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We hired two professional streamers

Wrote a script and hired a professional moderator

Planned to stream for 6 continuous hours, but frequent disruptions shortened the experiment

Streamed for 3 hours total across 3 accounts

Sold 8 units for a total of $320 GMV

Frequent content violations caused disruptions

Encouraging results for a first effort, but clear hurdles

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Our new format for more engaging slideshows

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Our new format for more engaging slideshows

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All backgrounds will be unique, high-definition portraits

Programmatically optimized color schemes

Consistent visual themes on individual accounts

Unparalleled viewer experience

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9/2-9/9: New account creation

9/9-9/15: Accounts posting 1x a day

9/15-10/1: Accounts posting 1-2x a day

10/15-11/1: Accounts posting 2-3x a day

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We're building a better system for internal tracking

We hope to offer better insights on the types of hooks that resonate with viewers (which hooks perform well on videos and on MaryRuth's slides)

Is there any additional data you'd like to see beyond what is currently provided?

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We'd like to experiment with UGC content

Build out a team

Deliver samples

Develop shoppable accounts

Any interest or advice?

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Total views are approaching 10 Million

Daily average views = 147,332

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We continue to deliver views under the target $5 CPM