# data[].attributes.body
Advertisements that use tiliting

Starbucks

Starbucks: It Starts With You (youtube.com)

Nike

No Excuses || Nike || Spec Commercial (youtube.com)

# data[].attributes.body
Scenes where it is commonly used:

Revealing Vertical Space: Tilting is often employed to reveal elements in the vertical plane, such as a tall building, a character standing on a balcony, or a towering landscape.

Emphasizing Height or Depth: Tilting can be used to emphasize the height or depth of a subject, such as looking up at a skyscraper or down into a deep ravine.

Connecting Shots: Tilting can serve as a smooth transition between two shots or scenes, especially when transitioning from a low-angle shot to a high-angle shot or vice versa.

Impact on the Audience:

Visual Emphasis: Tilting directs the viewer's attention to specific elements in the frame, providing emphasis on what's above or below the current focal point.

Mood and Atmosphere: The direction and speed of the tilt can influence the mood of a scene. For example, a slow upward tilt might create a sense of wonder or awe.

Creative Framing: Tilting can be used creatively to frame a subject in a unique way, such as revealing a hidden element or capturing a distinctive perspective.

# data[].attributes.body
Advertisements that use panning

Nike

Nike - Presence of Mind | Spec Ad (Bmpcc6k) (youtube.com)

Balenciaga

Balenciaga Spring 22 Campaign (youtube.com)

# data[].attributes.body
Tilting is a camera movement where the camera rotates vertically, moving the lens up or down while keeping the horizon line generally fixed. This movement is typically used to reveal or emphasize elements in the frame that are above or below the current focus point.

Manual Tilt: The camera operator physically adjusts the camera's tilt by rotating it on a tripod or other support.

Motorized Tilt: Some camera systems have motorized controls that allow for smoother and controlled tilting.

Scenes where it's commonly used:

Revealing Vertical Space: Tilting is often employed to reveal elements in the vertical plane, such as a tall building, a character standing on a balcony, or a towering landscape.

Emphasizing Height or Depth: Tilting can be used to emphasize the height or depth of a subject, such as looking up at a skyscraper or down into a deep ravine.

Connecting Shots: Tilting can serve as a smooth transition between two shots or scenes, especially when transitioning from a low-angle shot to a high-angle shot or vice versa.

# data[].attributes.body
Scenes where it is commonly used:

Follow Action: Panning is often used to follow characters or objects as they move across the frame, allowing the audience to stay connected with the action.

Revealing a Space: Panning can be used to reveal a new location or show the extent of a setting.

Connecting Shots: Panning can help create a smooth transition between two shots or scenes.

Surveying a Scene: Panning can be used to survey a landscape or environment, providing a panoramic view.

Impact on the Audience:

Continuity: Panning can help maintain continuity by smoothly connecting different elements within a scene.

Viewer Engagement: Following the movement of characters or objects through panning can engage the audience and enhance their understanding of the story.

Establishing Shot: Panning can be used as an establishing shot to introduce a location or set the stage for a scene.

Dynamic Movement: A well-executed pan can add dynamism to a shot, making it visually interesting.

# data[].attributes.body
A pan is a camera movement where the camera rotates horizontally from a fixed position. This movement is achieved by turning the camera on its vertical axis, either manually or using a tripod or other mechanical support. Panning is a versatile camera technique commonly used in filmmaking and video production.

Manual Pan: The camera operator physically rotates the camera on a tripod or other support.

Motorized Pan: Some professional video tripods and camera systems come equipped with motorized pan controls, allowing for smoother and more controlled panning.

# data[].attributes.body
Advertisements that use zooming

Samsung Galaxy S23 Ultra

(358) Galaxy S23 Ultra: Official Introduction Film | Samsung - YouTube

Heinz

Ed's Heinz Ad (youtube.com)

Dove:Reverse selfie

Dove | Reverse Selfie | Have #TheSelfieTalk (youtube.com)

# data[].attributes.body
Scenes where it is commonly used:

Dramatic Effect: Zooms are often used for dramatic effect, drawing attention to a specific detail or creating a sense of intensity.

Transition: Zooms can be used as a transition between scenes or shots.

Subject Isolation: Zooming in on a subject can isolate it from the surroundings, emphasizing its importance.

Tension or Surprise: Quick zooms can be employed to create tension or surprise in a scene.

Impact on the Audience:

Focus and Attention: Zooming can guide the audience's focus to a particular element within the frame.

Emotional Impact: The speed and direction of the zoom can evoke different emotions. For example, a fast zoom-in might create tension, while a slow zoom-out can convey contemplation.

Visual Style: The use of zoom can contribute to the overall visual style of a film or video.

# data[].attributes.body
Zooming is a camera movement achieved by changing the focal length of a zoom lens during a shot. This results in the magnification or reduction of the image, creating the illusion of the camera moving closer to or farther away from the subject. Zooming can be executed either by physically adjusting the lens on the camera or by using a motorized zoom control.

1)Manual Zoom: A camera operator physically adjusts the zoom ring on the lens to change the focal length.

2)Motorized Zoom: Some cameras and lenses come equipped with motorized zoom controls, allowing the zoom to be adjusted remotely or automatically.