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I think it's very beneficial for octopus to camouflage because they can easily hide from predators and they can also catch their prey when they're hidden. This can also help them survive and reproduce as well.

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They use their amazing eyesight. The cephalopods camouflage themselves by creating patterns with colors that is closely matched to their surroundings.

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https://ocean.si.edu/ocean-life/invertebrates/how-octopuses-and-squids-change-color
https://oceanconservancy.org/blog/2019/10/07/octopuses-change-color/
https://www.scientificamerican.com/article/how-do-squid-and-octopuse/

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Octopus and their ability to camouflage 

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Octopus and their ability to camouflage 

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Chromatophores are cells that change colors. The center of the chromatophores have elastic sac that is full of pigment which can contain the colors black, brown, orange, red, or yellow.

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They camouflage by changing their skin texture. They have the ability to the texture of their skin. They get to choose if they want their skin bumpy or smooth. They are able to do this with their skin by controlling their muscles. Another way they camouflage is by changing the way they move. For example, if an octopus wanted to camouflage into a rock, they would fold their legs and change colors and swims to mimic the waves pushing a rock throughout the ocean. The final way they camouflage is changing their skin color to blend in with something. They are able to do this because they have special cells in their skin that is filled with different colors. They change their colors by making the color cells bigger or smaller just by stretching or relaxing their muscles.

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They camouflage to avoid predators. They are able to blend into the ocean floor, coral, plants, rocks, and more when they feel they are near predators and feel they are in danger. This is the way an octopus can protect themselves.