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Social media advertising can be quite effective. It seems like almost everybody uses Social Media these days, and so people see the advertisements on there. People use Social media often when they are trying to pass time, and this means that if they see something they are interested in, they are more likely to click on it.

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Ipsy has a lot of loyal followers, and many that have a huge following on their YouTube channel. While Ipsy sponsors some of these people, it could use some of them in their advertisements. This would draw more people to the brand, because some of these YouTube stars have millions of followers, and if they were part of an ad, people would look at it.

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2. Make the advertisements more interesting

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2. Make the advertisements more interesting

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Ipsy advertises their product by showing one of their "Glambags" and showing the 5 mystery contents. I feel that this could be improved and they could potentially start showing some of the brands they use in their glam bags. This would get people excited about possibly receiving an item from a brand they always wanted to try.

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Advertising on as many platforms as possible is key to maximizing the amount of people that see the ad. In this case, Ipsy could start advertising on TV, to ensure that everybody that could be interested in their service, knows about it.

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Advertise through Followers on social media

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Advertise through Followers on social media

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Ipsy also allows customers to post a link to which new people can sign up. This is free advertising for Ipsy because they do not pay the people to post the link, but the people do it because they get 250 rewards points if someone signs up through their link.

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Advertising on YouTube can be done by either purchasing add space, as shown in picture, or by sponsoring someones video. By sponsoring the video, the add will play either in the beginning, or the end, of the video.

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Advertising on Facebook is done by buying add space.