# data[].attributes.body
1) Watson founded behaviorism, which focused on observational and experimental data to make conclusions about human responses to certain stimuli.

# data[].attributes.body
1)     Binet created the first intelligence tests that measured true academic capability within a child.

# data[].attributes.body
1) Erik Erikson's theory suggests that all humans develop their personalities in different stages throughout their entire life.

# data[].attributes.body
1) Darwin founded the use of facial photographs and individual surveys in order to universalize human emotions

# data[].attributes.body
1. She published a book called The Ego and the Mechanisms of Defense that paved the way for ego psychology.

# data[].attributes.body
1) Pioneered the concept of classical conditioning

# data[].attributes.body
1) Learn through his experiments on Rhesus monkeys, monkeys do not create attachments for food but  for affection and security.

# data[].attributes.body
1. Carl Rogers developed the Client-Centered Therapy which encouraged therapists to be non-judmental, supportive and to create an environment in which the client felt safe to share their thoughts.

# data[].attributes.body
1) Maslow created the hierarchy of needs, where he believed that all humans will reach their full potential of "self-realization" after satisfying all our needs.

# data[].attributes.headline
1. Wrote all his psychological findings in "The Principles of Psychology" textbook that took 12 years to craft.

# data[].attributes.subject
1. Wrote all his psychological findings in "The Principles of Psychology" textbook that took 12 years to craft.

# data[].attributes.body
1. Sigmund Freud was the developer of the Psychoanalysis Theory, which deals with the unconscious mind and how it effects your thoughts and actions.

# data[].attributes.body
Wilhelm Wundt is know as the father of experimental psychology

# data[].attributes.body
Famous psychologist known for his studies on behavior and aggression, social cognitive theory and self efficacy.

# data[].attributes.body
1) Adler founded the independent school of psychotherapy and developed his own personality theory.

# data[].attributes.body
Ellis is most known for his work on rational emotive behavioral therapy (or REBT for short).

# data[].attributes.body
1. Allport chose to move away from the traditional fields of psychology and instead created the study of personality.

# data[].attributes.headline
1) Attended all Ph. D. classes but wasn't granted a Ph.D directly from Harvard. (They offered her one from Radcliffe College as a substitute).

# data[].attributes.subject
1) Attended all Ph. D. classes but wasn't granted a Ph.D directly from Harvard. (They offered her one from Radcliffe College as a substitute).

# data[].attributes.body
1. Pioneer in the study of the development of children

# data[].attributes.body
1. Studied the actions of pigeons to represent how humans would react to things.

# data[].attributes.body
2) Watson started his career and research with animal behaviour: a rat's learning ability to learn at different ages. His study of animal behaviour was later named ethology.

# data[].attributes.body
2. Introduced the ideas of the three levels of the mind: consciousness, the preconscious and the unconscious minds.

# data[].attributes.headline
2. Considered founder/creator of functionalism

# data[].attributes.subject
2. Considered founder/creator of functionalism

# data[].attributes.headline
2. Won a Nobel Prize in 1904 for Psychology/Medicine.

# data[].attributes.subject
2. Won a Nobel Prize in 1904 for Psychology/Medicine.

# data[].attributes.headline
2.) Applied his concept of natural selection to not only the physiology of animals but also the function of their mind

# data[].attributes.subject
2.) Applied his concept of natural selection to not only the physiology of animals but also the function of their mind

# data[].attributes.body
Ellis is one of the founders of the cognitive behavioral therapies, which focuses on improving the mental health of others.

# data[].attributes.body
2) Binet's intelligence tests determined whether or not a child needed special education.

# data[].attributes.body
She was the first woman to become the president of the American Psychological Association

# data[].attributes.body
1) Authored the Kinsey Reports, which studied human sexual activity.

# data[].attributes.headline
2. He was also well known for his Bobo doll experiment which lead to the social learning theory.

# data[].attributes.subject
2. He was also well known for his Bobo doll experiment which lead to the social learning theory.

# data[].attributes.body
He opened the first psychological laboratory.

# data[].attributes.body
2) Maslow focused on and developed humanistic psychology during his life time. Therefore, he is called as the Father of Humanist Movement in Psychology.

# data[].attributes.headline
2. Piaget's theory included 4 stages of cognitive development. 

# data[].attributes.subject
2. Piaget's theory included 4 stages of cognitive development. 

# data[].attributes.body
2. Carl Rogers developed a non-directive therapy and is known as the father of client-centered therapy. Therapists do not interpret and allow for "clients" (not patients) to do all the talking in attempt to reach the nature of the problem. Rogers believes in the client's ability to self-heal.

# data[].attributes.body
2. Developed and studied an Operant conditioning

# data[].attributes.body
2) Erik Erikson proposed that in each stage of life, as humans we have a "crisis" that we need to overcome.

# data[].attributes.headline
Created idea of pragmatism that no idea has value unless proven in real world situation

# data[].attributes.subject
Created idea of pragmatism that no idea has value unless proven in real world situation

# data[].attributes.headline
3. Inspired many others to further look into his research

# data[].attributes.subject
3. Inspired many others to further look into his research

# data[].attributes.body
By 1920 Wundt had established experimental psychology as an independent science

# data[].attributes.headline
2. She is one of the founders of child psychoanalysis and expanded upon his father's as well as many other defense mechanisms that are still used today.

# data[].attributes.subject
2. She is one of the founders of child psychoanalysis and expanded upon his father's as well as many other defense mechanisms that are still used today.

# data[].attributes.body
Binet was adamant about creating a special education program and giving equal education opportunity to everyone, even those labelled as retarded.

# data[].attributes.body
He postulated that humans tend towards self-actualisation if they're in a good, nurturing environment. Self-actualised people are also "fully fulfilled", and their self image corresponds with their ideal self

# data[].attributes.body
Erik Erikson coined the term "identity crisis" after his own struggle with his identity because of his sudden discovery of his status as a bastard child.

# data[].attributes.headline
1) She development a technique called “lost in the mall”, where memories of being lost in a mall as a child were implanted into participants, and she or he then recollected specific details of the event that never actually happened. 

# data[].attributes.subject
1) She development a technique called “lost in the mall”, where memories of being lost in a mall as a child were implanted into participants, and she or he then recollected specific details of the event that never actually happened. 

# data[].attributes.body
3) In Maslow’s research with regards to his theory of self-actualization, he chose to study many healthy and smart individuals, such as Albert Einstein and Eleanor Roosevelt, because he believed that studying “unhealthy” people would “cripple” both psychology and philosophy.

# data[].attributes.headline
2) She consults and testifies in many legal trials, the most infamous being the trial of Ted Bundy, a serial killer who murdered and sexually abused over 30 women. 

# data[].attributes.subject
2) She consults and testifies in many legal trials, the most infamous being the trial of Ted Bundy, a serial killer who murdered and sexually abused over 30 women. 

# data[].attributes.headline
3) She currently is studying the ability to use the implantation of false memories to modify behavior, such as eating more healthy foods. 

# data[].attributes.subject
3) She currently is studying the ability to use the implantation of false memories to modify behavior, such as eating more healthy foods. 

# data[].attributes.headline
3.) His theory explained that the human mind has evolved to best benefit the individual in the current environment. 

# data[].attributes.subject
3.) His theory explained that the human mind has evolved to best benefit the individual in the current environment. 

# data[].attributes.body
The fields she was most famous for in her study were memory, dreams, and self-psychology.

# data[].attributes.headline
3. His principles state that we do not actually have free will; instead, we are merely responding to our stimuli.

# data[].attributes.subject
3. His principles state that we do not actually have free will; instead, we are merely responding to our stimuli.

# data[].attributes.body
3. She drew on many theories and ideas proposed by her father, expanded and augmented them, and then presented them to the psychological community.

# data[].attributes.body
3. Argues that a lot of human behavior is determined by unconscious thoughts and he came up with the idea of having a psychologist office with a relaxing/calming environment for the patient to feel safe in

# data[].attributes.headline
Pavlovian Conditioning, also known as Classical Conditioning, was named after Ivan Pavlov

# data[].attributes.subject
Pavlovian Conditioning, also known as Classical Conditioning, was named after Ivan Pavlov

# data[].attributes.body
3) His idea of social modeling led to another one of his ideas on self-regulatory mechanisms, which explained the need for human motivation and observation in human behavior.

# data[].attributes.body
Wrote "Principles of physiological Psychology" in 1874.

# data[].attributes.body
Watson believed that psychology should only be scientific observable behavior. Many of the concepts and principles in behaviorism are still widely used today.