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What is Social media marketing? It is an effective way for businesses of all sizes to reach prospects & customers to engage with them. Social media is one of the important works in our life. This is the easiest and most entertaining way to stay connected with your customers and show the world what is happening around you.

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Do you have any basic knowledge about What is SMM or Social media marketing prior? If don't then no worry, This is why you are here to read out this blog post in order to get beginners yet powerful knowledge about SMM. So, It is an effective way for businesses of all sizes to reach prospects & customers to engage with them.

Social media is one of the important works in our life. This is the easiest and most entertaining way to stay connected with your customers and show the world what is happening around you. One thing to note in social media marketing is that we cannot sell our product or service directly. With social media marketing, you can either bring traffic to the website you can do brand awareness or can interact with your customer.

In today's time, if your business profile is not on social media platforms like Facebook, Instagram, Twitter, and YouTube, then you cannot interact with your customer and not do the branding of your business. You will miss a great opportunity to make an impression of your business in front of your customers. Because as the internet is getting cheaper, more and more people are using the internet and spending more and more time on social media platforms.

Social media have over 3.6 billion users that just love to share their thoughts and create content. Now you can understand from this number (3. 6 billion) that you can do a lot of branding of your business. As a digital marketer or business owner, how could you utilize this big network in a way that will produce great results for your business? Social media marketing channels have become an indivisible part of business development strategies. You can't miss the impact of "social" when it comes to building meaningful connections with customers.

What is SMM?

Social Media Marketing (SMM) is the use of social media platforms to engage with your customers, build brand awareness, increase website traffic and increase sales. Social Media Marketing (SMM) is the process of creating content for each social media platform to increase engagement with customers, promote your business, and build brand awareness of a business.

This involves publishing content on your all social media profiles, analyzing your results, and running advertisements on your social media profiles. The content may be pictures, links, videos, news items, opinions, plans, thoughts, reviews, etc. The major social media platforms of this time are- Facebook, Instagram, Twitter, LinkedIn, Pinterest, Quora, and youtube.

Social media marketing is about connecting you with your audience or customers and helping them to better understand your brand. This is unbelievably beneficial for your business growth. What should you do to make that person your product or business immediately because you won't get a second chance? Will you be successful in your business if you meet that person and say things that are useless or pointless?

Just like the offline world, your social media marketing strategy's success largely depends on your ability to find your target audience and make them happy so that they like your product or service and share your stories with others.

Your social media marketing efforts will give you no results if the story of your brand isn't worth sharing. The traffic you are receiving on your business website is only the result of social media marketing. What do you do to achieve that success?

Why is Social Media Marketing important today?

Today's customers (prospects) hurry to browse social media platforms when they want to know more about an organization or product because that's where they'll find other people talking about that business. Social Media Marketing enables you to understand the potential of social media, and know its impact based on hierarchy and business scale.

Social Media Offers a huge user base- On average, internet users spend about 10 hours per week on social media People use their personal information such as email-id, phone numbers, age, current job position, etc. on websites.

Impact of social media on business? To build trust, build an image, and find and evaluate candidates. Take a look at these figures from my research to have a feel of why having a social media marketing strategy is crucial to business success in 2022 and beyond.

Why is Social Media Marketing Important

1. 73% of customers who have had a good experience with any brand on social media are likely to recommend that brand to their friends and families.

2. Facebook has over 2.85 billion monthly active users worldwide.

3. Instagram has over 1 billion monthly active users worldwide.

4. Twitter has around 465 million monthly active users worldwide.

5. LinkedIn has around 260 million monthly active users worldwide.

6. Quora has around 300 million monthly active users worldwide.

7. Pinterest has around 459 million monthly active users worldwide.

8. Tumblr has around 371 million monthly active users worldwide.

Whether you want to launch a new product or service, social media is the perfect way to create a buzz among your consumers as well as your competitors.

According to Buffer, there are five main core pillars of social media marketing.

The Five Core Pillars of Social Media Marketing

1. Social strategy

If you want to publish something on social media, first of all, we would like to advise you to make a social media strategy. Now you must be thinking about how to make a social strategy.

What are your goals?

You must first set the goal of your business. Achieving a goal means that you want to achieve social media through brand awareness, such as bringing traffic to the website or increasing sales.

Social media also help you to generate engagement around your brand, for creating a community, and also serve as a customer support channel for your customers.

Which social media platform will help you in achieving your goal?

The major social media platforms mentioned earlier like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. There are also smaller platforms, such as Tumblr, and Snapchat, and social messaging platforms, such as Messenger, WhatsApp, and WeChat.

What type of content do you want to publish?

What type of content will attract your target customers best? Is it be pictures, links videos, news items, opinions, plans, thoughts, reviews, etc.? or is it educational or entertaining content? A good place to start is to create a marketing persona that will help you answer these questions.

2. Planning & Publishing

Publishing effective and informative content is as simple as sharing pictures or videos on your personal social media profile. But if you aim to promote a business product or service on social media, then you should focus on planning a strategy for your post.

3. Listening and Engagement

Initially, your business profile may not have many followers who can interact with you through comments and direct messages(DM). But you can grow your followers when you start posting engaging content on your social media platforms. As your business and social media profile grows, the conversation about your business will also grow.

4. Analytics and Reporting

Whether you are publishing content or engaging on social media with your customers, you will want to know how your customers are interacting with your content.

Every business look for some report that helps them in analyzing

1. Whether their post has more reach than last month or not?

2. How many users are using their hashtag and company name on their profiles?

3. How many users are sharing, and liking their posts?

5. Advertising

When you have a lot of money to grow your business on social media, one area you can consider is social media advertising. Social media advertisements allow you to reach your business to a wider audience who are following you as well as a new audience.

Social media advertising can help you in many areas such as:

1. It can help in increasing brand awareness

2. It helps you in creating a brand identity and positive brand response

3. Best platform for improving communication and interaction with the audience.

4. Social media platforms can boost your conversion rate.

What are the benefits of social media marketing (SMM)?

a) Increase brand awareness

Social media marketing is the best platform to increase the brand awareness of your product or service to the target audience. For that, you have to build your business presence on social media platforms, so that you can interact with your audience. See, people only connect with those brands they already know on social media.

b) Better customers satisfaction

As we already know, social media is a networking and communication platform that helps businesses to stay connected with customers (prospects) and creates an emotional and valuable touch with them. Being able to acknowledge customers' concerns and comment on each question shows that you are alert enough to your visitor's needs and aim to give the best experiences of a lifetime.

c) Brand loyalty

All businesses should be aimed at acquiring loyal customers. Getting in touch with your customers helps your business to increase brand loyalty.

d) Improve search engine traffic

Social Media Marketing may help you to increase traffic to your website. Social media marketing can help you increase traffic to your website. So if you ever notice, many businesses give a link to their website in their profile bio.

e) Cost-effective

Social Media helps you to publish content with zero money. social media platforms also offer you affordable advertising platforms which help you to target customers based on demographics, keywords, and internet-based campaigns.

Conclusion

In the article, we have read about what is SMM, the 5 core pillars of Social Media Marketing, and why is it important? and its benefits. And How you can do brand awareness of your business with the help of social media and bring traffic to the website.

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Do you have any basic knowledge about What is SMM or Social media marketing prior? If don't then no worry, This is why you are here to read out this blog post in order to get beginners yet powerful knowledge about SMM.

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A Beginner’s Guide to internet marketing (2022)

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A Beginner’s Guide to internet marketing (2022)

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Have you ever did the effort to know about what is Internet Marketing? If yes and you do not know what internet marketing is, then with the help of this article you will know the basics of internet marketing

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Have you ever did the effort to know about what is Internet Marketing? If yes and you do not know what internet marketing is, then with the help of this article you will know the basics of internet marketing. Before knowing internet marketing, you must first know about marketing.

Marketing in easy language means advertising a company, which is aware of the brand of that company and more people get to know about that company.

Marketing can be done in many ways like brochures, letters, flyers, magazines, newspapers, billboards, radio, television, etc.

If you have understood the meaning of marketing then you will now have easy-to-understand digital marketing or internet marketing.

Internet marketing or shall we say digital marketing is the type of marketing in which we use the internet and electronic devices like computers, television, laptops, radios, smartphones, etc. for promoting the company's product and service on different channels such as through a website, emails, social media or PPC, etc.

If you run a small business or you run a company and you do not have much money for marketing your company, then the best way for you is digital marketing. With digital marketing, you can reach your target audience through email, video, and social media in a short time and can bring traffic to your website, generate leads and sell your product's service.

There are 7 main types of digital marketing. Social Media Marketing, Search Engine Optimization, Pay Per Click, Content Marketing, Email Marketing, Affiliate Marketing Search Engine Marketing.

1. Social media marketing

If you don't know what is social media marketing, we use social media marketing platforms so that we can bring traffic to our website and interact with our customers, branding the business.

We cannot sell any product or service of a direct company on social media. Because social media is used only for entertainment and not for selling some goods.

On social media, we not only publish content and run ads but also interact with our audiences. Which can increase the brand value of the company in the market.

2. Search engine optimization

Search engine optimization is a process whereby we bring the page of our website to the top in search engines like yahoo, google, on one of the particular keywords. Search engine optimization takes a lot of time, it depends on the website. By the way, search engine optimization takes 3 to 6 months to rank your website in search engines.

If you have a lot of money and want to get your business branded as soon as possible, then the best option for you is PPC in Digital Marketing. so that you can generate leads for your business as quickly as possible. You can promote, and sell your product or service.

In content marketing, you have to write about the company as much as possible and you have to promote the service of the company's product by writing. Content marketing aims to engage its target audience through content. Content may be a video, text, image, podcast, etc

In email marketing, the company's target sends the message through the email to the audience so that they become aware of the company. We use email marketing to update the company's new product or service to the target audience.

6. Affiliate marketing

The affiliate who is involved in affiliate marketing sends the service of the company's product to its target audience and in return has a commission account.

7. Search engine marketing

In search engine marketing, we bring the web page of any website to the top of any search engine like Google, Yahoo, and Bing. Search engine optimization and pay-per-click advertising are included in search engine marketing.

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A Beginner's Guide to internet marketing (2021)

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Have you ever did the effort to know about what is Internet Marketing? If yes and you do not know what internet marketing is, then with the help of this article you will know the basics of internet marketing. Before knowing internet marketing, you must first know about marketing.

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What Is SEO in Marketing? | Accept Digitally

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What Is SEO in Marketing? | Accept Digitally

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Do you know what is SEO in Marketing? If you don't know then it is a kind of organic marketing technique done by optimizing the website according to the search engine algorithms to increase the ranking of the website's webpages on the keywords that people are typing on google to find what they are looking for.

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Let me ask you a question! Do you know what is SEO in Marketing? Search Engine Optimization is the abbreviation of SEO. Search Engine Optimization is the practice of increasing traffic to your website through organic search engine results without paying money. Search Engine Optimization is the practice of optimizing a website or webpage to increase the amount of traffic from a search engine's organic results for a particular keyword.
For example, from the screenshot below, one can understand what SEO is. Now you must be wondering what is a keyword. That we type in a search engine. For example, if I type on Google buy pizza online.

So here; buying pizza online is called a keyword. You can see this in the image below. But how do you optimize your content for SEO, so that your website ranks on a search engine for a particular keyword? For this, first, you need to understand how search engines work?

How does a Search Engine Work?

When you write or speak a query on a search engine (such as Google, Bing, or Yahoo), you see a long list of answers related to that question. Have you ever wondered how this long list comes? It works like this: search engines like (google, bing, or yahoo) have their crawlers or bots. All the crawlers on the internet visit all those websites, collect all the information they can find on those websites, and put them into the index. After that algorithms analyze pages in the index, taking them into hundreds of ranking factors, to determine the order of pages that should appear in the search results for a given query.

Search engine optimization works by optimizing your website for the search engine (Google, bing, yahoo, or youtube) that you want to rank for. Your job is to make sure that a search engine (Google, Bing, or Yahoo) sees your website as the best result for a person's query. How search engines determine the "best" result is based on their algorithm that takes into account authority, relevancy to that query, loading speed of the page, and more. If you want organic traffic (without paying a single penny) to your web pages, then you need to understand Google's algorithm.

If you want more video views on your Youtube videos, then it's all about YouTube's algorithm. For example, Google has nearly 200 ranking factors in its algorithm. So, moving forward, we will focus on how to rank in the biggest search engine of them all: Google. Keep one thing in mind Google ranks web pages and not websites.

How to Optimize for Google?

Just because your website is about digital marketing doesn't mean that every page on your site should rank for the query, "Digital marketing." You can rank your website for different pages, keywords, and topics. Now let's see some of the things that affect rankings and search engine visibility.

Crawlability

Before Google can even consider ranking your web page, first you need to know that it exists. Google uses various ways to discover new content on the web, but the first method is crawling. Simply put, crawling is a process where Google follows links on pages that they already know and that they had not seen before. To do this, search engines (Google) use a computer program called a spider.
For your information, let us know that your homepage contains a backlink from a website that is already in the Google index. Next time they crawl your website, they will follow that link to discover your website's homepage and likely add it to their index. From there, they will crawl the links on your homepage to find other web pages on your website.

some things can block Google's crawlers:

Poor internal linking, No followed internal links, Noindexed pages, and Blocks in robots.txt

Mobile-friendliness of a Website

67% of Google search comes from mobile devices, and this number is increasing every year. From this, you can guess that if your website is not mobile-friendly, then your website ranking will be reduced automatically, which will also reduce your website traffic.

Pagespeed

Pagespeed means how quickly a web page loads. Why, because Google wants to keep its users satisfied. If their users are clicking on search results that take too much time to load, that leads to dissatisfaction. The higher your webpage load time, the lower the ranking.

Types of SEO

White Hat SEO

White-hat SEO refers to all the optimization techniques which obey Google's search engine guidelines. It is considered ethical or organic SEO. It is a slow process but it provides long-lasting growth in rankings. These are some tactics that Google recommends you use to help your website rank better in the search results. They obey Google's search engine guidelines which help them to drive high traffic.

These tactics include:

Creating high-quality content, optimizing HTML tags, sharing content on social media, and making your site user-friendly.

Black Hat SEO

Black-hat SEO is the opposite of white-hat SEO, in which it finds and takes advantage of any fault or weaknesses in Google's search algorithm to rank better on its search engine result pages(SERPs). Black hat is considered unethical SEO. In black hat, we do not follow the guidelines of any search engine.

Some tactics fall under Black Hat:

spamming of links, Keyword stuffing, Hidden text/links, popular keywords Over optimizing HTML headings, Copying content, Buying links, etc.

Grey Hat SEO

Grey-hat SEO is often used by SEO agencies due to client&#8217;s pressure to see quick results. It is the combination of black hat SEO and grey hat SEO. Although Google's search console guidelines do not explicitly say that such methods are banned, they are still glowering upon and can lead to undesired search outcomes. This technique isn't good for your website, but it isn't listed as bad.

On-page SEO

On-page SEO is the practice of optimizing your web pages to rank higher on search engine result pages (SERPs) and get a high amount of traffic to your website.

On the page, SEO includes keyword research, content creation, keyword optimization page titles, Meta tags, Meta descriptions, body tags, URL structure, image alt tags, keyword density, internal linking, external links, headings, and content formatting, and mobile-friendliness. On-page search engine optimization (SEO) is the best factor for achieving high traffic with no heavy investment of time and money.

Off-page SEO

Off-page SEO is the opposite of on-page SEO meaning it refers to activities that are performed directly off a site to gain a higher search engine ranking. Off-page SEO mainly works on external ranking factors like building links from trusted sites to your website to gain traffic. Off-page search engine optimization techniques include social networking sites, forum marketing (quora), social bookmarking, search engine submission, directory submission, video marketing, business reviews, article submission, etc.

Technical SEO

Technical SEO is large to help Google bots successfully crawl, interpret, and index all the pages of your website for future use, to show them on search engine result page (SERPs), when people type keywords on the search engine. Creating an XML sitemap, making your website mobile-friendly, and adding structured data to help web crawlers sort and categorize your web pages based on the type of content they carry are just some of the techniques used.

You can have a beautiful-looking website, but the technical aspects of your website need to be optimized. A good user experience is also important for readers and can affect overall traffic for your website and engagement rates.

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Let me ask you a question! Do you know what is SEO in Marketing? Search Engine Optimization is the abbreviation of SEO. Search Engine Optimization is the practice of increasing traffic to your website through organic search engine results without paying money.

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What is Internet Marketing? | Accept Digitally

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What is Internet Marketing? | Accept Digitally

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Do you know what is Internet Marketing? If you don't know then it is simply a type of marketing technique that is used to promote the business online through electronics platforms like mobiles, tablets, computers, laptops, Television, etc.

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So, what is internet marketing? I am sure you have also heard this term before but you still have not come to know about it, so do not worry. Today, with the help of this article, you will know about internet marketing.

What is Marketing?

Marketing means to advertise the company's products or services, Which leads to branding of the company So that people are aware of the company.

Or in simple words, the objectives of marketing are; creating awareness, consideration, purchase, and loyalty company, products, and services.

Marketing can happen in many ways like; postcards, brochures, letters, flyers, magazines, newspapers, coupon books, billboards, radio, and television.

Now we will be able to understand digital marketing or internet marketing.

Note- Digital marketing and Internet marketing mean the same.

What is Internet Marketing?

Internet Marketing or digital marketing is a type of marketing that utilizes the internet and electronic device such as a computer, pc, television, radio, smartphone, etc. for promoting and selling the product and services through different channels such as search engines, websites, and mobile apps, social media, and emails.

It can be in various forms such as video, display ads, text ads social media posts.

What is the role of Digital Marketing in a company?

If you have a business or a start-up, you probably don't have much money, time, or a marketing team to invest in traditional marketing techniques. You just need a solid digital marketing strategy. Internet marketing helps your company or a brand to reach your target customers through email, video, social media, and search engines. It helps you to gain new traffic, leads, and sales for your business or startup by reaching people(customers) looking for your products and services.

What are the Benefits of Internet Marketing?

1. It Targets the Right Audience

2. It improved the conversion rate

3. Cost-effective

4. It generates high revenue

5. High return on investment (ROI) from your campaign

6. Ensure online business survival

7. It increases customers loyalty

8. It gives real-time results

9. It allows you to reach customers at the start of the buying journey.

10. It helps you to increase brand awareness.

11. It enables you to compete with large corporates.

12. Your customers are on social media, and internet marketing helps you to reach them.

Types of Digital Marketing?

1. Offline Digital Marketing

2. Online Digital Marketing

Offline Digital Marketing

You've heard about Offline Digital Marketing before and didn't realize that's what it was. It means that Marketing happens with the electronic device but without using the internet.

Types of offline digital marketing:

1. Radio marketing

2. Phone marketing

3. Television marketing

4. Electronic billboard

Radio Marketing

When you listen to commercials (ads) during the shows on FM radio is called radio marketing. Advertisers pay for their commercials to promote their brand or products. The best source of return on investment in radio marketing is 4 wheelers. Radio Marketing is also known as on-air marketing. When it comes to radio marketing, the advertiser has multiple commercial types that they can use for their best campaign.

Factors that affect radio marketing costs are-

1. The market

2. Time of playing ads

3. Ads quality

4. Radio company's cost

Phone Marketing

Mobile marketing is a digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, etc. via websites, email, SMS social media, and apps. In recent years, the usability of mobile phones is increased. Because of this, many marketers are doing the same to create engagement among their audience. Mobile marketing can do wonders for driving brand value and demand for your products/ services by leveraging mobile devices to connect with more consumers in real-time at any point in customer life.

Nowadays everyone has a smartphone. so it is easy to market the company's products and services. You can reach the customer through SMS and by calling.

Television marketing

When you see commercials(ads) during the Television show is called Television marketing.

Television marketing is more expensive than Radio Marketing because of its audio-visual effect. Despite the popularity of the Internet in today's modern world, television remains a major medium in the world. Advertising on television allows you to showcase your business product or service with a wide audience. The second reason for the effectiveness of television marketing due to its target effectiveness.

Online Digital Marketing

Online digital marketing is the process of promoting and selling products and services over the internet. Business by digital marketing growing day by day because of increasing the use of the internet every day

Various categories of digital marketing are

1. Social Media Marketing(SMM)

2. Search Engine Optimization(SEO)

3. Pay-per-Click

4. Content Marketing

5. Email Marketing

6. Affiliate Marketing

7. Search engine Marketing(SEM)

Social media marketing(SMM)

Social media marketing is the process of creating and sharing content on social media platforms like Instagram, Facebook, Twitter, Pinterest, LinkedIn, Quora, etc. social media marketing is the use of social media platforms( Facebook, Linkedin, Twitter, Pinterest, LinkedIn) to get in touch with your audience for building awareness, increase website traffic and for engagement, etc. social media marketing is not just only about publishing quality content and running ads but also to engage with your audience. The Business publishes their content related to their products or perhaps service to promote their brand which helps them to drive traffic to their sites and build trust for the audience. Social media is not used to sell a direct product or service.

Search Engine Optimization(SEO)

It is the process of ranking your website or web pages at the top of a search engine like google, yahoo, bing, etc. To increase the quantity of traffic to your website through organic search engine results.

When it comes to What is SEO there's you, the search engine, and the searcher (who is typing some keywords on the search engine to get their information). If you have an article on Internet marketing, you want the search engine (Google, Bing) to show it as a top result to anyone who searches for the phrase "What is Internet marketing".

In SEO you have to work on your article to make Google, and Bing very likely to include your post in the top results whenever someone searches for that keyword.

Pay-per-click(PPC)

Pay-Per-Click (PPC) is paid form of advertising because of which advertisers pay for each click of their ads. It's a way of buying visits to your site, rather than trying to "earn" those visitors organically. It allows advertisers to bid for ad placement in a search engine when someone searches on a keyword that is related to their business offering. For instance, as I type any keyword like; "buy a laptop online", then add in showing at the top of the search engine. For instance, as I type any keyword like; buy a laptop online; then add in showing at the top of the search engine.

Now if someone clicks on any of these laptop ads, and land on any web page, then the amount of advertiser will be deducted.

Content Marketing

Content marketing is the process of creating and sharing information about the company's product and service on different platforms. The aim of content marketing is to be aware of and engage the customers toward the company's products and services.

Why is content marketing important?

Content marketing can help your business in different ways:

Educate your leads and prospects about the company's products and services.

For Boost conversions

To build relationships between your customers and business

To show your audience how your products and services are unique from competitors

Email marketing

It is the act of sending messages to our email subscribers for promoting the company's product and services. It helps your customers to aware of your latest items or offers by integrating them into your marketing automation efforts. Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered email marketing.

The objectives of email marketing are- Increase brand awareness, boost sales, build credibility, drive traffic to your site, Reduce long sales cycles, Automate routine tasks.

Tip:- Basically, email marketing can be done through lead generation. For lead generation, you have to set up a signup form on your website homepage.

Affiliate Marketing

Affiliate marketing is the process by which an affiliate earns commission by selling the company's product and services. Affiliate marketing is an online strategy tactic that lets a product owner increase sales by allowing others (affiliates) for targeting the same audience to earn a commission by recommending the product to others.

Search Engine Marketing (SEM)

Search Engine Marketing is the process of ranking your website or web pages at the top of a search engine like google, yahoo, Bing, etc. In search engine marketing. A business uses paid advertising to increase its visibility on search engine result pages(SERPs). An advertiser has to pay a certain amount to search engine platforms like google, bing, etc. In search engine marketing, advertisers bid on their keywords to increase their visibility on search engines when someone searches that keyword.

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So, what is internet marketing? I am sure you have also heard this term before but you still have not come to know about it, so do not worry. Today, with the help of this article, you will know about internet marketing.

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What Is PPC in Digital Marketing? | Accept Digitally

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What Is PPC in Digital Marketing? | Accept Digitally

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Do you know what is PPC in Digital Marketing? If you don't know then it is kind of a marketing technique done by Spending money for placing their ads on the search engine like google and on social media platforms to generate leads (potential customers) for their business and increase traffic on their website.

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What is PPC in Digital Marketing? If you have ever noticed before that when you ever type your query on search engines like google or anything on bing, first you see ads in search engines, so you are already intimate with pay-per-click advertising.

Pay Per Click can be a good way to market your business, reach new customers, but it can be a little confusing for you initially.

What is PPC?

Pay-per-click is an abbreviation for PPC. Pay-Per-Click advertising is a type of online advertising in which the advertisement is allowed to place its ads on search engines (like Google, Bing, Yahoo).

The advertiser has to pay some amount of money each time when his/her ads are clicked. These ads appear when people search for things online using search engines like Google, Bing, Yahoo- mostly when they are doing searches, meaning that they are looking for something to buy online.

This search can be anything like any person searches from their phone or laptop (buy an online laptop) or anything local search (digital marketing training near me). Such searches make Pay-Per-Click ads appear on search engines.

Advertisers’ bids (the maximum amount you wish to pay for each click) on the keyword in which they want to show their ads. Every time someone types a query related to our business or product on the search engine, they get our AIDS show, if that person clicks on our ad and reaches our website, then we have to pay some money to the search engine.

When PPC is working correctly, the fee is negligible, as the visitor is more important than the price you pay to the search engine. In other words, if we pay 50 rupees for one click, but the click results in a 500 rupees sale, then we’ve made a heavy profit.

Note: Social media marketing can also be done with pay-per-click advertising.

Mostly Businesses use pay-per-click advertising to drive traffic to their website, increase sales, or get inquiries from their target audience. With the help of the screenshots given below, you will understand what Pay-per-Click is.

Let’s suppose I’m typing a Keyword on google: digital marketing training near me.

The above ads are Pay per click ads. I hope that with the help of this screenshot, you have understood what Pay-Per-Click advertising is. The Goal of pay-per-click advertising are:

1. Increasing sales

2. Increase traffic to the website or landing page

3. Generating leads

4. Increasing brand awareness

How Pay-Per-Click advertising work?

Pay-per-click as a marketing channel has several different ad platforms, which most common are Google ads and Bing ads.

And within each of these ad platforms are different ad formats, such as

1. Search ads

2. Display ads

3. Video ads

4. Application ads

5. Shopping ads

For ads to appear alongside the results on a search engine result page (SERPs), advertisers do not pay more to ensure that their ads will appear more noticeable than their competitor’s ads.

Rather, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other search engines like (Bing, Yahoo) use to determine the relevancy of advertisements that appear on their Search engine result page (SERPs)

A mixture of multiple factors, including the bid amount, quality of the ad, and ad rank decide the winner who will appear in the top position on the search engine result page.

To enter these ad auctions, advertisers use platforms such as Google Ads to set their ads and determine where and when they want to show those ads.

Now a question is coming to your mind what is this ad auction and ad rank.

Ad Auction

Every time an ad is eligible to appear for a search on the search engine result page (SERPs), it goes through the ad auction. Ad auction decides which ads will appear and in which order on the search engine

Google’s ad auction uses both ad quality and bids to determine your ad position. So even your competition bids higher than you, you can still get a higher position at a low price with highly relevant keywords and ads.

Here is how to google ad auction works:

1. When customers search on a search engine, the Google Ads system finds all those ads whose keywords match that search by the customers.

2.  From those ads, the Google ads network ignores any that aren’t eligible, like ads that target a different geographical area.

3.  From the remaining ads, only those ads with a sufficiently high Ad Rank may show.

Ad Rank

The ad rank is a formula that decides what should be the position of an ad on a paid search result page. Ad rank also determines whether your ad is eligible to show on google search engine or not.

According to the Google ad rank system, the Google ad with the highest Ad Rank gets the first position, the Google ad with the second-highest Ad Rank gets the second position, and so on.

The ad rank formula is given below;

Ad rank = Maximum bid of your ad × Quality Score

An Ad Rank is calculated using the bid amount of an ad, and auction-time ad quality. All you need to know is that Ad Rank increases for 5 main reasons.

The maximum bid of your ad

When you set the maximum bid of your ad, you are telling Google Ads that the most you are willing to pay for is a single click on your ad.

Quality of landing page and your ad:

Google Ads looks at your ad quality and the landing page quality. How relevant are your landing page and your ad for your target audience?

Ad rank threshold:

Google ad sets the minimum amount that your ad must achieve to be eligible to show on the search engine.

Context of the prospect’s search:

When calculating Ad Rank, Google ads pay attention to the search terms like the time of the search, location of the search, type of the device (e.g. desktop, tablet, or mobile), the nature of the search terms, other ads, organic search results, etc.

The impact from your ad extensions and ad formats:

when you add more information to your ad, like more links to specific pages on your site, is known as an ad extension. google ad checks, whether these extensions are relevant along with your ad or not, and whether they increase the click-through rate (CTR) of your ad or not.

Below I’m going to give an example of what the search ad structure looks like in google ads.

Account structure of Pay-Per-Click search campaign

1. Select Campaign

The first thing to do in google ads is to select the campaign type. Now campaign type can be anything like search, display, shopping, video, app, smart, local, discovery, etc.

Many things come within the campaign like campaign name, networks, location, language, audience, budget, bidding, conversion, Ad rotation, Ad extension, etc.

2. Ad group

Several ads and keywords that are related to each other are contained under an Ad Group. Suppose you run a campaign for one of our shoes. And you can have different types of shoes like sports shoes, sneakers shoes, and their different colors. So now you can keep all these categories within the Multiple Ad group. You can create multiple ad groups for one campaign based on your campaign objectives.

3. Keywords

Keywords are the words or phrases that you identify and determine when you want to show your ad when someone searches for a related search query. Every keyword should assign a match type, which determines the queries for which ads will show.

There are main four keyword match types.

1. Broad match

2. Broad match modifier

3. Phrase match

4. Exact match

The match type you select for every keyword will control which queries are allowed to trigger your ad.

For example:- If you bid on the keyword “women’s hat” in Broad Match, the search query “buy ladies hat” may be close enough about Google’s satisfaction to trigger that keyword as well as your ad. However, if you were to bid on the keyword “women’s hat” in Exact Match, then only the search queries “women’s hat” would be eligible to trigger your Pay-Per-Click ad. If you bid on the keyword “women’s hat” in the Broad Match Modifier, the search query “hat’s for women” may trigger that keyword as well as your ad. Similarly, if you bid on the keyword; women’s hat in phrase match, the search query buy women’s hat can trigger your ad along with that keyword.

4. Ad copy

Once ad groups are created and keywords had chosen, ads can be written. In the ad copy, you have to provide the URL of your landing page.

Google Ads text structure and character limits are given below:

Headline 1- up to 30 characters

Headline 2- up to 30 characters

Headline 3- up to 30 characters

Note: use can add multiple headlines to your ad copy.

Description; up to 90 characters

Note: use can add multiple descriptions to your ad copy.

Display URL

Path 1 – up to 15 characters

Path 2 – up to 15 characters

Here is an example of the keyword “MBA course online” search ad.

5. Landing page

A landing page is a page, a visitor land on that page after they click on your paid ad. The URL of this page should be similar to the final URL in your text ad.

If you have a decent amount of money and you want to generate leads for your business or increase traffic to the website or want to increase sales, etc. in a very limited time. Then it is the best platform for achieving your goals.

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What is PPC in Digital Marketing? If you have ever noticed before that when you ever type your query on search engines like google or anything on bing, first