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NBA, famous basketball players wearing them on court and endorsing the products, namely James Harden and Damian Lillard.

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When my sports shoe wear out

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Why choose Adidas's sport shoes over other brands 

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Why choose Adidas's sport shoes over other brands 

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Enticed by 3 stripes logo; looks simple yet well-known.

Likes the design of their shoes, particularly those with neon colors and unconventional designs

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Purchase new sports  equipment (shuttlecocks and basketball)

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What makes you visit Adidas website and flagship stores 

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What makes you visit Adidas website and flagship stores 

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Honestly, I would go to all the sports shoes brands in the mall and if I happen to pass by Adidas, I will check out their products.

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Browse their website when intending to buy a new sports shoe.

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multi-function, be it physical activities such as trekking and runs or just to match your outfit when you go out with friends. As well as enhance my performances in sports

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Brands of sport shoes considered for purchase and ownership

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Brands of sport shoes considered for purchase and ownership

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Nike, Adidas, Under Armor but not Puma

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Recent experience in Adidas flagship store 

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Recent experience in Adidas flagship store 

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Wasn't interested in their apparels due to premium price

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Shoes lined out neatly and a feast for the eye

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What factors do you look out for in a sport shoes 

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What factors do you look out for in a sport shoes 

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Fancy neon color shoe
Prefers faded 3 stripe Adidas logo.

Didn’t want Adidas logo to be too striking, prefer with name “Adidas”

Unlike Nike who’s one swipe is really satisfying Adidas’s 3 stripes is just meh.

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I might also go for shoes in the running category since I do runs and go to the gym every now and then.

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Avenues where you find out more about adidas products 

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Avenues where you find out more about adidas products 

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I would do a quick search online on what’s the “in” shoes, then take note of those that I took a liking for before heading down to the store to check out the actual product.

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Was an alright experience, since. Would be great to have complimentary gifts when I purchased their shoes for over 180 bucks.  .

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Their reputation, who recently endorsed their products, and whether their products’ design suit my taste.

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- Design of the shoes
- comfortable

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Sports Apparel

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- sport shoes
- stan smiths

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Associate with comfort, being lightweight and

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- always satisfied with purchase
- will come back to adidas

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- dont know where the flagship store is

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Comfort and design

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When bored and just want to kill time
To look for sports products such as KT tapes
Looking out for new shoe to add to my shoe collection.

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- nike
- do not partcularly like Puma

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- design
- comfortability ( good to run in or spend long days wearing it )

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Nike and adidas, converse but not puma

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Quality, comfort, price and design/asthetic of the shoe

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More of a need
Replace worn out items

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Was satisfied with purchase
Would reccomend to my family and friends

felt that Adidas could improve on the consistency of their social media feed such as in instagram.

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Nike, prefer its design and comfort

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- when my sports shoes are worn out
- new design was released
- saw someone else wearing it and it caught their eye
- wants to follow trend

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Comfort and Design

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- adidas website
- adidas social media ( instagram)
- word of mouth (friends & family )

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Typically buys back same shoe brand (NIKE)
Asks friend who specialises in reselling shoes.

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When passing by, or need to replace item

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- Whole family loves the brand
- Grew up wearing the brand
- particulrly likes Adidas logos on the products

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have not visited a adidas flagship store before but have visited a nike flagship store overseas

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Comfort
good for sports use
helps her flat foot issue when she stands for long hours

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Not applicable

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Adidas Jewel Changi
Nothing interesting, but good atmosphere, chill, fast beat music, “good vibes”. Had lots of products on offer in various colours and designs, staff was friendly, helped with questions and finding suitable product.

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i visit the website frequently to check on their latest shoe collection offered

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- Adidas email subscription (notify "me" about their monthly  promotions or upcoming shoes)
- Past shoe purchase experience (for example, ultraboost)

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- good quality products
- attractive designs

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no recollection of Adidas, has always been nike. but if satisfied will go back to the brand and wear more often.

Adidas can improve marketing through televised adverts and social media.

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Associates with the following :
- Should be same to Adidas insta page
- Design
- Comfort

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shoe design and style
price
quality

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- Outlook of the shoes so that i can take insta - worthy pics before my run
- Comfort as i dont want my feets to hurt

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- it really depends in a span of 6 to 8 months

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- both nike and Adidas (unable to choose either1)
- this are go to brands

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- Up to trend
- Bouncy Shoes
- Design
- Price

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- Price
- Quality (should be long lasting)
- Suit my preference (slim and stylish outlook so that my leg does not look fat)

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- websites (check on product range)
compare over at Social Media page - Instagram / tik tok (others featuring it)
- word of mouth
-

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-  adidas and nike they are quite similar in a sense of products range and quality.

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I am flexible with any type of brands, not really picky about overall footwear choices

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- What is flagship store?
-  have not visited that before
- however for website I will visit it 1 or 2 times in a duration of 2 - 3 months.

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Perhaps tune in to unique colors and give promotions specially for tertiary students, it would be great!  Overall, i am satisfied

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Hi