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Flea market

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Other flea markets
Other cheap retailers like Tokmanni, H&M...

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Second hand brand clothes and access
ories

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People who value quality and are price-sensitive.
Also people who has green values.
People close to our store

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Other flea markets have low prices, low quality and we have low prices, high quality.

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MISSION:
To give everyone a change to use brand items regardless of their income, and to save the world.
VISION:
To become a successful, nation-wide chain.
VALUES:
Trust
Commitment

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Pilferage
Availability
High facility costs

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Strength
Experience of market
Easy-to-achieve physical location

Weaknesses
Low initial capital
High demand of capital

Opportunities
Worldwide megatrend of sustainability
Fresh business idea
Low purchasing power
Threats
Cheap retailers
Too low purchasing power