# data[].attributes.headline
Garment collection bins outside the store so to reuse recycle and resale

# data[].attributes.subject
Garment collection bins outside the store so to reuse recycle and resale

# data[].attributes.body
can use sustainably produced and natural fabrics only for making a collection eg; KEMP/COTTON/LYOCELL

# data[].attributes.body
sustainable goals

# data[].attributes.headline
Homegrown and local brands under one roof 

# data[].attributes.subject
Homegrown and local brands under one roof 

# data[].attributes.body
This is a great initiative as Planet being one of the P of sustainable development goal. There is an ooportunity for project earth collaborations with customers wanting to take part as an initiative for the planet.

# data[].attributes.body
People, Planet, Prosperity, Peace and Partnership

# data[].attributes.body
They can do seasonal/holiday gift inspiration and advice customers on the best sellers that would make great gifts

# data[].attributes.body
STRENGTHS:
- sustainable, stocking sustainable brands
- transparent with their operations
- ethical
- gift certificates
- pop up stores
- local sellers

Weaknesses:
- lack of brick and mortar store
- niche market with niche brands - consumers want brands they know
- Hasn't been around as long as Selfridges, lacks Selfridges reputation
- high prices unknown brands

Opportunities:
- gift selection for holidays, i.e: Mothers Day gift edit, gift certificates.
- grow the platform with more brands.
- create a more luxury feel while keep sustainability, 'sustainable luxury goods'.
- opportunities for more pop up stores, post covid driver - stores looking for more local opportunities to bring products to untapped consumers.
- brand previews - so consumer is more aware of the brands aesthetic, ethos and story.
- Wellness trends for 22 and 23 - guide and products on sustainable brands.

Threats:
- Loyalty to fast fashion, and Selfridges
- niche brands
- lack of brands stories, more information for transparency.
- luxury market