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Interactive quiz based on how to use positive reinforcement for training

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Wheel of fortune to win a discount or similar when a re-order is due - or to subscribe

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Fun interactive quiz to help new pet owners find the right JWB product or educate on key stages of puupy-hood to help pet parents and collect data to re-engage

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To reduce exit intent or basket abandonment

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What rescue breed suits your lifestyle?

Swipe quiz

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Compatibility quiz pet-pet parent --> as MyPFT focuses on personalisation, let's acknowledge that both we and our pets are unique --> play to find your compatibility % and get discount on first MyPFT personalised purchase

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Compatibility quiz pet-pet parent --> as MyPFT focuses on personalisation, let's acknowledge that both we and our pets are unique --> play to find your compatibility % and get discount on first MyPFT personalised purchase

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Games on guessing what natural ingredients in JWB and win discount 

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Games on guessing what natural ingredients in JWB and win discount 

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sending games through email to reduce time between purchase

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Memory or puzzle game to educate people on certain benefits of our product 

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Memory or puzzle game to educate people on certain benefits of our product 

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Product selector to suit your pet best

Quiz

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Skill or luck game to win best discounts - focused on pushing conversion

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Skill or luck game to win best discounts - focused on pushing conversion

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What type of food should you give your dog based on lifestage

Quiz

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for educational purposes around pet health & communicating USPs

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Match the cute pets and win free delivery. On site to drive coversion.

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Game to target one time shoppers with incentives to move to subscriptions (ie depending on how well they do on game they get deeper discounts, one month free etc) 

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Game to target one time shoppers with incentives to move to subscriptions (ie depending on how well they do on game they get deeper discounts, one month free etc) 

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Can you include some more info like; KPI, Timeline/timing, game type etc?

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Use knowledge games to engage people who have been exposed to brand video - e.g cat’s personality test and show results highlighting USPs of feeding MPFT tailored food

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Advent calendar for Xmas activation (or any other count down event)

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Advent calendar for Xmas activation (or any other count down event)

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How many trees you can save a year switching to Natusan litter

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How many trees you can save a year switching to Natusan litter

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A promotional mechanic.
Find the pet toy/specific product under the boxes to win 10% off

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test luck products around key promo moments International Dog Day, International Cat Day, Halloween, Christmas etc

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Using a personality test to help pet parents find the right products for their dog. Interactive quiz style