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- Nissan has been making the cheapest car for the past three years

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- They cooperate together and benefit as a whole
- Mass media companies

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*Such as fast food.
*What is cheaper
*What taste better
*Same industry
*How it's advertised

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Pepsi and Coke
*Been competitors for several years.
*It is based on the person on what they like best.
*fight over what is better tasting or the quality of the product.