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Very effective at enticing customers to enter the store.

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Businesses can choose to sponsor events or participants.

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Consumer decisions are affected by displays or signs located in the store near the items to be purchased.

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Signs on the buildings, signs around the community, billboards, signs on automobiles, benches, walls, etc

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Many grocery stores offer small samples of food products.

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when winners are determined by chance.

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When coonsumers use a skill to compete for a prize.

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Items that are free or cost less with the purchase of another item

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A reduction in price for a buyer