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Sequence of dark skin becoming white after using dove.

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0:00 / 0:07•Watch full video

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Dove apologizing for their insensitivity to people of color

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An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

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An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

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Don’t miss what’s happening

People on Twitter are the first to know.

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An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017

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An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

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An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

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An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

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According to John Storey, "There is just one 'race', the human race."

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Storey implies, "Human beings come in different colours and different physical features."

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James Hunt stated, "The Negro race can only be humanized and civilized by Europeans."