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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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Cite This For Me™ was launched in October 2010, we began with the mission of helping students quickly create citations. Since then, the Cite This For Me™ citation generator has assisted millions of students across the world including in the United Kingdom, Canada, United States, Australia, and beyond.

Our tools are designed to help you quickly prepare an entire bibliography or reference list. Even if you know very little about references, our forms and automatic citation features can help guide you through the process and tell you what information is needed. This means less guessing for you and an easier citation process!

Nearly any style you can think of is supported by the Cite This For Me™ citation generator, including Harvard referencing, APA (American Psychological Association) style, MLA (Modern Language Association) style, Chicago style, Vancouver, and thousands of others.

Citing isn't something you usually think about, but it's important nonetheless. You already do it in your everyday life without realising it. Have you ever said, "I heard on XYZ News that . . . ", or "I read in XYZ that those two celebrities are dating", or even "Mom said that you can't do that". By saying where you got your information, you are casually citing a source.

We do this because it gives credibility to what we say, but also because it credits the originator of the information. It also allows others to follow up if they need more information. Formal citing done for papers and projects takes this a step further. In addition to the reasons mentioned above, citing sources in academia provides evidence of your research process and helps you avoid plagiarism.

Plagiarism is a word you never want to hear describing your work. You've probably seen headlines in the news and heard stories in school about the negative consequences of plagiarism. It's not good but it is preventable. By creating references and citations with Cite This For Me™ tools you're taking steps to help avoid this.

Click the button "Create citations" to begin. You'll be prompted to choose a source type and guided through the rest of the citing process. For source types like websites, journal articles, and books, the Cite This For Me™ citation generator automatically tries to find your source's information based on details you provide. That could be anything from the author's name to the source's URL to the article's DOI number. This makes citing more efficient and helps you easily create references and citations for your paper in a timely manner.

Beyond simply creating references or citations, most citation styles have additional guidelines about paper formatting, in-text citations, and other details. Cite This For Me™ citation guides cover a lot of this additional information, so your paper is more properly prepped and less likely to get points taken off for these details. The guides cover several citation styles, but the most popular are Harvard referencing, APA format, MLA format, and Chicago style.

A good paper references several sources. Multiply that with the several papers most schools assign in a year, and you get dozens of sources that will need to be cited within your academic career. That's a lot of references to create, sort through, and keep track of.

That's where Cite This For Me™ Premium comes in. With a premium account you can cite as many sources as you want, organize the sources into bibliographies, and save ALL of those bibliographies so you can easily refer back to your references. It's a great way to manage your bibliographies and cite with confidence.

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Cite This For Me: Harvard, APA, MLA Reference Generator

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Automatic works cited and bibliography formatting for MLA, APA and Chicago/Turabian citation styles. Now supports 7th edition of MLA.

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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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This article catches my attention it explains Chinese White Dolphins pressure.

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WDC and WWF drew together experts in small cetacean conservation, local researchers and government management authorities to review the status of the Chinese white dolphin ( Sousa chinensis). Since man first wrote of China, populations of Chinese white dolphins have been described from the estuaries of the South China Sea. At one time, as many as twenty populations were thought to exist. Today, only five populations remain. Of these, the population that resides in the Pearl River Estuary (PRE) is thought to be the largest and has been the focus of dedicated studies for more than a decade. Alongside research, both the Hong Kong Special Administrative Region (SAR) and Guangdong Province government management authorities have implemented conservation action plans. The workshop aimed to take a step back and take a thorough look at what the research reveals and how this can complement conservation initiatives. Some of the world's foremost cetacean conservation experts attended to provide their independent perspective.

The PRE is the second largest in China and covers an area of around 27,000km2. The estuary is governed by several authorities; Macau and Hong Kong SARs and Guangdong Province, Peoples Republic of China. The dolphin population, of course, is not bound by political borders and for cross-border conservation to be effective, management plans must be based on reliable research and partner authorities should work in harmony. Thus, the workshop also brought local researchers, representatives from management authorities and NGOs together alongside the invited cetacean experts.

The workshop participants first highlighted that the PRE Chinese white dolphin population is significant, not only as it is believed to be the largest left in the South China Sea, but also because of the global interest in a population which inhabits one of the world's busiest and most polluted ports. The dolphin population is under pressure as it lives in an ever shrinking, ever-more polluted habitat. The area is traversed by thousands of ships daily, the fish stocks are over-fished and immense construction projects have destroyed the dolphins core habitat. And yet, the dolphin population persists and remains the Hong Kong publics' most popular conservation icon.
Construction Projects
● PADS Port and Airport Development Strategy; Chek Lap Kok Airport platform and infrastructure destroyed core dolphin habitat. Unfortunately work is currently underway to construct a third runway at the airport and more dolphin habitat is under threat.

● Aviation Fuel Receiving Facility: was developed in the so-called Dolphin Sanctuary (a marine protected area)

● Hong Kong Disneyland; the reclamation destroyed habitat that dolphins were regularly seen in.

● PRE River Trade Terminal; increased the number of shipping traffic in the estuary and destroyed coastal habitat.
Proposed Construction Projects
● LNG Terminal slated to be developed in the second (proposed) Marine Protected Area for the Chinese white dolphins

● Zhu Hai - Macau - Hong Kong Bridge; recently approved, this massive bridge will span the dolphins habitat and it is feared that construction may cause long term habitat damage.

The workshop also highlighted the decade long research conducted by the Hong Kong authorities which provided the backbone of current conservation management. It was further noted that recent research conducted by Guangdong Authorities has also provided important information and assisted in the establishment of a comprehensive conservation plan. It is hoped that the independent review and recommendations provided by the workshop panel shall assist future conservation plans for the PRE Chinese white dolphin and also provide a blue print for the conservation of the other populations of Chinese white dolphin which remain in the South China Sea.

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WDC and WWF drew together experts in small cetacean conservation, local researchers and government management authorities to review the status of the Chinese white dolphin ( Sousa chinensis). Since man first wrote of China, populations of Chinese white dolphins have been described from the estuaries of the South China Sea.

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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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Google Forms - create and analyze surveys, for free.

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This talks about the Chinese White Dolphins threats

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Here are the threats that endanger the wildlife that WWF strives to protect.

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The Bridge to Macau is really disturbing the Chinese White Dolphins

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HongKong-Zhuhai-Macao Bridge (HZMB) : Chinese White Dolphin

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Hong Kong-Zhuhai-Macao Bridge and Hong Kong project the latest information and trends by Highways. Catergories include About HZMB, Project Overview, Project Uniqueness, Green Corner, Public Community, and, Public Engagement, Media Centre, Video Centre and Archives。

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Well, this young post talks about pink dolphins ( Chinese White Dolphins) So I can look at it or print it out and put it in my journal.

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As Hong Kong rushes to expand the airport and finish the bridge to Macau, everyone seems to have forgotten about the animal most affected by it all - pink dolphins.

But a reader from South Island School wrote to the editor, asking fellow Hongkongers to be more aware of what is happening with these special animals. You can see their letter on the right hand side of the page.

The number of Chinese white dolphins, also known as pink dolphins, off Hong Kong's shores has dropped from 158 counted in 2003 to only 60. Activists say that if a third runway is built at Hong Kong International airport, the dolphins could disappear altogether.

"We think that if that project goes ahead, then it will probably drive the dolphins away from Hong Kong waters," says Samuel Hung, chairman of the Hong Kong Dolphin Conservation Society, who has been going out to sea at least twice a week to track dolphin activity for almost 20 years.

He says the loss of dolphins could be caused by a few things, including overfishing and pollution in the water. "But I think the major contribution comes from the increase of high-speed ferry traffic," he said. He thinks the dolphins have either gone to mainland waters or might have died off.

Dolphin home waters have also been affected by the building of a 50-kilometre bridge connecting Hong Kong to Macau.

The bridge sits on the horizon behind Tai O fishing village, on Lantau Island, from where lots of dolphin tours go out daily.

Hung says land reclamation has taken over some of the dolphins' home waters, forcing them out, while the building noise also chases them away.

Organisations you can get behind to help Hong Kong's pink dolphins:

Tourist boat operator Wong Yung-kan, who was born in Tai O and has lived there most of his life, said residents used to dislike the dolphins because they ate catch from fishermen's nets, when fishing was the village's most important trade.

"Now the fishing industry has reduced in size, we have had to change our line of work from fishing to taking tourists out on boats to see dolphins," says Wong, 67.

Dolphin-watching makes up 10 per cent of Tai O's tourism business.

But Wong says he is optimistic for the future - but if the worst happens, villagers will adapt as they did before.

"If this species has to go extinct, there's nothing we can do about it. We can find another way to make a living. People know how to cope with change," says Wong.

The government did not answer the news agencies questions but said the potential impact of a third runway on pink dolphins had been "properly assessed and addressed".

"To compensate for the permanent loss of Chinese white dolphin habitats arising from the land formation works, the designation of a new marine park of approximately 24 square kilometres in the waters north of the third-runway project has been proposed," the statement from the Agriculture, Fisheries and Conservation Department said.

But campaigners and animal conservationists criticised the plan, saying the marine park would not be built until at least 2023, when reclamation work for the third runway is expected to finish.

"We don't even know whether the dolphin can hang on and survive and wait," Hung says. "They don't realise that there is more disaster waiting for them."

To the Editor

Last month a parent of one of the students at our school, Mrs Walker, who is also a representative from the Hong Kong Pink Dolphin Watch, talked to us about the dangers that dolphins face every day.

She told us that there are about 61 Chinese white dolphins left in Hong Kong's waters and that they are on the verge of extinction.

In 2003, there were about 158 dolphins. In the last 12 years, the numbers of dolphins has decreased by 91 or more to around 60 now.

Five years ago, in 2010, 17 dolphins were found dead. People may think or say that this is still okay, and it's natural for some to die. But dolphins can only reproduce once a year and then they spend about three years tending and nurturing their young. So 17 deaths is quite significant.

There are more than a couple of reasons why these peaceful creatures are dying out. One is to do with pollution. Sewage ends up in the water, and the dolphins swim through it. As they swim through this polluted water, it enters their bodies. When female dolphins feed their young with their milk, the milk has some of the absorbed toxins from the water. So essentially, dolphin calves are drinking poisoned milk.

Another problem is overfishing. Dolphins only eat fish. This is a huge problem in Hong Kong because we take too many fish out of the sea, meaning there are hardly any left for the dolphins to eat.

What's more, we also dump rubbish into the sea. Some dolphins may eat or get stuck in this rubbish. Some recent examples are Ringo and Ropey.

Ringo has a line running from her face to her dorsal fin that was caused by an unknown piece of rubbish.

Ropey, on the other hand, got tangled up in something that caused his dorsal fin to be pulled back. Ropey and Ringo are the lucky ones. Some dolphins die after being strangled by rubbish or being seriously injured by boat propellers.

I hope that these clever, friendly dolphins do not share the same fate as the baiji dolphins, or Yangtze River dolphins, which are now extinct. It would be really sad if we lost another interesting type of dolphin to extinction.
Soham Chopra, 11, South Island School

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Hong Kong's pink dolphins are close to extinction ... what can you do about it?

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As Hong Kong rushes to expand the airport and finish the bridge to Macau, everyone seems to have forgotten about the animal most affected by it all - pink dolphins. But a reader from South Island School wrote to the editor, asking fellow Hongkongers to be more aware of what is happening with these special animals.

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This website is a NGO that protects sea creatures like Chinese White Dolphins.

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Conservation >> Marine Conservation >> Chinese White Dolphin

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I found this website of an Organisation that helps Chinese White Dolphins, so I can have information on what we could do to help when I look at the website.

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Chinese white dolphins (Sousa chinensis) were first recorded in local waters as long ago as the 1600s. The dolphins' habitat spans the Pearl River Estuary and is closely associated with the estuarine mixing zone between the river and the ocean.

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Chinese White Dolphins facing extinction

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Chinese White Dolphins facing extinction

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This is another article about Chinese White dolphin's extinction

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Pink dolphin extinction risk far greater than expected: study

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Pink dolphins in the Pearl River estuary face a far greater extinction threat than previously thought, with crucial habitats in the area disappearing and the species population declining at an...

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I chose this article because I am talking about extinction of Chinese White Dolphins and this article talks about Chinese White Dolphin extinction, so I can always click back to take a look at it

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Asian Scientist Magazine | Science, technology and medical news updates from Asia

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AsianScientist (Mar. 2, 2017) - Chinese white dolphins ( Sousa chinensis) inhabiting the Pearl River Estuary face a far greater threat than previously thought, according to a study published in Scientific Reports.

The current demographic trajectory of the population and the ongoing loss of their critical habitats leave only a slim chance to prevent their stochastic extinction. For conservationists and management authorities, the time to act is now, said the researchers from the University of Hong Kong (HKU).

Because long-term survival of free-ranging populations depends on the carrying capacity of their habitat, the demographic and ecological threshold values represent the minimum population size that can be long-term viable and the minimum area of critical habitat that has to be maintained to secure a long-term survival of the minimum viable population.

These issues become particularly important for populations that face severe anthropogenic impacts, such as the Chinese white dolphins in waters of the Pearl River Estuary. The natural stochastic fluctuations of their environment are magnified by human impacts and escalate to levels that may impair their survival. Therefore, accurate estimates of demographic and ecological thresholds of a population are critically important in designing effective conservation strategy.

For elusive animals such as dolphins and whales, such estimates are notoriously difficult to generate because of the inherent difficulties of collecting sufficiently robust demographic datasets. It takes many years of tedious data collection to build the minimum scientific evidence needed for such analyses; which is why very few attempts of such work have ever been done.

In a world's first study of coastal dolphins, researchers from the Swire Institute of Marine Science, HKU studied the Chinese white dolphins inhabiting waters of the Pearl River Estuary.

The team estimated that if human impacts were to be excluded and the population was stable, approximately 2,000 dolphins would be a sufficiently viable population and, if given access to approximately 3,000 km ² of their undisturbed critical habitat, such a population could persist across at least 40 generations (approximately 800 years).

The so-called "critical habitat" is the type of habitat that dolphins use for their daily needs; these are the areas where they find sufficient amount of food and shelter. In Hong Kong, it is primarily alongside the natural coastline of south and southwest Lantau Island. The amount and connectivity of this shallow-water habitat affects dolphins' survival; the less of the critical habitat there is the lower the likelihood of dolphin survival.

However, the Pearl River Estuary dolphin population is currently declining by approximately 2.5 percent per year and is fast approaching its viability threshold. At the same time, all current marine protected areas (MPAs) in the Pearl River Estuary fail to secure the minimum habitat requirement to accommodate sufficiently viable population size that could withstand the ever-growing anthropogenic pressures.

Cumulatively, all current MPAs in both Hong Kong and Mainland waters cover just about 600 km ², of which very little represents the dolphin critical habitat. Study leader Associate Professor Leszek Karczmarski pointed out that in Hong Kong, less than 17 percent of the dolphins' core areas and less than 7 percent of their core foraging grounds are under legal protection; and in Mainland waters this ratio is even smaller.

"To be effective, conservation measures should not only increase the volume of the habitat under protection but, importantly, focus the conservation effort on the core areas and key habitats used by the dolphins for their daily needs. Preserving the ecological integrity of those areas should be among the primary conservation targets," Karczmarski added.

"Unfortunately, our findings indicate that the Pearl River Estuary dolphin population is deemed to become extinct unless effective conservation measures can rapidly reverse the current population trend."

The article can be found at: Karczmarski et al. (2017) Threshold of Long-term Survival of a Coastal Delphinid in Anthropogenically Degraded Environment: Indo-Pacific Humpback Dolphins in Pearl River Delta.

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Source: University of Hong Kong.
Disclaimer: This article does not necessarily reflect the views of AsianScientist or its staff.

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Chinese White Dolphins Face Serious Extinction Threat

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AsianScientist (Mar. 2, 2017) - Chinese white dolphins ( Sousa chinensis) inhabiting the Pearl River Estuary face a far greater threat than previously thought, according to a study published in Scientific Reports. The current demographic trajectory of the population and the ongoing loss of their critical habitats leave only a slim chance to prevent their stochastic extinction.

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I can't believe that we are harming the dolphin's habitat by throwing rubbish into the sea. It just breaks my heart to hear that dolphins are near to extinction, especially Chinese White Dolphins.

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Dolphins are just so cute. Why would anyone want to harm them?

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Well, if I am going to do something about dolphins, I need to know some basic facts and this website provides what I need. They provide information about dolphins, what we could do to help etc.

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Dolphins are highly intelligent marine mammals and are part of the family of toothed whales that includes orcas and pilot whales. They are found worldwide, mostly in shallow seas of the continental shelves, and are carnivores, mostly eating fish and squid. Dolphin coloration varies, but they are gen…

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After all, we are connecting to biodiversity, so I also really care about animals which are close to extinction. I love dolphins so much so I also wanted to do something about dolphins because I want to raise awareness about them.

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I found this quite interesting because it talks about the benefits of lego which might help me when explaining lego to the crowd

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Playing with Lego provides an understanding of spatial awareness, promotes a sense of creativity and teaches mathematical concepts of symmetry, shape and geometry finds out Vibha Singh
Shubham Banerjee, a 12-year-old child prodigy from California used his Lego Minstroms EV3 set to make a functional Braille printer. He used the $350 set to make the printer after he saw a flier asking for donations to help the blind. His prototype is a fraction of the cost of other Braille printers, which retail for around $2,000 online.

For over 84 years, Legos have excited countless numbers of children. These small building toys can be found in homes all over the world, with children spending hours building anything their minds can think of. Plenty of adults have stayed fond of the ubiquitous bricks, or have recently rediscovered that fondness via the new Lego movie, which is definitely made for grown-ups.

Lego, created in Denmark, started as a set of stackable, interlocking colourful plastic pieces that can be assembled and re-assembled in a number of infinite possibilities. The name was made by using the first two letters of the Danish words "Leg" and "Godt," meaning "play well."

Gradually company decided to integrate educational products and curricula to allow teachers to use them in their classrooms. Ravina Gosalia, teacher, who conducts Lego education classes for children from the age group of three and above says, "From childhood I have always had a passion for building Lego.

It was sheer joy I used to get by purchasing limited edition models and experience the achievement by building it. Therefore, I converted my passion into a career I did a personalised Lego education course from Singapore through Duck Learning and I now conduct classes for children. I have found that in reality it is a powerful tool that not only educates children but also engages them to think logically to build unique creations of their own. From an early age introduction of Legos can benefit a child's development. "
What are the skills Lego develops?
With these classes the children acquire early literacy skills, basic math skill, motor skills, problem solving skills and teamwork. Most importantly they learn to become more creative. It gives them the freedom to think out of the box and let their imagination run wild.

Creativity: A child's mind is filled with imagination and Legos help to facilitate that by giving the child an opportunity to convert their imagination into a physical object created or build by them. Children become creators with so many different shapes of Lelegogo bricks and Lego figures in front of them. Gosalia cites an interesting example when in her class she had asked a child to create a dog without a manual. "He first imagined the shape and posture of the dog in his mind and then used it as a reference to create or build the dog. To be honest it was a piece of art that came quite close to how a dog actually looks," she told

Problem solving: Legos and problem solving go hand in hand. Whether a child is making a car, plane or a house if the child gets stuck in terms of what Lego piece to put next, then they are forced to think to find out ways on how to solve that particular problem in front of them.

Motor skills: When toddlers are playing and building with Lego bricks, they are having so much of fun that they don't realise how time flies and this helps to strengthen the muscles in their hands and improve their hand and eye coordination. These bricks come in a vast range of shapes and sizes, which smaller hands needs to, learn how to assemble and take apart. These small twists and turns of their hands, fingers and arms promote coordination and dexterity which children need for handwriting, crafts and independent dressing.

Educating children: One would be surprised to know but helps to educate children in the area of math, literacy and engineering. While playing with Legos, children can learn about basic addition and subtraction, counting, tables and much more. They can also build a story using Legos with the help of their imagination and narrate the story in front of you.

Social skills: Building legos with another child helps to develop their social skills. It teaches children to exchange ideas and listen to those ideas with an open mind in a group. Gradually they learn how to work in a team. Sudha Saxena, mother of five year-old says, "My daughter developed got very confident after she started playing with Lego and as we both used to interact while she was building blocks she developed good verbal skills."
How do the children enjoying working on it?
The children enjoy working on it by challenging themselves. Children are never satisfied with what they have created the first time, they always want to push harder and make the creation more structurally sound and bigger. The motivation comes from within. Apart from being a challenge, it is an opportunity for them to showcase their imagination. So while they are engaged to build their imagination, they are also excited to see the end result.
Are there any downside?
The only issue identified from the perspective of children Gosalia's observed when conducting her classes is that if the children can't complete building their creations then they do feel sad. Also when children are working in a group and a child has a Lego brick that the other child wants then they feel a little sad for one minute, but then get back to building. Even though the above disadvantages have been identified, but for a child the biggest achievement playing with Legos is that there is no concept of failure.

Pricing was another factor due to which my parents could not afford buying new sets again. Thus keeping this important factor in consideration Kashyap Shah has developed a website called funstation.in, where he provides Lego sets on rental basis. Shah told, "Over period of time and after doing substantial research I found there many toys library which caters to child's different interest level but the sad part was no toy library where having Lego sets. Being a world class toy and market leader in toy industry, however price is always a major concern for parents. So now by taking them on rent their major issue is resolved."
Colourful bricks help kids with Autism improve their social skills
Educationists have introduced a concept known as Lego therapy that helps children with autism improve their social skills. These children have very good visual spatial skills, good eye for details and enjoy systematic problem solving and Lego bricks give them that opportunity to use the above skill set while building their creation as well as interacting with others.
Do you know?

Every single brick created since 1958 can still interlock together

Every second, seven LEGO sets are sold.

If LEGO figurines were real people, they would be the world's largest population.

The world's largest LEGO tower contains over 500,000 bricks

In 2009, James May in Surrey, Great Britain, constructed the world's first full-size LEGO house, using 3.3 million bricks

The largest commercial LEGO set is that of the Taj Mahal, with 5,922 individual pieces

Six of the eight-studded LEGO bricks can be combined in 915,103,765 ways

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Here' why your kids must play with Lego | Free Press Journal

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Playing with Lego provides an understanding of spatial awareness, promotes a sense of creativity and teaches mathematical concepts of symmetry, shape and geometry finds out Vibha Singh Shubham Banerjee, a 12-year-old child prodigy from California used his Lego Minstroms EV3 set to make a functional Braille printer.

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I chose this article because I saw something similar to this Beauty and the Beast model. I saw one in Hong Kong but I am not sure if it is the one the article is talking about. Anyways, I think that the people who made this is very creative because people can make these lego without instructions, so they are using their creativity to inspire people.

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Disney's recent live-action remake of Beauty and the Beast has once again proven that the "tale as old as time" is truly timeless. And while you may have seen the story many times before, you've never seen it get the LEGO treatment until now!

This week, Disney and LEGO debuted Beauty and the Beast: As Told By LEGO, a new digital short that retells the famous story of Belle and her Beast, from the perspective of a young girl who provides all of the voices and even the brief cover of the "Beauty and the Beast" theme. Hearing the narrator do an Angela Lansbury impression was easily one of the funniest parts of the video.

In just two-and-a-half minutes, this video captures most of the film's signature moments, including Belle's introduction, the reveal of the Beast, and the debut of the enchanted objects. It also provides a Cliffsnotes version of their whirlwind romance, as Belle and Beast share a meal, a snowball fight, and a recreation of their iconic dance.

There are certain things in animation and live-action that can't easily be done with LEGO, but this video neatly found a way around that. For example, the role of Gaston went to a pink stapler with a ridiculous hairpiece. Gaston's nearly lethal attack on the Beast occurs off-screen, but his Pac-Man like escape from the castle was another oddly funny moment. It was also a nice touch that the lifting of the curse didn't seem to have the hoped for effect...at least for the enchanted objects. Poor Cogsworth... But at least he tells perfect time!

What did you think about the LEGO Beauty and the Beast? Share your thoughts in the comment section below!

What about "Belle and Boujee" Though?
Images: Disney/LEGO

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LEGO BEAUTY AND THE BEAST is Extremely Cute | Nerdist

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Disney's recent live-action remake of Beauty and the Beast has once again proven that the "tale as old as time" is truly timeless. And while you may have seen the story many times before, you've never seen it get the LEGO treatment until now!

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When I read the article, I couldn't believe the students learnt how to invent with lego and not play with lego

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Local students compete in international Lego competition

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Lots of children play with Legos, but some local students are learning to invent with them. Luther Memorial Academy's FIRST Lego team is heading to St. Louis, Missouri to represent Northwest, Pennsylvania in an internation competition. The group of eight students won first place in a regional competition at Penn State Behrend.

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I chose this because it is one of the things I am very interested about and I know lots of facts about it. Also, it is one of the things that has an issue that is connected to biodiversity.

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I chose this because as I play lego, I need to instructions. However, the instructions are glossy paper that is why that is an issue because glossy paper is bad to the environment

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Other people's opinions might help me in doing my exhibition.

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"Lego is a lot more than a toy - it's a creative expression. We see a lot of adults hugely engaged with it. With Lego you can make the most amazing things - things you'd never imagine," says Jorgen Vig Knudstorp, 46, at the opening of Lego's new London office off Chancery Lane.

"And people continue to surprise us with their creations, especially if you think that the brick has been around for more than 50 years."

When Danish carpenter Ole Kirk Christiansen made the first interlocking brick in 1949, he took the name from the first two letters of the Danish phrase leg godt, meaning "play well".

Lego's knobbly plastic bricks and yellow figures are now known all over the world. The business has stayed in the family, based in Billund, Denmark, a village with a population of 10,000. About 4,000 Lego staff are based there and at the first Legoland theme park.

Knudstorp, who has been Lego's chief executive for 10 years and was the first person outside the Kristiansen family to run the company, says: "People just love to make things. It's deep in every human being."

Jorgen Vig Knudstorp at the opening of the new Lego office in London

But things haven't always been so clear cut. A decade ago, the business almost went under amid competition from hi-tech gadgets and fears people no longer wanted to play with plastic building bricks.

Lego faced competition from Mega Bloks, a Canadian company that exploited the expiry of Lego's patents in the mid-1990s, and had also made unsuccessful and costly forays into children's clothing, jewellery and computer games.

The Danish company reported record losses of 1.6bn Danish kroner (£144m) in 2003 and breached covenants with its bankers. Private equity groups circled and there was speculation Lego would be gobbled up by rival toy giant Mattel.

Knudstorp, a former management consultant at McKinsey, was brought in to rescue the company. After writing up a "back to basics" plan, he set in motion the biggest corporate turnaround in recent history. He shed products which were performing inadequately and cut costs dramatically.

His radical approach paid off. After 10 years of growth, Lego announced record results for 2013. Profits before tax were 8.2bn Danish kroner (£800m) and revenues had quadrupled over the past decade. This year, there are signs that record will be broken again after net profit rose by 14pc to 2.7bn kroner, and Lego overtook Mattel to become the world's largest toy manufacturer.

Lego creations are now a work of art

In 2012, 45.7bn Lego bricks were produced at a rate of 5.2m per hour. Lego says that on average, every person in the world owns 94 Lego bricks.

Tie-ins with a Lego film, Star Wars and Harry Potter have helped Lego connect with a new generation of young builders, although the company does not make it a part of company strategy.

"We've learnt the hard way. The Lego film is very successful and there's more to come there but we only have a partial ownership in that movie. If people want to create theme parks, books or video games, it's great because it's a way to embed the child even more in Lego but we don't consider them new growth avenues for the company. We will focus on the brick and bringing it to more and more children," says Knudstorp.

The Lego Movie has been a huge hit

He adds that traditionally mothers and grandparents buy toys, but that in the case of Lego, fathers also get involved.

However, questions about gender representation have arisen recently, with Lego at the centre of a furore over its portrayal of women. The company was criticised for its Lego Friends play set, which critics said reinforced stereotypes with its pink and purple building blocks and explicitly girly themes.

Earlier this year, seven-year-old Charlotte Benjamin's strongly-worded letter to the company criticising the lack of strong female characters went viral. When Lego released a range of women scientists this summer, they sold out, although Knudstorp says the move wasn't to mollify feminist critics.

"Since the 1950s, Lego has been equally for boys and girls. There's no reason boys and girls shouldn't be building the same things. It's a horrible thing to say this is a boy's toy, this is a girl's. We try to make a great creative toy and then we have some themes more targeted towards the typical girl or boy."

He adds that the female scientist range came about because an adult Lego female fan, who happened to be a scientist, thought it would be fun to make a set that displays her daily work life.

It became a hit when she put the idea forward on the Lego Ideas Platform, which allows people to propose ideas to the company, and if successful they get 1pc of the revenue in return.

The Lego sleigh in London's Covent Garden

Asked whether there is any truth in the statistic that Lego buys its plastic for less than $1 a kilogram and turns it into bricks that sell for more than $75 a kilogram, Knudstorp says it's not a relevant distinction.

"When I pay for a newspaper, I pay for what is written on it. When you buy plastics from Lego, you're not buying kilos of plastic - you're buying a wonderful play experience."

Lego is now on a push to expand overseas. It has opened offices in Malaysia and Turkey and is expanding rapidly in China. As the middle class grows, Knudstorp says Lego will be the number one toy for children in emerging economies.

"The wealthier the country, there is more focus on learning and creativity. Therefore the willingness and ability to spend on Lego will increase. In the past 40 years, the price has been unchanged, although it has increased in nominal terms. That's how I intend to keep it."

He says he's loved Lego since he was a child, although he takes an unsentimental view of the bricks. "The play is in the building. After creating something wonderful, what you should do is tear it apart and make something else."

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The cult of Lego: why are people so in love with the colourful bricks?

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"Lego is a lot more than a toy - it's a creative expression. We see a lot of adults hugely engaged with it. With Lego you can make the most amazing things - things you'd never imagine," says Jorgen Vig Knudstorp, 46, at the opening of Lego's new London office off Chancery Lane.

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LEGO - YouTube

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"official lego" lego "lego toys" "lego bricks" ninjago city "lego elves" "lego star wars" "star wars" creator scooby-doo "lego dc comics" "lego marvel" ninja...

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Hello and welcome to the home of the official LEGO® channel, thanks for dropping by! We hope to inspire and develop the builders of tomorrow, so there's lots of awesome videos here for families to enjoy together, from exclusive webisodes to stop motion animations! THERE ARE SO MANY FUN THINGS TO DO!

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The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It's our name and it's our ideal.

The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

It has come a long way over the past almost 80 years - from a small carpenter's workshop to a modern, global enterprise that is now one of the world's largest manufacturers of toys.

The LEGO brick is our most important product. We are proud to have been named "Toy of the Century" twice. Our products have undergone extensive development over the years - but the foundation remains the traditional LEGO brick.

The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique and offers unlimited building possibilities. It's just a matter of getting the imagination going - and letting a wealth of creative ideas emerge through play.

Browse the LEGO history through the decades on the timeline above...

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The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It's our name and it's our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

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This is what I found in Wikipedia.

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Lego ( LEG-oh, Danish: ; stylized as LEGO) is a line of plastic construction toys that are manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously colored interlocking plastic bricks made of acrylonitrile butadiene styrene that accompany an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things.

The Lego Group began manufacturing the interlocking toy bricks in 1949. Films, games competitions, and eight Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.

Hilary Fisher Page's Interlocking Building Cubes by Kiddicraft, 1939

Lego bricks

Two Lego Duplo bricks with a standard brick for comparison

The Lego Group began in the workshop of Ole Kirk Christiansen (1891-1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called "Lego", derived from the Danish phrase leg godt , which means "play well". In 1947, Lego expanded to begin producing plastic toys. In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them "Automatic Binding Bricks". These bricks were based on the Kiddicraft Self-Locking Bricks, which had been patented in the United Kingdom in 1939 and released in 1947. Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-molding machine that it purchased. The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time.

The Lego Group's motto, "only the best is good enough" ( Danish: det bedste er ikke for godt, literally "the best isn't excessively good") was created in 1936. This motto, which is still used today, was created by Christiansen to encourage his employees never to skimp on quality, a value he believed in strongly. By 1951, plastic toys accounted for half of the Lego company's output, even though the Danish trade magazine Legetøjs-Tidende ("Toy Times"), visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children's toys, due in part to the high standards set by Ole Kirk.

By 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that led to the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited, and they were not versatile. In 1958, the modern brick design was developed; it took five years to find the right material for it, ABS ( acrylonitrile butadiene styrene) polymer. A patent application for the modern Lego brick design was filed in Denmark on 28 January 1958 and in various other countries in the subsequent few years.

Lego building at NASA's Kennedy Space Center

The Lego Group's Duplo product line was introduced in 1969 and is a range of simple blocks whose lengths measure twice the width, height, and depth of standard Lego blocks and are aimed towards younger children.

In 1978, Lego produced the first minifigures, which have since become a staple in most sets.

In May 2011, Space Shuttle Endeavour mission STS-134 brought 13 Lego kits to the International Space Station, where astronauts built models to see how they would react in microgravity, as a part of the Lego Bricks in Space program.

In May 2013, the largest model ever created was displayed in New York City and was made of over 5 million bricks; a 1:1 scale model of an X-wing fighter. Other records include a 34-metre (112 ft) tower and a 4 km (2.5 mi) railway.

In February 2015, marketing consulting company Brand Finance ranked Lego as the "world's most powerful brand", overtaking Ferrari.

In popular culture

Lego's popularity is demonstrated by its wide representation and usage in many forms of cultural works, including books, films, and art work. It has even been used in the classroom as a teaching tool. In the US, Lego Education North America is a joint venture between Pitsco, Inc. and the educational division of the Lego Group.

In 1998, Lego bricks were one of the original inductees into the National Toy Hall of Fame at The Strong in Rochester, New York.

"Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves, but as is common for trademarks, Lego group insists on the name being used as an adjective when referring to a product (as in "LEGO bricks").

A model of Trafalgar Square, London, in Legoland Windsor

Lego pieces of all varieties constitute a universal system. Despite variation in the design and the purposes of individual pieces over the years, each piece remains compatible in some way with existing pieces. Lego bricks from 1958 still interlock with those made in the current time, and Lego sets for young children are compatible with those made for teenagers. Six bricks of 2 × 4 studs can be combined in 915,103,765 ways.

Each Lego piece must be manufactured to an exacting degree of precision. When two pieces are engaged, they must fit firmly, yet be easily disassembled. The machines that manufacture Lego bricks have tolerances as small as 10 micrometres.

Dimensions of some standard Lego bricks and plates[38][39]

Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation for marketing and packaging.

Lego Digital Designer is an official piece of Lego software for Mac OS X and Windows which allows users to create their own digital Lego designs. The program once allowed customers to order their custom designs with a service to ship physical models from Digital Designer to consumers; the service ended in 2012.

Manufacturing

The Lego factory in Kladno, Czech Republic

Lego injection moulding machines, made by the German company Arburg

Since 1963, Lego pieces have been manufactured from a strong, resilient plastic known as acrylonitrile butadiene styrene (ABS). As of September 2008, Lego engineers use the NX CAD/ CAM/ CAE PLM software suite to model the elements. The software allows the parts to be optimised by way of mould flow and stress analysis. Prototype moulds are sometimes built before the design is committed to mass production. The ABS plastic is heated to 232 °C (450 °F) until it reaches a dough-like consistency. It is then injected into the moulds using forces of between 25 and 150 tonnes and takes approximately 15 seconds to cool. The moulds are permitted a tolerance of up to twenty micrometres to ensure the bricks remain connected. Human inspectors check the output of the moulds to eliminate significant variations in colour or thickness. According to the Lego Group, about eighteen bricks out of every million fail to meet the standard required. Lego factories recycle all but about 1 per cent of their plastic waste from the manufacturing process. If the plastic cannot be re-used in Lego bricks, it is processed and sold on to industries that can make use of it. Lego has a self-imposed 2030 deadline to find a more eco-friendly alternative to the ABS plastic it currently uses in its bricks.

Manufacturing of Lego bricks occurs at several locations around the world. Moulding is done in Billund, Denmark; Nyíregyháza, Hungary; Monterrey, Mexico; and most recently in Jiaxing, China. Brick decorations and packaging are done at plants in Denmark, Hungary, Mexico, and Kladno in the Czech Republic. The Lego Group estimates that in five decades it has produced 400 billion Lego blocks. Annual production of Lego bricks averages approximately 36 billion, or about 1140 elements per second. According to an article in BusinessWeek in 2006, Lego could be considered the world's number one tyre manufacturer; the factory produces about 306 million small rubber tyres a year. The claim was reiterated in 2012.

In December 2012, the BBC's More or Less radio program asked the Open University's engineering department to determine "how many Lego bricks, stacked one on top of the other, it would take for the weight to destroy the bottom brick?" Using a hydraulic testing machine, the engineering department determined the average maximum force a 2×2 Lego brick can stand is 4,240 newtons. Since an average 2×2 Lego brick has a mass of 1.152 grams (0.0406 oz), according to their calculations it would take a stack of 375,000 bricks to cause the bottom brick to collapse, which represents a stack 3,591 metres (11,781 ft) in height.

Private tests have shown several thousand assembly-disassembly cycles before the bricks begin to wear out, although Lego tests show fewer cycles.

In 2018, Lego announced that it will be using bio-derived polyethylene to make its botanical elements (parts such as leaves, bushes and trees). In 2020 the company announced that it would cease packaging its products in single-use plastic bags and would instead be using recyclable paper bags.

Lego sets of the Lego City theme

Since the 1950s, the Lego Group has released thousands of sets with a variety of themes, including space, robots, pirates, trains, Vikings, castle, dinosaurs, undersea exploration, and wild west, as well as wholly original themes like and Hero Factory. Some of the classic themes that continue to the present day include Lego City (a line of sets depicting city life introduced in 1973) and Lego Technic (a line aimed at emulating complex machinery, introduced in 1977).

Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include , Indiana Jones, Pirates of the Caribbean, Harry Potter, , , and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes and less upon licensed themes related to movie releases. Some sets include references to other themes such as a Bionicle mask in one of the Harry Potter sets. Discontinued sets may become a collectable and command value on the black market.

For the 2012 Summer Olympics in London, Lego released a special Team GB Minifigures series exclusively in the United Kingdom to mark the opening of the games. For the 2016 Summer Olympics and 2016 Summer Paralympics in Rio de Janeiro, Lego released a kit with the Olympic and Paralympic mascots Vinicius and Tom.

One of the largest Lego sets commercially produced was a minifig-scaled edition of the Star Wars Millennium Falcon. Designed by Jens Kronvold Fredericksen, it was released in 2007 and contained 5,195 pieces. It was surpassed by a 5,922-piece Taj Mahal. A redesigned Millennium Falcon retook the top spot in 2017 with 7,541 pieces. Since then, the Millennium Falcon has been superseded as the biggest Lego set by the Lego Art World Map at 11,695 pieces, the Lego Titanic at 9,090 pieces, and the Lego Architect Colosseum at 9,036 pieces.

In 2022, Lego introduced the Eiffel Tower. The set consists of 10,000 parts and reaches a height of 149 cm, which makes it the tallest set and the tallest tower but the second in number of parts after the "World Map".

Robotics themes

Lego also initiated a robotics line of toys called 'Mindstorms' in 1999, and has continued to expand and update this range ever since. The roots of the product originate from a programmable brick developed at the MIT Media Lab, and the name is taken from a paper by Seymour Papert, a computer scientist and educator who developed the educational theory of constructionism, and whose research was at times funded by the Lego Group.

The programmable Lego brick which is at the heart of these robotics sets has undergone several updates and redesigns, with the latest being called the 'EV3' brick, being sold under the name of Lego Mindstorms EV3. The set includes sensors that detect touch, light, sound and ultrasonic waves, with several others being sold separately, including an RFID reader.

The intelligent brick can be programmed using official software available for Windows and Mac computers, and is downloaded onto the brick via Bluetooth or a USB cable. There are also several unofficial programs and compatible programming languages that have been made to work with the brick, and many books have been written to support this community.

There are several robotics competitions which use the Lego robotics sets. The earliest is Botball, a national U.S. middle- and high-school competition stemming from the MIT 6.270 Lego robotics tournament. Other Lego robotics competitions include FIRST LEGO League Discover for children ages 4-6, FIRST LEGO League Explore for students ages 6-9 and FIRST Lego League Challenge for students ages 9-16 (age 9-14 in the United States, Canada, and Mexico). These programs offer real-world engineering challenges to participants. FIRST LEGO League Challenge uses LEGO-based robots to complete tasks, FIRST LEGO League Explore participants build models out of Lego elements, and FIRST LEGO League Discover participants use Duplo. In its 2019-2020 season, there were 38,609 FIRST LEGO League Challenge teams and 21,703 FIRST LEGO League Explore teams around the world. The international RoboCup Junior football competition involves extensive use of Lego Mindstorms equipment which is often pushed to its extreme limits.

The capabilities of the Mindstorms range have now been harnessed for use in Iko Creative Prosthetic System, a prosthetic limbs system designed for children. Designs for these Lego prosthetics allow everything from mechanical diggers to laser-firing spaceships to be screwed on to the end of a child's limb. Iko is the work of the Chicago-based Colombian designer Carlos Arturo Torres, and is a modular system that allows children to customise their own prosthetics with the ease of clicking together plastic bricks. Designed with Lego's Future Lab, the Danish toy company's experimental research department, and Cirec, a Colombian foundation for physical rehabilitation, the modular prosthetic incorporates myoelectric sensors that register the activity of the muscle in the stump and send a signal to control movement in the attachment. A processing unit in the body of the prosthetic contains an engine compatible with Lego Mindstorms, the company's robotics line, which lets the wearer build an extensive range of customised, programmable limbs.

The last significant patent for Lego bricks expired in 1978. Since then, competitors have produced blocks of similar dimensions and design that can be connected with Lego bricks. In 2002, Lego sued the CoCo Toy Company in Beijing for copyright infringement over its "Coko bricks" product. CoCo was ordered to cease manufacture of the products, publish a formal apology and pay damages. Lego sued the English company Best-Lock Construction Toys in German courts in 2004 and 2009; the Federal Patent Court of Germany denied Lego trademark protection for the shape of its bricks for the latter case. In 2005, the Lego Company sued Canadian company Ritvik Holdings Inc., which makes Mega Bloks, for trademark violation. However, the Supreme Court of Canada upheld Ritvik Holdings Inc.'s rights to sell its product. In 2010, the European Court of Justice ruled that the eight-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark."

In 2020 and 2021, Lego sent cease and desist letters to small toy retailers and popular YouTubers in Germany. In 2021, the situation escalated when Lego let a container delivered by clone producer Qman block in the harbor of Bremen for trademark infringement, and to test for contamination with dangerous materials. The recipient toy retailer initiated an appeal for donations to import containers of Lego clones from China to Germany and donate them to children's homes, which received more than € 350,000 within a couple of weeks.

Related services

Official website

First launched in 1996, the Lego website has developed over the years, and provides many extra services beyond an online store and a product catalogue. There are also moderated message boards that were founded in 2001. The site also includes instruction booklets for all Lego sets dating back to 2002.

The Lego website features a social media app named Lego Life, which is designed for children under 13 years of age. The app is available as a free download and only features Lego-related content. It was designed to be a social network for children to be inspired, create and share their Lego builds, photos and videos with a like-minded community, whilst also providing Lego content in the form of product advertising, images, videos, campaigns and competitions. The app incorporates a variety of child safety features to provide a safe digital environment for children, including the protection of personal information and the heavy moderation of all uploaded user-generated content and communication.

My Lego Network was a social networking site that involved items, blueprints, ranks, badges which were earned for completing certain tasks, trading and trophies called masterpieces which allowed users to progress to go to the next rank. The website had a built-in inbox which allowed users to send pre-written messages to one another. The Lego Network included automated non-player characters within called "Networkers", who were able to do things which normal users could not do, sending custom messages, and selling masterpieces and blueprints. The site also had modules which were set up on the user's page that gave the user items, or that displayed picture compositions. My Lego network closed in 2015.

Before My Lego Network, there were Lego Club Pages, which essentially held the same purpose, although the design lacked complex interaction.

Theme parks

Merlin Entertainments operates eight Legoland amusement parks, the original in Billund, Denmark, the second in Windsor, England, the third in Günzburg, Germany, the fourth in Carlsbad, California, the fifth in Winter Haven, Florida, the sixth in Iskandar Puteri, Malaysia, the seventh in Dubai, United Arab Emirates, and the eighth in Nagoya, Japan. A ninth is planned to open in 2020 in Goshen, New York, United States, and a tenth in 2022 in Shanghai, China. On 13 July 2005, the control of 70% of the Legoland parks was sold for $460 million to the Blackstone Group of New York while the remaining 30% is still held by Lego Group. There are also eight Legoland Discovery Centres, two in Germany, four in the United States, one in Japan and one in the United Kingdom. Two Legoland Discovery Centres opened in 2013: one at the Westchester Ridge Hill shopping complex in Yonkers, New York, and one at the Vaughan Mills in Vaughan, Ontario, Canada. Another opened at American Dream Meadowlands in East Rutherford, New Jersey, in 2021.

Retail stores

A Lego store in Canada

Lester mascot at the world's largest Lego store in Leicester Square, London

The first Lego store to open anywhere in the world was in Sydney, Australia, in 1984. Located in the Birkenhead Point Outlet Centre it was not only the first dedicated Lego retail outlet, but it also had displays including many iconic Australian items such as the Holden FJ, Sydney Harbour Bridge, and the Sydney Opera House as well as buildings from Amsterdam, dinosaurs and an English Village. Known as The LEGO® Centre, Birkenhead Point, the store closed in the early 1990s.

As of July 2023, Lego operates 904 retail shops, called Lego Stores, globally. The U.S. stores include the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of each new store is celebrated with a weekend-long event in which a Master Model Builder creates, with the help of volunteers-most of whom are children[examples needed ] -a larger-than-life Lego statue, which is then displayed at the new store for several weeks.

Business consultancy

Since around 2000, the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.

Related products

Video games

Lego branched out into the video game market in 1997 by founding Lego Media International Limited, and Lego Island was released that year by Mindscape. After this Lego released titles such as Lego Creator and Lego Racers.

After Lego closed down their publishing subsidiary, they moved on to a partnership with Traveller's Tales, and went on to make games like Lego Star Wars, Lego Indiana Jones, Lego Batman, and many more including the very well-received Lego Marvel Super Heroes game, featuring New York City as the overworld and including Marvel characters from the Avengers, the Fantastic Four, the X-Men, and more. More recently, Lego has created a game based on The Lego Movie, due to its popularity.

Board games

Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build labyrinth, "Creationary", in which players must build something which appears on a card, or "Ramses Pyramid", in which players collect gems and climb up a customisable pyramid. Like many board games, the games use dice. In Lego Games, the dice are Lego, with Lego squares with symbols on Lego studs on the dice, surrounded by rubber. The games vary from simple to complex; some are similar to "traditional" board games, while others are completely different.

Films and television

The first official Lego film was the straight-to-DVD release of Bionicle: Mask of Light in 2003 developed by Creative Capers Entertainment and distributed by Miramax Home Entertainment. Several other straight-to-DVD computer-animated Bionicle sequels and Hero Factory movies were produced in the following years. Lego: The Adventures of Clutch Powers was released on DVD in February 2010, a computer-animated film made by Tinseltown Toons. A computer-generated animated series titled Lego Ninjago: Masters of Spinjitzu began in January 2011 for the Lego Ninjago brand. Another television series titled Legends of Chima began in 2013 for the Legends of Chima brand. In December 2015, a television series titled Nexo Knights made its debut for the Lego Nexo Knights brand. An animated series titled Lego Elves was released in 2015 and another titled Lego Elves: Secrets of Elvendale was released in 2017 for the Lego Elves brand. In 2016, Lego Bionicle: The Journey To One was released for the Bionicle franchise and Lego Friends: The Power of Friendship for the Lego Friends brand. In June 2019, an animated series titled Lego City Adventures was released for the Lego City brand. In 2021, an animated series titled Lego Monkie Kid was released to support the Lego brand of the same name.

The Lego Movie, a feature film based on Lego toys, was released by Warner Bros. in February 2014. It featured Chris Pratt in the lead role, with substantial supporting characters voiced by Elizabeth Banks, Will Arnett, Morgan Freeman, Liam Neeson, Alison Brie, Will Ferrell and Nick Offerman. A contest was held for contestants to submit designs for vehicles to be used in the film. After the release of The Lego Movie, independent Canadian toy retailers reported issues with shortages of Lego products and cited cancellations of Lego pre-orders without warning as a motive to stock compatible, rival products.

A spin-off of The Lego Movie, entitled The Lego Batman Movie, directed by Chris McKay was released in the US in February 2017. A sequel to The Lego Batman Movie was planned and later cancelled.

In June 2013, it was reported that Warner Bros. was developing a feature film adaptation of Lego Ninjago. Brothers Dan Hageman and Kevin Hageman were attached to write the adaptation, while Dan Lin and Roy Lee, along with Phil Lord and Chris Miller, were announced as producers. The film, The Lego Ninjago Movie, was released in September 2017.

In February 2019, The Lego Movie 2: The Second Part was released, which was a direct sequel to the original film and starred Chris Pratt in the lead role.

Books and magazines

Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first was The Ultimate Lego Book, published in 1999. In 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published. Also in 2009, DK also published books on Lego Star Wars and a range of Lego-based sticker books.

Although no longer being published in the United States by Scholastic, books covering events in the Bionicle storyline are written by Greg Farshtey. They are still being published in Europe by AMEET. Bionicle comics, also written by Farshtey, are compiled into graphic novels and were released by Papercutz. This series ended in 2009, after nine years.

There is also the Lego Club and Brickmaster magazine, the latter discontinued in 2011.

Kabooki, a Danish company founded in 1993, produces children's clothes branded as "Lego Wear" under licence from the Lego Group. In 2020, Lego announced collaborations with Adidas and Levi's. In 2021, Lego announced collaborations with Justhype and Adidas to produce apparel inspired by the Lego Ninjago theme. In May 2021, Lego announced collaborations with Adidas to produce products inspired by the Lego Vidiyo theme.

References

Bibliography

External links

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Lego ( LEG-oh , Danish: ; stylized as LEGO) is a line of plastic construction toys that are manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously colored interlocking plastic bricks made of acrylonitrile butadiene styrene that accompany an array of gears, figurines called minifigures, and various other parts.

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I watched this because it is a true story of dolphins.

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Pink Dolphins Are Real-and Disappearing From Hong Kong

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WATCH: These charismatic pink dolphins are at risk of vanishing from Hong Kong waters because of increased harbor development.

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This is something I might do for Exhibition.