journey and constructed with the customer. It is a subject that must also be supported and monitored by general management. Thus, 65% of managers consider "the management, quality and availability of data a major difficulty". The strategic vision is lacking, as is the support of the hierarchy.

The future of hyper-personalization

Hyper-personalization is a trend that is reshaping the beauty industry by offering consumers a high level of customization and personalization. By using advanced technology to analyze customer data, companies can create products that are uniquely tailored to an individual's needs and preferences. This trend is leading to increasing customer satisfaction, loyalty, and sales, while also enhancing brand image and reputation. As technology continues to advance, it is likely that hyper-personalization will become even more prevalent, so it's important for companies to be supported by experts.

Tech-driven personalization: Revolutionizing cosmetics industry

With the explosion of Big Data and the massive use of Artificial Intelligence, cosmetics leaders are investing in Beauty Tech to meet the new consumers' needs. Thanks to these technological innovations, cosmetic brands are offering increasingly personalized experiences to their customers.

Virtual-Try-On: Transforming online cosmetics shopping

Today, more and more consumers are willing to buy personalized cosmetic products online. This new technology allows users to digitally preview and test products through an augmented reality system, helping them make informed buying decisions. According to a study by The NPD Group, consumers are 6 times more likely to buy personalized cosmetics online than in physical stores. Virtual-Try-On removes the final barriers to purchase, and allows customers to benefit from an experience like the one in store. For instance, thanks to its "Lipscanner" application, Chanel allows consumers to virtually test lipstick shades or to find the color closest to their preference from the entire catalog. As for Nyx Cosmetics, consumers can test their favorite products, but also, new product combinations that will seduce them.

A new dimension: Personalized beauty routines thanks to technology

Cosmetic brands can meet an emerging need: a personalized routine. They use cutting-edge technologies to analyze each customer's skin in detail and develop customized formulations. For example, L'Oreal offers a device called "Perso" that instantly produces personalized skincare formulas and cosmetic products using artificial intelligence. Other brands such as "Function of Beauty" offer personalized shampoos and conditioners based on consumers' specific needs. Finally, Allergan's "Custom D.O.S.E" brand also uses AI to create personalized serums for consumers based on their skin care needs, adjustable to their lifestyle.

Hyper-personalization: What are the limits and challenges of this growing trend?

Despite the benefits of hyper-personalized cosmetic products, this approach has challenges for companies. This new business model requires profound changes in organization and production for companies, which must rethink their marketing mix.

High production costs

The production of personalized cosmetic products can be quite expensive due to the need to use high quality ingredients and advanced technologies. As a result, companies may limit their custom product line or raise prices to cover the additional costs. For smaller players in the industry, the task is more difficult: they need to grow fast, without slowing down delivery times to avoid frustrating customers.

Another obstacle is the regulation on cosmetics, which is particularly demanding in Europe, as toxic ingredient combinations are banned. In addition, Hyper-personalization requires the collection of sensitive customer data, such as product preferences and usage history. Companies need to be transparent about how this data is used and ensure customer privacy to avoid confidentiality issues.

Technical and technological complexity

The production of personalized cosmetic products can be complex and requires specific technologies and processes. Therefore, companies must be prepared to invest in the right technologies and processes to deliver a quality personalization experience. According to one report, few French companies are using AI in data collection and analytics tools.

The internal organization of the company is strongly impacted. To successfully implement it, the development of personalization must be considered throughout the customer journey and constructed with the customer. It is a subject that must also be supported and monitored by general management. Thus, 65% of managers consider "the management, quality and availability of data a major difficulty". The strategic vision is lacking, as is the support of the hierarchy.

The future of hyper-personalization

Hyper-personalization is a trend that is reshaping the beauty industry by offering consumers a high level of customization and personalization. By using advanced technology to analyze customer data, companies can create products that are uniquely tailored to an individual's needs and preferences. This trend is leading to increasing customer satisfaction, loyalty, and sales, while also enhancing brand image and reputation. As technology continues to advance, it is likely that hyper-personalization will become even more prevalent, so it's important for companies to be supported by experts.

Hyper-personalization: What are the limits and challenges of this growing trend?

Despite the benefits of hyper-personalized cosmetic products, this approach has challenges for companies. This new business model requires profound changes in organization and production for companies, which must rethink their marketing mix.

High production costs

The production of personalized cosmetic products can be quite expensive due to the need to use high quality ingredients and advanced technologies. As a result, companies may limit their custom product line or raise prices to cover the additional costs. For smaller players in the industry, the task is more difficult: they need to grow fast, without slowing down delivery times to avoid frustrating customers.

Another obstacle is the regulation on cosmetics, which is particularly demanding in Europe, as toxic ingredient combinations are banned. In addition, Hyper-personalization requires the collection of sensitive customer data, such as product preferences and usage history. Companies need to be transparent about how this data is used and ensure customer privacy to avoid confidentiality issues.

Technical and technological complexity

The production of personalized cosmetic products can be complex and requires specific technologies and processes. Therefore, companies must be prepared to invest in the right technologies and processes to deliver a quality personalization experience. According to one report, few French companies are using AI in data collection and analytics tools.

The internal organization of the company is strongly impacted. To successfully implement it, the development of personalization must be considered throughout the customer journey and constructed with the customer. It is a subject that must also be supported and monitored by general management. Thus, 65% of managers consider "the management, quality and availability of data a major difficulty". The strategic vision is lacking, as is the support of the hierarchy.

The future of hyper-personalization

Hyper-personalization is a trend that is reshaping the beauty industry by offering consumers a high level of customization and personalization. By using advanced technology to analyze customer data, companies can create products that are uniquely tailored to an individual's needs and preferences. This trend is leading to increasing customer satisfaction, loyalty, and sales, while also enhancing brand image and reputation. As technology continues to advance, it is likely that hyper-personalization will become even more prevalent, so it's important for companies to be supported by experts.

The future of hyper-personalization

Hyper-personalization is a trend that is reshaping the beauty industry by offering consumers a high level of customization and personalization. By using advanced technology to analyze customer data, companies can create products that are uniquely tailored to an individual's needs and preferences. This trend is leading to increasing customer satisfaction, loyalty, and sales, while also enhancing brand image and reputation. As technology continues to advance, it is likely that hyper-personalization will become even more prevalent, so it's important for companies to be supported by experts.

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Hyper-personalization in the Beauty Industry

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How Customization is Reshaping the Cosmetics Industry

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Hyper-Personalization Is Already Here — Its Future Is Even More Cutting-Edge

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Hyper-Personalization Is Already Here — Its Future Is Even More Cutting-Edge

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Key takeaways:

The market growth mirrors the increasing consumer interest in personalised skincare solutions, as personal care brands continue to innovate products relating to hyper-personalisation

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Hyper-Personalization Is Already Here — Its Future Is Even More Cutting-Edge

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The future is hyper-personalized. Personalizing the app discovery experience is crucial to broaden an app’s reach, enhance brand awareness and grow customer satisfaction

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Key takeaways:

In 2018, L'Oreal launched SkinConsult AI, an AI-powered skin diagnosis platform based on data gathered from 15 years of research in skin ageing.

Its unique algorithm was developed with dermatologists and with their Exposome medical board, to analyze clinical signs of ageing and ageing accelerating factors.

In 2020, Vichy took Skin Exposome Science one step further by launching Vichy Connect

A series of livestream talks hosted by multi-disciplinary medical experts which focus on the latest dermatological topics such as skin Exposome factors, to help women understand how to transform the future of their skin.

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Verifying you are human. This may take a few seconds.

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18 Luxury Skin Care Brands Worth the Investment, According to Experts

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18 Luxury Skin Care Brands Worth the Investment, According to Experts

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Key takeaways:

Recently, well-known fashion houses like Dior, Yves Saint Laurent and Chanel, have expanded into the skincare market based on the increased consumer demand and competition in the skincare segment

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If You Only Try One Luxury Skin Care Brand, These Are the Labels Experts Swear By

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The tried-and-true formulas actually work.

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La Roche-Posay Is Teaming Up With Apple to Launch an Innovative Wearable UV Tracker

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La Roche-Posay Is Teaming Up With Apple to Launch an Innovative Wearable UV Tracker

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Key takeaways:

The sensor that tracks pollution, humidity, and pollen was released in partnership with Apple

Sold in Apple Stores, underscoring the crossover between techbnological retail and beauty

The “My Skin Track UV”, a clip-on sensor that detects UV exposure

It notifies users using a smartphone app, was introduced by L’Oréal in 2018

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La Roche-Posay Just Launched an Innovative Sun-Care Product With Apple

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Yes, your favorite drugstore skin brand teamed up with the maker of your iPhone.

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How Wearable Tech Is Creeping Into the Beauty Industry

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How Wearable Tech Is Creeping Into the Beauty Industry

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Key takeaways:

The impact of wearable technology on skincare is a new development, beginning to emerge in the 2010’s

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Beauty brands love smart tech. Customers disagree

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Beauty brands love smart tech. Customers disagree

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Key takeaways:

As of 2019, just over 3% of adults globally had ever used a skin-tracking device

Suggesting that the great majority of beauty customers have not yet interacted with this market

The industry’s respoonse has been educational, based on early-lauches like Neutrogena’s “LED Therapy Mask”

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Wearable beauty tech; industry predictions 

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Wearable beauty tech; industry predictions 

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Key takeaways:

A large number of beauty wearables entered the market in mid 2010’s at high prices without offering complete functionality

Making them appealing to a select few wealthy, tech-savvy consumers

The majority of consumers took a wait-and-see approach

Therefore slowing down the sales of wearable technology

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.byline-block-link { color: #f15152; } .byline-block-link:hover { color: #ef3b3b; }By Lucy Whitehouse

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Wearable beauty tech: industry predictions

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Market research firm Euromonitor International has released an overview of the growing wearable tech sector within beauty, and has outlined its analysts’ predictions for upcoming developments…

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L’ORÉAL & LA ROCHE-POSAY’S MY UV PATCH REVIEW

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L’ORÉAL & LA ROCHE-POSAY’S MY UV PATCH REVIEW

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Key takeaways:

Around that time, the beauty sector started experimenting with tech-enabled skincare

The first wearable technology specifically designed for beauty was introduced in 2016,

Was a turning point, when L’Oreal debuted a “my UV patch” which was tulted as the first-ever skincare wearable

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L’Oréal & La Roche-Posay’s My UV Patch Review | Lab Muffin Beauty Science

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I was really excited to hear about L’Oréal/La Roche-Posay’s My UV Patch, a recently launched electronic wearable that can measure your UV exposure. La Roche-Posay have some of the best sunscreens on…

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Internet-of-Mirrors (IoM) for connected healthcare and beauty: A prospective vision

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Internet-of-Mirrors (IoM) for connected healthcare and beauty: A prospective vision

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Key takeaways:

By the late 2010s, new beauty tech prototypes were frequently displayed at large consumer electronics shows

Indicating that the trend had progressed from a trend to an emergent commercial segment

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The opportunities of the cosmetic industry in Southeast Asia

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The opportunities of the cosmetic industry in Southeast Asia

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Key takeaways:

Affected the Asia-Pacific region, as a leading geographic area for this industry trend

It saw an increase in disposable incomes and an emphasis on self-care

Encouraging consumers to invets in high-end skin care

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The opportunities of cosmetic industry in Southeast Asia

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The cosmetic industry in Southeast Asia has witnessed remarkable growth in recent years, fueled by rising disposable incomes, urbanization.

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https://www.printedelectronicsnow.com/contents/view_online-exclusives/2018-02-05/most-intriguing-flexible-and-printed-electronics-products-of-2017-my-uv-patch/

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https://venturebeat.com/mobile/loreal-releases-wearable-uv-exposure-tracker-with-nfc-and-no-battery/

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https://www.jnj.com/innovation/neutrogena-light-therapy-acne-mask

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Key takeaways:

The industry analysts predict a stedy growth of the wearable skinacre trend, with broader skincare devices trippling in market size from 2023 too 2033

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beauty tech market - global beauty tech industry size

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Beauty Tech Market Size And Share | Industry Report, 2030

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The global beauty tech market size was estimated at USD 66.17 billion in 2024 and is anticipated to grow at a CAGR of 17.9% from 2025 to 2030

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As of 2024, the natural-ingredient-based skincare product market is attributes to 10.1 billion USD of the 115.65 billion USD

Making up 8.7% of the total skincare market.

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The global skincare market size was USD 133.90 billion in 2018 and is projected to reach USD 200.25 billion by 2026, exhibiting a CAGR of 5.24% during the forecast period (2015-2026).

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The skincare products include creams, lotions, and powders, which improve the quality and health of the skin and provide nourishment. These products are used daily by a number of women as well as men for various purposes such as moisturizing, hydrating, and cleansing, among others. Nowadays, consumers are increasingly demanding organic and natural skin care products owing to raising awareness about the adverse effects of synthetic chemicals on the skin. Ingredients that are derived from natural products such as leaf extracts and root extracts are safe for use on the skin as they do not show any side effects. Therefore, demand for products having organic labeling such as 'Avon Naturals' and 'Garnier Organic' is increasing at a rapid rate and is consequently expected to propel the growth of the skincare products. For instance, according to the Soil Association Certification report, in 2018, about 14% of the Y-O-Y growth rate was witnessed in the U.K. for certified organic and natural beauty products.

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MARKET TRENDS
Technological Advancements in the Skin Care Industry are Expected to Boost Product Demand
Skincare products offer advantages such as softening the skin as well as revitalizing cells, which helps to provide a fresh look. Innovations and advancements in technology in beauty & personal care industry such as the development of artificial intelligence (AI) and IoT based devices which offer personalized skincare solution to individuals are gaining significant traction which in turn is expected to boost the product demand.

For instance, in July 2019, Shiseido Company Limited launched its new IoT based skincare service called "Optune," which will tell about the skincare requirements according to an individual's skin condition. Similarly, Kao corporation and L'Oréal also introduced AI-based skincare solutions to attract consumer base. For instance, in January 2020, L'Oréal launched a new 3-in-1 device 'Perso' which will use AI for analyzing the user's skin pattern and will dispense the customized amount of lotion, serum or cream accordingly from the device. Therefore, techno-savvy individuals are expected to explore new devices, which in turn will foster skincare market growth.

MARKET DRIVERS
Increasing Awareness Regarding Personal Grooming among All Age Groups is Expected to Drive Skincare Product Demand
Rising concerns regarding skin nourishment owing to a number of factors such as the increasing occurrence of acne, black spots, scars, dullness, and tanning have increased the demand for skincare products. Skin brightening products, toners, and scrubs are witnessing higher demand from the younger population, whereas products that provide the solution to wrinkles or cracked heels are gaining major traction owing to its increasing demand from the aged population. Changing lifestyle and spending patterns of consumers on premium beauty care products is projected to support the overall growth of the skincare products market.

Moreover, the demand for sunscreen lotions and creams is at an increasing pace owing to the rising awareness of adverse effects shown due to continuous exposure to the sun. For instance, according to, '2018 Sun Behaviour Survey' carried out by the Canadian Dermatology Association, 77% of the surveyed Canadian population said that the use of sunscreen is essential in their life and 87% said that they use an SPF (Sun Protection Factor) of 30 or higher.

Furthermore, increasing awareness regarding grooming products for men and strong advertising initiatives by manufacturers along with the digitalization trend has enhanced consumer awareness about the skincare products and the same creating an increased demand for products, such as fairness creams and aftershave creams from male end users. For instance, according to 'Prima & Prep's Men Grooming survey 2019', about 89.5% of the men are concerned about skin issues, of which 35.8% of men use skincare and anti-aging products on a daily basis.
Increasing Demand for Sustainable Products is Expected to Fuel the Market Growth
Consumer is now focusing not only on their healthcare with the use of skin care products but are also inclined towards using environmentally friendly products. For instance, exfoliating skincare products contain plastic beads, which are a major concern for plastic pollution; therefore, consumers are inclined towards using products that do not contain plastic beads. Companies such as BioPowder are taking initiatives for developing biodegradable microbeads intended to be used in exfoliating products, which will not lead to any waste generation. Moreover, manufacturers are focusing on reducing the carbon footprint by adopting improved manufacturing technologies where low energy and resources are required.

Moreover, innovative and eco-friendly product packaging, which is recyclable or refillable, is also on high demand in the market. Furthermore, owing to rising awareness regarding animal rights, consumer preference has shifted towards vegan ingredients, which are entirely derived from only plant-based products. Therefore, players operating in the market are focusing on developing vegan products to attract more customers and increase their revenue. For instance, Unilever's 'Love, Beauty, and Planet' brand launched in December 2017 offers a range of skincare products which are certified vegan and are packed using 100% recycled material.

MARKET RESTRAINT
Excessive Use and Misuse Can Cause Cell Damage.
Regular use of skin care products for an extended time can damage the skin, which can result in skin irritation, redness, burning sensation, discoloration, and rapid aging of skin cells. Some of the skincare products are only meant to be used for particular skin types such as dry skin or oily skin. However, consumers tend to purchase products by focusing on brand name and ignore other product details, which tend to damage their skin. Moreover, few products can also show allergic reactions and the development of pimples due to certain ingredients used, which are not suitable for the particular individual. Furthermore, excessive use can also lead to severe issues, including skin cancer such as melanoma. Therefore, these are some of the major restraining factors responsible for hampering the market growth.

SEGMENTATION

By Product Analysis

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Creams Segment is Dominating in Global Marketplace Owing to its Wide Applicability
Skincare products can be segmented on the basis of product types such as creams, lotions, powders, sprays, and others. Most of the consumers prefer creams as a number of cream types are available for different skin related problems as compared to other products. Creams are expected to hold a major share as they are used for a wide range of applications such as moisturizing, brightening, tan removal, acne removal, oil reduction, dark circle removal, night cream, and sun protection among others. For instance, according to study, 'Knowledge and Behavior Regarding Cosmetics in Koreans Visiting Dermatology Clinics' published by Journal of Annals of Dermatology in 2017, moisturizing cream was used by more than 50% of the surveyed population, whereas 50.4% of women and 15.5% of men which were surveyed said that the use of eye cream is necessary.

By Packaging Type Analysis
Tube Segment is Dominating in Global Marketplace as it Offers Convenience in Handling the Product.
Tubes are convenient to handle and use as they are compact and therefore expected to hold major market share. They can be quickly taken along on-the-go as they are lightweight, occupy less space than bottles, and allow easy application of a product compared to jar and bottle. For jars, contents of the jar can get exposed to air and light frequently when the lid of the jar is opened, which may lead to contamination or degradation of active ingredients used in the product, which is not the case for the tube. Bottles are suitable mostly for liquid products such as toner, oils, and serum. Whereas, the tube can be used for the majority of the products, and using the tube for skincare products is more hygienic and safe.

By Gender Analysis
Women is Dominating in Global Marketplace as Women are More Conscious about Their Appearance
For women, appearance is one of the critical and highly important factors in their life as it enhances their personality. Therefore, women are more inclined towards beauty and personal care and tend to purchase more products as compared to men. Additionally, as the female population is more conscious about their looks, they are more aware of available products in the market for various applications, which is, in turn, is boosting the product demand. For instance, according to 'Consumer Insights 2017' published by cosmetics Europe - The Personal Care Association in 2017, 33% of females surveyed strongly agreed that personal care and cosmetic products which they use improve their quality of life whereas only 24% of males interviewed strongly agreed to this statement.

However, factors such as changing consumer trends and rising awareness regarding grooming, skin maintenance, and willingness to look better among men population have led to the development and launch of new products.

By Distribution Channel Analysis
Cosmetic Stores is the Leading Segment Across the Globe due to Wide Range of Products Availability at One Place
Cosmetic stores are specialty stores where all the cosmetic products are made available and facilitate customers to physically check the product details. These stores offer customized kits containing a number of cosmetic products packed together for consumers, and the kit is being provided at a discounted price to attract the customer. Newly launched and latest products are readily made available in cosmetic stores as compared to hypermarkets and supermarkets. Additionally, attendants in cosmetic stores are trained where they can guide the customer to buy specific products as per their requirements. Therefore, these factors are expected to boost the growth of the cosmetic stores' segment.

REGIONAL ANALYSIS
Asia Pacific Skincare Market is expected to hold the Largest Market Share, owing to Increased Awareness Regarding Appearance and Increased Access to Wide Range of Brands.
The Asia Pacific is expected to hold significant share owing to the rising standard of living, increasing the working-class population coupled with the increasing spending power of the populace in the region. For instance, according to India Brand, Equity Foundation report on FMCG published in May 2018, in India, total consumption expenditure was US$ 1,595 bn in 2016, which is projected to reach about US$ 3,600 bn by 2020.

North America Market Size (by Value), 2018

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Changing lifestyle and increasing disposable income of the populace in countries such as China, India, Japan, and others has resulted in increased spending on well-being and thereby on personal care products, which will foster the product demand. For instance, according to Australian Hygiene, Personal Care, and Specialty Products Industry association (ACCORD), the turnover of hygiene, personal care, and specialty products industry was USD 26.3 bn in 2018 in Australia, which increased by 0.9% than 2017.

Moreover, increasing awareness regarding skincare products owing to increased access to a wide range of brands is expected to propel the market growth in the Asia Pacific. For instance, according to the Japan Cosmetics Industry Association, skincare products held highest market share accounting to 50.1% in 2018 among total shipments reported in cosmetics in Japan, whereas as per the same source, the shipment of lotions increased from about US$ 1,519.29 million in 2016 to about US$ 1,876.77 million in 2018.

Europe is expected to hold significant market share in the global market. European males, as well as females, are more concerned about their looks and therefore pay more attention to improving the overall quality of their skin. Additionally, the greater spending power of the populace in the region, coupled with the strong presence of key players operating in the market, is also boosting the market growth. For instance, according to 'Socio-Economic Contribution of the European Cosmetics Industry' published by Cosmetics Europe-The Personal Care Association in May 2018, the cosmetics industry in Europe adds about US$ 31.39 billion to the European economy annually.

North America is the second-largest market for skincare products and the market valued at USD 25.82 billion in 2018.

KEY INDUSTRY PLAYERS
Fragmented Industry Structure in Global Skincare Market
The global skincare market is highly fragmented, owing to the presence of the number of local as well as international players in the global market place. Manufacturers are focusing on introducing sustainable products in terms of ingredients used, such as organic and vegan products, and also eco-friendly packaging solutions to reduce carbon footprint. To meet increasing consumer demand for safe and less toxic products, manufacturers are focusing on using various botanical extracts as raw materials and thereby attracting consumer base.

LIST OF KEY COMPANIES PROFILED:

KEY INDUSTRY DEVELOPMENTS:

In December 2019, e'quipe, LTD., a subsidiary of Kao Corporation, announced to launch its new brand named 'athletia' on 19th February 2020. The brand will offer skincare products, including 'tune & charge,' the 'active & go' the 'breathe & sleep' range.

In January 2020, Procter & Gamble announced to acquire a women's body care company, Billie Inc. This acquisition is expected to strengthen Procter & Gamble's skincare product range as Billie is primarily involved in supplying female beauty as well as grooming products.

REPORT COVERAGE

The beauty & personal care industry has witnessed significant growth in the skincare segment. Increasing inclination towards well-being has increased the use of skincare products among all the age groups and genders, which is driving the product demand. Furthermore, the development of natural products, as well as product innovations, including personalized skincare devices, will support the growth of the market in the forecast period.

An Infographic Representation of Skin Care Market

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The report provides qualitative and quantitative insights into the skincare market. It also offers a detailed analysis of types of products, distribution channel their market size, and growth rate for all possible segments in the market.

To gain extensive insights into the market, Request for Customization

Along with this, the report provides an elaborative skincare market analysis for the dynamics and competitive landscape. Various key insights presented in the report are an overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key trends in the skin care industry.

Report Scope & Segmentation

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Skincare Market Size, Analysis | Skin Care Industry Trends, 2026

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The global skincare market size was USD 133.90 billion in 2018 and is projected to reach USD 200.25 billion by 2026, exhibiting a CAGR of 5.24% during the forecast period (2015-2026). Request Sample The skincare products include creams, lotions, and powders, which improve the quality and health of the skin and provide nourishment.

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Wearable Sensors Market 2025-2035: Technologies, Trends, Players, Forecasts

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Wearable Sensors Market 2025-2035: Technologies, Trends, Players, Forecasts

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Key takeaways:

By 2035, it is forecasted that an approximate number of 20% to 30% of conusmers will use skin monitoring or treatment wearable as a part of their daily routines

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Wearable Sensors Market 2025-2035: Technologies, Trends, Players, Forecasts

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Wearable sensors are fundamental to continuous monitoring of health, fitness, and wellness - as well as at the core of innovations for next generation human machine interface, industrial IoT and extended reality. As applications for wearable technology grow, there are increasing opportunities for sensors that can detect more advanced metrics, be integrated into novel form-factors, offer enhanced performance or demand less power and space. Based on a decade of market research on wearable technology hardware, this report analyses the technological and commercial landscape of this growing industry, both today and into the future. The Wearable Sensors Market 2025-2035 report provides insight into how this technology could be integrated into society long term, and forecasts the wearable sensors market to reach US$$7.2 billion by 2035.

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The beauty sector is growing and glowing in Asia 

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The beauty sector is growing and glowing in Asia 

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Key takeaways:

The Asia-Pacific region is expected to drive a large portion of growth at a faster rate, in comparison to North America and Europe

39.3% revenue share in 2023

Due to its high population and early adoption of technology innovations

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Skin care pictures

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Introducing STELLA by Stella McCartney: Skincare with a clear conscience

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Key takeaways:

The beauty and personal care market is expanding at a rapid rate. Due to the constant changes in consumer demands and technology breakthroughs, the beauty market is very forward-looking

This technology exemplifies how beauty firms continuously push the boundaries to predict and meet changing consumer needs, and it represents the future of individualized beauty

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What Draws Consumers to Buy Fashion? Lessons from Beauty Marketing by Delphine Buchotte

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Discover how beauty marketing strategies like emotional appeal, influencers, and storytelling are shaping fashion consumer behavior. #FashionMarketing

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Stella McCartney Elevates Clean Beauty With Her New Skincare Line

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Stella McCartney Elevates Clean Beauty With Her New Skincare Line

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Key takeaways:

In 2006,  Stella McCartney , a luxury fashion company, introduced her first skincare line which had to be discontinued at the time due to regulatory challenges and organic labelling in the United States

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What consumers want from the beauty brands of the future

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What consumers want from the beauty brands of the future

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Key takeaways:

Pursuit of longevity has infiltrated wellness and health and beauty spaces, and consumers relating to their cellular age more than their chronological one instead

It is predicted that for the next 20 to 30 years, the industry will be driven by hyper-personalisation, artificial intelligence, biotechnology and regenerative medicine, introducing aesthetic treatments tailored to individual genetic makeup, lifestyle and environment

After 2050, experts predict that ageing will no longer be a concern based on the advancements of hyper-personalisation, organic-based products and wearable technologies

ageing will be about having a choice, as the industry will shift from fighting ageing to designing how consumers age and look

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What consumers want from the beauty brands of the future

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Vogue Business surveyed almost 600 consumers about the future of appearance and how brands should innovate to meet growing needs.

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Stella McCartney unveilds new luxury clean beauty

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Stella McCartney unveilds new luxury clean beauty

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Key takeaways:

Stella McCartney relaunched a skincare line “STELLA” by Stella McCartney in 2022, featuring 3 products; a cleanser, a serum and a moisturiser, all formulated with at least 99% of natural, cruelty-free and vegan ingredients

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Key takeaways:

Many people believe that dopamine is released in response to a reward.

This creates a cycle where a person sees a product and plans to buy it in the future.

The anticipation of obtaining the product generates excitement and motivation, causing dopamine to spike

As the person gets closer to purchasing the product, the anticipation increases, resulting in a higher dopamine rush.

Need for belonging and recognition

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The Psychology Of Personalization: Understanding Customer Behavior

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Personalization is when sellers use data to tailor messages to specific users. Personalization paints a picture of all good things —…

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Key takeaways:

The growth of the three dominating trends of the personal care market is created by the ageing concerns of Millennials and Gen Z

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What will we look like in 20 years? The Vogue Business team investigates.

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Artificial intelligence, or AI, is a technology that enables computers and machines to simulate
human intelligence and problem-solving capabilities.

Generative artificial intelligence (Gen AI) is a type of AI that can create new content and ideas,
including conversations, stories, images, videos, and music.

ChatGPT operates on the principle of language modeling, predicting continuations of given text based on
learned data.

Despite their capabilities, generative AI models often require further tuning to align with human needs and
expectations

The societal impact includes potential benefits in automating tasks and risks such as job loss and
spreading misinformation

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Disproportionately impacts upstream suppliers who have seen up to 50% drop in volumes

Retailers contended with pandemic-related disruptions when products arrived late and overcompensated for inventory shortages by ordering too much stock in 2021-22

Post-pandemic inflationary pressures and economic uncertainty made consumers more cautious than anticipated, leaving retailers with billions of dollars in unsold goods in the seocnd half of 2022

Many orders for the 2023 season were reduced or cancelled

Fabric exports dropped nearly 20% in the
last quarter of 2022 compared to 2021, followed by a 40% drop in yarn exports in the first quarter of
2023

Factories at full capacity in 2021 may have been operating at 30% to 40% below capacity in 2023

The increased stress on factories could increase the risk of labour abuses

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Key takeaways:

The expectations for how the fashion industry will evolve in a year are expected to worsen for 2024, in comparison with 2022 and 2023 drastically

Western Europe is expected to worsen by 11%, while the most compromising regions are: India, Asia Pacific and the Middle East

Pressure on household budgets is likely to prompt a decline in discretionary
spend

Brands and retailers will likely need to confront a further wave of low consumer demand in
some key markets

Suppliers may feel the amplified effects of this dampened demand even more as it echoes
along the supply chain, leading to underutilised capacity

Revenue growth in this environment is likely to be driven by price rather than volume, and
businesses will need to plan price increases with care and precision to avoid alienating
cash-strapped consumers

Due to the geographic footprint and structure of fashion’s supply chains, it is especially vulnerable to extreme
and increasing climate volatility

Consumers are shifting towards homes, interior decors, accessories rather than garments and footwear

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The EU pursues a vision for a climate-neutral, circular economy, with growth decoupled from the
consumption of finite resources

EU’s Strategy for Sustainable and Circular Textiles, passed in June 2023, envisages an industry
defined by products made with respect for the environment and social rights

16 pieces of legislation are currently under discussion, with the first coming to force in 2024

The EU’s flagship Eco-design for Sustainable Products Regulation (ESPR), set to come into full effect by 2025, sets minimum design standards for all individual products sold within the EU

The EU will be providing support to partner countries and assess possible impacts on third
countries thoroughly

The Green Claims Directive will apply to international trade partners outside the EU making voluntary environmental claims for EU consumers

the Waste Framework Directive is calling for
Extended Producer Responsibility(EPR), which already exists in France, and which requires companies to finance the collection, sorting and recycling of textile waste

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Upstream supply chain activities account fr the majority of carbon emissions in apparel, require a sharper focus on decarbonising material and garment production

The main decarbonisation levers include energy efficiency and energy transition initiatives

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A focus on longevity and durability may demand fresh attention to details such as stitching and seams

Materials that cannot be separated in recycling may need to be avoided, meaning designers may need to think more creatively about design choices

Design libraries may increasingly support material selection, while 3D sampling may reduce use of resources

Packaging design is also impacted, with new rules emerging around composition of labels and tags and elimination of single-use plastics

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Growth of fashion between 2021 and 2025 

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Growth of fashion between 2021 and 2025 

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Source: State of Fashion 2025 by BoF and McKinsey

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Localisation: 50% go-to-market model and value proposition, primarily
through pricing, fulfilment channels and assortment.

65% also plan to alter their assortments to include various options across price points to appeal to a wide range of consumers to gain market share.

Reduced focus on cost improvements.

Focus on sustainability is decreasing

Consumers are tired of price increases

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Biotechnology is revolutionising skincare as we know it

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Biotechnology is revolutionising skincare as we know it

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Key takeaways:

Biotechnology combines biology (bio) with chemistry (tech) to create skincare ingredients that are grown in a lab, but are, crucially, identical to what is found in nature and with a lower environmental impact

Scientists grow cultures of plant cells that have been tweaked to produce a specific ingredient in petri dishes of bacteria, yeast and algae

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Biotechnology is revolutionising skincare as we know it

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Biotechnology sounds very sci-fi – and it is. But it also holds great promise for sustainable skincare ingredients

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Key takeaways:

The New Nihilists find meaning through optimistic nihilism and activism amid systemic failure.

The Reductionists seek simplicity, rebuilding local communities over digital networks.

The Time Keepers reject time-anxiety and “snippet culture,” prioritising leisure and presence.

The Pioneers are experimental consumers reshaping life and commerce through flexible, hybrid physical-digital models

Dissociation, idleness, radical acceptance, and neo-altruism are the primary emotional and behavioural undercurrents shaping consumer behaviour across regions

Consumers increasingly value time as a premium resource. Brands must offer tools, services, and experiences that optimise time use or create meaningful time engagement.

Consumers are moving away from blind efficiency and “hustle culture” towards intentional consumption, ethical quick-commerce, and “good growth” models that benefit workers and communities.

Regenerative finance, ethical retail DAOs, co-op economies, and Web3 innovations are shaping the future of commerce with a strong emphasis on fairness, ownership, and social impact.

The rise of radical acceptance and anti-perfectionism is transforming the wellness sector. Consumers are rejecting performative self-care in favour of conscious hedonism and inclusive mental health solutions.

Neo-altruism marks a pivot from individual self-optimisation to collective care. Initiatives like delivery co-ops, community bike buses, and care villages reflect this shift in values and expectations from brands and society.

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Generational Futures - New age of consumer cohorts by WGSN 

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Generational Futures - New age of consumer cohorts by WGSN 

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Key takeaways:

Technological and cultural shifts are shrinking generational spans and blurring boundaries between cohorts. Brands must move beyond age-based segmentation and instead engage with micro-generations like Xennials, Zillennials, and Zalphas

These in-between groups share blended values and habits. Marketing success depends on understanding their nuanced needs and crafting campaigns that reflect their hybrid identities

Age-agnostic branding is gaining traction. Consumers across all age groups are embracing nostalgic, playful, and rebellious behaviours , challenging ageist stereotypes and redefining ageing as joyful

Rising exposure to adult content and social comparison is accelerating the psychological ageing of children. Brands are responding with protective measures, from age restrictions on products to campaigns promoting online safety and self-esteem

People are reaching life milestones at different paces due to cultural and economic conditions. Design should cater to life stages, not age groups.

The rise of interest-based communities across platforms signals a move away from broad demographics. Future-proof branding will be inclusive, decentralised, and designed for shared passions rather than fixed age brackets

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Key takeaways:

Integrate technology into fibres, textiles, or garments

Include accessory-based devices such as smart watches, glasses, and activity trackers: connected clothes,
smart clothes, e-textiles, and digital textiles

Most common examples: Smart watches, rings, clothing, advanced medical tech & head-mounted displays

Challenges: abandonment rate of smartwatches is 29%, and 30% for fitness trackers

Smart textiles advantages:

Growing demand for wearable technology across healthcare, sports, and fitness industries. Increasing emphasis on energy-efficient textiles and sustainability drives smart textiles market expansion.
• Advancements in flexible electronics and textile integration technologies enable the development of smart fabrics with
enhanced functionalities.
• Growing consumer interest in health and fitness monitoring drives innovation in smart textiles.

Smart textiles disadvantages:

• High production costs and complex manufacturing processes limit the widespread adoption of smart textiles.

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Key takeaways:

The global wellness economy is valued at $5.6 trillion and continues to grow across sectors such as food, fashion, fitness, and tourism. Consumers are prioritising health in response to mental health crises, chronic illness, and ageing, making wellness a stable spending category even amid economic uncertainty

Wellness is shifting from gym-based workouts to playful, inclusive, and skill-driven sports. With rising participation in niche and mainstream athletic events, brands are embracing “joyful movement” and redefining health aesthetics to include all body types

Advances in AI and wearables are driving a new era of personalised, data-driven health solutions. Devices now track everything from glucose to cancer risk, but this raises concerns over data security and consumer pressure to constantly optimise their health

Rising temperatures are influencing sleep, hydration, and illness. Innovations like wearable air conditioning and climate retreats (e.g., solastalgia spas) are emerging, alongside the rise of “coolcations” and wellness tourism in cooler or therapeutic environments

Governments are shaping access to wellness, from restricting reproductive care to promoting medical tourism. Brands are expected to take political stances, support healthcare access, and help consumers navigate cross-border medical systems

With Baby Boomers increasingly investing in wellness, opportunities are growing in retirement-friendly residences, mobility-adapted luxury wellness, and multigenerational longevity care. The focus is on dignified ageing and age-inclusive product design