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French Couturier includes jeans in his Paris fashion shows in the 1960s. This lead to the development of designer jeans in the 1970s and 80s. Jeans are now garments that can be worn by almost anyone, almost anywhere and on almost any occasion.

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The high demand for jeans and denim during the gold rush encouraged and German draper who migrated to America to move from New York to San Francisco. He set up a business selling cloth there, and by the 1860's, he was making denim overalls. In 1873, together with Jacob Davis, a man from Nevada, he made clothes for the miners specifically, making them stronger with the use of metal rivets.

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There has now been a near global adoption of jeans following their diffusion from their California gold rush origins. Even for women its now easier to identify those places were jeans arw not common garments such as India. Jeans have continued to diffuse throughout the population in social terms.

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In the mid nineteenth century, many people migrated to California for the gold rush. This meant that miners needed thick protective clothing to wear so they wouldn't injure themselves. Denim and jeans were produced in the USA and England at the time and seemed to be the next best choice.

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Denim was first produced in England in the seventeenth century, and this cloth most likely differed from the French original, Serge de Nimes.

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In the 1950s, USA was at its most dominant position in the world, economically, culturally and politically. This dominance was reflected in the fields of film and TV and popular music.

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Great start

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The first origins of both denim and jeans are unclear. A cloth called Serge de Nimes was produced in Nimes and else where in France as early as the sixteenth century.

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In the sixteenth century and seventeenth century, a clothes known as jeans was produced in  Genoa for the poorer people. As this material was thick, it was traditionally worn by fishers and sailors.