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@TEORIADELCAOS

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@V93OO

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@GIGI_VIVES

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@N8ZINE

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@ROLLACOASTER

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@ONFILM

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@_MAJIMA

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@PAP_MAGAZINE

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@RILEYTAYLOR

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@DIE__YUNG

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final look.
I decided I wanted to have the outlines only to create a nice balance. This way we can use it on the pictures, letting them show through and we can also play with the colour of the outline to suit it to each layout!
It was a challenge and my first type ever so I'm really happy about the results.
Keeping in mind this type was created from two existing types I'll call it Gublux, genious I know.

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details to be fixed and adjusted in the type

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I've adjusted blocus into gulax playing around with the anchor points on illustrator. Adding, deleting and adjusting the curves and heights to make sure that stem, ascender, descender, terminal, finial, cap-height, x-height, baseline and descender line all match. It was quite a mission to accomplish this since I did it all by hand and eye, although the grid and rules did help a lot.
I ended up doing the whole alphabet to be able to use it in other moments :)

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I put 1 type on top of the other.
here I'm using b&w to distinguish both characters. Later on will play with the colours depending on the background.

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Gulax

more rounded, playful, wider.

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blocus

structured, serious, detailed.

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1st attempt of the type, love the result but not sure that it would work as an entire typeface.

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I wanted to create something similar to this since it simulates the continuity of the hubba bubba gum as well as the colours. Although this would be more caligraphy than typography since it would have to be handwritten and to create the flow of the type it would look bad if I copy the letters, but we will give it a try.

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For my 2 locations I have this ideas.
One would be the space/exhibition 'hi boo I love you' at Frank’s Cafe.
But I need to go and explore how busy it is and if its possible to take pictures there.
If that plan fails I would create a little set like the mockup picture I created making it a bit fantasied.

And for the darker set i was thinking just a black space and play with the lights/projections and shadows. Or ideally an outdoor space when it gets darker.
Still figuring how to organise this with my models :)

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going to mix and match with this and have fun!

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From the research done in the meaning and origin of Hubba Bubbas name, I have decided to focus my project in contrast.
I believe that throughout all my research I have found strong contrasting points that would be really interesting to put to test and see how they work with eachother!

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add to promote safe sex in New Zealand.

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Company: New Zealand Ministry of Health Brand: New Zealand Ministry of Health Ad Title: No Rubba, No Hubba Hubba. Business Category: Public Service Announcements Media Outlets: Television Country: New Zealand Region: Australia/New Zealand Agency: unknown Year: 2004 Target: Gays & Mainstream Ad Spotter: Dean Knight http://www.commercialcloset.org/common/adlibrary/adlibrarydetails.cfm?QID=2630&ClientID=11064

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Really interesting what you can do with just gum.

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This are some of the opposite characteristics I came up with for HUBBA BUBBA

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Researching about the meaning of the name, some really interesting stories came to light.
Apparently the name comes from the phrase HUBBA HUBBA militaries would say in WW2 to express approval.

But the origing of that phrase is still a bit of a mistery, but there are some theories about it:

1.says it comes from chinese "ni hao pu hao", picked up by the air corps members while training w chinese pilots in Florida during WW2.
2.but the chinese phrase was mistranslated to "its good under heaven when boy meets girl"
3."Hubbub" was the phrase a leader forced his troop to scream, and later was shortened to "hup hup hup hup" used by the sergeants.
4.Other say that its origin is not only from the military but also baseball w "haba haba" as in hurry hurry.
5.some of this theories give us a beauty-sexual connotation. Margaret Atwood suggested in Playboy, that hubba hubba comes from german hubsche meaning beautiful.

Found really interesting that knowing the sexual or related, background the name comes from, still was used for a product whose audience was young children and teens.

1st contrast found within my object.

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I wanted to see what I could create with the black velvet backdrop and some colour lights. I thought that the colour light would highlight the texture of the velvet in a really nice way. Turns out the backdrop you cant really tell, but it created this contrasting atmosphere with the colours created in the bubbles, and my face.
I used myself because we were divided in groups and I was the only one who wanted to use that backdrop, so I setted up the temp. and took sequences to take as many moments from the creation of the bubble till it exploted.
Found really interesting the texture it creates with the light as well as when its exploted.
Also I think that the angle + light give it a bit of that contrasting look compared to the "childish" aesthetic attached to the product.
Really happy with the outcome.

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Launched in 2017, Viewpoint Colour magazine offers visual inspiration, design direction and a global perspective on colour, one of FranklinTill's core areas of expertise; a sister magazine and perfect complement to Viewpoint Design.

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Launched in 2017, Viewpoint Colour magazine offers visual inspiration, design direction and a global perspective on colour, one of FranklinTill's core areas of expertise; a sister magazine and perfect complement to Viewpoint Design.

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found this, think is weird that this is a thing but it has 11 million = views, so I guess that other people don't think the same 😂

This girl filmed herself eating a WHOLE roll of Hubba bubba gum and shows the giant bubbles you can create with it.

You can also hear mine, and my sister's reaction in the background lol

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EXAMPLE OF MANY FORMATS, COLOURS, AND SHAPES OF HUBBA BUBBA PRODUCTS.

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EXAMPLE OF MANY FORMATS, COLOURS, AND SHAPES OF HUBBA BUBBA PRODUCTS.

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EXAMPLE OF MANY FORMATS, COLOURS, AND SHAPES OF HUBBA BUBBA

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Thoughts?

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This article shows a range of hubba bubba's most famous flavours in Gin format, it also includes the reaction of the audience,.
Most of them just state how seeing this is a major throwback to their childhood, as well as shearing their thoughts on it being an alcoholic beverage. Lets say that some people were extremely excited about it and others, well, absolutely disgusted 😂.

From this I have explored not only the audience to whom they think would buy the new Gin,  ( as well as their opinions on the product ) but also the variety of the Hubba Bubba products; in terms of shapes, materials, content, and colors.

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THERE'S no denying that Hubba Bubba chewing gum was the taste of our childhood.

We loved the super sweet strawberry flavour as children, and now it's back in the form of expensive gin.

Taking inspiration from childhood tuck shops, Sweet Little Liqueurs launched their range of Hubba Bubba, fruit salad and Jammy Dodger-flavoured gins yesterday to the delight of many G&T lovers.

But it's safe to say the nostalgic range has totally divided the internet and caused outrage and amazement among Hubba Bubba fans.

A staple of our childhood, the gin has even received the seal of approval from fellow drinks brand Gin Can Do, who commented on an Instagram post of the gin.

They said: "Nothing less World Class - growing up in the 80s then this chewing gum gin is a must in the collection."

Another fan wrote: "This is incredible!!

"Custard creams are my favourite also."

After hearing the news, one fan could only write on Twitter: "Hubba Bubba Pink Gin. M8."

And this convert said: "Never thought I'd like anything but vodka... but GIN.

"The sweet violet one, now there's Hubba Bubba, omg."

A third wrote: "Just discovered there's hubba bubba flavored gin and I can't think of any better way to celebrate my childhood."

One fan of the throwback treat wrote: "I'm not being dramatic but if one of my friends/family doesn't find me some Hubba Bubba gin for my bday I'll actually cry."

Another gin fanatic described the divisive gin as looking "unreal".

But some Twitter users were up in arms over the flavour combo, asking why on earth it even exists before confirming they were "disgusted" by the violation of perfectly good chewing gum.

One disgusted user tweeted: "Couldn't think of anything worse than hubba bubba gin, wrong."

Bubblegum Gin Liqueur, Sweet Little Drinks, £29.99 - buy now

It's safe to say the distressing development warranted ample use of the vomiting emoji, with another user declaring that the news made "Jesus weep".

One fed up chewing fan boldly stated: "I am unfriending the next person to tag me in the Hubba Bubba monstrosity on Facebook."

Meanwhile, the boldly-named Gin Lord issued a "public service announcement" in which they claimed the range "do not have a place on the Gin market" and pleaded that we "stop this insanity."

But if there's one silver lining for the Hubba haters, it's currently unavailable to buy online... but if you needed a fix you can get your hands on some bubble gum flavoured gin instead.

In more weird food news, Nestle admits to embarrassing gaffe on Smarties tube - but can you spot it?

And you can now buy pink 'anti-aging' GIN made with pure collagen.

Plus this Scottish ice cream shop has invented a mayonnaise flavour that's dividing the internet - so would you try it?

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You can now buy Hubba Bubba-flavoured gin it's a throwback to our childhoods

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THERE'S no denying that Hubba Bubba chewing gum was the taste of our childhood. We loved the super sweet strawberry flavour as children, and now it's back in the form of expensive gin. Taking inspiration from childhood tuck shops, Sweet Little Liqueurs launched their range of Hubba Bubba, fruit salad and Jammy Dodger-flavoured gins yesterday to the delight of many G&T lovers.

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This is a blog that blogs about different brands of gum, such as Hubba Bubba, every thing you could possibly explore, investigate and compare regarding gum, its collectiond and  characteristics is in this blog!!

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Flavor: As avid (and often compulsive) gumchewers, my sister and I tend to favor sugarfree varieties, to ward off cavities and all that stuff we were taught when we were little. We received an email recently from a reader, TS, who wondered about the absence of cherry gum on the market. He reported that he loves cherry and yet has noticed a definite void in cherry gums. Shannon did some research and found that, indeed, there is quite a lack of cherry varieties, nearly a complete hole in our favorite sugarfree brands. There was once an Eclipse cherry that tasted startlingly of cherry cough syrup and that didn't stay on the shelves for very long. Shannon postulated that perhaps the cherry flavor doesn't translate well to the sugar substitutes, and she's probably right. Hubba bubba tastes exactly like cherry candy- cherry blow pops, cherry laffy taffy, cherry jolly ranchers. It's delicious, much like other sugary cherry candies, and the flavor actually lasts a fairly long time for a sugar-based kids gum.

Texture: It's extraordinarily meaty, like most sugary gums. The pieces are enormous at first because the sugar tends to dissolve more readily than substitute sweeteners in other gums. I have to say, the sheer girth, and the soft, malleable form was refreshing. We've been blowing these pathetic little bubbles and rating them as excellent, but it's not until now that I am thoroughly enjoying the bubble blowing as much as the chewing. And it's been that way for almost 15 minutes now. It's a hubba bubba of a gum.

Overall: TS, I implore you to seek out this gum, it's a true delight. But, be warned, sugary gum leads to lots of scary things if you chew it to excess (and you'll want to chew this gum to excess), like root canals and fillings (shudder). I'll get off my soap box for this one, though, and commend hubba bubba for a job well done. It might not be sugar free, but it sure is worth it.

Rating: ooooo (five gumballs)

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You searched for hubba bubba - Gum Alert

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Flavor: As avid (and often compulsive) gumchewers, my sister and I tend to favor sugarfree varieties, to ward off cavities and all that stuff we were taught when we were little. We received an email recently from a reader, TS, who wondered about the absence of cherry gum on the market.

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Cola flavour bubble gum wrapper proof - 1980's

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Cola flavour bubble gum wrapper proof - 1980's

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Grape flavour bubble gum wrapper proof - 1980's

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Grape flavour bubble gum wrapper proof - 1980's

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Strawberry flavour bubble gum wrapper proof - 1980's

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Strawberry flavour bubble gum wrapper proof - 1980's

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A vintage soft-chunk gum wrapper in good condition.
✨

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general cultural context of HUBBA BUBBA GUM

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general cultural context of HUBBA BUBBA GUM

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I found this article really interesting since it has Hubba bubba gum in context with other gums, and how is currently the gum market and what to do to solve its crisis.

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Much like one of its most famous masticators, Cyndi Lauper, bubble gum has struggled to make the transition from the 80s to the new millennium.

For many, bubble gum will always be associated with 80s films and popular culture - Molly Ringwald in The Breakfast Club, Madonna in Desperately Seeking Susan and the student blowing a big bubble during the boring economics lecture in Ferris Bueller's Day Off. In fact, bubble gum even spawned its own genre of music - bubble gum pop.

Even the brands themselves, with names such as Bubbalicious, Bubbaloo and Hubba Bubba, seem redolent of a bygone age. In more recent times, cultural references have been rather lacking and it seems that bubble gum has become yet another victim of the trend toward avoiding sugary foods in the hope of a healthier diet, as well as finding it difficult to compete with a greater variety of products, particularly sugar-free chewing gum.

In 2005, Wrigley, the manufacturer of brand leader Hubba Bubba, attempted to innovate with the launch of Max, a bubble gum with a stronger flavour. Despite being supported by a TV campaign, subsequent marketing activity has been limited and Wrigley has announced that it no longer intends to support its bubble gum brands with promotional activity, instead preferring to focus on its chewing-gum brands.

However, Cadbury, which owns the Bubbaloo brand, has recently announced that it plans to reinvigorate the market, which it has described as 'under-leveraged', with the launch of bubble gum products aimed at teenagers.

Targeting an older demographic seems a sensible strategy. The Food Standards Agency's ban on advertising to children has compounded bubble -gum's problems, potentially damaging the market, and will continue to do so as it shifts further away from children's consciousness.

Cadbury faces quite a challenge if it is to succeed in its goal of reigniting the market and turning the clock back to bubble gum's salad days of the 80s. We asked Jo Blundell, managing director, network business at TBWA\London, who heads the Mars confectionery business, and Thryth Jarvis, former senior brand manager on Nestlé's Kit Kat and marketing director at design agency Thompson, for their advice.

Diagnosis 1
Jo Blundell managing director, Network Business, TBWA\London
At first glance, the bubble gum market seems to have hit rock bottom. There is very little to suggest it has room to reinvent itself in a world where headlines scream obesity and communi-cations are severely scrutinised. All conventional avenues for reinvigorating a category under pressure would seem closed.

Yet, you need only do a little research to realise that disruption is at its very heart. In 1911, 'victims' were up in arms when a swindler sold them 'bubble gum' that did not 'bubble' in their mouths as claimed.

This is what the category needs now: a brand that creates a stir via a fresh audience connection. Why not just celebrate blowing bubbles? Bubble gum is bright, optimistic and always good for a giggle. Moreover in a somewhat grey world, where teens are beset with negative messages, these traits have the potential to resonate.

So, to echo the words of one brand that overcame consumers' fear of gum sticking to their face, 'big bubbles, no troubles'.
Remedy

Look forward, not back, for inspiration.

Revel in optimism with copy that entertains teens.

Be experimental with formats and flavours, as well as with connection channels.

Commit as much energy to distribution and on-shelf presence as communications to capitalise on impulse.

Be Draconian with channel and copy decisions, ensuring there is no overspill to 12-year-olds and under.

Diagnosis 2
Thryth Jarvis marketing director, Thompson
Bubble gum - now that's a trip down memory lane. The last time I blew a bubble, roller discos and fluorescents were all the rage. Nowadays, like most people, I opt for the more popular minty sugar-free chewing-gum alternative. So, it comes as no surprise that bubble gum sales are just one tenth of that of chewing-gum.

Strange, really, when surely bubble gum is a superior product. Bubble gum and chewing gum are pretty much identical - a flavoured gum that you chew - but bubble gum has the added benefit that you can, if so desired, blow bubbles. So why don't people chose it?

Bubble gum has lost its connection with UK consumers because no one has been reminding us about how great it is. People have forgotten the fun, the challenge and the playful competition that blowing bubbles can bring.

With so many sweet treats to tempt us, bubble gum will need to work hard to regain its share. In terms of innovation, it should certainly look to the US where it remains in the hearts - and mouths - of consumers.

Remedy

Reinforce what makes bubble gum great - fun and playful competition - and bring this to life .

Review the product format, but keep it tasteful.

Ensure that it is free from sugar, artificial flavours and colours.

Gain visibility at checkouts - it is all about the impulse purchase.

Target 16-year-olds and make it desirable to the student market.

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Much like one of its most famous masticators, Cyndi Lauper, bubble gum has struggled to make the transition from the 80s to the new millennium. For many, bubble gum will always be associated with 80s films and popular culture - Molly Ringwald in The Breakfast Club, Madonna in Desperately Seeking Susan and the student blowing a big bubble during the boring economics lecture in Ferris Bueller's Day Off.

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Bjork curates her projects to get foreign interest about Biophilia, throughout a multimedia exploration of the universe. What was an album she transformed into a pioneering “app album” whose IPad format gave each track an app of its own, incorporating interactive platform and games with her music. She wants to show and teach music and science using patterns from nature.

She is really protective over her Iceland background and she raised £3m and she will use them to create a national park in the island.

The type used in her projects are based on musical notes, and in her promotions, photography, and advertising she often uses various materials from nature.