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Southwest Airlines pilot holds plane for murder victim's family - Elliott

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Southwest Airlines pilot holds plane for murder victim's family - Elliott

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It's easy to be an airline industry critic in an era of "no waivers, no favors" and fees on top of fees. It's easy to paint airlines as heartless corporations that treat us like self-loading cargo.

But every now and then, you hear a story that turns you into an adoring fan. Like Nancy's story.

Before I continue, I should mention a few things: Nancy is a faithful reader of this site, and I agreed to use only her first name because of the brutal nature of the crime and the age of the victim. Second, I'm not an emotional, John Boehner-type, but I can't read her story without getting a little teary.

So you've been warned: Grab a tissue.

Last night, my husband and I got the tragic news that our three-year-old grandson in Denver had been murdered by our daughter's live-in boyfriend.

He is being taken off life support tonight at 9 o'clock and his parents have opted for organ donation, which will take place immediately. Over 25 people will receive his gift tonight and many lives will be saved.

This morning, after only a couple hours sleep, my husband and I began to make all arrangements to get him to Denver to be with our daughter. He is currently on business in LA and is flying Southwest.

While his employer, Northrop Grumman, made arrangements to get his ticket changed so he could get to Tucson today (which he had to do in order to not spend any extra money) I called Southwest to arrange his flight from Tucson to Denver so he would be stepping off one plane and getting on another.

He has several free flights with them so I couldn't really do it on the website. The ticketing agent was holding back tears throughout the call. I'm actually her step-mother and it's much more important for my husband to be there than for me to be there.

In LAX, the lines to both check a bag and get through security were exceptional. He got to the airport two hours early and was still late getting to his plane.

Every step of the way, he's on the verge of tears and trying to get assistance from both TSA and Southwest employees to get to his plane on time.

According to him, everyone he talked to couldn't have cared less. When he was done with security, he grabbed his computer bag, shoes and belt and ran to his terminal in his stocking feet.

When he got there, the pilot of his plane and the ticketing agent both said, "Are you Mark? We held the plane for you and we're so sorry about the loss of your grandson."

The pilot held the plane that was supposed to take off at 11:50 until 12:02 when my husband got there.

As my husband walked down the Jetway with the pilot, he said, "I can't thank you enough for this."

The pilot responded with, "They can't go anywhere without me and I wasn't going anywhere without you. Now relax. We'll get you there. And again, I'm so sorry."

My husband was able to take his first deep breath of the day.

I don't know any other airline that would have done this.

I'm speechless. Twelve minutes may not sound like a lot to you or me, but every second counts when you're an airline. Southwest can turn an entire plane around in about 20 minutes, so 12 minutes is half an eternity.

I shared Nancy's story with Southwest, and a representative said the airline was "proud" of the way the pilot had held the flight. Again, most airlines would punish an employee who holds up the line for any reason.

My Monday post is normally called, "Can this trip be saved?" But today I'm sharing a trip that was saved amid tragic circumstances by a compassionate pilot and an airline that supported his decision to hold a flight.

Good work, Southwest!

(Photo: gwil more/Flickr Creative Commons)

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Southwest Airlines pilot holds plane for murder victim's family

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It's easy to be an airline industry critic in an era of "no waivers, no favors" and fees on top of fees. It's easy to paint airlines as heartless corporations that treat us like self-loading cargo. But every now and then, you hear a story that turns you into an adoring fan.

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Exceptional Patient Stories | Sentara Healthcare

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Exceptional Patient Stories | Sentara Healthcare

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Top Hospitals and Quality Health Care in Virginia and North Carolina from Sentara.

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One Customer Experience Story That Speaks Volumes - Kate Nasser

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One Customer Experience Story That Speaks Volumes - Kate Nasser

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One Customer Experience Story That Speaks Volumes

The experience a customer has with any service provider is integrally connected with who that person is. It's unique, individual, and shaped by their expectations and sometimes their financial situation.

When service providers forget this and treat customers like objects on a conveyer belt - like the candy in the classic I Love Lucy episode - the experience is disastrous and unfortunately no fun for the customer.

Here's one customer experience story that speaks volumes about listening and flexibility for super customer experience.

The Story

A middle aged woman living on fixed disability income goes to her doctor's appointment. She manages her money very carefully and takes a $50 bill to the appointment to pay the $30 co-pay. The appointment is in the late afternoon and she arrives a few minutes early. She has been to this office before and has interacted with the uncaring front desk staff.

During this visit when she attempts to pay the co-pay, the front desk staff tells her they don't have any change. The clerk insists on taking the $50 bill and crediting her account $20 for the next visit.

The patient explains that she cannot afford to give them $20 to hold for next time. She needs it to buy groceries. She doesn't have a debit card and asks the clerk to either bill her or go get change for the $50 bill.

As the clerk's attitude worsened, the patient finally said "What kind of service attitude is this? I have explained my situation, I'm not yelling, and you treat me badly." The clerk sarcastically quipped, "Thanks for questioning my work ethic."

This Speaks Volumes About Customer Experience

1. Money matters are sensitive spots. If a business accepts cash, then it is obligated to make change within reason. Twenty dollars back from $50, in an office accepting cash co-pays, is a reasonable customer expectation. A business doesn't get to demand an interest free loan from a customer - by cleverly calling it a customer credit - even if it's only $20. If you don't have change, take steps to get some. If you can't, then billing the customer is another reasonable option.

2. Customers expect individualized service. This is completely normal. The fact that companies want to routinize everything to make it easier on themselves, doesn't change the customers' expectations. I haven't met anyone who wants or loves to be treated like an object on a conveyor belt. Have you?

3. Delivering individualized service doesn't have to be costly. Listening and showing empathy are no cost customer service skills. They work their influence through the information they gather and the individualized care they show. The belief that all personalized service is expensive is either a convenient excuse for generic service or an ill-conceived myth.

4. Technology can facilitate or threaten customer experience. Many agree that online options, self-service portals, and information access have helped customers in many ways. Yet assuming all customers use the latest technology is a customer experience killer.
Not everyone pays with a debit card, checks in with a mobile device, has a GPS in their car, reviews products and services online prior to calling, or wants to buy an electronic gift card.

5. Setting and situation impact customers' expectations. Patients are customers with high hopes for care because it affects their lives and they are often in pain. The sting of ruthless attitudes, robotic actions, and flippant responses magnifies the fear or pain they already feel. Moreover, when healthcare providers use high demand and costs as a reason for poor interactions with patients, they lose the customers' trust and respect.

6. The right default is critical to superior customer experience. When customers' expectations don't fit your predictions, do your teams default to policy enforcement or to using care for a positive resolution?
Your reps can more easily close the gap between your policies and the customers needs through care based negotiation than through issuing orders, sarcastic barbs, or repeating themselves like a broken record.

Discussions, training, and role-playing with your staff on how to close the gap with customers is one of the easiest steps to ensure superior customer experience.

Customers can see leaders' beliefs through the treatment they receive from staff. Shall customers place their trust, money, health, and happiness in leaders whose beliefs speak volumes through their staffs' uncaring behavior? Would you?

It is my personal mission and professional life goal to assist you and your teams in delivering the ultimate customer experience - even in the toughest times. Let's talk soon.

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

Related Post: Has Technology Removed Our Reason to Care?

©2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

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One Customer Experience Story That Speaks Volumes - Kate Nasser

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One Customer Experience Story That Speaks Volumes The experience a customer has with any service provider is integrally connected with who that person is. It's unique, individual, and shaped by their expectations and sometimes their financial situation.

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6 Exceptional World Class Customer Service Examples

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6 Exceptional World Class Customer Service Examples

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6 Exceptional World Class Customer Service Examples

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Six examples of how to provide positive customer service to your client.

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10 Tales of Remarkable Customer Support That Will Restore Your Faith In Humanity - - The Buffer Blog

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10 Tales of Remarkable Customer Support That Will Restore Your Faith In Humanity - - The Buffer Blog

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This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on how to build customer loyalty.
Why are we, as consumers, so captivated by stories of great customer service? Perhaps it's because they serve as a much needed reminder that there are still companies out there who care about their customers.

Every company says customers are their #1 priority, but stories show us which businesses are ready, willing, and able to go the extra mile for each and every one of their customers.

As Benjamin Franklin put it, "Well done is better than well said."

Throughout this article, we'll take a look at some memorable stories in an effort to highlight those businesses who walk-the-walk when it comes to delivering the kind of service that wins a customer over for life.

Along the way, you'll find insights for your own business to consider and some exceptional inspiration to pass on to your support team. These stories have certainly inspired the team at Buffer to care even more deeply for each customer as we develop our social media management tools.

Enjoy.

1.) Bungie Studios creates a holiday miracle

The belief that you should do your best to "make things right" with customers in tough situations is a recurring theme among those companies with legendary customer service. That said, even the greats of the customer service world will have a hard time topping this first story.

Bungie Studios, one of the most beloved game developers in the industry, has definitely raised the bar for their willingness to take care of their fans.

The story begins with a distraught father whose son had to receive liver transplant surgery around the holidays.

Since being in the hospital left his son unable to play the newest release of his favorite video game franchise, Halo, his dad reached out to Bungie. The response he received from the company went far beyond what anyone expected.

First, the entire Bungie team signed and sent a card with get-well wishes.

To make up for missing out on playing Halo, the team built him a custom helmet based off of the main character and sent it along with shirts, toys and custom art from the game's designers.

His father later posted a thank you thread and a collection of images on Christmas day, which was when Bungie visited his son in the hospital and brought the gifts:

"He was absolutely shocked when he saw the custom helmet from Halo Reach! Bungie, you have played a huge part in making this smile! My family can't thank you enough!"

2.) Sainsbury takes advice from a 3-year-old

A rigid attitude might just be the antithesis of great customer service. Proving that they're a company that knows how to have a little fun, this next story from Sainsbury's supermarket highlights how your support team should spot great opportunities to do things that are quirky and out of the ordinary.

Lily Robinson (who insists that she is three and a half years old) was quite confused by one of Sainsbury's products called tiger bread. In her eyes, the bread didn't resemble a tiger at all, and in fact looked very much like a giraffe.

It's hard to disagree with her:

With a little assistance from mom and dad, she wrote a letter to Sainsbury's customer service department. To her surprise, customer support manager Chris King (age 27 and one-third) told her that he couldn't agree more.

He explained the origins of the name:

"I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it? It is called tiger bread because the first baker who made it a loooong time ago thought it looked stripey like a tiger. Maybe they were a bit silly."

Lily's mom enjoyed the letters and ended up posting them on her blog. Before long, this cute correspondence was a viral hit, and the pressure was on for Sainsbury's to change the name of the product to the much more appropriate giraffe bread.

Knowing the customer was certainly right in this instance-and spotting an unusual opportunity to do something fun-Sainsbury's changed the name of the bread and put signs around their stores that give a humorous nod to Lily's original idea.

3.) A Lego service rep saves the day

Losing a favorite toy feels devastating to a young child. Longtime Lego fan Luka Apps spent all of his Christmas money on a Ninjago (Lego ninja) named Jay XZ.

Against his dad's advisement, he brought his Ninjago on a shopping trip ... and lost it.

Luka wrote a letter to Lego explaining his loss and assuring the Lego staff that he would take extra-special care of his action figure if they sent him another one.

The response he received from a Lego customer support representative named Richard was nothing short of amazing. Richard told Luke that he had talked to Sensei Wu (a Ninjago character), writing:

He told me to tell you, "Luka, your father seems like a very wise man. You must always protect your Ninjago minifigures like the
dragons protect the Weapons of Spinjitzu!"

Sensei Wu also told me it was okay if I sent you a new Jay and told me it would be okay if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan.

So, I hope you enjoy your Jay minifigure with all his weapons. You will actually have the only Jay minifigure that combines 3 different Jays into one! I am also going to send you a bad guy for him to fight!

Just remember, what Sensei Wu said: keep your minifigures protected like the Weapons of Spinjitzu! And of course, always listen to your dad.

It's so rare to see such a thoughtful, creative response to a distraught customer that this story went viral, which was well deserved.

4.) Jim Shukys' Auto sweats the small stuff

Many of the memorable stories that we've covered so far focus on a company's stellar response to an usual situation ... but what about those day-to-day service stories?

Superb service is not limited to out of the ordinary circumstances. It can be incorporated into the very fabric of your business, showing up in even the most common of instances.

That's why we love this next story shared by a customer in Streetsboro, Ohio. The story was posted on Reddit under the appropriately titled topic of "I have never in my life seen this level of customer service," and included the genuine, thoughtful thank-you note below.

But the best part of this tale is that despite the fact that this image was shared on the internet, random commenters starting pointing out that they knew exactly which business this was:

"I used to live in Streetsboro and I know exactly who that is. He's a good man, stay with him!"

That's the definition of memorable service. The praise continued with non-customers, too, with one commenter saying:

"It's little things like this that earn business. If I got this card I would never use another mechanic in my life."

5.) Gaylord Opryland 'WOWs' a repeat customer

It doesn't take a slew of consumer data (although we've shared plenty of it) to support the argument that your regular customers are your rock. As such, taking care of them is not just the right thing to do-it's also good for business.

Consider the case of regular Gaylord Opryland hotel customer Christina McMenemy, who stayed at the resort three years in a row for the annual BlissDom conference.

During each stay McMenemy found herself entranced by one of the features in her hotel room-an alarm clock that played light music; as in, the kind that you'd experience in a high-end spa. McMenemy says, "You probably think I'm insane to obsess over a clock radio." But, her rationale for her fondness for this item was that she had never slept better than she did while using it.

For three years McMenemy tried to find the exact model clock from her hotel room, but to no avail. McMenemy had nearly given up hope when she messaged the company's Twitter page during her most recent trip to Opryland:

Resigned to her fate, she attended the conference and let the alarm clock hunt go. But upon returning to her room she was surprised to find not one but two spa clocks and a letter with her name on it.

Opryland recognized an opportunity to make sure a long-time customer had one of the best experiences ever. And they didn't just win a customer for life; they also bought plenty of goodwill with folks at the conference (and beyond) who subsequently heard about the story.

"You reaffirmed that there are still companies out there focused on great service, and you've made a lifelong fan out of me." - Christina McMenemy

6.) Morton's Steakhouse is full of surprises

This is a fun one. It's also a quirky reminder that many of the most fondly remembered service stories are the ones that come out of left field. This story certainly fits the bill, and it is bound to inspire you to take some extra time to surprise a valued customer every once in a while.

Peter Shankman knows a thing or two about customer service. As an author, consultant and speaker on the topic, it's safe to say his standards are high. While at an airport, Shankman realized that if he didn't grab a bite to eat he'd be stuck riding the plane back on an empty stomach. Not one for fast food, Shankman took a shot in the dark and jokingly tweeted to one of his favorite restaurants, Morton's, asking them if they would deliver him a steak.

Even though he's a longtime customer of the steakhouse, Shankman admits that he had no expectations when he sent out the tweet. After all, who ever heard of steak on wheels?

To Shankman's utter disbelief, one of Morton's staff drove 23 miles to the airport to greet him with a full meal:

"He proceeds to tell me that he'd heard I was hungry, and inside is a 24 oz. Porterhouse steak, an order of Colossal Shrimp, a side of potatoes, one of Morton's famous round things of bread, two napkins, and silverware."

One of the most interesting things about Shankman's story is that he admits that this "stunt" was meant to be out of the ordinary ... and that's completely okay. Customer service, he says, isn't about telling people how awesome you are, it's about creating stories that do the talking for you.

This is a stellar example of doing exactly that, and Morton's deserves all of the attention they received (and more) for making it happen.

7.) Ritz-Carlton helps with Joshie's extended vacation

Ritz-Carlton is one of those few large companies that is held to high standards from their consumers. With an almost legendary reputation for service, one has to wonder: Do they really live up to the hype?

The story of Joshie the giraffe certainly presents a compelling case for "yes!" In case you've never come across this fantastic tale, the story begins when customer Chris Hurn's son left his favorite stuffed giraffe, "Joshie," in their hotel room after a recent stay.

Mr. Hurn assured his distraught son that Joshie was just staying a few extra days on vacation. He then called the staff at the Ritz and relayed the story he had told his son.

In an all-star effort to make everything right for their customer, the staff at the Ritz created a series of photographs that included all of the activities Joshie had been involved in during his "extended vacation."

First things first: They knew Joshie couldn't just be aimlessly wandering around the Ritz without a staff card, so they made him one:

After that, Joshie headed over to the pool area to relax.

Not one to sit around and do nothing, Joshie helped out in the loss prevention department.

Joshie then decided to melt away some stress with a spa day.

To top it all off, the Ritz sent Hurn and his son a booklet filled with information about Joshie's stay as well as a host of pictures showing what a good time he'd had.

8.) United Airlines delays flight for dying mother

It's always heart-wrenching when a close family member passes. Sharing the final moments with a person we love can be a small respite in a truly difficult situation.

When Kerry Drake got on his United Airline flight, the mother he was en route to see was facing her final hours. To add an extra layer of distress, Drake knew that if he missed his connecting flight he would likely not see her before she passed.

After his first flight got delayed, Drake broke down into tears on the plane. The flight attendants soon noticed his state and quickly found out what was wrong. Within minutes, Drake's dilemma was relayed to the captain, who radioed ahead to Drake's next flight. The flight's crew responded by delaying the flight's departure to make sure he got on board. The result of many staff members working together to go above-and-beyond the call of duty to help this customer was that Drake made it to the hospital in time to see his mother.

"At one point she opened her eyes, and I think she recognized me," said Drake, who spent the night at the hospital. "Around 4 a.m. she had a real moment of coherence, a last rally, although we didn't know it at the time. It was the last time."

Drake wrote the staff a heartfelt thank you letter expressing his immense gratitude for a team who was willing to pull together and pull out all the stops to assist in any way they could.

In the coverage of this story on CNN, consumer advocate Christopher Elliot said:

"Airline employees are evaluated based on their ability to keep a schedule. Airlines compete with each other on who has the best on-time departure record.

When the crew on this flight heard about this distraught passenger trying to make his connection, they must have said, 'To hell with it'... and they made the right call."

We think so, too.

9.) Trader Joe's delivers (literally)

An elderly man, 89 years of age, was snowed in at his Pennsylvanian home around the holidays, and his daughter was worried that he wasn't going to have access to enough food due to the impending storm and bad weather in the area.

After calling multiple stores in a desperate attempt to find anyone who would deliver to her father's home, she finally got ahold of someone at Trader Joe's, who told her that they also do not deliver ... normally.

Given the extreme circumstance, they told her that they would gladly deliver directly to his home, and even suggested additional delivery items that would fit perfectly with his special low-sodium diet.

After the daughter placed the order for the food, the employee on the phone told her that she didn't need to worry about the price; the food would be delivered free of charge. The employee then wished her a Merry Christmas.

Less than 30 minutes later the food was at the man's doorstep-for free.

In refusing to let red tape get in the way of a customer in need, Trader Joe's shows that customer service doesn't need to be about the fanfare, it can simply be about doing the right thing.

10.) B. Dalton Bookseller calls the competition

While great customer service stories can be a dime a dozen if you're looking for them, you can't help but think that some of these tales seem especially calculated.

It makes good business sense to treat customers well, doesn't it? Big companies probably aren't hesitant to go above and beyond for customers if they suspect it could result in free press, especially around the holidays.

But when you hear a tale like this, you know a business is truly focused on customer happiness.

A B. Dalton customer (before the company was acquired by Barnes & Noble) was visiting the store to pick up a book requested by her son for Christmas. Although the store's computer displayed that there were copies available, none were actually in the store, and the next delivery wasn't scheduled to arrive for a few more days.

For the sake of not stopping the relentless pursuit of customer happiness, the B. Dalton representative actually called their competition (in this case, Borders) to reserve a book for the customer and printed out directions to where she could pick it up.

While the B. Dalton team may not have made the sale that day, their outstanding commitment to wowing customers won them a repeat shopper for life.

Your turn

Note: We loved these stories so much, we ended up creating a visual handbook called 10 Exceptional Customer Service Stories, which you can read or download for free.

Question for you: What's your favorite example of unbelievably good customer service?

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10 Tales of Amazing Customer Support To Restore Your Faith In Humanity

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This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on how to build customer loyalty. Why are we, as consumers, so captivated by stories of great customer service?

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10 Tales of Remarkable Customer Support That Will Restore Your Faith In Humanity - - The Buffer Blog

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10 Tales of Remarkable Customer Support That Will Restore Your Faith In Humanity - - The Buffer Blog

# data[].attributes.attachment_link.readable_text
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on how to build customer loyalty.
Why are we, as consumers, so captivated by stories of great customer service? Perhaps it's because they serve as a much needed reminder that there are still companies out there who care about their customers.

Every company says customers are their #1 priority, but stories show us which businesses are ready, willing, and able to go the extra mile for each and every one of their customers.

As Benjamin Franklin put it, "Well done is better than well said."

Throughout this article, we'll take a look at some memorable stories in an effort to highlight those businesses who walk-the-walk when it comes to delivering the kind of service that wins a customer over for life.

Along the way, you'll find insights for your own business to consider and some exceptional inspiration to pass on to your support team. These stories have certainly inspired the team at Buffer to care even more deeply for each customer as we develop our social media management tools.

Enjoy.

1.) Bungie Studios creates a holiday miracle

The belief that you should do your best to "make things right" with customers in tough situations is a recurring theme among those companies with legendary customer service. That said, even the greats of the customer service world will have a hard time topping this first story.

Bungie Studios, one of the most beloved game developers in the industry, has definitely raised the bar for their willingness to take care of their fans.

The story begins with a distraught father whose son had to receive liver transplant surgery around the holidays.

Since being in the hospital left his son unable to play the newest release of his favorite video game franchise, Halo, his dad reached out to Bungie. The response he received from the company went far beyond what anyone expected.

First, the entire Bungie team signed and sent a card with get-well wishes.

To make up for missing out on playing Halo, the team built him a custom helmet based off of the main character and sent it along with shirts, toys and custom art from the game's designers.

His father later posted a thank you thread and a collection of images on Christmas day, which was when Bungie visited his son in the hospital and brought the gifts:

"He was absolutely shocked when he saw the custom helmet from Halo Reach! Bungie, you have played a huge part in making this smile! My family can't thank you enough!"

2.) Sainsbury takes advice from a 3-year-old

A rigid attitude might just be the antithesis of great customer service. Proving that they're a company that knows how to have a little fun, this next story from Sainsbury's supermarket highlights how your support team should spot great opportunities to do things that are quirky and out of the ordinary.

Lily Robinson (who insists that she is three and a half years old) was quite confused by one of Sainsbury's products called tiger bread. In her eyes, the bread didn't resemble a tiger at all, and in fact looked very much like a giraffe.

It's hard to disagree with her:

With a little assistance from mom and dad, she wrote a letter to Sainsbury's customer service department. To her surprise, customer support manager Chris King (age 27 and one-third) told her that he couldn't agree more.

He explained the origins of the name:

"I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it? It is called tiger bread because the first baker who made it a loooong time ago thought it looked stripey like a tiger. Maybe they were a bit silly."

Lily's mom enjoyed the letters and ended up posting them on her blog. Before long, this cute correspondence was a viral hit, and the pressure was on for Sainsbury's to change the name of the product to the much more appropriate giraffe bread.

Knowing the customer was certainly right in this instance-and spotting an unusual opportunity to do something fun-Sainsbury's changed the name of the bread and put signs around their stores that give a humorous nod to Lily's original idea.

3.) A Lego service rep saves the day

Losing a favorite toy feels devastating to a young child. Longtime Lego fan Luka Apps spent all of his Christmas money on a Ninjago (Lego ninja) named Jay XZ.

Against his dad's advisement, he brought his Ninjago on a shopping trip ... and lost it.

Luka wrote a letter to Lego explaining his loss and assuring the Lego staff that he would take extra-special care of his action figure if they sent him another one.

The response he received from a Lego customer support representative named Richard was nothing short of amazing. Richard told Luke that he had talked to Sensei Wu (a Ninjago character), writing:

He told me to tell you, "Luka, your father seems like a very wise man. You must always protect your Ninjago minifigures like the
dragons protect the Weapons of Spinjitzu!"

Sensei Wu also told me it was okay if I sent you a new Jay and told me it would be okay if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan.

So, I hope you enjoy your Jay minifigure with all his weapons. You will actually have the only Jay minifigure that combines 3 different Jays into one! I am also going to send you a bad guy for him to fight!

Just remember, what Sensei Wu said: keep your minifigures protected like the Weapons of Spinjitzu! And of course, always listen to your dad.

It's so rare to see such a thoughtful, creative response to a distraught customer that this story went viral, which was well deserved.

4.) Jim Shukys' Auto sweats the small stuff

Many of the memorable stories that we've covered so far focus on a company's stellar response to an usual situation ... but what about those day-to-day service stories?

Superb service is not limited to out of the ordinary circumstances. It can be incorporated into the very fabric of your business, showing up in even the most common of instances.

That's why we love this next story shared by a customer in Streetsboro, Ohio. The story was posted on Reddit under the appropriately titled topic of "I have never in my life seen this level of customer service," and included the genuine, thoughtful thank-you note below.

But the best part of this tale is that despite the fact that this image was shared on the internet, random commenters starting pointing out that they knew exactly which business this was:

"I used to live in Streetsboro and I know exactly who that is. He's a good man, stay with him!"

That's the definition of memorable service. The praise continued with non-customers, too, with one commenter saying:

"It's little things like this that earn business. If I got this card I would never use another mechanic in my life."

5.) Gaylord Opryland 'WOWs' a repeat customer

It doesn't take a slew of consumer data (although we've shared plenty of it) to support the argument that your regular customers are your rock. As such, taking care of them is not just the right thing to do-it's also good for business.

Consider the case of regular Gaylord Opryland hotel customer Christina McMenemy, who stayed at the resort three years in a row for the annual BlissDom conference.

During each stay McMenemy found herself entranced by one of the features in her hotel room-an alarm clock that played light music; as in, the kind that you'd experience in a high-end spa. McMenemy says, "You probably think I'm insane to obsess over a clock radio." But, her rationale for her fondness for this item was that she had never slept better than she did while using it.

For three years McMenemy tried to find the exact model clock from her hotel room, but to no avail. McMenemy had nearly given up hope when she messaged the company's Twitter page during her most recent trip to Opryland:

Resigned to her fate, she attended the conference and let the alarm clock hunt go. But upon returning to her room she was surprised to find not one but two spa clocks and a letter with her name on it.

Opryland recognized an opportunity to make sure a long-time customer had one of the best experiences ever. And they didn't just win a customer for life; they also bought plenty of goodwill with folks at the conference (and beyond) who subsequently heard about the story.

"You reaffirmed that there are still companies out there focused on great service, and you've made a lifelong fan out of me." - Christina McMenemy

6.) Morton's Steakhouse is full of surprises

This is a fun one. It's also a quirky reminder that many of the most fondly remembered service stories are the ones that come out of left field. This story certainly fits the bill, and it is bound to inspire you to take some extra time to surprise a valued customer every once in a while.

Peter Shankman knows a thing or two about customer service. As an author, consultant and speaker on the topic, it's safe to say his standards are high. While at an airport, Shankman realized that if he didn't grab a bite to eat he'd be stuck riding the plane back on an empty stomach. Not one for fast food, Shankman took a shot in the dark and jokingly tweeted to one of his favorite restaurants, Morton's, asking them if they would deliver him a steak.

Even though he's a longtime customer of the steakhouse, Shankman admits that he had no expectations when he sent out the tweet. After all, who ever heard of steak on wheels?

To Shankman's utter disbelief, one of Morton's staff drove 23 miles to the airport to greet him with a full meal:

"He proceeds to tell me that he'd heard I was hungry, and inside is a 24 oz. Porterhouse steak, an order of Colossal Shrimp, a side of potatoes, one of Morton's famous round things of bread, two napkins, and silverware."

One of the most interesting things about Shankman's story is that he admits that this "stunt" was meant to be out of the ordinary ... and that's completely okay. Customer service, he says, isn't about telling people how awesome you are, it's about creating stories that do the talking for you.

This is a stellar example of doing exactly that, and Morton's deserves all of the attention they received (and more) for making it happen.

7.) Ritz-Carlton helps with Joshie's extended vacation

Ritz-Carlton is one of those few large companies that is held to high standards from their consumers. With an almost legendary reputation for service, one has to wonder: Do they really live up to the hype?

The story of Joshie the giraffe certainly presents a compelling case for "yes!" In case you've never come across this fantastic tale, the story begins when customer Chris Hurn's son left his favorite stuffed giraffe, "Joshie," in their hotel room after a recent stay.

Mr. Hurn assured his distraught son that Joshie was just staying a few extra days on vacation. He then called the staff at the Ritz and relayed the story he had told his son.

In an all-star effort to make everything right for their customer, the staff at the Ritz created a series of photographs that included all of the activities Joshie had been involved in during his "extended vacation."

First things first: They knew Joshie couldn't just be aimlessly wandering around the Ritz without a staff card, so they made him one:

After that, Joshie headed over to the pool area to relax.

Not one to sit around and do nothing, Joshie helped out in the loss prevention department.

Joshie then decided to melt away some stress with a spa day.

To top it all off, the Ritz sent Hurn and his son a booklet filled with information about Joshie's stay as well as a host of pictures showing what a good time he'd had.

8.) United Airlines delays flight for dying mother

It's always heart-wrenching when a close family member passes. Sharing the final moments with a person we love can be a small respite in a truly difficult situation.

When Kerry Drake got on his United Airline flight, the mother he was en route to see was facing her final hours. To add an extra layer of distress, Drake knew that if he missed his connecting flight he would likely not see her before she passed.

After his first flight got delayed, Drake broke down into tears on the plane. The flight attendants soon noticed his state and quickly found out what was wrong. Within minutes, Drake's dilemma was relayed to the captain, who radioed ahead to Drake's next flight. The flight's crew responded by delaying the flight's departure to make sure he got on board. The result of many staff members working together to go above-and-beyond the call of duty to help this customer was that Drake made it to the hospital in time to see his mother.

"At one point she opened her eyes, and I think she recognized me," said Drake, who spent the night at the hospital. "Around 4 a.m. she had a real moment of coherence, a last rally, although we didn't know it at the time. It was the last time."

Drake wrote the staff a heartfelt thank you letter expressing his immense gratitude for a team who was willing to pull together and pull out all the stops to assist in any way they could.

In the coverage of this story on CNN, consumer advocate Christopher Elliot said:

"Airline employees are evaluated based on their ability to keep a schedule. Airlines compete with each other on who has the best on-time departure record.

When the crew on this flight heard about this distraught passenger trying to make his connection, they must have said, 'To hell with it'... and they made the right call."

We think so, too.

9.) Trader Joe's delivers (literally)

An elderly man, 89 years of age, was snowed in at his Pennsylvanian home around the holidays, and his daughter was worried that he wasn't going to have access to enough food due to the impending storm and bad weather in the area.

After calling multiple stores in a desperate attempt to find anyone who would deliver to her father's home, she finally got ahold of someone at Trader Joe's, who told her that they also do not deliver ... normally.

Given the extreme circumstance, they told her that they would gladly deliver directly to his home, and even suggested additional delivery items that would fit perfectly with his special low-sodium diet.

After the daughter placed the order for the food, the employee on the phone told her that she didn't need to worry about the price; the food would be delivered free of charge. The employee then wished her a Merry Christmas.

Less than 30 minutes later the food was at the man's doorstep-for free.

In refusing to let red tape get in the way of a customer in need, Trader Joe's shows that customer service doesn't need to be about the fanfare, it can simply be about doing the right thing.

10.) B. Dalton Bookseller calls the competition

While great customer service stories can be a dime a dozen if you're looking for them, you can't help but think that some of these tales seem especially calculated.

It makes good business sense to treat customers well, doesn't it? Big companies probably aren't hesitant to go above and beyond for customers if they suspect it could result in free press, especially around the holidays.

But when you hear a tale like this, you know a business is truly focused on customer happiness.

A B. Dalton customer (before the company was acquired by Barnes & Noble) was visiting the store to pick up a book requested by her son for Christmas. Although the store's computer displayed that there were copies available, none were actually in the store, and the next delivery wasn't scheduled to arrive for a few more days.

For the sake of not stopping the relentless pursuit of customer happiness, the B. Dalton representative actually called their competition (in this case, Borders) to reserve a book for the customer and printed out directions to where she could pick it up.

While the B. Dalton team may not have made the sale that day, their outstanding commitment to wowing customers won them a repeat shopper for life.

Your turn

Note: We loved these stories so much, we ended up creating a visual handbook called 10 Exceptional Customer Service Stories, which you can read or download for free.

Question for you: What's your favorite example of unbelievably good customer service?

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10 Tales of Amazing Customer Support To Restore Your Faith In Humanity

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This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on how to build customer loyalty. Why are we, as consumers, so captivated by stories of great customer service?

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This site is dedicated to sharing how Bronson Positivity impacts lives and advances the health of our community. Come back often to read or add a story and help us keep the positive momentum going.

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Disney approach about going ‘extra inch’ not extra mile at UIHC - TheGazette

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Disney approach about going ‘extra inch’ not extra mile at UIHC - TheGazette

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IOWA CITY - After three years, the Disney Institute approach has filtered across the University of Iowa Hospitals and Clinics.

Big and little changes can be seen in the design of new buildings, new roles called service ambassadors, a recognition and reward approach to management and a lowering of decision-making authority closer to the front line of service.

"It's the little things that make the difference," said Michael Brownlee, UI's chief pharmacy officer, who serves as chairman of UIHC's service and operational excellence council.

"If you think you have to (go) the extra mile all the time, there's cases where that's too much. We say, 'go the extra inch.' because all of us doing the little things adds up to something great."

The institute, which was offered last week for the Iowa City and Cedar Rapids business communities through the Iowa City Area Chamber of Commerce, is a division of Walt Disney Co. that teaches Disney strategies to improve business and customer service success.

UIHC began using the Disney Institute in 2011 with three training sessions per year.

After backlash to an initial proposal to send a leadership group to Walt Disney World, UIHC decided to bring trainers to campus.

About 8,000 staff members have participated in Disney seminars, at a cost of $665,315. The goal is to train all employees, and with turnover, there's about 2,000 staff members remaining.

At the Iowa River Landing clinic in Coralville, which opened in 2012, the whole building was designed with the Disney approach in mind. The patients only ever see the front 60 percent of the building. In those areas, the focus is on the patients.

The rest of the building is offstage, an area where the medical staff can focus without concern about disrupting patients, and the hustle and bustle of printers and analysis can occur.

All patient exam rooms were built with two doors. Patients enter one door coming from the waiting room, and the medical staff come from the other, from their private workspace. The rooms also are buffered for sound.

For patients, the design eliminates parts of a hospital they don't need to see and alleviates some of the stress.

"I have more confidence in working with staff and not thinking patients are listening," said Dr. Rami Boutros, a pediatrician. "And, you can pay attention to your patient and not 15 other people."

The new children's hospital, which is under construction, is another example of Disney techniques infused into design.

Scott Turner, executive director of the children's hospital, said the massive building was designed with input from staff, parents and kids.

There will be two sets of elevators - one for patients and the other for staff. Patient rooms will have refrigerators, to allow patients and family to store food overnight, and also blackout shades.

They also are building a respite area, specifically for parents who need a quiet moment.

"It's a quiet space, independent of the lounge and outside of the patient rooms," Turner said.

The philosophy goes well beyond building design, though.

Simple things like picking up a piece of trash, helping a patient find the right bus, or walking someone to their appointment can make all the difference, Brownlee said.

"Patients respond better when their stress level is lower," he said.

Brownlee said the success of the Disney program can be seen in UIHC's improving patient satisfaction numbers.

Survey data from Press Ganey, which UIHC contracts to gauge patient satisfaction, shows recommendation rates from adult inpatients have increased from 88 percent in 2010 to 90.5 percent this year.

According to a 2011 USA Today article, citing federal data, Iowa had improved its patient satisfaction scores, based on a 1 to 100 scale, from the 20s to 67. The latest federal data shows UIHC's rate of patients who'd recommend the hospital is now 78 percent, and 72 percent gave the hospital top possible scores.

Still, the federal data from Medicare.gov indicates UIHC lags behind state and national averages on several patient satisfaction fronts, including communication from doctors and nurses, cleanliness and quiet.

Brownlee said UIHC has been happy with the Disney relationship, but now that most staff have been trained, officials are looking for a step two. It could come in the form of smaller, more specialized trainings, likely geared to management, Brownlee said.

"We've created a structure here around service excellence," Brownlee said.

l Comments: (319) 339-3177; brian.morelli@sourcemedia.net

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Disney approach about going 'extra inch' not extra mile at UIHC

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IOWA CITY - After three years, the Disney Institute approach has filtered across the University of Iowa Hospitals and Clinics. Big and little changes can be seen in the design of new buildings, new roles called service ambassadors, a recognition and reward approach to management and a lowering of decision-making authority closer to the front line of service.

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Going the extra mile for Watford Hospital

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The Extra Mile - Improving patient care, community health or hospital operations

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