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photographer @byceilidh / Editor @morelle.rosa Producer @rydrury968 Stylist @styling_byanya Stylist @artyversaci Creative Director @josephwaterrs Styling Assistant / Dresser: @freyanm Movement direction / Assistant director @iamstar.xo Director @oscarsassofashion Videographer / @byceilidh

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PITCH A CAMPAIGN CONCEPT FOR A HYPOTHETICAL BRAND

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Students need to add credits :)

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@andreasneocleous_

@naomii.29

@rals.styling

@jjakewinters

@grcemarav

@sh4s.s

@emiliantoniia

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SHARE AN INTERESTING AND NOT-SO INTERESTING BRAND CAMPAIGN THAT YOU HAVE RECENTLY COME ACROSS

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KATSEYE X GAP

really successful campaign, blew up all over social media

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Visually striking, clean and simple

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Boring, no personality, not engaging, seen before

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Recently Prada have done many campaigns that feel repetitive and monotonous, usually in the studio featuring the same faces and the same concepts. The caption reads “moving forward” which to me is ironic since scrolling through their feed feels like a constant loop.

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ateee

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Gucci

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visually quite successful, looks cohesive and pleasant

conceptually does not align with the initial brand idea of anonymity and high value of garments and not the person wearing / promoting them

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“The Tiger”, short film by Gucci • storytelling related to the Gucci family/Gucci universe- premiered at Milan Fashion Week instead of a show- interesting, different

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Dsquared FW25

Very gritty and raw vibe, the way the clothes are styled and sit on the models adds like a controlled chaos to the picture. Colour grading and positioning of the camera adds an extra edge.

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Addison Rae - Luck brand

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scaled back, a level of nuance and grit

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Chole 2025 campaign

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vogue france x kim k : uninteresting, lack of innovation and meaning, no depth

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Weird message, caused more damage than good for the brand.

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byrdie mag x emma chamberlain : innovative creative direction, expressive image, creative styling and hair and makeup

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Creative photoshoot that resembles the designers two lives at the moment since giving birth.

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Lola Tung for Coach. Feels relevant for young people. References Summer I Turned Pretty with "Summer essentials" and using blue Hydrangeas.

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Burberry- famous London bus aunty

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Jacquemus Summer 2025 – “Time to log off”

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Jacquemus Summer 2025 – “Time to log off”

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For the summer, instead of selling products, Jacquemus paused marketing to encourage a slower life and the beauty of simplicity, sharing three short films that celebrate the essence of summer

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Sydney Sweeney’s bathwater soap campaign

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Sydney Sweeney’s bathwater soap campaign

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product contributes to the objectification of women

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Tilda Swinton- gentle monster

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Rachel

Teresa

Remi

Shelley

Elma

Lexie

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ADD 360-DEGREE FINAL OUTCOMES

- 2 IMAGES FOR PRINT

- 3 IMAGES FOR SOCIAL MEDIA

- 30-SECOND FILM FOR WEB

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GROUP 2 - Video

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Director @rachel_yyr

Creative director @rals.styling

Styling @_neishetsart_ @rachel_yyr @c.eelma @anastasia_h02

MUA @andreasneocleous_

Photographer @naomii.29

Movement director @andreasneocleous_

Producer @rals.styling

Post Production @esmepons

Mock up @rals.styling

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Sitong - @zhusitong8

Jeayou- @Jeayonline

Annie- @anniesh_ow

Nay- @nayuen_

Teresa- @reseta_o

Rachel- @rachel_yyr

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Students need to add credits :)

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‘going back to basics’ to appeal to a younger audience - embracing simplicity and stepping away from the refined, overly polished look

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Only 4% of beauty brands catered to disabled and neurodiverse people in 2019

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here i think WGSN tap into some real observations about the current economy and how Gen Z act within it, for example a focus on wellness culture/products as well as a shift away from social media enabled “cores” and into community based subcultures. however i think they widely miss some of the nuances and distinctions of modern online subculture, for example grouping together many disparate fandom communities as one group (the fantasy players), or grouping large mainly commercial aesthetics into subcultures that have yet to show any real sign of becoming more than fleeting visual trends. for example the new age mystic category is simply baselessly attaching a trendy “medieval revival” look to the pre existing groups of new age spiritualists and wellness obsessives, or in the case of the eco punks where the gorpcore consumer aesthetic is attached meaninglessly to an anxiety surrounding climate change.

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ADD CREDITS :)

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ADD CREDITS :)

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Credits

Ryan Drury

Oscar Sasso

Ana Vine