# data[].attributes.body
I really liked the back of this digipak as it had a simple layout but the use of the logo attracted attention as it was bigger than the font and at the top of the digipak. I also really liked the use of the plain black background because it doesn't take away from what the album is really about, because the album could be bright and colourful and have boring songs.

# data[].attributes.body
For this digipak, I was inspired by the use of the font and how it was the only thing on it, which attracted my attention. Also this specific digipak doesn't follow conventions as the name of the artist is the same size as the name of the album. Even though i was inspired by the look of the album, I chose to follow conventions and make my artists name bigger than the album name.

# data[].attributes.body
Goodwin's theory also states that when the artists looks into the camera it breaks the forth wall which allows the artists to connect with their audience as they are able to look at them ( not literally).

One of the conventions that is challenged is women being used as objects of desire or seen for pleasure. Overall our music video did not completely follow Goodwin's theory but we did implement aspects of his theory.

# data[].attributes.body
Also Goodwin's theory states that the artists is typically both the performer and the narrator. Within our video this is shown when she is seen dancing in the club but also singing in the studio.

# data[].attributes.body
In Andrew Goodwin's theory, he believes that the lyrics of the song dictate what happens within the music video. An example of this is our music video which is a narrative. In our music video we have the line 'I try to push past' and as that line is being sung we see the artist trying to push the male lead away.

# data[].attributes.body
Mulvey's theory is based on the dismemberment of the female body. An example of this is a shot of just specific parts of their body. Where as men are shown as a whole and take charge of the scene by breaking the forth wall and looking in to the camera.

For our music video, we chose to challenge this as we have a female lead as our artist. Although i the EDM genre, many women are dismembered by the camera, we chose to challenge that because we believe that the focus should be on the artists as a whole and not on the artists body.

# data[].attributes.body
For my website, the research i did was from two genres. The first genre was EDM and the second was alternative R&B. For my first genre i looked at Katy B's website. On Katy B's website I noticed that she has a simple black background with brightly coloured text and widgets, in order for them to stand out and look more attractive. For my second genre, I looked at The Weeknd. For his webisite, he also had a black background but he had more simplistic fonts in white. As both of these websits had appealed and inspired me, I decided to use the simple fonts idea from The Weeknd but to use the brightness for my widgets and background. The main reason why I chose to have a more brighter background is so it could have a connection with my digipak. This was so we can see a direct similarity which would be very obvious to fans of the artist.

# data[].attributes.body
For these two albums the overall common theme was the colour scheme, which is black or monochromatic. As this two album covers were very influential, I chose to make my digipak similar but also add in elements of Katy B's album 'Little Red' by adding in the lights on the CD.

# data[].attributes.body
In my albums I have looked at the common theme is:
-Black background
-Big bold font
-Artists name stands out the most
-simple CD design
-Same font used through out

Here are some examples of albums I used as inspiration:

# data[].attributes.headline
In these to gif's we can see that they both use some elements of slow motion and jump cuts, as that is a convention of EDM videos. For both of these gif's Vernallis' theory is used. For these gifs the use of jump cuts and slow motion show the tempo is changing as well as showing a wide variety of shots. The gif on the left follows Laura Mulvey's theory, as it has a clip of a close up on the females face with her looking away, and not being able to connect with the audience.

# data[].attributes.subject
In these to gif's we can see that they both use some elements of slow motion and jump cuts, as that is a convention of EDM videos. For both of these gif's Vernallis' theory is used. For these gifs the use of jump cuts and slow motion show the tempo is changing as well as showing a wide variety of shots. The gif on the left follows Laura Mulvey's theory, as it has a clip of a close up on the females face with her looking away, and not being able to connect with the audience.

# data[].attributes.attachment_link.description
Discover & Share this Animated GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

# data[].attributes.attachment_link.description
Discover & Share this Animated GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

# data[].attributes.headline
In these two screenshots we can again see the same coloured lights as well as seeing the people dancing in the club. As for this shot we used Vernallis' theory when editing and adding in jump cuts, as we wanted to follow the typically conventions of EDM videos. Also the use of slow motion was used in order to follow pace/tempo of the song, which is a bit slower than the chorus.

# data[].attributes.subject
In these two screenshots we can again see the same coloured lights as well as seeing the people dancing in the club. As for this shot we used Vernallis' theory when editing and adding in jump cuts, as we wanted to follow the typically conventions of EDM videos. Also the use of slow motion was used in order to follow pace/tempo of the song, which is a bit slower than the chorus.

# data[].attributes.headline
Here we can see a similar shot of the people dancing as well as being able to see the similarity in the lighting. When planning for this shot, I applied Goodwin's theory as this screenshot was from the chorus. In the chorus  we can hear the artists singing about dancing and we can see the people dancing. Also the use of the close mid shot of the dancing is a typically convention of EDM videos.

# data[].attributes.subject
Here we can see a similar shot of the people dancing as well as being able to see the similarity in the lighting. When planning for this shot, I applied Goodwin's theory as this screenshot was from the chorus. In the chorus  we can hear the artists singing about dancing and we can see the people dancing. Also the use of the close mid shot of the dancing is a typically convention of EDM videos.

# data[].attributes.body
In many edm (electronic dance music) videos the common themes are:
-Dancing
-Flashing lights
-Close ups of drinks and people
-Clips changing according to music pace
-Slow motion
As we looked at many edm videos, we used similar conventions in our music video. Here are some examples:

# data[].attributes.attachment_link.description
This is "19. Lara, Hiba, Lily, Grasso" by 283goswellg on Vimeo, the home for high quality videos and the people who love them.

# data[].attributes.headline
Throughout my ancillary work, I used Goodwin and Vernallis' theories.

# data[].attributes.subject
Throughout my ancillary work, I used Goodwin and Vernallis' theories.