# data[].attributes.body
It is often that artists in the indie genre sing live in their music videos, this way the main focus is on them as performers who are enjoying what they love to do. This also keeps the focus on the music itself and the talent in which the artist has.

The music videos for indie music are known to be quite low budget, the main settings of the videos are in studios, cities, parks, etc. All of these locations can be easily accessed and give a little mystery to the video, all of the videos in the indie genre are kept quite simple as it is more about the artist and their singing ability.

The mise-en-scene helps in this genre as it is important when portraying the narrative, there is often a retro look create through the costume, hair and make-up.

To focus on the artist it is important that there is a live performance, as it shows the audience what the artist is about and how much they enjoy what their doing, indie artists tend to care more about natural/actual talent rather than the production of a music video.

In recent years it has been common for artists to use a series of shots/images to display a narrative, as it helps tell the story, and the audience can relate to it more. These types of music videos tend to hold the audiences attention more than a live performance.

Close ups would be the most commonly used shot in this genre as it helps introduce the audience to the artist, it highlights there talent and shows that they love what they do.

# data[].attributes.body
In a hip hop video there are many low angle close up shots used which implies the artist has power over the audience. The low angle gives the artist power because they're standing over their audience and close up makes them status because it implies there important as it's a frame of just them.

In the music video for 'In Da Club' there are four shots of the artist '50 Cent' performing whilst a woman stands next to him the woman's purpose in the scene doesn't seem to be relevant, these shots indicate how '5o Cent' is an appealing person, this is meant to suggest status. To show that the girls are really irrelevant he dismisses them within seconds.

In the hip hop genre there is often a crowd who are dancing to the beat of the music or bounce their hands to the beat of the music, this implies that they like the song as they seem to be dancing along to it, this tends to make it easier for the audience to like the song and give the artist/song credibility.

The outfits worn by the artists is often basketball shirts or other sporting attire which represents strength. The use of mise-en-scene often references to the artist wealth quite often throughout a music video, with the use of money, cars, jewellery, etc. All of these things signify wealth which supposedly signifies status.

In a hip hop music video there is often a lot of men, they tend to be shown with their 'posse' as they have strength with in numbers and it shows power.

Most hip hop videos show a link between the lyrics and the music, in most cases it's easy such as showing the object in which their referring to, this is because the narrative isn't a huge thing in hip hop videos, so the need for these images/objects to appear make the song and the video link. This needs to happen otherwise the video will be seen as irrelevant.

In hip hop there are many close ups which are used to establish the artist and show the audience that they have power or importance.

# data[].attributes.body
"A music genre is a conventional category that identifies some pieces of music as belonging to a shared tradition or set of conventions. It is to be distinguished from musical form and musical style, although in practice these terms are sometimes used interchangeably."

# data[].attributes.body
Rock music is a popular music genre which originates from the United States of America. The genre was originally known as "Rock and Roll", it first started in the 1950's and continued to change decades later.

The genre is often situated around the use of an electric guitar and the use of other instruments like the drums. Rock music as a genre is still one of the most popular genres with bands such as "Fall out boy", "Foo fighters", and "Mumford's and sons".

On most occasions rock music is performed by a band, which consists of four or more artist. The artists all tend to be dressed in black, when seen in a photo-shoot, music video or on an album cover. They also tend to have tattoos and piercings, and some of them wear make-up such as eyeliner on numerous occasions.

Rock artists normally try to create a dark atmosphere therefore they use low key lighting when filming a music video, to match the mood of the song in which they are performing. The music videos are often set in outdoor places and cities, and kept quite simple, there usually filmed in a scheduled area so that the video is based on the performance aspects and not the background around the performance.

Rock artists tend to use a lot of facial expressions when they're performing, they often show anger and rage, this is to show the feeling of the song. The hand gesture below is often used to represent rock music and most artist use it when performing a rock song.

# data[].attributes.body
There are conventions of a pop music these include;
- The outfits in which they wear, the artists tend to wear fashionable, stylish and mainstream outfits.
- The artists within the pop music videos are often portrayed as happy, and enjoying themselves.
- Most pop songs are related on or based around love or relationships.
- The main target audience who artist which create pop songs reach out to are teens, they often express the unity of teenagers.
- The dressing and setting is the aspect that often portrays the music genre.
- The songs are usually 3-5 minuets long which often have a continuous beat throughout, this makes it quite catchy.

To make it catchy the sing often uses a verse-chorus-verse structure and uses hook up lines. The songs are also well remembered and learnt because they are promoted on radio stations, in the UK pop song are guaranteed to be played on the well known radio stations everyday.

The songs often include a beat which makes them very dance orientated. The beat makes the song perfect for clubbing and partying, this makes it reach out to teens because people in there youth often go partying and clubbing. The imagery is stereotypically what most teens enjoy.

The artist seem to be very sexual and seductive in order to lure an audience in, the way in which they dress is often quite exotic and sexual.

Make-up and hair are used to express the artists feelings, views and present a message, it plays a major role in the pop music genre.

Pop music use a lot of animation to create a lively, loud, and exciting atmosphere which make the song fun and engaging. This issue to the new technologies.