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Alaba Market, Lagos

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"God dey"

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A trader in Alaba Market who just completed his apprenticeship and has girlfriends. He is very generous with his money and loyal to his family. He is very religious.

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- 25 years old
- Languages: Igbo, Pidgin English
- Extended family
- Profession: business man

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Politics
Money
Football
Tribe
Women

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TalkRadio
Facebook
Instagram

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Make money, spend money

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- Poverty: gives him a low-self esteem which affects his SR choices
- LMN will help educate him of choices within his financial capacity and help him stay conscious

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- Feminism
- LGBTQ

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- Phone: Android
- Operator: MTN pulse
- Data plan: 3GB - monthly
- No computer

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When is your persona online, and for what

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When is your persona online, and for what

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Afternoon and late night

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- Facebook
- Instagram
- Whatsapp