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Yellow and Blue Business Startup Infographic Poster

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a mental image/original model or best example of a category

Each person has a specific prototype for a particular thing. For example, when we think of a dog, we will all think of a dog that looks different from others. It is dependent on our experience, perspective, imagination, and more.

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-> ability to produce new and valuable ideas

2 ways of thinking creatively

1. Convergent Thinking

-> NARROWING the solutions to one, the best solution

2. Divergent Thinking

-> EXPANDING the number of possible solutions, in different directions

(ex. You want to upload an instagram post, so you think of different possible captions for your post)

To think creatively…

Venturesome personality

Creative environment

Intrinsic motivation

Imaginative thinking skills

Experience other cultures and perceptions

Allow your mind to to think creatively

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Def: mental models found in our long-term memory

It is built by our special experiments

Role schema: when we look at something, we will have specific idea or behavior of someone or something.

For example when we look at the picture of firefighters, we can think them as very brave people.

Event schema: behaviors that we can feel like our routine, situation, and behaviors

For example when we try to walk, it happens before our recognization.