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Instagram Predictions #1: Instagram Will Invest Heavily in IGTV in 2019

Launched as Instagram’s first standalone video platform, IGTV made big waves when it was first announced in June this year. Unfortunately, despite giving businesses an entirely new channel to show-off their creativity, user adoption of IGTV has been fairly sluggish so far.

But that could all change in 2019! Several experts predict that Instagram will invest heavily in IGTV next year, adding new features and functionalities to make it more popular.

After all…remember when Instagram Stories was kind of lame compared to Snapchat stories? It’s too early to count IGTV out!
Instagram Predictions #5: Influencer Marketing Will Become More Personalized

Influencer marketing keeps growing in popularity and it’s pretty easy to see why. Unlike traditional advertising, influencer marketing can help introduce your business to new audiences via a more trustworthy source, your influencer partner!

But according to some Instagram experts, in 2019, it won’t be enough to partner with big influencers with large followings. In fact, according to Nathan Chan, publisher of Foundr Magazine, micro-influencers will rule in 2019 as “mainstream influencers are becoming less and less effective.” In my conclusion, I think digital media not only brings convenience to people but also brings disadvantages.

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Instagram was found to have the most negative overall effect on young people's mental health. The popular photo-sharing app negatively impacts body image and sleep, increases bullying and “FOMO” (fear of missing out), and leads to greater feelings of anxiety, depression, and loneliness. Although the ability to tag a location can come in handy for businesses and those in charge of travel destinations, it can be dangerous for minors. Location tags make it incredibly easy for a follower to find out exactly where and when a picture was posted. As harmless as a location tag may seem to a child, predators and those with bad intentions can use them in the worst of ways. The rise of the quick photo-sharing app Snapchat has prompted other mobile applications to follow suit. Instagram now has a direct photo messaging feature that allows friends to Instagram private photos to one another. This is a prime spot for sexting because it is a fairly new feature that many parents do not yet know about. Hashtags are extremely useful for people looking to draw more followers to their site. However, a user who is not private can attract negative comments or explicit followers by choosing the wrong hashtag. A young girl may think it is perfectly safe to hashtag "pretty" or "cute," but predators may seek out those exact terms and find them in an instant. Although there are many pros and cons of Instagram, talking to your child about making positive choices is the best way to stay safe on the app. Parents should also keep tabs on the digital lives of their children in the way they keep tabs of their daily lives. “Some research suggests that Instagram use can have negative consequences for well-being. “(Lup, K., Trub, L., & Rosenthal, L., 2015)

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One of the greatest features of Instagram is its privacy settings. This ensures that outside users--people who are not following you--have to request your permission to see your photos. This helps ward off strangers and potential offenders who could possibly cause harm through their comments. When used safely, Instagram can be a positive, self-reinforcing application. Likes and comments on a picture can help boost a child's self-esteem and make them more likely to maintain friendships. It is also just one more way for children to keep in touch with long-distance friends and feel like the photographed events in their life are important and worthy. Moreover, Over ⅓ of Instagram users have used Instagram to purchase a product online, making them 70% more likely to do so than non-Instagram users. "It highlights the essential of social media to customer engagement and interacting with others regarding businesses." (Adriel, I.,2015) Customization features: Instagram allows you to edit your photos using a variety of filters before posting them. You can customize your privacy settings on who has access to your photos. Share content: You can easily share business content, photos, video and creative posts to a wide audience through the app. People can like, comment and share your content on other platforms.The hashtags are important whenever you want to carry out an Instagram campaign or engage specific users. Geo tags show business location and the surrounding environment. Use Instagram stories feature: Just like Snapchat, Instagram introduced stories feature where you can post photos and videos for 24 hours. You can add as many photos you want within a day and use filters to edit the posted stories. Link to other platforms: Instagram allows you to link to other social media platforms like Facebook and Twitter. If you post a story, you can share it on all other platforms. User interface: Instagram has an appealing well-organized interface as compared to Facebook. It allows you to organize your profile in an efficient and organized manner.

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The digital media I have chosen is Instagram. The reason why I choose Instargram as my topic is because Instagram is the he hottest social media at present and it owns a large amount of users across the world. Furthermore, Instagram is the best application that can Reflect on both positive and negative side of social media at the same time. "This means that every new technology benefits some and harms others." (Postman, 1998) Instagram was invented in 2010 and its key features are image editing, location tagging, private messaging, push notifications, group messaging hash tags and filters. Instagram is a free online photo sharing application and social networking platform that was acquired by Facebook in 2012. Instagram allows users to edit and upload photos and videos via mobile phones.Users can also choose to make their profile private so that only their followers can view their posts. When you post photos or videos on Instagram, they appear on your profile. Other users following you will see your posts in their feeds. Similarly, you will see posts from other users you choose to follow. As mentioned earlier, Instagram is all about visual sharing, so everyone's main purpose is to share and find the best photos and videos. Each user profile has a "follower" and "follower" count, indicating how many people they follow, and how many other users they follow. Interacting on posts is fun and easy. You can double-tap to "Like" any post, or add a comment at the bottom. You can even click the arrow button to share with others via direct message.If individuals want to find or add more friends or interesting accounts, use the search tab (marked by a magnifying glass icon) to browse for customized posts recommended to you. You can also use the search bar at the top to find specific users or tags . Lastly, people can also post videos up to one minute, and there are many additional filter options, adjustment and editing features.