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Manchester GMP police project. March 2017

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GMP Proposal
Tarzsa and Yazmin
What do we hope to do?
Our aim is to try and make more people aware that
Domestic Abuse
happens a lot more than we think. We also hope to show people that a domestic relationship is not always violent but it can also happen verbally causing an
emotional and mental impact
. Statistically, 7 out of 10 women in the UK who have been psychologically abused suffer from
PTSD and/or depression.
GOAL!
We hope to make people more aware about the different forms of domestic abuse in relationships and show people that domestic abuse can happen to anyone. We hope our advert shows people the different forms of domestic abuse. our advert will show both genders that have been affected by domestic violence, physically and mentally.
Thank you!
Who would our advert be aimed at?
Our advert would be aimed at all genders as domestic abuse could happen to anyone. We would aim our adverts at people aged
15 and above
as nowadays younger people are also affected by domestic abuse in relationships however it is referred to as interpersonal violence. It is said that 2.4 million men and women suffer from domestic abuse. 700,000 are men and because of this it is important that we address all genders in our campaign.
Campaign Schedule
The channels we will be showing the advert on would preferably be;
Channel 4, E4, ITV
. We show them in between shows like 10pm, Manchester Evening News and the Soaps from 8:30pm onwards. This is because the content would be for a
mature audience
and adults are more likely to watch things like the news in the evening than younger viewers are.

We would show this advert throughout the year as there is no specific time where Domestic Abuse is at its highest point. Our
launch date
would be on
New Years Day
.
What different platforms would we deliver our campaign?
Leaflets
Posters
Social Media
Radio

Our Campaign Message...
SPEAK UP
'
Speak Up
.' - This is our campaign slogan as it is encouraging people who are suffering from a domestic relationship to speak out and be heard. It will be followed with a social media platform (
twitter
) which will also displays the
signs of an abusive
relationship and help groups in their local area. Hopefully it will make people feel
comfortable to talk
about their situation and receive the best
support and care
.

Legal and Ethical Issues
We would have to consider what time the advert is shown as it may only be appropriate for certain audiences. We would also have to make sure that we are allowed to use the music we use in the background for our advert for
copyright purposes
. We would also have to make sure that the advert
does not discriminate against race, gender, sexuality etc
. This is to ensure that people are not offended by the content in our advert.

ASA:
We will ensure that our advert follows ASA's code of broadcast, 04 Harm and Offense. We must not mislead people by encouraging harmful behavior.
We would also need to follow code 34, scheduling. This would mean that our advert would have to be on at a certain time depending on the ages the advert is aimed at.
OFCOM:
For ofcom we need to make sure that there is no inappropriate language and that the advert is shown at a suitable time.

Budget and Cost
Firstly, we have decided to film in a
studio
as the theme of are advert is looking closely at people's bodies with involvement of domestic violence on both genders. We would like a maximum of 2 days in the studio for filming which we will book out in advance. Our studio space will be at Salford City college, which will be around
£200 a day
to use.

We would use the studio for 2 days, 4/5 hours on each day. So altogether it would cost £400.

* Director - £400
* Producer - £400
* Lighting camera - £373
* Camera Operators - £371
* MUA - £300
* Actors - Free of charge.
* Runner - £250

Contingency Plan
* Illness: If an actor for the advert is ill we will set up an understudy to help fill in for the shoot. If a technician for lighting and sound falls ill, we will try and find someone beforehand who is equally as skilled in lightening and sound to avoid disappointment.

* Tech issues: If there are any technical issues on the day e.g. not being able to get the correct kit requirements for filming, we will book out kit 2 weeks in advance to avoid any disappointments.

* Location double booked: If the location ends up being double booked on the day of filming, when making a booking I will insure we book the studio for 3 days not 2 just in case any filming improvements can be made or people fall ill and cannot make it on a certain day.

* Lateness: If people cannot arrive to the location at the set time for when the studio is booked we will unsure that we will tell them a time half an hour earlier than when filming will begin. This will prepare us for any form of late public transport or traffic on the day.

Recce
We will be filming the advert at the Salford City college Studio. After doing a recce of the studio, we have seen that it is easily accessible from the college. It will also provide us with the right background and lighting and all the equipment needed.
Risk Assessment
A few of the risks we assessed in the studio were;

Communications in the studio can be a problem because if someone is not able to communicate or is not communicating well with another person involved in the project then it could cause problems between the whole cast and crew.
To reduce this from happening we would make sure that everyone is aware of what is happening beforehand so that there are no misunderstandings.

Electricity/gas can be an issue as if the electricity during filming cuts out this will cause a problem as we will use footage and would not be able to film due to losing electricity.
For the electricity we will make sure the cameras are fully charged and that we have made sure that we will have spare batteries on us so we do not lose any footage whilst filming.

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GMP Proposal Tarzsa and Yazmin What do we hope to do?Our aim is to try and make more people aware that Domestic Abuse happens a lot more than we think. We also hope to show people that a domestic relationship is not always violent but it can also happen verbally causing an emotional and mental impact.