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The have used a colour scheme of bright and bold block colours , they made the main character a different blue bold colour in front of pink pastel colour so that he stood out.

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the conventions of a poster is evident :
the artist name is in the same font, bold and larger than other text
the album name

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the main character is present on the front of the poster.

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here also they have used the animation comic theme, with this promoting and different album they have still stayed with this form of synergy, making it easy for their target audience to relate and identify there work.

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the main character is linked with the front and the back of the album cover to highlight the importance of that character, they have used this character and the allies with there music.

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they have fully incorporated their design in the the disc also.

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they have use of synergy with using the same font of the artist name, they have clearly displayed the album name on the front of the poster so the target audience is informed. they have placed their social media on the poster also connecting their site with the their audience

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the poster follows the same convetions as the other products and the conventions of the genre, which is bold colours, it has inhabited the notion that the genre of music which is EDM/DANCEHALL  which is a relative new sound in the music industry so they reflected this with their futuristic theme

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it has the same colour theme, presenting strong synergy

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They created a live action character that they used on there front and back cover

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The band have a unique font that there audience can associate them with.
The font on the front and the back are different, the front cover font is yellow and the back is small, bold and white, could be taking inspiration from classic video games font

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Free The Universe

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The album back has the same theme wth the animation and out of world  graphics, they have used the same colour theme - black blue and red.
the main character is present.

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the central image(s) of the album cover is the characters. They made their band name a animated character.

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Reggae , Dancehall and house