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- Definition: Global marketing is the application of a single marketing strategy in the worldwide market, for a product or service.
- Example: Apple products can be viewed for Global Marketing whereby they have uniform phones throughout the world

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Price refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors.
When going global, Price can be affected by these factors:
- the cost of transport
- tariffs or import duties
- exchange rate fluctuations
- personal disposal incomes of the target market
- the currency they want to be paid in and
- the general economic situation of the country and how
this will influence pricing.

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- The Product is everything that is made available to the consumer, as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or mobile phones. Products can also be intangible objects such as services, events, persons, places, organizations, ideas, or a mixture of these.

- The type of product also dictates in part how much it will cost, where it should be placed, and how it should be promoted.

- Product in 4PS is the answer for the question "what makes your product so great or unique?", and the job of the marketer is to define the product and its qualities and introduce it to the consumer.

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WHAT IS INTERNATIONAL MARKETING? EXAMPLE?

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WHAT IS INTERNATIONAL MARKETING? EXAMPLE?

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- International Marketing is may be defined as an activity related to the sale of goods and services of one country in the other, subject to the rules and regulations framed by the countries concerned.

- Example 1: Coca Cola was very successful in local markets was that they also gave local operations leeway to adjust the taste to fit cultural preferences in their market.

- Example 2: Spotify has grown into one of the most successful brands because they don’t simply offer genres of music for their listeners, they offer music suggestions based on activities like exercise and relaxation. This crosses borders and allows new artists to reach audiences they might not otherwise have connected with.