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Showcasing that we're not London centric and increasing revenue and raising profile - supporting struggling schools

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Showcasing that we're not London centric and increasing revenue and raising profile - supporting struggling schools

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Profile of types of schools that are struggling - research

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Profile of types of schools that are struggling - research

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HM: Developing a new revenue stream; being ahead of the market and ready for the challenges schools face with regards to cost and getting out.

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HM: Developing a new revenue stream; being ahead of the market and ready for the challenges schools face with regards to cost and getting out.

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HM: Delivering specialist northern events - being the provider of choice 

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HM: Delivering specialist northern events - being the provider of choice 

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The potential to offer a school a package of CPD. They would buy for instance 10 CPD events at the beginning of the year which could be used at anytime during the year

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We know that other companies are also struggling to run their events in the North. We can offer the same quality CPD at a lower price and fill that gap

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Running more events in the North will benefit the whole of the education business - more brand awareness, for those who may not have as much exposure as those in the South

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We have a list of venues in Manchester with prices ranging from £150 per delegate to £17 per delegates, worth exploring these

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A new brand may attract new customers who saw PA as training for higher ability students

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As we grow the business in Manchester, it will help to build the brand in the North and can lead to other locations in the North opening up
A long term benefit is that it will continue growth after spec change.

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Hodder Training Hub - the same location/training room

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Funding for a dedicated Northern Telesales Rep - a Northerner

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There are more areas of low attainment in the North but few attendees from the North coming to CPD. Why, cost, travel, lack of funds
Marketing budget needed to research

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look at academy trusts or school clusters for bespoke training and/or continual training. Sequences of events with same schools to measure usefulness

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Company benefit

Increasing revenue quickly by replicating appropriate events in more than 1 location

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If we can show this somehow - becoming the CPD provider and publisher of choice in the North - but does that need a specialist team and office a la Hodder Gibson

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Marketing budget for it? Launch events?

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We believe that northern teachers are put off by the cost of our events so to not 'harm' our brand, we should create a separate division that offers cheaper events at less 'fancy' hotels with no added extras - books, only digital resources?

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JP: Idea for brand - SimplyTrain or SimplyLearn

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JP: Idea for brand - SimplyTrain or SimplyLearn