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1.     Fashion blogs have always been reliant on their hyper textual nature which means that authors are able to include a range of images and links within written text. They allow the author of the blog to provide outside sources to the reader. A short 500-word post can be expanded upon with a multiplicity of external sources such as other posts themselves, online stores with products they have features, posts by other bloggers of even their other social media platforms such as Instagram or sometimes YouTube.

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2. Blogs are able to de-centre fashion by featuring emerging labels that are still growing and establishing a place for themselves in the world of fashion. Whereas for magazines, that have worked hard to build recognition and trust from critics and devoted readers, stakes and standards are high. It is unlikely for an unrecognised label to be featured in a magazine but the blogosphere has a much more relaxed demeanour regarding the importance and value they place on showcasing luxury labels.

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3. While London, New York, Milan and Paris are cities that are globally recognised as the fashion capitals of the world, bloggers have de-centred the fashion map that print media heavily relies upon.  Each city can be viewed as a node with a style to offer, so very different to the next. The blogosphere has opened the entire world to be viewed through the lenses of fashion.

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Hyper-textual blogs; how many components there are to a post.

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Hyper-textual blogs; how many components there are to a post.

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http://garypeppergirl.com/2015/06/elle-australia-cover-girl

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Australian blogger, Nicole Warne of Gary Pepper Girl on the cover of Elle Australia, 2015

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4.     Rising up alongside the influence of bloggers in a great deal of criticism. There is no doubt that a loss of power has been brought to figures in fashion journalism, styling and photographers alike as “rookie” bloggers have come in to share the spotlight. As the vast majority of fashion bloggers have no background in the industry or any related credentials, they are profoundly looked down upon by fashion journalists and influencers who have worked hard to establish a place for themselves in the world of fashion.

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Harper & Harley Blog Post 2017

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2000 Vogue shoot

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5.     Fashion remediation is the idea that new media never replaces old media, but instead, refashions and reinvigorates characteristics of it. In the case of fashion blogs, internet and blogs remediate print. Bloggers use this remediation in a range of different ways. “People love to be inspired by real people and also they see that there is fashion in real life and not just in the magazines.”