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Hefner and Sellers brainstorm new names, come up with Playboy.

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Hefner's on the phone with a printer, learns how expensive it's going to be to print the magazine.

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Hefner and Sellers look at the Marilyn photo.

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Hefner is looking at photos of pin-up girls to use as the main feature, when Eldon comes in with a newspaper and asks if Hefner's seen this -- there exists nude photos of Monroe in Chicago.

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Hefner pitches the idea to his friend Eldon Sellers, who he convinces to come onboard with his cash.

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Circulation increases thanks to Hefner.

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Hefner working for a military magazine, learn he's always been fascinated by magazines and pin-up girls.

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Hefner signs up for the army.

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Costello is getting heat from other mafia bosses about Bugsy's runaway construction costs. Warns Bugsy to fix it.

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Bugsy makes unannounced visit to Costello, but tells him he'll like what he has to say. Pitches him Vegas, asks for financing to muscle their way in. We learn that Costello has made his fortune in illegal gambling, and has his hand in punch cards, slot machines, the numbers, off-track betting, and illegal casinos in Miami and New Orleans... and he's been looking for a way to build a legitimate empire.

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Rosselli tells Bugsy about Wilkerson's idea. We learn that Bugsy's been sent by the NY mob to LA to oversee their interests there, and expanded their illegal gambling interests and launched an off-shore casino on a boat. He also rigged elections in Hollywood's stagehands' union, gaining the muscle to extort the studios for labor peace.

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Disagree about plumbing or whatever. Do it my way or i'm gonna kill you. jkjk.

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Bugsy shows up with the other dudes and asks wilkerson how his project is doing? This is a closed site. Yeah, i own it.

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Bragging about project/drumming up investment. One of the poker players he's bragging to is mobster Johnny Rosselli.

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- Gambles last of the budget in attempt to double it and finish construction. Loses everything.

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Looks over blueprints for biggest and baddest casino. This is all wrong, casino here and bathrooms there. Highlight construction innovations that define the luxury resort casino.

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Sweating bullets, goes all in, twinkle in eye.

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Packs up at end of the day and #2 asks if he should hold paychecks and he says no we're all good.

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Wilkerson oversees layout of a Hollywood Reporter edition

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(b-roll) Slo-mo hero shot St. Clair looking badass in her furs and diamonds walking down the alley.

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(mini) Schultz orders a hit on St. Clair.

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(mini) St. Clair dictates a letter to the editor, instructs her underling to put the officers' names in the paper.

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Packing crates to supply the British with condoms in WWI

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Champagne toast in success

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Blueprints of factory. All the equipment for legal and illegal stuff. Make sure no one knows about the illegal stuff.

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WWI breaks out. He calls army, gets rejected.

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Tells worker to pack pro-legal condom pamphlets into the condom boxes

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Meets with rubber salesman to place order. I sell rubber caps. My office is under construction.

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Perfects rubber version and packages in small tins. Ramses is born.

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(b-roll) Schmid goes over his financials and admires his fortune

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Released for a $500 fine and he is going to get back to work.

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Multiple people knock on door and he sells them boxes. They hand him cash. He deposits cash in safe

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Walks past prostitutes and ne'er-do-wells.

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Shop closes, talks to manager, steals sausages on his way out.

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Duke sits alone on his porch. He dedicates the rest of his life to philanthropy.

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An underling reports that we just lost North Dakota. Now six states have outlawed cigarettes.

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Duke is now selling 2million cigarettes a day, but sees the industry as inefficient. He wants to control the whole industry to line his pockets and save the American consumer money.

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Ben is stressed. They've got $200 coming in and nothing in the bank, and $12,000 in bills to pay this week. But Duke refuses to give up on the Bonsack.

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Duke oversees the installation of their first Bonsack machine in their empty factory.

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(scene) Duke tells Ben he wants to open a factory in NYC to meet demand and they're going to bring in the Bonsack Machine. Ben's never heard of it, Duke explains. Ben asks why no one else is using it, Duke says because it doesn't work, but he's going to figure out how to make it work. Don't worry about it.

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(mini) Sales soar. But they're three weeks behind on orders. They're now struggling to keep up with demand.

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(scene) Buck looking over the books, not satisfied with profits, should be higher. Talking to Ben, realizes the problem is the middlemen. Buck decides to cut out the middlemen out and send salesmen to sell directly to the retailers. But how do they get consumers to ask for their brand by name?

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Writes pamphlet about economic benefits of legalizing alcohol

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Busch is just losing money in new ways, not working.

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August sits uneasy at his father's desk.

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Nothing is working to get people on board with beer. Adolphus needs help to run biz so he can campaign full time against temperance

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August tours the factory he's now running.

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August meets his father, who asks him to help run day-to-day of business

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(scene) Buck convinces Wash and Ben to go into cigarettes to differentiate themselves from the local competition.

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(scene) Buck fails again at selling to a tobacco factory owner. Then sees a couple workers on a smoke break smoking cigarettes. Lightbulb.

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(b-roll) World Build of disgusting tobacco products.

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(scene) Buck Duke is a traveling salesman, enters the saloon, orders a beer at a table, checks his watch, meets with a tobacco wholesaler who only comes for the free drink, but doesn't need a new tobacco supplier. Thanks Duke for the drink, and leaves.

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Adolphus Busch is a philanthropist donating money to colleges and libraries and even puts on a World's Fair. All to show beer is good for society.

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Underling wants to ramp up production, but Busch refuses. Controlling supply builds hype and makes the Anheuser Busch company famous for more than Budweiser

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Busch looks at a square Jack Daniels bottle... this branding is a good idea

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It works. Bud is successful, the first national beer brand... and Anheuser makes Busch a full partner finally. it becomes Anheuser Busch

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Beers not selling - Busch sends out salesmen to make sure it's cold.

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Busch asks Anheuser to invest in ice houses and refrigerated rail cars - an unprecedented system of cold chain delivery. Invents refrigerated rail cars which is high tech in a time with no refridgeration, changes meat industry and world too. Invents a ton of money into it.

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Reading from the French, Busch introduces new tech... from Louis Pasteur. Busch and engineer work on automatic bottling machine - a first Unprecedented beer assembly line. First pasteurized and first bottled beer.

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His new varities don't work. Things aren't working out, too much local competition.

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Busch tastes new beers, they bring him 16, he decides on all of them. Going to flood the market with 'em so people have to buy. Even offers kickbacks to bartenders to sell his beer.

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Intros Michelob as a premium option. Distinct bottles are progenitor of supreme limited edition drop. Advertises it and doesn't supply, demand thru roof making his whole brand popular.

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Busch has national competition, nipping at his sales.  Schlitz and Miller and Pabst. And even Coors.

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Busch is now super rich and insinuates his beer into American culture. Vanderbilt of beer. Busch gardens, etc. storm clouds on horizon.

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Now Busch needs to get people to drink it - to pay for the more expensive beer. Invests in multimillion dollar ad campaign, and he puts bar paraphernalia to advertise  in every bar in America. Birth of the American bar as we know it.

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Busch and Conrad work together on a new recipe, the solution is mix the German Yeast and Czech Hops with American barley blend and water.

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Busch sends out for the best brewer in the world, regardless of cost. Find him.

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Conrad offers his beer to Busch.... Busch says its not good enough.

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Busch can control temperature by invests in ice train car to test sending beer to New Mexico.

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In a time where brewers can't sell more than five miles. The problem to solve is, how do I make this lager available to markets that don't have alternatives? Shipping all over country. Wants to ship to Florida. But how to get beer to Florida and Chicago?  Control over his markets.

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Ice train works - New Mexico loves lagers. Busch invests in ice houses and refrigerated rail cars - an unprecedented system of cold chain delivery. Invents refrigerated rail cars which is high tech in a time with no refridgeration, changes meat industry and world too.

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Lem leads a meeting calling to water down the whiskey in order to stock the growing number of warehouses. JD listens in, excuses everyone and argues with Lem about quality control.

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Drinking wine, realizes it was shipped from France. Gets idea to bottle beer so he can ship it anywhere no problem, and maintain control over the product. And it's branded so unscrupulous bartenders can't water it down.

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Pastuerized beer works in neighboring states but he can't go nationwide. His beer goes stale eventually...  Pasteurization can only do so much

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Conrad and Busch taste final product, (Budweiser). They taste, Busch says "I think I like this."

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Busch sweats bullets while trying out other brewery's warm beer. American beer sucks. We need crisp refreshing beers.

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JD inspects a crate of bottles to approve before it ships out. He's secretly submitting to the world's fair.

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Call looks conflicted, we explain his parishoners have been giving him trouble. His name is everywhere now that Call and Daniel's is the most popular whiskey, and that's in conflict with his moral obligations as a church leader.

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JD realizes he can trade on his name locally, but if he wants to expand beyond, he'll need to stand out from the crowd and find a way to delivery people the Tennessee experience to people everywhere. "People are buying it in TN because they know who I am. What am I gonna do, go around introducing myself to people x, y and z.?" "No, you gotta Buffalo Bill yourself." Or sees a flyer for Buffalo Bill and gets an idea.

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JD trims his beard and dresses all fancy, reveal his new look a la Sanders.

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JD frustrated, he's running into the same problem all over. Needs to come up with a solution.

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Lem inspects the first new bottle of JD off the line.

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Lem break the lock off.

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Lem signs paperwork, getting his bill passed.

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Lem speaks before reporters announcing he's running for the legislature running on a platform

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Lem receives a call, learns that the government has dropped the charges against him due to lack of evidence. He's exonerated. But now he's broke.

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Out on bail, Lem meets with lawyer. Swears his innocence. But it's not looking good.

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Lem is arrested.

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Agents discover barrels have been filled with water.

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Remus walks around, looking badass. Get his backstory. Like many others (re: attempted robberies), he's aware of the stockpile sitting idle in the warehouse.

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Lem meets with Remus, makes a deal.

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Lem is stressed. JD has been shutdown, liquor is sitting unsold.

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Lem learns he's got 50,000 gallons locked in the distillery.

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Officials put a padlock on the door, the factory is shut down. The law has been passed.

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Lem begins moving product out of state as quickly as possible, warehouses in Birmingham, Cincinnati and St. Louis, running away from soon-to-be-dry states.